Transmedia television : audiences, new media, and daily life PDF
Preview Transmedia television : audiences, new media, and daily life
Transmedia Television Comedia SERIES EDITOR: DAVID MORLEY 1. Advertising International 10. Family Television The Privatisation of Public Space Cultural Power and Domestic Leisure Armand Mattelart translated by David Morley Michael Chanan 11. A Game of Two Halves 2. Black British Culture and Society Football, Television A Text Reader and Globalisation Edited by Kwesi Owusu Cornel Sandvoss 3. The Consumerist Manifesto 12. Hiding in the Light Advertising in Postmodern Times On Images and Things Martin Davidson Dick Hebdige 4. Cultural Sniping 13. Home Territories The Art of Transgression Media, Mobility and Identity Jo Spence David Morley 5. Culture After Humanism 14. Impossible Bodies History, Culture, Subjectivity Femininity and Masculinity at the Iain Chambers Movies Chris Holmlund 6. Culture in the Communication Age Edited by James Lull 15. The Known World of Broadcast News 7. Cultures of Consumption Stanley Baran and Roger Wallis Masculinities and Social Space in Late Twentieth-Century Britain 16. Media/Theory Frank Mort Thinking About Media and Communications 8. Cut ’n’ Mix Shaun Moores Culture, Identity and Caribbean Music Dick Hebdige 17. Migrancy, Culture, Identity Iain Chambers 9. The Dynasty Years Hollywood Television and Critical 18. The Photographic Image in Media Studies Digital Culture Jostein Gripsrud Edited by Martin Lister 19. The Place of Media Power 30. Transnational Connections Pilgrims and Witnesses of the Media Culture, People, Places Age Ulf Hannerz Nick Couldry 31. Video Playtime 20. The Politics of Heritage The Gendering of a Leisure The Legacies of ‘Race’ Technology Edited by Jo Littler and Roshi Naidoo Ann Gray 21. Spectacular Bodies Recent titles: Gender, Genre and the Action Cinema Watching with The Simpsons Yvonne Tasker Television, Parody, and Intertextuality Jonathan Gray 22. Stuart Hall Critical Dialogues in Cultural Studies Media, Modernity and Technology Edited by Kuan-Hsing Chen and David The Geography of the New Morley David Morley 23. Teaching the Media Media Events in a Global Age Len Masterman Nick Couldry, Andreas Hepp and Friedrich Krotz 24. Television and Common Knowledge Relocating Television Edited by Jostein Gripsrud Television in the Digital Context Edited by Jostein Gripsrud 25. Television, Audiences and Cultural Studies Transmedia Television David Morley Audiences, New Media, and Daily Life Elizabeth Evans 26. Television, Ethnicity and Cultural Change Marie Gillespie 27. Timeshift On Video Culture Sean Cubitt 28. Times of the Technoculture From the Information Society to the Virtual Life Kevin Robins and Frank Webster 29. To Be Continued . . . Soap Opera Around the World Edited by Robert C. Allen Transmedia Television Audiences, New Media, and Daily Life Elizabeth Evans New York London First published 2011 by Routledge 270 Madison Avenue, New York, NY 10016 Simultaneously published in the UK by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business This edition published in the Taylor & Francis e-Library, 2011. To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk. © 2011 Taylor & Francis The right of Elizabeth Evans to be identified as author of this work has been asserted by her in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereaf- ter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark Notice: Product or corporate names may be trademarks or registered trade- marks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data Evans, Elizabeth, 1981– Transmedia television : audiences, new media and daily life / by Elizabeth Evans. p. cm. — (Routledge advances in television studies ; 2) Includes bibliographical references and index. 1. Digital television—Social aspects. 2. Television broadcasting—Technological innovations. 3. Convergence (Telecommunication) 4. Interactive television—Social aspects. 5. Television viewers. I. Title. PN1992.5.E93 2011 302.23'45—dc22 2010042031 ISBN 0-203-81910-1 Master e-book ISBN ISBN13: 978-0-415-88292-7 (hbk) ISBN13: 978-0-203-81910-4 (ebk) In memory of my Dad, Peter Havard Evans Contents Acknowledgements ix Introduction 1 PART I Understanding Transmediality 1 Transmedia Texts: Defi ning Transmedia Storytelling 19 2 The Transmedia Industry: Distribution and Engagement 40 3 Transmedia Audiences: The Consequences of Emergence 65 PART II Audiences for Emergent Transmedia Drama 4 Spooks Internet and Digital Gaming: Immersion and Agency 85 5 24: Conspiracy and the Mobile Phone: Immersion and Immediacy 115 6 Downloading Television: Agency, Immediacy and the Transmedia Audience 145 Conclusion 173 Notes 181 Bibliography 189 Index 203
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