Traffic arbitrage

22 Pages·2017·2.67 MB·English

Guide for Traffic
Arbitrage
Maximize Ad Revenue,Minimize Bounce
Rates,Quantifying and Qualifying the
website traffic and content
Introduction
This guide will help you to understand traffic arbitrage
concept from the choosing the site's niche, domain and
theme layout to getting the traffic to your site through
different channels.
After getting the traffic, you'll also learn how to monetize
traffic by connecting with various ad-networks via
vNative.
We have tried to include crucial aspects of traffic
arbitrage through our knowledge and various ad-
networks that uses vNative platform.
After the whole marketing research we have curated the
best in this single guide to help you understand Traffic
Arbitrage concept through simplicity.
If you face any issues or any suggestions regarding this
guide, we would love to hear from you via
[email protected].
Contents
- What is Traffic Arbitrage?
- How to Start?
* Website - Choosing a Niche
- Choosing a Site
- Choosing a Theme
- Content
- Load Speed
- Type of Ads
* Standard Ads
* Native Ads
* Pop- up Banners
* Video Ads
* In text/ Image Ads

- Acquiring Traffic
* Organic Traffic
* Buying Advertising(Ad Networks/ Social
Media)
* Buying Traffic

- How to monetize Traffic?
* Arbitrage
* Traffic Arbitrage
* How does it work
* Ad server
* 5 Trust Worthy Ad Networks to Join
What is Traffic
Arbitrage?
Traffic arbitrage refers to the simultaneous purchase and
sale of an asset to profit from a difference in the price.
Generally, you can buy traffic on the internet in exchange
of money via PPC, social networks etc. But you can sell
traffic at profit in form of ppc(paid per click) with affiliates
marketing via different media buying models likewise
CPM, CPC, CPA, etc. by connecting with ad-networks.
There is always a hidden cost behind customer acquisition
even if they came without ads. Along with that they also
carry a value with them i.e. Customer life time value on the
basis of which your business runs on profit or loss.
Cost per Acquisition is not only what you pay for the
network to give you leads, but it is also the spending
related to the site with its maintenance.
Therefore, the idea behind traffic arbitrage is that you pay
less to attract the traffic than you make from driving the
traffic to the other advertiser, thus earning money.
How to implement Traffic Arbitrage?
You have heard a lot about traffic arbitrage and you want to
implement it, but how can you to start?
Traffic arbitrage does not cost much and provide you the
best way to earn we would say.
However, there are few other things you should know that
there’s no quick money to be had in this business. You really
have to invest time and – money, as this will give you a good
boost.
Most of the networks include NET 30, 45, 60 or 90 payment
conditions.This means the payment would be done after 30-
60 days according to the network's terms and conditions.
Concludingly, this business can generate a great income for
while you sleep.
What do you Need for Traffic Arbitrage?
1. Niche
2. Domain
3. Hosting
4. Website
5. Content
6. Traffic (free or paid)
7. Connection with Ad networks
8. Statistical Understanding to increase ROI
Website
Choose a Niche
A niche is very important aspect to the success of your
business. We would suggest you to choose a niche which is
broadly searched already and try to add more value to that
niche.
Why? Because it's easy to make money under a niche
which is already being popular and adding value in the
people's life is only what the world needs.
Another reason is that websites with broad niche gain are
easy to be linked with Big brands for advertisement
purposes.
Moreover, you’ll get more luck with a website about viral
content than one that is about learning about benzene.
Ad Networks (and you also) want your site to be popular.
But try to make your site popular without acquiring traffic, at
least for some specific keywords on the basis of content.
Note: Even though the broad niches like drugs, hacks, adult
sites, and gambling does not appeal very much to the
adnetworks due to the strict laws by google.But there are
specific Ad Networks that specialize in these niches also. So
choose your niche wisely.
Choose a Domain
After selecting the niche, the next task comes is selecting
the domain. To do this task, there are various platforms, you
can buy your domain for particular duration. GoDaddy,
Igloo, Sedo, 1and1, etc. are the domain buying platforms.
Choosing the CMS
After buying the domain, you need to develop your site either
by yourself or web development agencies/ freelancers
depending on your budget.
Meanwhile we would suggest you to get the knowledge of
CMS( content management software) for handling your
website.

There are alot of CMS available in the market, out of them
we would recommend you working on WordPress. Why
should you choose Wordpress? WordPress is a system that
is made specifically for blogging, and it’s completely free and
moreover there a lot of free as well as paid WP(wordpress)
plugins available online for various purposes. One more
thing, Wordpress is easily integrable with other platforms
and Servers which makes it more reliable.
Choosing a Theme
3 Things you should look while selecting the theme are:
• It should look nice with better UI/UX.
• It should load fast with better responsiveness.
• It should fit your ad and technical needs.
Appearance
Appearance or I would say User Interface & User
Experience(UI/UX) plays an important role for the success of
any business. Google and Adnetworks check the site's
appearance before letting you join them as a affiliate.
Therefore, we would recommend you to make your site's
UI/UX better before approaching ad networks as a
publisher.
Content
Start adding the unique content to your site to attract the
visitors and hence increasing the site's visibility to search
engine.
Content can be of any type varying from blogs, videos,
infographics, guides, case studies that can attracts user
with a motive to help them. If you start posting the content
which help user or entertains them, then you will definitely
be able to act sign up as affiliate to google and other ad
networks.
Load Speed
Loading speed of your site is a key aspect to make your
site better, therefore, check your site loading speed to
save your visitor time and search engine.
Fast Load speed not helps you gain the visitors but it
helps you to make your site search engine friendly hence
increasing your domain authority and page rank.
Therefore, never ignore the load speed of your site as it
can make you or break you.
Types of ads
There are various ad types available with each hidden
benefits, advantages and features. Some of them are:
Standard Ads are ad blocks that you see on most sites.
These ads usually have rectangular or square shapes.
Popular ad formats are: 300x250, 160x600 and 728x90,
etc.
Native Ads look like part of your site because they look
native. Visitors usually treats them like information present
on your site and therefore click on them and reaches to a
particular destination as set by the ad- networks.
Pop-up banners appears when you go to site. They may
be in a separate window or in an additional tab.
CPM for this type are generally high and it usually affects
the loading speed of your site because of the hidden
javascripts. So let the user first remain on your site
reading blogs and after that show them pop- up banners
to earm money.
Video ads Video ads is an ad block that plays video within.
In most cases, they require you have your own video
player so that they can be run on your platform and take
visitor to other site.
Video ads CPM( cost per mille or cost per thousand
impressions) is usually more than others but they affect
the loading speed of site.
In Text/ Image ad: In text ads, ads appear within the text
by highlighting-underlining a specific word (keyword) that
becomes clickable- taking them to the advertiser's
platform.

In image ads, there are the banners that appear on
images of your site. These ads are generally heavy
scripts, with just an intention to grab the user's intention
and taking them to the advertiser's platform.