Trade Time – Vol 2; Issue 4 - TRTA Pakistan

12 Pages·2013·3.49 MB·English

Vol. 2; Issue 4
Quarterly Newsletter
Trade Time
Trade Related Technical Assistance (TRTA II) Programme December 2012
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In This Issue:
Message Corner 2
Highlights 3
Policy Interventions 5
Institutional Capacity
Development 6
Sectoral Support 8
Stakeholders’ Forum 10
Links & Resources 11
Press Coverage 12
Upcoming Events and
Announcements 12
markets. Nevertheless, last year, kinnow Peshawar and Tando Jam should be
Editorial exports from Pakistan reached the record engaged in building the capacity of selected
level of 0.2 million tons. horticultural farmers in export trade requisites.
The Ministry of Commerce has embarked To further give a flip to sustainable kinnow and
upon the second Strategic Trade Policy mango export to China and other countries on
Kinnow, a hybrid mandarin, is the only Framework (STPF) covering next three-year fast track basis, the TRTAII programme has
product in Pakistani fruits which currently period, 2012-15, seeking to address aspects of launched farmer field schools at farm level and
earns between US $90 - 100 million Pakistan’s export competitiveness, which for post harvest technology development, at
foreign exchange, annually, for the national have been relatively less attended to date. pack house level. The PHDEC- a close
exchequer. With consistently burgeoning This STPF, awaiting Cabinet’s approval, collaborating partner of TRTA II programme, has
trend in kinnow export trade, further encompasses policy instruments and provides also supported Kinnow export sustainability
enhancement in export on sustainable basis an institutional development frame work that through its initiatives, subsequently, the kinnow
from the country, pose a great challenge for will not only support enhancement but will industry has now 200 certified processing units
all the key players involved in development of help bring sustainability thereof in all export with HACCP, Global GAP, and BRC along with
this fruit’s supply side and subsequent trade. sectors including horticulture sector of which ISO22000 certifications.
Pakistani kinnow is already expensive on the the citrus fruits alone account for one third of Long Term Financing Facility (LTFF) of State
international market due to high input cost; the total export earnings from fruits . In line with Bank of Pakistan is aimed at providing
whereas, the trend in per unit price of kinnow the TRTA II programme’s currently ongoing relatively concessional financing to
in international market is the lowest, thereby, strategic interventions’ aimed at fulfillment of manufacturer cum exporters to increase their
directing exports mainly towards low price kinnow and mango framer’s precise training production capacity along with the proposed
end markets. On the supply side, the looming needs in best agricultural practices and establishment of EXIM Bank. Together all these
threat to our export is from food safety related development of CoPs, the STPF also endorses efforts and follow-up interventions could spur
concerns arising from stringent quarantine the mechanism whereby the Agriculture the figures of Pakistani kinnow export to cross
measures, traceability etc in the international Universities of Faisalabad, Rawalpindi, 0.3 million tons mark.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
2
Message from
Chief Executive, Trade Development Authority
of Pakistan (TDAP)
The Trade Development Authority of Pakistan (TDAP), with Ministry of Commerce
(MoC) as its administrative ministry, is the premier trade organization designate of
the government of Pakistan. It is mandated for developing trade and enhancing
exports, reflecting the provisions of a diverse structure with a vision that takes into
consideration the role of marketing, products and state of the art technology.   
Following a smooth path of transformation from a single function organization, the
Export Promotion Bureau (EPB), to a multifunctional organization, the TDAP has now
evolved with a battery of trained professionals in area specific Marketing Divisions
(Asia Pacific, Europe, America /Africa) which help develop strategy for increasing
market share in existing markets as well as explore opportunities in potential
markets.  While, Products and Services Divisions (Agro-food, Textile & clothing,
Minerals and Metals, Engineering & Manufacturing and Services) assist exporters to
develop the export potential of their products. Further facilitation of these functions
is carried out by Commercial Officers in Pakistan Missions abroad.
The TDAP tends to encourage exporters not to worry about threats of globalization;
rather the hidden benefits should be explored and utilized. We believe that
increasing productivity; improving efficiencies and reducing wastages and
competitiveness through compliance are the key remedial measures for adoption
by exporters for enabling them to access and sustain their positions in the world
market.  The government has also focused on the provision of business friendly
atmosphere to the business community and on resolving the problems being faced
by the business community. In line with the Government policy the TDAP
Mr. Abid Javed Akbar encourages adopting new technology and diversified marketing strategy at
Chief Executive company level so that Pakistan’s exports are able to cope with the emerging
Trade Development Authority of Pakistan (TDAP) challenges in international arena.
I feel happy in expressing TDAP’s continued relationship with the Trade related
Technical assistance (TRTA II) programme  which is funded by the European Union
(EU) and implemented by the United Nations Industrial Development Organization
(UNIDO)  along with its partners ITC and WIPO to address TBT issues. The TDAP has
been actively involved during the inception phase of TRTA II programme providing
rational inputs for formulating interventions. The TDAP and TRTA II cooperation has
already begun to bear fruit as  one can see  the   recently  held training course for
Pakistani trade advisors entitled “Trade in agriculture; challenges and opportunities
for Pakistan” was delivered by a “master trainer” from the TDAP  who was supported
by his mentor from WTI through video conferencing.   The equipment for the course
was provided to PITAD under the TRTA II programme to webcast the training to
pursue a low-cost and easily accessible opportunity to the stakeholders.
The TDAP is on the Public Private Dialogue Steering Committee (PPDSC), constituted
under the TRTA II programme by the MoC, which reviews the steps in PPD
consultative process for deriving policy recommendations.
The TDAP and TRTA II programme have planned to coordinate in development of
linkages for seafood, horticultural products and selected industrial sector exporters
with the buyers in the potential markets through developing a trade linkage/corridor
approach. Henceforth, I can say that TRTA II programme is advancing satisfactorily
in development of technical capabilities and competence of various trade
development oriented institutes, some of which are also beneficiary organizations of
TDAP developmental support. To me TRTA II interventions will help creation of an
enabling environment for Pakistani exporters in selected sectors to integrate well in
the global trading system, therefore, it is my pleasant duty to reiterate full support of
TDAP to the TRTA in their endeavors’.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
3
HIGHLIGHTS
EU Supports National Quality Policy in Pakistan Mr. Martin also provided an overview of the current situation in
the country and highlighted some of the challenges faced by
Pakistan as regards its current setup. The afternoon was
devoted to a lengthy and in-depth discussion session on the
future NQI and technical regulation regime of Pakistan.
NQF Recommendations The closing session heard positive and encouraging comments
from Mr. Munir Qureshi, Secretary, Ministry of Commerce. Mr.
Pakistan must develop a new National
Pierre Mayaudon, Deputy Ambassador, EU Delegation to
Quality Policy.
Pakistan expressed his gratitude and satisfaction on the lively
Ministry of Science and Technology is the
debate and genuine search for an optimum solution. The
current line Ministry of the three
closing address was delivered by Mr. Akhlaq Ahmed Tarar,
fundamental NQI institutions, namely
Secretary of MoST who considered the 1st NQF a success and
PSQCA, PNAC and NPSL, but Ministry of
an indicator of the way forward. He did mention specifically
Commerce also has a major interest in the
that stakeholders should rise above their personnel or
proper implementation of a future NQP.
organizational interests and to put the interests of Pakistan first.
The list of stakeholders should include
He further said that in this regard, the MoST is ready to accept a
participants from the Federal Government,
lead role in the development of the NQP, nevertheless, it would
Provincial Governments, Private sector
not be averse to relinquish control over some of the NQI
Hon. Mir Changez Khan Jamali, Minister for Science & Technology (chambers, federations, smaller
institutions if it is in the best interest of Pakistan.
speaking at the inaugural session of NQF associations), Academia, Civil Society,
The National Quality Forum (NQF) held on Friday, NGO’s and Labour Unions.
16 November 2012 in Islamabad, was a whole day affair and In-depth discussion on NQI and
attended by 60 representatives from government. clarification/re-alignment of roles should
Representatives from private sector, academia and civil take place in the current line Ministry
society also participated in this endeavor. Some of the MoST, thereafter in PSQCA, PNAC and
participants of the Focus Group meetings attended as well NPSL, and with principals of the to be
providing a useful bridging mechanism. The Keynote established National Food Security and
Address was delivered by Mr. Akhlaq Ahmed Tarar, Research Authority that is envisaged to
Secretary, Ministry of Science & Technology (MoST). The implement a cohesive food safety law.
Opening Address was given by the Hon. Mir Changez Khan 3 to 4 working groups should be established
Jamali, Federal Minister for Science and Technology as the to discuss the new NQP in detail. Similarly
Chief Guest. a small drafting team should be established
The opening session was followed by two technical to develop the 1st working draft of the NQP.
sessions. In the morning session, Mr. Martin Kellermann, Validation workshop with broader
TRTA II international expert, discussed the importance and stakeholder participation to finalise the
role of National Quality Policy (NQP), and presented the draft text of the NQP for presenting to
results of case studies of the development of the NQI in Cabinet for approval.
Malaysia, Turkey and Vietnam that could serve as possible Mr. Pierre Mayaudon, Deputy Ambassador of the EU Delegation
examples for similar developments in Pakistan. to Pakistan, speaking at the closing session of NQF
A consultative meeting was arranged by NAPHIS with
Food Safety Bill – Consultation with Provinces
TRTA II programme support in conjunction with Ministry
of National Food Security & Research (MINFS&R) on 17
October 2012 in Islamabad to develop a national
consensus on the Draft National Food Safety, Animal and NAPHIS and TRTA II experts together have refined this explained that the powers of the Authority can be
Plant Health Regulatory Authority (NFSAPHRA) Bill. Mr. Bill in the light of provincial comments. delegated but not segregated at all whereas the powers
Abdul Basit Khan Additional Secretary, MINFS&R chairing of the authorized officer(s) of the province shall be
the meeting said, “while the MINFS&R remains limited to the jurisdiction of the Authority. Mr. Itrat
committed to strengthen National Food Safety and SPS Rasool Malhi, Plant Specialist (NAPHIS) informed that
Management System, it seeks concrete proposals from Inter-Province Trade is already included in the Federal
provincial governments on the issue”. Agricultural Produce, Grading and Market Act, 1937. The
The representatives from Punjab Food Authority, Food Legal Specialist (NAPHIS) further explained that, in case,
Department (KPK), AJK Government PARC, legal and there is any dispute between the provinces, the
technical experts (NAPHIS), Dr. Ali Abbas Qazilbash, Authority shall facilitate resolving the dispute otherwise
Officer-in-Charge, TRTA II programme and Dr. Inayatullah, the issue can be taken with Council of Common Interests
Ex-Assistant Resident Representative, UNDP and other for resolution. Mr. Malhi also pointed out that prior to
stakeholders attended the meeting. 18th Amendment, there was a DLPMG Department
Dr. Ali Abbas Qazilbash said that the Draft Bill is an which had been abolished but grading functions now
outcome of a series of consultative workshops, jointly stood transferred to MINFS&R. It is, therefore, desirable
organized by TRTA II programme and NAPHIS at Karachi, that the department may be revived in public interest. Dr
Lahore and Islamabad, which were participated by Mr. Abdul Basit Khan, Additional Secretary, MINFS&R, R. H. Usmani, Member (A.S.) of PARC, elaborated that
relevant Federal/Provincial bodies. He appreciated that Dr. Ali Abbas Qazilbash, OiC, TRTA II, Mr. Itrat Rasool Malhi, most of the issues being raised at this consultative
Punjab Government has taken lead to set up a Food NAPHIS during the consultative meeting meeting would be addressed in the technical regulations
Safety and Standard Authority. He expected all provincial The representatives of Punjab and Balochistan that will be formulated ones the Bill is passed.
governments to have such Food Safety Authorities in governments emphasized that the ambiguity in Article 19 In the concluding session, a clause-wise reading of the Bill
near future. Dr. Ali said that preparation of a about the nomination of Authorized Officer needs to be was made with the assertion that agreed comments shall
comprehensive Draft Bill was a difficult task and that clarified. In response, the Legal Specialist (NAPHIS), be incorporated in the final Bill.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
4
HIGHLIGHTS
Public Private Dialogues: Livestock and Dairy Sector and Policy Reform to
Enhance Exports to Europe organized
A Public Private Dialogue (PPD) on "Enhancing stakeholders are using it as a forum to inform policy
Competitiveness and Export Potential of Livestock and makers of their needs for policy and regulatory reform, A public private dialogue (PPD) was conducted on ‘Policy
Dairy sector in Pakistan" was held on 29 November whereas the public sector stakeholders are provided Reform to Enhance Competitivenesss and export
2012 in Lahore. The PPD was attended by 133 with a forum for hearing their views and providing a potential in the sectors covered by the Proposed GSP plus
participants from public sector private sector, response if needed. Scheme’’, should the GSP Plus status be granted by the
academia and civil society. Importantly 29 PhDs, some The PPD was organized in close collaboration with the EU, in collaboration with the Pakistan Institute of Trade
CEO and heads of government organizations (Pamco, Lahore Chamber of Commerce and Industry, Trade and Development (PITAD) Ministry of Commerce in
PLDDB etc.) and business firms (Nestle, Red Cow, Development Authority of Pakistan, Punjab association with the Karachi Chamber of Commerce and
Meat One etc.) attended the PPD which added value Department of Industries, Commerce and Investment Industry on 20 December 2012 at Karachi.
to the discussions. There were representatives from and Punjab Department of Livestock and Dairy Discussions among the invited participants also took
universities, chambers of commerce, trade Development. The findings and recommendations of place in which representative of Federal Government
associations, growers and farmers groups, producers, the two studies were presented during the PPD which Ministries, implementing agencies, Provincial
importers, exporters, independent research were thoroughly discussed, commented upon and departments, Chambers of Commerce, trade
organizations, ministries, trade support institutions, analyzed. The stakeholders provided their own input associations, individual firms, independent research
organizations and academia discussed the issues being
faced by the selected sectors and possible policy reform
to overcome them. The public private dialogue will result
into concrete policy proposals for enhancing
competitiveness and export potential in identified sectors
for exports to Europe. The PPD was attended by 126
stakeholders and 33 participants preferred to provide
feedback by completing the Policy Reform Proposal Form.
The high number and level of participants in the PPD
demonstrated the confidence of stakeholders in the
process and showed their enhanced trust and interest in
the process.
The technical session of the PPD was chaired by Mr.
Mujeeb Ahmad Khan, Head, Technical Analysis and
Research wing of the TDAP while Mr. Muhammad Haroon
Agar, President, Karachi Chamber of Commerce and
Industry was the Chief Guest.
In order to create synergies with other components of the
TRTA II programme, the stakeholders and counterparts
who are working with under their respective components
were also involved in the PPD. The exports of seafood to
Participants of the PPD on Livestock and Dairy Sector held in Lahore EU was discussed in the light of the SPS requirements
which need to be fulfilled to get access to EU market.
provincial departments etc. which made the dialogue and about 30 participants and representatives of These factors and policy recommendations are deemed
inclusive and broad based. organizations provided their feedback in writing by to support Component 2.
A massive coordination was conducted with business completing the Policy Reform Proposal Form. The PPD
associations, business firms, federal government was chaired by Mr. Fazal Abbas Maken, Additional
ministries, implementing agencies, provincial Secretary Ministry of Commerce.
departments, research organizations, academia and In terms of developing synergies, the PPD on Livestock
NGOs so as to ensure they were well informed of the and Dairy sector was directly related to SPS, food
PPD initiative and its usefulness. Moreover, the safety, packaging, labelling and branding which are
concept, rationale, objectives and strategy was shared expected to support the other two Components of
and discussed in detail with the above mentioned TRTA II programme. Stakeholders and counterparts
stakeholders for their active involvement in the from other Components of the TRTA II programme
process for development of coherent and inclusive were also invited in the PPD to create synergies.
trade and investment policies. It was notable that the invited participants were not
Summaries of the two research studies were provided any travel tickets, accommodation or daily
communicated to the invitees of the PPD so as to living allowances. This indicated the willingness of
initiate their thinking about the issues and participants to participate, which bodes well for
recommendations concerning the two sectors to be making the process of PPD sustainable. It was
presented during the dialogue. A feedback policy envisaged for the institutionalization of the dialogue
reform proposal form was also communicated to process that the stakeholders participate in the
stakeholders for providing policy recommendations . process not for any material benefit but out of
The participation of large number of stakeholders motivation and responsibility to express and become
from public sector, private sector and civil society at a better informed about issues being faced in a
senior level is an indication of how important particular sector for policy reforms. The high ranking Participants of the PPD on Policy Reform to Enhance
stakeholders feel the public-private consultation level and number of participants was a huge success. Exports to Europe held in Karachi
process. Moreover, increasingly private sector
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
5
POLICY INTERVENTIONS

Increasingly, countries are seeking to enhance market
Branding Options for Kinnow
share of some of their more unique, and distinctive,
agricultural products by developing a brand strategy for
them. These brand strategies are underpinned by the
appropriate use of intellectual property (IP) instruments, instruments to promote exports, that forms the central neighbouring and Asian countries to low-volume higher-
especially various kinds of marks (certification marks, theme of the paper. price to European countries. Kinnow are compared to
collective marks) and geographical indications (GIs). other similar citrus fruits (mandarins) in quality and the
Some example of GI based products include Ethiopian fact that it contains a high number of seeds seems to be
Coffee, Darjeeling Tea, Gruyere Cheese, Champagne, etc. one of the drawbacks in attracting buyers from developed
These are quality products with unique attributes and countries. Research is ongoing in the country to produce a
consumers are willing to pay higher prices to enjoy them. seedless or less-seeded variety while maintaining its
Following a study visit to Lahore and Sargodha by an intrinsic quality.
international expert and subsequent research, a draft The paper includes an overview of the IP instruments
paper has been completed in December 2012 on branding (marks, GIs) that may be used by exporters. This is
options for kinnow through the use of marks and followed by a more detailed analysis of the costs and
geographical indications (GIs). benefits of using various IP instruments in marketing and
It is estimated that 96% of kinnow in Pakistan is grown in in developing a brand identity for kinnows; the
the Punjab province, of which about 56% is grown in the requirements and options of effectively using collective
Sargodha District alone. Almost all kinnow exporters are marks, certification marks, and GIs; and recommenda-
based in the nearby town of Bhalwal. It is claimed that tions on measures which may be taken for the
the particular geography of Sargodha, combined with development of a branding strategy through appropriate
very high temperatures and irrigation from the waters of The paper looks at the kinnow supply chain - from seedling use of IP instruments.
two rivers in the region, give Sargodha kinnow a unique producers, tree owners, producers, harvesters, The draft paper, together with its recommendations, is
quality (sweetness, colour and easy-to-peel) not found in processors to exporters and examines the existing currently under review by WIPO experts and IPO
similar citrus fruits produced elsewhere in the country or sanitary standards, packaging and traceability Pakistan. The paper shall be presented to stakeholders,
outside. (GlobalGAP). The existing and potential national and including policy makers and would be finalized taking into
It is this claimed uniqueness of Sargodha kinnows, and international markets are assessed as well as different account the feedback received during stakeholders’
how it can be exploited through effective use of IP types of exports ranging from high-volume low-price to consultations.
Training course on Trade & Investment
Five Research Studies
Conducted
A two day training, jointly organized by the ITC and PITAD training was aimed at the capacity building of the officials
with the technical assistance of WTI, was conducted on working in various ministries and government
In order to conduct focused analysis of certain
Trade and Investment at PITAD on 13-14 November 2012. implementing agencies on the issues related to
trade policy issues and to provide alternate
A master trainer from Trade Development Authority of investment, investment management, investment
policy options to the stakeholders and policy
Pakistan (TDAP) trained under Component 1 conducted regulations and dispute settlement in investment treaties.
makers, the Public Private Dialogue Steering
the above mentioned training course, with the The training particularly focused at the law and policy of
Committee (PPDSC) established by the Ministry
investment, scope and
of Commerce under Component 1of the TRTA II
standards of International
programme, selected five topics in 2012. Local
Investment Agreements,
experts and researchers were hired to conduct
and different levels of
the studies on those issues and prepare their
international investment
reports. The studies were also peer reviewed at
regulations. Particular
various stages of their development. The five
attention was given to
completed studies were presented during the
analyse the dispute settl-
three public private dialogues (PPD) organized
ement mechanism and
under the ITC implemented Component of the
Pakistan’s experience in that
TRTA II programme. Each of the three PPDs was
connection. The training
attended by more than hundred stakeholders
provided an opportunity to
from public sector, private sector and civil
the participants to under-
society who provided their feedback on the
stand issues related to
issues under consideration. A large number of
investment and enabled
stakeholders provided their input by filling the
them to effectively contri-
policy recommendation forms through which
bute to government poli-
they commented on the issue as well as endorsed
cies, investment managem-
the analysis and recommendations or provided
ent and bilateral invest-
additional recommendations to address the
ment treaties of Pakistan.
issues.
The pre and post training
In the light of the discussions at the PPDs and the
subjective tests confirmed
Training participants with the Chief Guest, Mr. Pierre Mayaudon, recommendations provided by the stakeholders,
Deputy Ambassador, EU Delegation to Pakistan that there was a marked the research studies have been finalized which
improvement in the knowle-
contribution from his mentor from WTI who delivered will be printed soon for circulation among the
dge and understanding of the participants on the issues
lectures and provided support to the trainers through relevant stakeholders after necessary editing
covered by the training. The participants also completed
video conference. and formatting.
an evaluation form to pronounce their satisfaction over
The training was attended by 28 officers and researchers
the training.
from various ministries and provincial departments. The
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
6
INSTITUTIONAL CAPACITY DEVELOPMENT
Lab Accreditation
Assessor Courses in association with PNAC in Islamabad & Lahore
To supplement the quality of the training delivered
by PNAC, the TRTA II programme also provided
international expertise to provide key insight based
on the national assessment specific comments
made by external assessors who visited
laboratories in other countries. These International
Experts, Dr. Upali Samarajeewa and Ms. Subadra
Jayasinghe, also highlighted the key roles of the
lead and technical assessors as part of the
assessment team and described in detail the salient
qualities of an assessor.
A total of 44 participants from laboratories in
Islamabad/Rawat, Peshawar, Lahore, Sialkot and
Karachi benefited from these two 5-day courses,
which culminated in a 3-hour exam on the last day.
Of the 44 participants, 23 managed to obtain the
required marks of 70% in order to qualify for being
added to the PNAC list of external assessors for ISO
17025 testing and calibration services. These
qualified persons may be called upon to be a part of
any future assessment team that PNAC may use
Mr. Khalid Mahmood, Director General , PNAC addressing at the opening session of the course in Islamabad during the assessment of laboratories in Pakistan.
Through the continued efforts to strengthen the ‘pool
of external assessors’ for the national accreditation
body, Pakistan National Accreditation Council
(PNAC), a series of ISO 17025 assessors course
trainings were organized in November and December
2012, in Islamabad and Lahore, respectively, under
the auspices of the TRTA II programme. These 5-day
assessor courses are in compliance with the APLAC-
TR001:2001 “Guidelines on Trainings for Assessors”
and are key milestone in demonstrating the
competency of PNAC, as an accreditation body to
conduct such courses, as well as many others, related
to laboratory management and accreditation, on a
sustained basis throughout the calendar year.
This particular set of courses was specifically carried
out to help strengthen the management and technical
staff of the laboratories which are directly receiving
support from the TRTA II programme to achieve
accreditation.
Ms. Subadra Jayasinghe, TRTA II International Expert at the opening session of the course in Islamabad
Geneva and the WTI for their review in light of
2nd Tranche of Modern Equipment Provided to PITAD international standards. The agreed equipment was
procured through UNDP Pakistan and provided to PITAD
for Training and Research for use in their training and research activities.
The second annual assessment of PITAD’s equipment and during the reporting period.
library resources was conducted in February and March, Similarly, a joint evaluation and assessment of PITAD’s
2012. The library needs were thoroughly assessed in equipment needs was conducted. All functional wings of
consultation with the PITAD’s officers, librarian and PITAD were involved in the process where the currently
researchers and a comprehensive list was prepared. The available equipments and that for required conducting
books recommended by the mentors selected by the training and trade related research according to
World Trade Institute (WTI) for the development of international standards was assessed. A final demand list
modules during 2012 were also included in the list as those was prepared which includes Laptops with accessories,
books would be required by the master trainers for the Printers, Fax Machine, External HDD, Digital HD Camera
development and later on teaching of the training with Lenses, IP Camera, Printer Toners, Desktop Systems.
modules. A total of 71 books were provided to PITAD The list was shared with the International Trade Centre
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
7
INSTITUTIONAL CAPACITY DEVELOPMENT
Increasing Interest of Four New Training Modules Accredited
Stakeholders in PITAD as a Collaboration between PITAD selected master trainers and WTI selected mentors
continued for module development on the topics agreed between PITAD and WTI.
Deliverer of
Comprehensive exchanges of resources and telephonic/Skype discussions took place
among the mentors and master trainers. Continued interactions resulted in all the
Trade Policy Related Trainings
seven draft modules being completed before the departure of master trainers to Bern
for a three weeks face to face training in August/September 2012. An enhanced
mechanism for monitoring of progress on module was carried out so that the modules
PITAD has demonstrated competency in delivering trainings (as assessed by are completed in time and course correction is made where required. The monitoring
participant evaluation in 2012 trainings) and real demand for its upgraded reports were issued on a weekly basis to all concerned.
training services is being shown both domestically and abroad. For example, Continuous exchanges between the master trainers and the mentors resulted in the
the Master Trainers trained under Component 1 are being engaged in finalization of four additional training modules during the last quarter of 2012. The
delivering training at provincial level. In this connection training on modules were finalized and approved by the mentors, which were afterwards
“Economics and Policy of NTMs” is scheduled on 22-23 January 2013 at submitted to the evaluation committee at the WTI for accreditation of those
Lahore. The training is fully funded by provincial government and the venue completed modules to PITAD-WTI Joint Certificate Course. The total number of
has been provided by Lahore Chamber of Commerce and Industry. modules accredited by WTI during 2011 and 2012 for joint certificate became ten
Furthermore, PITAD has offered, through the Ministry of Commerce, a one against the six envisaged in the programme. The ten WTI accredited modules are:
week training on the modules developed under Component 1 to the officials
from Government of Tajikistan which is planned to be implemented, • Trade in agriculture- (SPS, GMOs, organic
sometime during 2013 after endorsement by the Joint Ministerial food, subsidies, food security, etc.)
Commission (JMC) of the two countries. Similar offers are also being made • Trade policy formulation
by PITAD to ECO countries. Further interest was shown by the Pakistan • Trade policy competitiveness analysis
Plastic Manufacturers Association on PITAD’s newly developed modules on • Regional integration: a comparative legal
“The Economics and Policy of Non-Tariff / Measures” as well as “Assessing framework
Competitiveness of Preferential Trade Agreements”. The association • Trade in services law and economics and
approached the TRTA II programme to request copies of the modules. Pakistan sectoral priorities
In a recent interaction with the Government of Punjab representatives, it • Techniques of international trade
was proposed to have an agreement between PITAD and the training negotiations
academy of the Government of Punjab for training of newly inducted • Trade and investment
provincial government servants for delivery of the jointly developed • Economics and policy of non-tariff
modules to the trainees. Further interaction will take place to evaluate the measures
possibility of such an agreement. • Trade Related Aspects of Intellectual
The increased interest of stakeholders in PITAD as a deliverer of trade Property Rights (TRIPS)
related training is a testimony of its enhanced and improved institutional • Trade Remedies
capacity.
Training Course on Food Safety Controls
held at Punjab Food Authority
The TRTA II International Expert in SPS Management Management in food inspection, Integrity of Inspection important feature of food safety inspection. The course
System Dr Ian Goulding delivered a 6-day training to 25 Services, Residue Monitoring, Sampling and Testing and participants were trained about the need for traceability
new Food Safety Officers and Deputy Directors of the dealing with Food Safety Emergencies. and inspection of traceability. The participants were also
recently established Punjab Food Authority. The training The Food Safety Officers were informed on the national presented a case study on traceability (aquaculture).
sessions covered introduction to Food Safety, role of the and international food safety framework. They were also Three practical inspection visits were made with a view to
Food Safety Officer/Inspector, Food Safety Hazards, Risk briefed on the SPS Agreement, Codex Alimentarius, EU demonstrating the risk based approach to food safety
regulations, FDA regulations and inspection. Visits to a large poultry processing factory, a
National Food Safety Animal and Plant multi-product bakery (including high risk foods) and
Health Regulatory Authority outside catering firm and a bakery demonstrated a
(NFSAPHRA) Bill. number of concerns regarding food safety, which
The trainees were briefed about the provided a valuable practical guide to PFA officers
internationally working control regarding technical approach to food safety inspection
models. Emphasis was put on Official and control.
controls which include sampling/te- The TRTA II programme International Expert on
sting, monitoring plans, control of Laboratory Accreditation Dr Upali delivered a session on
processes, establishment control and accreditation and laboratories. Valuable discussions
origin controls. The participants were indicated the need to revise the approach being applied
taught about the Principles of food by PFA regarding the specification and procurement of
safety control i.e., transparency, laboratory testing services, including the critical decision
science based (evidence/risk), non- regarding the establishment of in-house services and the
discriminatory, lawful and voluntary procurement of out-sourced tests.
standards. The course concluded with the awarding of certificates by
Inspection of traceability is also a very the Secretary Food, Government of Punjab.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
8
SECTORAL SUPPORT
CBI, TRTA II and PHDEC Join Hands to Develop Trade Linkages
In the course of increasing TRTA II programme’s expanding In connection with TRTA II programme activities related to assist them in increasing/improving their capacity to
network of partners, a closer cooperation with Centre of trade linkages, Mr. Dirk together with sector specialist Mr. support them on issues like export development and
Promotion of Imports from Developing Countries (CBI) - a Kit Chan initiated activities focusing primarily on preparing promotion, identification of support services needed along
Dutch agency, is developing progressively. This cooperation and delivering training to Kinnow exporters to participate in with the quality and quantity of current services offered by
has resulted in the signing of MoU with a strong focus on the trade fairs and to develop marketing plans for their the various support organisations.
enabling TRTA II programme to get access to CBI’s expertise respective companies. The training programme, jointly The trainers found that participant’s knowledge in overseas
for the market access in selected sectors. On this occasion, organized by TRTA II programme and Pakistan Horticulture export markets, like Europe and East Asia, appeared to lack
the CBI’s Country Manager for Pakistan introduced Mr. Dirk Export Company (PHDEC), was geared towards gaining some realism as both markets were deemed as large-in-
Hueff, an International Expert, who is already working with insight into export to overseas markets along with export size, demanding high quality and willing to pay higher
CBI on export market entry planning projects. Mr. Dirk has marketing, planning and promotion leading to participation prices. They also had a perception that these markets could
also been working with Pakistani SME’s at various in a prestigious trade fair. The training was imparted so as be approached in the same manner as regional markets in
occasions. to engage exporters/processors on long term basis to the Middle East or Russia. Participants seemed unaware of
the challenges these markets pose, especially regarding
quality management, market research & analysis, cold chain
management, business etiquettes, building business
relationships, strategy development for longer term,
selection of business and trade partners and market entry
planning. To put it in short, to them, “any buyer is a good
buyer”. The imparted training stressed that the success is
not in shipment of a container to Germany or Malaysia but
the success is delivering numerous containers to these
markets on a sustained basis and the key to success lies in
identifying and subsequent focusing of the correct
markets, selecting optimal business partners in these
markets and developing a sustainable competitive
advantage and market entry approach. Realizing that all
this is however, only possible if there is a mind-shift in
participants approach from short term sales orientation to a
long term sustainable export business orientation. Hence,
the exporters/ processors were trained for the change in
mind shift required from “me and my products” to “them,
their markets and their customers”.
The representatives of PHDEC, Kinnow growers and
exporters association and research institutes such as Citrus
Research Institute(CRI), Sargodha also participated in the
training.
During the training, a framework was developed using the
experience of International Experts and the inventoried
expectations of participants.
Certificate distribution ceremony after the training of Kinnow exporters
Prefeasibility Study Progressing Steadily to Make Korangi Fish Harbor Functional
Korangi fish harbor, built at a cost of Rs1 billion with programme experts, Mr. S. M. Tariq, Managing
Asian Development Bank loan, has not been able to Director, Korangi Fish Harbor Authority and NESPAK
fully serve its purpose even after two decades mainly Team were held at NESPAK office in Karcahi in which
owing to operation of more than a dozen private the NESPAK explained about the various options for
jetties along Korangi Creek, lack of local services, upgrading landing sites and allied facilities along with
failure to revive deep-sea fishing and attend to needs technical drawings they were considering. Mr. S.M.
of local fishermen and on-campus fish processing Tariq, said that he has had several in-depth technical
sector. Subsequently, in a bid to make the harbor sessions with the NESPAK team and provided them
functional, the NESPAK is undertaking a with various workable options based on which the
prefeasibility study (PFS) under the TRTA II NESPAK team seems to be moving along.
programme and throughout the various stages, The TRTAII team suggested for an early appointment
during the PFS, the TRTA II programme experts have of local resource persons as deemed necessary for
remained deeply involved and concerned to ensure precise tasks of PFS relating both to fisheries and
that the recommendations on infrastructure business plan development . They suggested that for
modifications, business park planning and a business quickly bringing the harbor in a take-off position short
plan thereof could withstand scrutiny from the term recommendations should be given and then the
The auction hall at
resources and investment community (in private or the Korangi harbour follow up long term recommendations be prioritized
public sector) and that it would remove risk and currently lying so that it makes the case easy for the public/private
increase value as the project proceeds. underutilized sector to follow a phased programme of development.
Subsequently, tripartite meeting of TRTA II
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
9
SECTORAL SUPPORT
Furrow System of Irrigation in Kinnow Orchards
Sargodha kinnow is identified all around the world for its Furrow system of irrigation does not involve technicalities of
distinct taste. However, shortage of water for irrigation is intricate nature and it is easy to adopt at a large scale. It is
greatly affecting the Kinnow orchards of Sargodha. Citrus cost effective highly improviseable and keeps the trees
Research Institute, Sargodha is working with kinnow healthy and productive. Studies carried out at the Citrus
farmers supported by TRTA II programme for switch over Research Institute, Sargodha on furrow irrigation have
from flood irrigation to furrow irrigation system. It has been proved that there is substantial saving of water and the
observed that flooding the orchards not only causes the kinnow trees remain disease free. This is the reason that
excessive wastage of water but also gives rise to weeds and furrow system of
wide spread infestation of soil born diseases particularly irrigation is propagated
for its large scale
adoptability.
The scientists of Citrus
Research Institute are
implementing the
furrow irrigation
system at the selected
TRTA II farm clusters for
the pilot application of
Furrow irrigation saves the water and tree trunk Codes of Practices.
Introduction of furrow
phytophtra (Gummosis, Foot rot and Root Rot) types. This is irrigation system on
the reason that the average productive life span of citrus one hand will solve the
orchards particularly Kinnow Mandarin is reducing by every problem of water
passing day. shortage and on the
In the flood irrigation of orchard trees, the root system other side it will also
remains submerged in water which causes disturbance in increase the quantity
the root system functions, destroying the plant. In furrow and quality of the
system, the irrigation water virtually remains away from the produce resulting in
Flood irrigation system tree trunk and is received by the plants through seepage. increased exports. Rot due to flood irrigation
Mobile Harvesters Field School for Labourers Working in Kinnow Pack Houses
The harvesting and handling labour plays significant role in fruit causing heavy fruit losses. Lack of personal hygiene, mobile labour force is to reach out to them while they are
our fruit industry and has direct impact on fruit quality, potentially cause various food safety issues as well as risk at work. The need for harvesters training was first
safety and postharvest losses. Our Kinnow industry to other co-worker’s health. There has always been this identified by the TRTA II and an initiative entitled “Mobile
provides excellent seasonal work opportunities to large desire by industry that this seasonal workforce should Harvesters Field School” was launched by Postharvest
number of labourers during harvesting season. According somehow be trained in Kinnow harvest and handling Research and Training Center, Institute of Horticultural
to an estimate, there are over 300 Kinnow processing operations. However, such an effort has never been Sciences, University of Agriculture, Faisalabad during the
units, in district Sargodha; including 15 large-scale while initiated by any local or international projects targeting current season (2012). The main emphasis in the Mobile
remaining are medium to small scale units. An average these seasonal workers. Harvesters’ Field School is to promote safe and efficient
large-scale processing unit engages some 400-500 Another aspect of this workforce is that they come to work practices in Kinnow supply chain, harvesting tool
labourers, while about 200-225 workers are employed by with processing units almost at the start of Kinnow season, maintenance and personal hygiene and sanitation.
small and medium scale units; making an annual and then move daily from orchard to orchard for the whole Moreover, the project also took an initiative of introducing
workforce of over 50,000, working for Kinnow harvest and season (December-March), so the best way to train such a a newly designed harvesting bag to replace conventional
postharvest handling operations, during the season harvesting cloth which is now on trial stage, and will be
(December-March). This workforce is casual, less- introduced in coming season. A cutter cleaning kit has also
educated and comes from different parts of the country, been introduced which has been used in four selected
especially southern Punjab, who work for mango industries. Staff on a mobile van with necessary training
harvesting as well after Kinnow season. These harvesters material regularly visits orchards and pack-houses of
and packers are employed by contractor, popularly known participating industries, during season, monitors the
as s “Chairman” who manages fruit harvesting, field and operations and assist in their improvement. So far, about
pack house operations, under a contractual arrangement 700 workers have been trained in four selected industries
with the processors/exporters. While the Chairman during this season. With addition of six new participating
usually keeps working as contractor for long time, the units during next year, the number of trained workers will
workers often change from season to season; and there increase to over 2000. The feedback regarding Mobile
has always been a problem faced by industry that each Harvester Field School concept has been very positive. It is
season majority of field workers are new (not anticipated that the new training model of Mobile
experieneced). These untrained labourers neither know Harvesters Field School will go a long way in meeting the
the operational procedures in Kinnow harvesting and long felt industry need of capacity building of the seasonal
handling, nor they are aware of that personal hygiene and workforce, thereby improving the product quality and
how it might impact fruit quality and food safety. Poor reduce losses.
Mobile Harvesters Field School for labourers in Sargodha
harvesting and handling techniques result in injuries to
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO
10
STAKEHOLDERS’ FORUM
low areas of Kinnow production, soil/ air born code of practices (COPs) will be developed having
diseases of phytophora, diplodia and alternaria thorough insight of the orchard operations
types and attack of some pests. Cumulative effect of performed by the Kinnow growers. Simple,
all these factors is highly addressable particularly workable, cost effective environment friendly
from export view point. practices – a dire need of the day is the prominent
Citrus Research Institute (CRI), Sargodha is taking feature of the forthcoming COPs for Kinnow. Special
care of these issues for ensuring a healthy trend microclimate around orchards with the plantation of
Mr. Altaf-ur-Rehman Khan
both in production and supply chain. CRI, Sargodha Neem as wind-breaks have convinced the cluster
Director
being care taker of this commodity through groups. Provision of advisory service by the
Citrus Research Institute,
Sargodha extensive delivery of advisory service and by indulging scientists of CRI is a type of intellectual
establishing direct linkage with the growers besides investment which have availed the opportunity to
print and electronic media. Recently with the further strengthen it under TRTA II Programme,
In the entire domain of Pakistan citrus sector, collaboration of Agri. Information Department, Cluster groups which will act as catalysts of change
Kinnow Mandarin, ever since its successful Government of the Punjab, Lahore a documentary towards value addition in Kinnow quality besides its
acclimation in the province of Punjab is continuing has been developed involving all steps of production sustained production keeping CRI, Sargodha at the
its overwhelming dominance. This hybrid variety of technology of citrus. centre stage will go a long way in revolutionizing one
two different parents of king x willow leaf on account Citrus Research Institute, Sargodha’s linkages are of the most enterprenuring commodity Kinnow.
of its prolific bearing, eye catching exterior look, being strengthened with growers through cluster
excellent internal qualities in terms of taste and formation and with processors and various factory
flavour; high brix and luxuriant amount of juice owners engaged in value addition. For effective Provision of advisory service by the
(above 40%) are the main attributable factors for the monitoring our scientists take necessary tours of the
indulging scientists of Citrus
large scale cultivation of this important fruit. orchards particularly under TRTA II Programme.
Besides local consumption, Pakistan, every year Feed back from citrus growers is very encouraging. In Research Institute, Sargodha is a
exports Kinnow to various countries of the Globe as the face of water shortage citrus growers are taking
type of intellectual investment
it enjoys comparative advantage on account of the interest in converting from flood to furrow
above stated characteristics of production/ quality. irrigation. Interest of the citrus growers is gaining which have availed the opportunity
However, with this rosy picture, our Kinnow is facing ground towards pruning according to the to further strengthen it under TRTA
some problems – size reduction, blemishes caused methodology devised by the Citrus Research
by “Thrips” skin bruising by dead or dry wood due to Institute, Sargodha. Benefit under TRTA II II Programme cluster groups
lack of judicious pruning, scab in some localized and Programme are expected to be long lasting because
The association is playing its key role in imparting latest They are enthusiastically adopting the practices to
information to enhance productivity and quality of produce the commodity in the best qualitative forum.
Kinnow for its sustained export in different countries of Growers are readily accepting furrow system and
the world. Arrangements of seminars, participation in mulching to conserve moisture during stress periods
various fora, workshops on citrus to keep the entire and supporting the pests/ diseases without using high
body of association abreast with the latest trends is the profile chemistry pesticides/ fungicides. The grower’s
way of work of the association. We are, acting as a citrus interest in cluster groups towards organic side will
Mr. Hamid Saleem Warraich
care taker; we keep a vigil eye on pest/diseases and certainly go a long to minimize the Kinnow from
President
Kinnow Growers Association emphasize on their integrated control. The association poisonous contaminants – a dire need of the day from
Sargodha utilizes the services of Citrus Research Institute, stringent international trade considerations about
Sargodha’s scientists in a frequent manner. Now, with Horticultural commodities.
the collaborated efforts of association; the Kinnow In future the association will strengthen linkage with all
Kinnow grower’s association’s role for the growers has learnt a lot about key management and institutions of national/international level to bring the
improvement of this remunerating and exportable cultural operations. The prominent among these is Kinnow to the new height of reputation enhancing its
commodity has always been vital. The association application of nutrients in a balanced form and yield and quality. Our future programme is focused on
which came into being is directly working under the appropriate times. There is now growing tendency for rendering the Kinnow unblemished for maximum
Industries, Commerce & Investment Department, pruning and raising of suitable wind breaks. exports. We will focus on the appropriate
Government of the Punjab. The association’s main TRTA II Programme will certainly be beneficial as the dissemination of production technology to create a
responsibility is to safeguard the interest of the Kinnow demonstration plots and education through FFS will wide spread awareness among citrus growers.
growers besides bringing improvement in production further bring a significant improvement in Kinnow
and supply chain of this exportable commodity. To this quality to increase the export volumes. The
end, the association prepared the case for bringing demonstration plots formed by the cluster groups will TRTA II Programme will certainly
Kinnow of Sargodha area under geographical indication be act as a motivating tool for other Kinnow growers to be beneficial as the demonstration
which is at its final stage of approval. The association in adopt GAPs and ultimate formulation of code of
this regard sought the professional and technical help practices (COPs) in a broad way will be a great service plots and education through FFS
from Citrus Research Institute, Sargodha Kinnow to get for Kinnow growers of this area. In this well will further bring a significant
Kinnow qualified as geographical indication; it will contemplated programme the quality of Kinnow will
improvement in Kinnow quality to
emerge as specialty of this area with special premium in certainly go improved and dream of boosting
the international markets. Kinnow growers of Sargodha sustainable Kinnow exports will be realized. The feed increase the export volumes.
will be the ultimate beneficiaries of this effort. back from growers in cluster groups is encouraging.
WIPO
The TRTA II Programme is funded by the European Union The Ministry of Commerce is overall coordinator The programme is implemented by UNIDO in association with ITC & WIPO