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Transform Marketing - How Brands Can Leverage the Alibaba Platform PDF

32 Pages·2017·16.22 MB·English
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Preview Transform Marketing - How Brands Can Leverage the Alibaba Platform

Transform Marketing - How Brands Can Leverage the Alibaba Platform Chris Tung, CMO 3 2 1 Top overseas travel destination for Sneaker purchases by male consumers who follow Number of to-be moms Chinese pet owners? idol dramas in Tier 4 to Tier 5 cities in the coming 3 months CORE COMMERCE DIGITAL MEDIA & ENTERTAINMENT 500MM+ PAYMENT & FINANCIAL SERVICES Active consumers * * LOCAL SERVICES LOGISTICS * * * Affiliated entities / businesses * Complete Real-time Uni Identity Volume Great Challenges for CMOs Challenge Targeting & Re-targeting 50% of advertising dollars are wasted , can we do better? Challenge Relevancy & Continuity How do we engage our consumers with the right message at the right time? Challenge Return on Investment How do we measure effectiveness of brand building efforts? What If We have A marketing system to address the key challenges via Uni Identity

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Transform Marketing - How Brands Can Leverage the Alibaba Platform The applications of Brand Databank. CUSTOMER. ACQUISITION. BRAND.
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.