Trade Time – Vol 3; Issue 2 - TRTA Pakistan

12 Pages·2013·8.24 MB·English

Vol. 3; Issue 2
Quarterly Newsletter
Trade Time
Trade Related Technical Assistance (TRTA II) Programme June 2013
Contents:
Message Corner
Highlights
Success Story
Trade Policy
Strengthening Institutions
Sectoral Support
Stakeholders’ Forum
Links & Resources
BBuuiillddiinngg TTrraaddee LLiinnkkaaggeess--
Press Coverage
PPaakkiissttaannii MMaannggoo AAcccceesssseess
Upcoming Events
EEuurrooppeeaann MMaarrkkeettss Announcements
From the Expert’s Desk between buyers and sellers developing trust for preparedness of selected companies has been
mutually beneficial and sustainable trade. Within developed for their participation in trade shows,
this framework, specific interventions have been exhibitions and study tours to ensure that they
designed with the assistance of experts under the prepare effective, well-designed promotional
EU-funded TRTA II programme implemented by materials and are prepared to deliver an
UNIDO. The activities are sector-dependent but accurate and consistent message about the
include advertisements or articles in appropriate company's products – especially regarding
trade journals, attendance at trade compliance to appropriate standards.
shows/exhibitions, the preparation of In all sectors, choice of potential markets is clearly
publicity/awareness-raising materials, etc. In a key decision. Presently, this largely relies on
addition, TRTA II facilitates contact through 'informal intelligence' – the inherent knowledge of
government channels using our embassies in both the exporters and advisers. This necessitates
those markets to identify what kind of support discussions with the ITC (International Trade
could be offered as part of an overall Centre) and key national support agencies,
Simple economic theory suggests that if goods promotional strategy. For example, potential especially PITAD and PHDEC, on the possibility of
can be produced that are compliant with buyers/importing clusters might react more establishing a 'market intelligence hub' to
appropriate standards and quality and favorably to a 'diplomatic' invitation to attend a systematize this important process. TRTA II has also
competitively priced then they will find a promotional event than to a 'standard' trade signed an MOU with CBI (an experienced Dutch
market. However, theory fails to recognize that approach/event. organization supporting exports from developing
buyers, especially in export markets, are risk- The capacity of support agencies like TDAP, countries) to assist emerging Pakistani exporters.
averse. They will stick with existing suppliers to PHDEC and PITAD to manage trade delegations This trade corridor approach has been applied to
avoid the risk of changing and pay a price at trade shows needs to be enhanced. In this the entire targeted sectors of the TRTA II
premium to avoid the risk. regard, A Guide to Selecting a Trade Show or programme, initiating from the horticulture sector,
A Trade Corridor approach used by the TRTA II Exhibition and A Guide to Attending a Trade covering Kinnow and Mango.
programme is a device to overcome this Show or Exhibition have been produced to assist
resistance to change; it attempts, over an exporters/ export development agencies. The writer, Mr. Badar ul Islam is Programme Officer in SMEs &
extended period, to build trust and respect Moreover, a structured programme on the Exports Development at TRTA II Programme: [email protected]
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
2
Message from
The Ambassador of Pakistan to the Netherlands
Despite challenges in the recent past Pakistan's economy remains resilient. Pakistan,
however, is trailing behind in terms of trade balance, with our imports swelling more and
more. In order to address this imbalance all our exportable surpluses must be exploited.
The Pakistani Embassy in the Netherlands is facilitating exports from Pakistan by using the
Netherlands as a gateway to Europe. The Embassy provides a number of services to
Dutch importers in order to ensure that they have accurate information and can
develop successful trade linkages with Pakistan. It is our objective to provide trade
counseling and promote Pakistani products and services in the Netherlands, in addition
to counseling, advocating and protecting Pakistan's commercial interests here.
We at the Embassy in The Hague, provide counseling to Pakistani exporters on market
opportunities, regulations and methods of doing business in the Netherlands and are
also consistently exploring targeted markets according to the needs of Pakistani
companies. Furthermore, the Pakistani Embassy has close collaborations with the
Pakistan Ministry of Commerce, the Trade Development Authority of Pakistan (TDAP)
and the Pakistan Horticulture Development & Export Company (PHDEC) for organizing
mango and kinnow annual exhibitions in the Netherlands.
We have been stressing to Pakistani exporters that under the coming regime of trade
H.E. Moazzam Ahmad Khan liberalization only those producers who will be specialized in the production of
Ambassador competitive products can survive. We understand that Pakistan, besides the production
of some major crops, also have an advantage in the production of horticultural crops,
Embassy of Pakistan to the Netherlands
especially fruits. But unfortunately, at the present time, Pakistan is not exploiting full
potential of fruit culture and this is because of traditional farming methods which are out-
dated and without any net value addition.
In this context, it is highly appreciable that the EU funded Trade Related Technical
Assistance (TRTA II) Programme implemented by UNIDO is working with the mango and
kinnow farmers of Pakistan right at their farm fields so that they are able to adopt the
methods and techniques which are compatible with international standards. The
exposure trips for the exporters, farmers and concerned government functionaries of
Pakistan, like the recently organized study tour by the TRTA II Programme to European
markets, is a way forward towards providing on site visualization of fruit trade in different
market places of EU countries. This provided opportunities to the Pakistani exporters and
farmers, not only to learn from the experience of mango importing countries in Europe,
but also exposed the standards maintained by the other countries exporting mango to
the EU markets. We are pleased to state that our Embassy has provided assistance in
identifying agents and distributors in the Netherlands and specifically organized
meetings and visits to retail outlets, wholesale and supermarkets and subsequent
meetings with their respective representatives in The Hague. One of such event was
hosting an official dinner in order to provide the Pakistani exporters and farmers with a
great opportunity to intermingle with a select group of potential mango/ kinnow buyers
from the key market sector in the Netherlands. The overall intent was that the exporters
learn the market dynamics of European markets.
Finally, I have no hesitation to reiterate the importance of the three 'Ps' i.e. Preservation,
Packaging and Presentation for marketing the products in the EU or elsewhere in the
world. I have therefore urged the delegation to meet the international standards of
packaging. Further, I assure the Embassy's full assistance to the TRTA II programme,
Pakistani businessmen and EU importers in marketing the mangoes and other fruits and
vegetables to EU countries in general and the Netherlands in particular.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
HIGHLIGHTS 3
EU Ambassador Witnesses the TRTA II Initiatives at UAF/NIFSAT
H.E. Lars-Gunnar Wigemark, EU Ambassador to Pakistan, kinnow as a juice-able “orange” was
visited the University of Agriculture, Faisalabad (UAF) to also appreciated as the kinnow is
discuss the TRTA II activities and witness the specific TRTA characterized by its unique blend of
II intervention being carried out by the various citric acid and sugars that are not
institutions working within the aegis of the UAF. found elsewhere. The EU
During the briefing in the syndicate room, Professor Dr. Ambassador endorsed this view
Iqrar Ahmed Khan, Vice Chancellor of the UAF, briefed the stating that he is aware of
Ambassador about the University and the collaborative independent studies carried out on
work of the UAF with other agencies. this aspect that supported these
The Canadian High Commissioner to Pakistan also findings. The Ambassador also
attended the briefing. The Vice Chancellor informed them visited the National Institute of Food
that the university has 6 on-going research projects with Science and Technology (NIFSAT).
Canada, and numerous others with the EU/EU Member The Director General of the NIFSAT
States, one being the TRTA II programme. briefed the Ambassador about the
The EU Ambassador also visited the Post Harvest Post Graduate Diploma Course in
Food Safety and Controls launched
by the NIFSAT with TRTA II support
to strengthen the food safety
inspection and control system in
H.E. Lars-Gunnar Wigemark, EU Ambassador to Pakistan Pakistan.
in front of Mobile Harvesters Reefer Van
The EU Ambassador lauded the
Research Laboratory of the Institute of Horticulture
efforts of the NIFSAT in launching such a programme and
Sciences (IHS). There he was briefed on the work done by
appreciated the institution's willingness to carry forward
the IHS for the development of Codes of Practices in
the Diploma course and convert it into a full-fledged
Kinnow and Mango sectors that aim to reduce post-
degree programme, particularly after receiving
harvest losses and develop innovative techniques for
accreditation from the Royal Environmental Health
value-addition. The EU Ambassador was keenly
Institute of Scotland (REHIS). The Ambassador then
interested in the proposal to brand Pakistan mangoes and
visited the various laboratories and food processing plants
kinnow as Multan mango and Sargodha kinnow using GI
H.E. Lars-Gunnar Wigemark, EU Ambassador to Pakistan was of the NIFSAT.
as the tool. Furthermore, the concept of selling Sargodha
briefed about NIFSAT labs and food products
PITAD Officials Assess Progress in Fisheries Sector
The senior officials from the Pakistan Institute for Trade and Kausar Ali Zaidi, were briefed by the Director General of the NESPAK gave a detailed presentation of their findings
Development (PITAD) conducted a 3-day visit to the MFD, Mr. Shaukat Hussain, on the support received from based on the preliminary draft pre-feasibility report that
Korangi Fish Harbor (KoFH), the Baba Bhitt islands, and the the TRTA II programme throughout their endeavors to they have submitted to the TRTA II programme.
laboratories at PCSIR in Karachi, primarily to gauge the bring Pakistan back onto the list of countries exporting fish Both Mr. Hussain and Dr. Zaidi provided key inputs and
pace of TRTA II programme activities in the fisheries sector. to the EU. The group also visited the microbiology and suggestions to help further improve the quality of the
chemical testing laboratories of the MFD. report that would result in formulating more viable
options both in terms of budgetary requirements and
development of the KoFH as a functional, sustainable hub
for fish exports.
The PITAD officials also visited the testing laboratories at
Pakistan Council of Scientific and Industrial research
(PCSIR) Karachi, where they toured the newly established
and accredited Persistent Organic Pollutants (POPs)
laboratory that also tests for Dioxins in fish and food
samples as per EU requirements/ standards.
The PITAD official visits MFD Histamine Lab
Mr. Sajid Hussain, Director General, PITAD is being
briefed about Baba Bhitt The PITAD officials visited the Baba Bhitt Islands and talked
Another purpose was to assess the level of preparedness of to their representatives on the proposed option of
the Marine Fisheries Department (MFD) and of the two developing an alternative landing site and auction hall
newly EU-approved fish processing companies of Karachi. specifically catering to the fishermen of these islands, who
One of these two companies is also in the process of own between 450 to 600 fishing vessels (Hila Boats).
sending the first trial consignments of fisheries products to At the KoFH, the Managing Director, Mr. S M Tarique, held
Europe following the permission granted by the EU for in-depth discussions on the operations of the KoFH and
Pakistani fish exports to its member countries after a lapse briefed the visiting team on the pre-feasibility study which
of six years. is being carried out by NESPAK, and the impact it would
The group, comprising of the Director General of the have on further developing the KoFH into a business park
The PITAD officials with Mr. S M Tariq,
PITAD, Mr. Sajid Hussain, and the Director of the PITAD, Dr. solely focused on exports of fisheries products. MD – KoFH at Korangi Auction Hall
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
4 SUCCESS STORY
World Metrology Day Celebrations – Pakistan
NPSL Awarded Internationally Recognized Accreditation Certificate for
On-site Calibration Services
The National Physical and Standards Laboratory (NPSL) the removal of Technical Barrier to Trade (TBTs) as were presented: Measurements in Daily Life, Vacuum
received the Accreditation Certificate award by the Pakistan demonstrated by NPSL. Standardization, Metrology for Technical Up-gradation,
National Accreditation Council (PNAC). The certificate was Mr. Bruno Valanzuolo, the Chief Technical Advisor of the Metrology and Accreditation Support to Trade, Metrology
presented to the NPSL during the World Metrology Day in Chemistry, and Technical
celebrations on 20 May 2013. The NPSL received this Interventions to Enhance Exports.
certificate for its on-site calibration services for thermal and Dr. Shaukat Parvez, Chairman of the
mass metrology. By virtue of this certificate, and to the Pakistan Council of Scientific and
satisfaction of its customers, the NPSL is now able to Industrial Research (PCSIR)
provide internationally traceable calibration services in appreciated the NPSL and said that it is
conformance with the applicable requirements of ISO/IEC a mono-functional service provider
17025-2005. with a mandate of highly specific
The Secretary of the Ministry of Science & Technology, Mr. objectives and quality functions to
Akhlaq Ahmad Tarar, was the chief guest at the carry out measurements traceable at
celebrations. He stated that metrology provides the road an international level in conjunction
map for achieving quality by ensuring that the with other National Metrology
measurement devices and instruments used are Institutes of the world. He further
continuously calibrated to assure their accuracy, traceability highlighted how the NPSL also
and conformity to international standards. Moreover, Mr. provides advisory, consultancy and
Tarar stated that accurate measurements have the potential training services with regard to
to help address challenges such as global climate change, as creating awareness among traders,
Mr. Akhlaq Ahmad Tarar, Secretary, Ministry of Science & Technology
well as provide sustainable sources of clean water, food and exporters, product users, consumers,
presenting the Certificate to Mr. Shaheen Raga, DG - NPSL
energy, and maintain a wholesome environment for the manufacturers and producers.
TRTA II programme, highlighted the assistance provided by
well-being of all people. Mr. Shaheen Raja, Director General of the NPSL, stated that
the programme to quality infrastructure institutes in the
Mr. Berend De Groot, the Head of Cooperation of the EU this is the first time that Pakistan is celebrating World
effort to bring their services at par with international
Delegation to Pakistan, expressed his appreciation of the Metrology Day. Metrology is a bridge which connects
standards. He added that the NPSL should follow a business
marathon efforts put in by the NPSL in association with key science and technology with commerce and economy. He
plan for the commercialization of its calibration services to
partners such as the EU funded and UNIDO-implemented stated that a sound metrological base developed by several
guarantee its sustainability and to further strengthen the
TRTA II programme to get accreditation for its labs. Mr. De nations has boosted the trade and exports of those.
traceable measurement services for the industry.
Groot added that Pakistan has the potential to brand itself Pakistan needs to follow similar pursuits; this involves
During the technical sessions six metrology related papers
in global markets if it continues to achieve such hallmarks in enhancing its trade.
EU Ambassador Witnesses the Accredited NPSL Metrology Labs
This visit constituted a part of the Accreditation Certificate.
World Metrology Day celebrations After his visit to the NPSL laboratories, the Ambassador, Mr.
in Pakistan and highlighted the Lars-Gunnar Wigemark remarked that the trade
major achievements of the NPSL in development being pursued under the TRTA II programme
terms of its internationally funded by the EU will of course support the economic
traceable measurement services for integration of Pakistan into the global economy by allowing
the industry and overall quality Pakistan's industry to meet international metrological
infrastructure development. These standards. Further, he said that increased exports will
have been attained with the translate into increasing opportunities for more
support of the European Union employment. He also stated that in the long run, adopting
funded Trade Related Technical the international metrological standards and other trade
Assistance (TRTA II) programme compliance measures should also support sustainable
being implemented by UNIDO in development and poverty reduction in Pakistan.
association with ITC and WIPO. Mr. The Director General of the NPSL noted that it is worth
Bruno Valanzuolo, the Chief mentioning that the support of the EU funded TRTA
Technical Advisor of the TRTA II programmes was consistently present; especially during the
programme, Dr. Kausar Ali Zaidi, the provision of E1 class set of masses, a very precise Mass
Director of the Pakistan Institute of comparator (Balance), and the installation of Environmental
H.E. Lars-Gunnar Wigemark, EU Ambassador to Pakistan at the Trade and Development (PITAD), Conditioning Systems (ECS) in the refurbished labs, as well
Mass Metrology Lab of NPSL
Ms. Roshan Ara, the Development as the accreditation by Norwegian Accreditation Body.
The internationally recognized accreditation of six Advisor of the EU Delegation, and representatives of the Mr. Valanzuolo added that this support from the European
laboratories of the National Physical and Standard Ministry of Science & Technology were also present at the Union and TRTA II programme will not only expand the
Laboratory (NPSL) will foster the metrological activities not occasion. metrological activities in the country but will also pave the
only in the country but also in the entire South Asian region. The newly accredited labs, viewed by the distinguished way for Pakistan's desire of having free access to the
This was stated by Mr. Shaheen Raja, the Director General of guests, included: Thermal Metrology, Pressure Metrology, European markets. The TRTA II programme is also
the NPSL on the occasion of the visit to these laboratories Electrical Metrology, Dimensional Metrology, Chemical supporting the NPSL in establishing a National Proficiency
by the Ambassador of the European Union to Pakistan, H. E. Metrology and Mass Metrology. He Mr. Lars-Gunnar Testing Scheme to provide services to the microbiology and
Lars-Gunnar Wigemark, on the eve of World Metrology Day. Wigemark appreciated NPSL's hard work for achieving the chemical testing laboratories in Pakistan.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
SUCCESS STORY 5
Pakistani Mangoes Enter the UK Market
Such encouraging effects were the result of logistics.
the exposure of the growers and exporters The PMO at TRTA II has been given the task of guiding the
to a number of diversely informative replication and duplication of the knowledge gained by
experiences throughout the tour. In the participants of this study tour with the rest of the
Normanton (in the United Kingdom) they mango and Kinnow Cluster Groups in Pakistan. This
visited the distribution center of ASDA- process will be greatly facilitated by the 5-page
Walmart and were provided with a guided questionnaires given to the participants by the TRTA II
description of its state of the art distribution delegation prior to each meeting, the findings of which
system. During a visit to the DOLE offices in were then analysed considerably. An encouraging
Paris on the other hand,
participants were told
about the various stages
in the supply path of a
similar product,
avocadoes, from
desolate farms in Kenya
to TESCO stores in
London. Furthermore,
A European buyer receiving information about the Pakistani mangoes the Pakistani growers
and exporters were
The European Union (EU) funded Trade Related Technical familiarised with the attractive
Assistance (TRTA II) programme organised a study tour of packaging boxes and box architecture
the European food market in four of its important hubs: that producers from the more poorly
Rotterdam, Brussels, Paris and London. The purpose of developed countries have used for
this tour was to give mango and Kinnow growers and their fruit packaging. This discovery
exporters from Pakistan a crucial understanding of the prompted questions about how these
market they were attempting to enter. In particular the producers could afford such packaging
European consumers and the EU retail market. and, equally as
important, how they
had access to such
innovative designs. The
importance of the
presentation of the
product was a recurring
theme, as was the
efficiency of the Participants interacting with the French Fruit Market counterparts
processes in use; the
proficiency with which a container barge in response to this approach came from a young,
the Port of Rotterdam was loaded up with enthusiastic marketing manager: “I thank you for the
South African citrus for a journey to the many exercises I had to do every night, I really have learnt
heart of Germany, 1,000 km away, provided a lot, thank you so much.”
a coherent demonstration of how, bringing Experts in the PMO shall also be guiding the participants
produce from the Northern Provinces of in terms of how best to communicate with their new-
Pakistan to Karachi for example, could be found buyers (such as ASDA in the UK) and complete a
strategized differently so as to facilitate profitable business transaction.
Participants at one of the Netherlands Fruit Market
The tour served as an eye-opener for its participants. Mr.
Azhar Khichi, a mango producer, epitomised this
sentiment in his reflections on the tour:
“I have never thought I could
understand what is in the
minds of the European
customers in the supermarket. I
have always been told by the
importer that my mango
quality was not up to standard,
and I never knew why. Now I
know what I have to do.”
Pakistan High Commission in UK played a vital role in promoting mango export (High Commissioner sitting in the middle)
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
6 TRADE POLICY
WTI-PITAD Certificate on International Trade Law & Commercial Diplomacy
The 21st Specialized Training Programme (STP) batch of 2012. A longer term objective is that all current and new
trainee officers of Commerce and Trade Group graduated modules of the PITAD will be enhanced through this
from the Pakistan Institute of Trade and Development arrangement.
(PITAD) on 15 March 2013 after the successful completion In his address, Mr. Tahir Maqsood, Director General of the
of a nine month long STP. The occasion was of particular PITAD, appreciated the efforts of the ITC and the WTI to
significance as it was the second time that the PITAD make the programme a success. He thanked the EU for
trainee officers obtained a joint PITAD-WTI (Switzerland their continuous support to Pakistan in the field of trade
based World Trade Institute) Certificate in “International related technical assistance.
Trade Law and Commercial Diplomacy” after successfully Mr. Maqsood also stressed the importance of trade related
completing modules jointly developed by the two institutes capacity building and domestic regulatory reform for
which also form part of the STP programme. The certificate export competitiveness and to benefit from the vast
is internationally accredited and will act as a waiver to the opportunities of international trade. He stressed that the
certificate holders should they wish to continue higher graduating officers will have to work very hard during their
studies abroad. The capacity strengthening of the PITAD is professional careers as competition has increased many
part of the International Trade Centre (ITC) support base to fold alongside opportunities.
the trade policy capacity building under a European Union Mr. Tahir Maqsood, (Ex)- Director General of PITAD He informed the participants that there was no specialized
(EU) funded Trade Related Technical Assistance (TRTA II) presenting the shield to a trainee officer training for new officers when he joined the civil service
Programme in Pakistan. policy capacity building. The ITC has arranged a some 30 years ago. However, now the officers are trained
The TRTA II programme is funded by the European Union partnership between the WTI and the PITAD for of the locally and internationally to cope with the requirements of
and implemented by UNIDO in association with the ITC trainers and upgrading training modules. In 2011, seven an ever-changing multilateral trading system. He stressed
and the WIPO. The trade policy component of the TRTA II master trainers and seven trade policy areas were selected that there are better prospects to excel in such careers
programme is implemented by the ITC and aims at trade for intervention, with a further seven being developed in through continuous hard work.
“Creativity-The Next Generation” - World IP Day Chinese Aquaculturists Visit UNIDO
Offer Collaboration for Growth of
World Intellectual Property Day (IP Day) was entrepreneurs for guidance regarding the Aquaculture in Pakistan
celebrated by organizing a seminar at the Intellectual Property Rights (IPRs). Mr. Iqbal
Islamabad Chamber of Commerce and Tabish, Secretary General of the SCCI “The People's Republic of
Industry (ICCI). The theme of this year was underlined the need for developing close China, with one-fifth of the
“Creativity-The Next Generation”. The event interactions among SAARC member countries world's population, accounts
was organized by the Intellectual Property so that a better understanding may be for one-third of the world's
Organization of Pakistan (IPO) in collaboration developed through the sharing of knowledge reported fish production and
with the SAARC Chamber of Commerce and and experiences with each other in terms of two-thirds of the worlds
Industry (SCCI). managing IPR issues. reported aquaculture
The Director General of the IPO of Pakistan, Presentations on IP Management in Pakistan production and due to this
Mr. Tarik Feroze, said that World IP Day serves with reference to Trademark & Geographical overwhelming production,
as a reminder of the establishment of World Indications as Economic Tools for Business virtually, China ranks first in
Intellectual Property Organization (WIPO) Development were given while the Director world's fisheries sector “said Prof. Guo Yan, Head of Chinese Delegation (2nd right)
which is the focal United Nation's body for General of SEECH-NUST Dr. Arshad Ali gave a Professor Guo Yan, Head of meeting Mr. Bruno Valanzuolo CTA, TRTA II/OiC UNIDO
advice to Member Countries on Intellectual presentation on “Experience in Introducing IP the Fishery Research Institute of the Xinjiang, Urumqi (Uygur Autonomous Region),
Property issues including Patents, Trademarks, Course for University Students”. The senior China during his meeting at Islamabad with Mr. Bruno Valanzuolo, CTA of EU funded
Copyrights, and Geographical Indications. He government officials and representatives of TRTA II programme implemented by UNIDO. A three-member team of Chinese
said that creative minds are a real asset to different businesses and trade related Aquaculturists led by Professor Guo Yan paid a 6-day exploratory visit to various
society; all scientific, technological and social organizations, IP experts, academia and civil aquaculture institutions/ private fish farms to gauge practices in trout and carp/catfish
developments stem from creative people. society participated in the Seminar. farming in Pakistan. They were invited for this trip by the Trout Farmers Association
Therefore the theme of the year 2013 has Under the EU funded Trade Related Technical (TFA) and on whose request Dr Nasim Akhtar, Sector Expert Fisheries (TRTA II
been set as “Creativity-The Next Generation”. Assistance (TRTA II) programme, with the programme) and Mr. Muhammad Rashid, President (TFA) coordinated their visit.
technical support of the WIPO, Mr. Bruno, along with the Programme Officers, Dr Ali Abbas Qazilbash and Dr Nasim
the IPO-Pakistan is working on Akhtar, appraised the Chinese delegation on the TRTA II interventions to support
the digitalization of the IP Pakistan's export trade. The fisheries component is addressing compliance and value
records currently available in addition along the supply chain to increase trade competitiveness, said Mr. Bruno.
paper form. The Geographical Prof. Guo Yan took keen interest in this UNIDO's programme and expressed that,
Indications Law and Plant based on their experiences learnt in Chinese aquaculture during last two decades
Breeders Law have been when that was undergoing an strategic restructuring to cope with the changing
drafted and will soon be taken international trading environment, and their assessment of aquaculture practices in
up with the Federal Pakistan made during their current visit, his team sees several areas in the country
Government for legislation. IP having immense growth potential in both high-value trout , catfish and tilapia culture.
registries are being equipped Prof. Mr. Guo Yan further assured that as an aquaculture growth driver of China, his
with the all the necessary IT institution is willing to collaborate with the TRTA II programme and others in private
equipment and software to sector, especially by organizing focused skill-enhancement training programmes,
Director General IPO-Pakistan Mr. Tarik Feroze Chairing ensure a modernized working farmer-exchange visits and institutional capacity building in resource planning and
the World IP Day Seminar system through automation management. Mr. Bruno appreciated the offer and said that the TRTA II programme is
Mr. Zafar Bakhtawari, President of the ICCI and a paperless environment also eying on playing a role in aquaculture development of Pakistan, hence, the
stressed the need for developing close to the greatest possible level in the Chinese offer is worth considering and carries weight.
linkages between the IPO and business organization.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
STRENGTHENING INSTITUTIONS 7
Scheme for Establishing Accredited Proficiency Testing in Pakistan Excels Further
Several laboratories are participating in international Ms. Subadra Jayasinghe, the TRTA II
Proficiency Testing (PT) schemes funded either by donor International Expert, conducted the
programmes, such as the TRTA II, or through the training, which consisted of
laboratories' own funds. As this is an expensive venture, elaboration of the ISO 17043:2010
often linked to payment in foreign currency, it is very standard and the key articles within the
difficult for most laboratories to justify this form of standard that specifies the general
payment to their parent departments. Now, with the requirements for the competency of
establishment of a National PT provider, the cost will not PT providers; guidelines for the
only be reduced, but such a scheme, once accredited, may development of PT Schemes and
be offered to other laboratories overseas leading to the provides the basis for accreditation of
accumulation, rather than expenditure of foreign the PT providers.
exchange, said Dr. Muddassir Asrar, Chairperson of the At the end Dr. Asrar presented
Pakistan Council for Science & Technology (PCST), while certificates of participation to the
addressing a training workshop. trainees. The Chief Technical Advisor of
This 2-day training workshop on ISO 17043:2010, Quality the TRTA II Programme/ OiC of
Management System for Proficiency Testing (PT) took UNIDO, Mr. Bruno Valanzuolo, and the
place from 21-22 May 2013 in Islamabad and was Director General of NPSL, Mr. Shaheen
organized by the EU funded Trade Related Technical Raja, were also present at the occasion.
Ms. Subadra Jayasinghe giving training on PT scheme
Assistance (TRTA II) programme implemented by the
United Nations Industrial Development Organization
(UNIDO) in association with the ITC and the WIPO. This Lahore and Peshawar, she emphasized the need to
training focused on the development of the quality establish a National Proficiency Testing (PT) Scheme to
management system for a PT provider, proposed under facilitate the numerous accredited testing laboratories
this programme to be established at the National Physical throughout Pakistan in addressing one of the key
Standards Laboratory (NPSL) in Islamabad. requirements for international recognition of their testing
Dr. Asrar went on to explain that by employing a services. Dr. Asrar also encouraged the laboratories, as
comprehensive business plan, these laboratories and the well as the NPSL, to be more diligent in providing their
PT provider will ensure the sustainability of their services unique services for the industry, on a commercial basis
and accreditation, all aimed at growth and employment and in line with a coherent business plan. These testing,
generation in their respective areas. Addressing the calibration and PT services will help Pakistan industries to
workshop participants from the NPSL, Pakistan Council of address international requirements and compliance,
Scientific and Industrial Research (PCSIR) laboratories of which ultimately will lead to enhanced export trade. Dr. Muddassir Asrar, Chairperson, PCST presenting training
certificate to a participant
Trade in Agriculture and Food Safety Complement Export Competitiveness
The trainees, as many as 65, from federal government
ministries, implementing agencies, provincial
departments and research organizations were trained to
strengthen their capacity regarding domestic agricultural
productivity and issues related to negotiations and
international trade in agriculture.
The training participants
technical assistance of the Switzerland-based World forward for trade with India particularly in the agriculture
Trade Institute (WTI). sector. Other issues related to such areas as domestic
The training programme was a good example of intra- conditions affecting agriculture productivity, the impact
programme synergy, particularly between Component 1 of liberalization on international trade in agriculture, and
Mr. Sajid Hussain, Director General PITAD and Component 2 of the TRTA II programme, whereby food security etc. were also covered.
addressing the training participants interventions supported by Component 2 regarding SPS The training was delivered by Mr. Nauman Aslam, a master
This tailor made two-day training course on “Trade in controls and Food Safety were covered in detail. The trainer on Trade in Agriculture trained by the WTI under the
Agriculture” was organized in Lahore on 10-11 June 2013 participants were informed about food safety issues and TRTA II programme, who was supported by his mentor from
under the EU funded TRTA II programme's (implemented how laws governing food safety can contribute to better the WTI through video-conference. Dr. Ali Abbass Qazilbash,
by UNIDO in partnership with the ITC and the WIPO) food for the domestic consumers and meet the the Programme Officer of the TRTA II programme and Mr.
Component 1, in collaboration with the Agriculture requirements of export markets. Issues relating to Itrat Rasool Malhi of the NAPHIS also contributed and
Department and Industries, Commerce and Investment fisheries and horticulture remained particularly in focus. shared useful information during the training.
Department of the Government of the Punjab and the The training also covered the scope, implications and way
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
8 STRENGTHENING INSTITUTIONS
The New National Quality Policy for Pakistan PNAC in now the 13th Accreditation
is in the Making Body in Asia Pacific
address these issues. The NQI provide The Pakistan National Accreditation Council (PNAC) has secured a Multilateral
standards, metrology, accreditation, Recognition Arrangement (MLA) with the Pacific Accreditation Cooperation and
inspection, testing and certification services. International Accreditation Forum (IAF) for Quality Management System – ISO
Whereas, the TRF defines how compulsory 9000 (QMS) and Environmental Management System – ISO 14000 (EMS) on 22
technical requirements for products are May 2013 during the course of 20th PAC Plenary Meetings at Honolulu, USA. The
determined and implemented. A National signing ceremony was attended by the heads of accreditation bodies of the world
Quality Policy (NQP) is required to set them and representatives of conformity assessment bodies. PNAC is the 13th
up in a holistic way. Accreditation Body of the Pacific Region to attain MLA signatory status in QMS
The Ministry of Science and Technology and 15th Accreditation Body to attain signatory status in EMS.
(MoST) has taken the lead in revising the Mr. Masroor Ahmed Qureshi, the Joint Technological Advisor of the Ministry of
1999 NQP. The MoST is supported by the Science & Technology attended this signing ceremony.
TRTA II programme, funded by the EU and
implemented by UNIDO, in this endeavour. A
number of workshops and focus groups
meetings were arranged in Islamabad,
Karachi and Lahore in this regard, precisely to
determine the needs of the public sector,
both at the federal and provincial level, as
well as the private sector (i.e. importers,
suppliers and manufacturers).
The average consumers in Pakistan are, Some of the identified issues include: (i)
generally, confronted by low quality products Provincial implementation but federal
in the market place. Manufacturers bemoan regulation, (ii) A trustworthy NQI providing
the fact that low cost imports are eroding services that are recognized internationally, and
their competitive edge. Gas is in short supply (iii) Advocacy to address a lack of appreciation
and petroleum products are expensive. Is the of the NQI and TRF. Work to develop a revised
buyer really getting what he/she pays for? NQP is continuing and the first working draft
Why do products from Pakistan not have a should be available within months.
reputation for quality in foreign markets? The Mr. Masroor Ahmed Qureshi, Joint Technological Advisor, Ministry of Science & Technology
National Quality Infrastructure (NQI) and the The writer, Martin Kellermann is a TRTA II international (4th from left) at the signing ceremony in Honolulu, USA
Technical Regulation Framework (TRF) can expert in National Quality Infrastructure.
Technical Capacity for Testing of Environmental Parameters Strengthened
The EU funded 'Trade Related Technical Assistance test methods for residue analysis (dioxins, antibiotic “ The training module developed by DHI took into
(TRTA II) Programme sponsored a 10-day training residues, pesticides and heavy metals) consideration the various levels of experiences
programme for two groups of technical staff members test methods for histamine analysis
among the trainees, from novices to experts. It is
(6 in each group) of the Pakistan national laboratories
commendable how they tailor-made the session
in the DHI Singapore, from 15-26 April 2013 and 06 –
to meet our requirements. I must say that the
17 May 2013.
The training delegation comprised of officials from the literature was very informative and will assist me
Pakistan Council of Scientific and Industrial Research in further strengthening the Dioxins laboratory at
(PCSIR) Laboratories (Karachi and Peshawar), the Fisheries PCSIR Karachi to help Pakistan addressing
Research and Training Institute (Lahore) and the Marine international requirements for testing of fish and
Fisheries Department (Karachi) and the Pakistan Council of
other food products.”
Research in Water Resources (PCRWR). The training
said Dr. Alia Munshi - Chief Scientific Officer/ Head of
programme was tailor-made to specifically suit the
Centre of Environmental Studies - PCSIR, Karachi
trainees' requirements and this included:
laboratory quality management for compliance with
Dr. Ali Abbas Qazilbash, a Programme Officer of the
ISO 17025
TRTA II programme also visited the DHI to discuss the
TRTA's objectives on capacity building. Dr. Qazilbash
met with senior professionals in key technical areas at
Training participants during practical training
sessions at DHI Labs the DHI Singapore office such as Mr. Tom Foster – the
“This training programme imparted by DHI Managing/Regional Director, Ole Larsen – the Centre
Director/DHI-NTU Research Centre & Education Hub,
will be highly beneficial for the development
Matt Jury – the Director Solutions, and Mathieu
and operationalization of a Laboratory
Duchemin – the Senior, Environmentalist/ Business
Information Management System (LIMS) as
Area Manager (Environmental Risk Assessment). He
per ISO-17025 technical and management gained a better understanding of the DHI's overall
requirements for the testing laboratories in capabilities and he explored the possibility of future
Pakistan” TRTAII/ UNIDO-DHI collaborations as well.
Commented Ms. Hifza Rasheed, Deputy Director/
Training participants during practical training sessions at DHI Labs Quality Manager, PCRWR
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
SECTORAL SUPPORT 9
Control of Mango Snails
Snails mostly thrive in alkaline, sandy soils with high They also pointed out that the insect is not being controlled application is the most effective and cheapest control and is
calcium; the presence of weeds and grasses make properly by repeated applications of costly systemic also a very effective dehydrating agent, killing the snails
conditions more attractive for snails. Large size mango trees insecticide. The severe infestation was seen with blackening efficiently and effectively due to desiccation as well as
with overlapping branches, less light penetration, poor air of tree leaves and black mold was so aggressive that it was acting as a repellent.
circulation and high humidity create a suitable environment falling down from the tree leaves on limbs & onto the Effective and economical control of the snail was an ideal
for snails to develop colonies. The summer conditions ground, making the area under tree canopy blackish. The which was introduced to the farmers through FFSs. Growers
usually boost the snail population by providing suitable grower also informed [whom?] that he sprayed three thanked the European Union funded Trade Related
moisture, temperature and abundant food. Lime different systemic insecticides but the insect is not being Technical Assistance Programme for supporting the Mango
application increases the snail population because snails get controlled and the blackening of the tree not only gives it a Research station to conduct FFSs. The FFS has actually
the required calcium for shell formation; a high calcium bad look but is also making the tree weaker. developed into a platform where growers and researchers
level & increased pH results in a stronger shell and greatly Based on the findings of the research carried out at Mango remain directly connected with each another and meet at
increases its resistance to insecticides. The ideal Research Station the scientists suggested 1% table salt regular intervals to share the experiences.
temperature for an insect infestation ranges between 21oC (sodium chloride) as foliar application on affected plants.
to 30oC which prevails inside the tree canopy during most The grower sprayed the same salt, at the recommended Authors: Abdul Ghaffar Grewal, Mango Research Station,
times of the year. dose, and gained effective control over the insect. During Multan and Muhammad Aurangzaib Khan, Sector Expert –
In a Farmer Field School (FFS) at Rahim Yar Khan, growers the next Farmer Field School it was observed that the trees Horticulture, TRTA II Programme
pointed out that there is severe infestation of mango snails. had recovered from the effects of snail attack. Salt
Different kinds of Mango Snails
Building Trade Linkages between Malaysian Buyers and TRTA II Cluster Producers
Bringing farm produce to the market profitably and documentations, logistics or the marketing connectivity, and kinnow producers. Moving on from these products,
effectively is a universal hurdle for most farmers in the short of sitting with a pile of their own produce in the the buyers pursued other possibilities, including the direct
developing world, even when it is just a modest local bazaar all day long. delivery of potatoes, onions, and other minor fruit
market place in their vicinity. These farmers lack the The TRTA II Programme recognizes this situation and the products from Pakistan. Textile was mentioned, but that
prerequisites in the marketing processes of their own Trade Linkage Programme attempts to resolve it with a 2- would have to wait for another mission.
produce, whether it is of the quality compliances, prong approach; one, building the market connectivity for The buyers held direct discussions with TRTA II Cluster
the farmers, and two, building the ability of the farmers to farmers and exporters, the logistics company, and visited
consolidate their production and the ability to channel the the mango farms and processing plants. Pricing
produce to a specified market retail and destination. The mechanisms, packaging counts, box designs and in-store
programme's stance is market-driven. The tactical move is promotion plans were discussed for the immediate
to create a demand impulse within the market retail for delivery of mango and for the forthcoming kinnow season.
the specific product. The decision to select South East Resulting from the careful selection of the participating
Asian retailers aims at capturing these emerging markets buyers from a diverse market segment, Econsave is now
on their growing affluence and pursuing the mounting contemplating bringing in larger shipments and sharing the
trends in South – South trade directions. The programmers delivery costs with the other invited wholesalers and niche
initiated contact with buyers in Malaysia in February 2013, fruit retailers, who were not able to participate in this visit
with assistance from the Pakistan High Commission in due to their commercial obligations.
Kuala Lumpur. Having described the unique potential of TRTA II Programme officer, Mr. Badar ul Islam and
the Pakistani product and the Trade Linkages Programme, International Expert, Mr. Kit Chan had accompanied the
the buyers were invited to a reconnaissance visit to the visitor[s] throughout the journey, making necessary
country. Econsave Supermarket, one of the top three retail explanations and occasionally interjecting in the
chains in Malaysia, sent their Category Executive and negotiations. It was a learning experience for the buyers to
Division Manager to the visit of Pakistan. understand Pakistan better, and for the Pakistani business
Having easily overcome the negative predisposition counterpart, it was a training exercise in their
towards Pakistan of the international media, upon their organizational, communication and marketing skills – a
Malaysian buyers having discussions with the
arrival, the two buyers settled down quickly, plotting blunt description of building linkages in the marketing
Pakistani mango exporters, Mr. Kit Chen, the TRTA II
international expert is also present for facilitation shipment processes and delivery plans with the mango process.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
10 STAKEHOLDERS’ FORUM*
Sufficient room exists in several areas for further conveyed to the Ministry of Commerce and made a part
cooperation, ranging from agricultural production to of strategic trade policy every three years. In this sense,
food processing and electronics. the PITAD is a valuable institution between policy makers
We are committed to utilizing our and exporters.
Such linkages are being developed in the horticulture,
master trainers to their best by fisheries and fruit sectors of Pakistan under the EU-
imparting trainings and holding funded TRTA II programme, which is implemented by
Dr. Kausar Ali Zaidi
UNIDO in association with the ITC and the WIPO, and
Director dialogues between both the public the PITAD is playing an active role. The importance of
Pakistan Institute of Trade
and Development (PITAD) and private sector in collaboration Pakistani fruit export cannot be underemphasized. A
recent delegation of exporters of kinnow and mango
with EU- funded TRTA II programme met with buyers from EU markets to experience the
which focuses on various aspects like fruit trading process, [understand the] requirements
Pakistan, as a growing economy has a huge potential for to strengthen the trade corridor and apprise the
development. Over time, Pakistan has tried to strengthen enhancing product sophistication exporters of the requirements and standards of fruit
its trade relations. Ever flourishing economies are level in Pakistan's exports, enhancing exports. We are aiming at following up this study tour
interested in finding markets here. There are several by holding meetings with exporters and stakeholders
areas in which Pakistan can cooperate and strengthen firm level competitiveness, product to look at areas like product acceptability, logistics,
economic, trade and social relations with other and market diversification; all to space availability in carriers and packaging. We are
countries. Pakistan is interested in doing so and has a specifically looking at ways of improving the visibility
very soft policy towards developing such trade linkages. develop linkages with international of Pakistani exporters to the EU, collaborating with
Pakistan has opened up many areas for international economies for the specific purpose of commercial counselors and coordinating
investment, including agriculture and services. Mutual international activities with local ones. Long term
collaboration between Pakistan and other economies enhanced trade. roadmap preparation is a task in the pipeline for
can lead to the production of competitive goods The PITAD conducts surveys and detailed research prolonged trade commitments between the EU and
benefitting all. We, at the PITAD provide appropriate studies to address stakeholder problems as well as Pakistan and we are working on it in a hands-on
guidelines and support to strengthen such relations. opportunities in various areas. These findings are fashion.
and traders/exporters needs to be improved in their IFS compliance, will also be provided in the form of
respective areas, according to the functions they product specific handbooks by the Capacity Building
perform in the supply chain. This is especially true Firms (CBF). The capacity building services for Global
because we have to ensure; quality food production GAP and IFS certification will be provided on a cost
and reduction in on-farm harvest, handling and sharing basis.
transportation losses; food safety and hygiene through The ongoing collaboration with EU
processing, grading and packing and a reduction of
Mr. Kashif Jamshed
post-harvest losses during grading, packing and funded Trade Retaliated Technical
Chief Coordinator
Punjab Supply Chain processing; transportation as per prescribed conditions assistance Programme (TRTA II)
Improvement Project and minimize warehousing, handling and
transportation losses and; a minimization of losses in Programme being implemented by
warehousing and cross docking operations.
UNIDO and the SCIP is off course
Under the “Supply Chain Improvement Project” (SCIP)
The quality of food products grown in Pakistan at of the Agriculture Department of the Government of synergizing and complimenting the
present does not meet international food quality, safety Punjab, about 3000 farms (2250 in the agriculture and
efforts of both the organizations; the
and hygiene standards generally. As a result the food 750 in the livestock sector) and 200 associated
products being exported, are sent to markets which suppliers (150 from the agriculture and 50 from the “Supply Chain Project” will help
either do not require certification or constitute the low- livestock sector) will be inducted into the project to
implement the interventions at the
end markets of developed countries. Consequently, acquire Global GAP certification. A total of 30 on-farms
our exports are fetching almost less than 50% what suppliers & 170 off-farm suppliers and 15 value farm level to help produce a quality
high-end markets could offer. Most countries in addition units inducted into the project will acquire IFS-
produce while marketing of the
developed world, including all EU Member States, are food certification. It is also proposed that under the
now asking for traceable products and for a product to project, 8 logistic companies will acquire IFS-logistics produce shall be facilitated by the
be traceable, it should be; and 7 traders/exporters will acquire IFS-broker
TRTA II programme under its
a) produced on a Global GAP certified farm base, certification to meet the requirements of traceability
b) graded/packed or processed by an IF-food throughout the value chain. marketing linkage program. The
certified pack house/processor, It is expected that as a result of these interventions, the
joint efforts will provide better
c) Transported by an IFS-logistic certified transport quality of the selected products will be enhanced to
company and meet international food standards in terms of food opportunities for opening new doors
d) traded/exported by an IFS-broker certified quality, safety and hygiene, thus opening the doors of
in the International Market which in
trader/exporter. high-end markets of the world to Pakistani products for
To fulfill the above mentioned requirements for the first time. The quality improvement techniques at turn will help enhance exports- much
producing fully traceable products for export, the farm base level through Global GAP compliance and
needed for the Pakistan's economy.
capacity of the farmers, processors, logistic companies food safety and hygiene at processors' level, through
* The intent of this section is to provide open forum for discussion, comments and feedback from stakeholders on the issues in relation to the write-ups
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO