12 Week Year Overview Why Organize Around a 12 Week Year? Drawbacks of Annualized Thinking: • It’s hard to create a plan that stays relatively steady for 12 straight months. • Loose, slow feedback loops. • Lack of a sense of urgency (until November/December). • It’s easy to get discouraged and demotivated. • Encourages procrastination, distraction, and guilt/regret cycles. Benefits of a 12 Week Year Orientation: • Puts a strong focus on execution. • Present sense of self-created (i.e. stressless) urgency. • Tight, fast feedback loops. • Strong deadlines that push you to reach your goals. • Four “New Year’s” per year instead of just one – creates more excitement, focus, and energy. • More chances to do better by implementing changes based on what you learn. Thinking Actions Results
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