Towards a Digital Ecology Towards a Digital Ecology NHS Digital Adoption through the COVID-19 Looking Glass Victoria Betton First edition published 2022 by CRC Press 6000 Broken Sound Parkway NW, Suite 300, Boca Raton, FL 33487-2742 and by CRC Press 4 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN © 2022 Taylor & Francis Group, LLC CRC Press is an imprint of Taylor & Francis Group, LLC Reasonable efforts have been made to publish reliable data and information, but the author and publisher cannot assume responsibility for the validity of all materials or the consequences of their use. The authors and publishers have attempted to trace the copyright holders of all material reproduced in this publication and apologize to copyright holders if permission to publish in this form has not been obtained. If any copyright material has not been acknowledged please write and let us know so we may rectify in any future reprint. 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ISBN: 978-1-032-10866-7 (hbk) ISBN: 978-1-032-10974-9 (pbk) ISBN: 978-1-032-19879-8 (ebk) DOI: 10.1201/9781032198798 Typeset in Garamond by SPi Technologies India Pvt Ltd (Straive) Contents Preface .....................................................................................................................ix Author ...................................................................................................................xiii 1 Introduction ..........................................................................................1 Where It All Started ....................................................................................3 What Even Is Digital Health? ......................................................................5 A Perfect Storm ...........................................................................................7 Backdrop to Broken ....................................................................................7 Necessity Is the Mother of Invention ...........................................................8 Relative Advantage ......................................................................................8 When People Drive Digital .........................................................................9 Context Is King .........................................................................................10 The Social Determinants of Digital ...........................................................10 The Jeopardy of Trust ................................................................................11 Bending the Curve on Digital Mental Health ............................................11 The Theatre of Tech – A Study in Solutionism ..........................................12 We Get the Market We Deserve ................................................................12 Momentum – Towards a Digital Ecology ..................................................13 2 Backdrop to Broken .............................................................................15 A Minor Inconvenience .............................................................................18 Ill-fated Plans ............................................................................................18 Central Ambitions.....................................................................................20 Changes You Can See from Outer Space ...................................................21 A Competent Workforce ...........................................................................24 X Is for Experience ....................................................................................27 Diktat and Determination.........................................................................29 Between Rhetoric and Reality ...................................................................31 3 Necessity Is the Mother of Invention ....................................................35 An Outbreak of Pragmatism ......................................................................37 Logging on .....................................................................................39 A Hospital in Your Home ...............................................................42 v vi ◾ Contents The Clinical Entrepreneur ...............................................................46 Data Quality Rules Ok! ..................................................................48 Attending Anywhere .......................................................................50 Fighting Fires of the Future .............................................................54 4 Relative Advantage ...............................................................................59 Relative Advantage ....................................................................................60 NHS Care Is a Relational Business ............................................................64 Saying Goodbye ........................................................................................65 Looking Forward .......................................................................................68 5 When People Drive Digital ..................................................................73 When People Drive Digital .......................................................................73 Command and Control .............................................................................78 First Responders ........................................................................................81 We Are Not Waiting..................................................................................84 A Software Ecology ...................................................................................86 6 Context Is King ....................................................................................91 In Celebration of Mess ..............................................................................91 Theorising Non-adoption ..........................................................................92 Context Is King .........................................................................................94 Thinking about Design .............................................................................96 What Happens in the Margins ................................................................101 Culture Eats Digital for Breakfast ............................................................102 Thinking Systems ....................................................................................105 Nurturing a Habitat ................................................................................109 Put a Dictator in Charge .........................................................................111 7 The Social Determinants of Digital ....................................................113 The Wellness Myth ..................................................................................113 Hello Inequality, Let Me Introduce You to COVID-19 ...........................115 The Drum of Progress .............................................................................117 One Condition. Two Tales ......................................................................118 Pay-as-You-Go ........................................................................................119 One Hundred Percent Digital .................................................................120 The Law of Inverse Care................................................................121 Designing for Everyone ...........................................................................123 Data Shadows .........................................................................................125 Who Leads Digital Health Matters ..........................................................128 Just as Vital as a Food Parcel ....................................................................130 Beyond the Stats......................................................................................133 8 The Jeopardy of Trust .........................................................................139 The Boundaries of Health Data ...............................................................140 Contents ◾ vii The Data That Didn’t Care ......................................................................142 A Cautionary Tale ...................................................................................143 WannaCry ...............................................................................................145 Amazonian Challenges ............................................................................147 The Internet of Health ............................................................................148 One London ...........................................................................................149 The Controversies Continue ....................................................................154 A Social Contract ....................................................................................157 9 Bending the Curve on Digital Mental Health ....................................163 Introduction............................................................................................163 A Mental Health Pandemic .....................................................................164 A Salutary Lesson ....................................................................................165 Cinderella Services ........................................................................167 The Fruit That Hangs the Lowest ............................................................168 The Detractors ........................................................................................170 A Faster Horse .........................................................................................170 In Search of the Gold Standard ...............................................................173 A Digital Mental Health Pandemic .........................................................175 Bending the Curve on Digital Mental Health ..........................................177 To Save the NHS Click Here ..................................................................178 An Open Future ......................................................................................180 10 The Theatre of Tech – A Study in Solutionism ....................................185 There’s an App for That ...........................................................................187 Silicon Valley Style Hubris ......................................................................189 Do Something. Do Anything ..................................................................190 We Don’t Have an App for That ..............................................................191 Checks and Balances ...............................................................................192 In Love with Ada .....................................................................................193 A Masterclass in Mismanagement............................................................197 The Beat of the Drum .............................................................................199 A Footnote ..............................................................................................201 11 We Get the Market We Deserve ..........................................................205 How the Money Flows ............................................................................205 A Founder’s Story – Fixing a Simple Problem ..........................................207 The Scissors of Doom ..............................................................................209 The Elusive Return on Investment ................................................212 Who Buys? ..............................................................................................214 But Does It Even Work? ..........................................................................215 The Dark Art of Procurement..................................................................216 Who Holds the Purse Strings? .......................................................220 viii ◾ Contents The Imperative Gap ................................................................................220 A Static Market .......................................................................................221 An Open Future ......................................................................................224 You Don't Win by Designing for Health Outcomes ................................225 What Business Models Actually Work? ....................................................229 Lessons Learned ......................................................................................232 12 Momentum – towards a Digital Ecology ............................................235 Towards the North Star ...........................................................................238 Entrepreneurs of the Future ....................................................................240 The Characteristics of a Digital Ecology ..................................................242 Creating Curiosity ...................................................................................243 Index ...........................................................................................................247 Preface At first, it didn’t seem like such a big deal. I had passively absorbed the coronavirus news from China, but only insofar as it formed part of my daily intake of Radio 4 news, as I got ready for work. Even when cases reached the UK, it still seemed quite remote with no particular personal salience. When my boyfriend and I went away for a seaside weekend mid- March break, we happily stood at the bar next to fellow customers and walked along the bay bustling with people taking in the chilly spring sun. Government ministers were still debating whether to permit large gatherings, and the official position determined that closing schools or sporting events could do more harm than good.1 As I started writing this book less than a month later, a BBC News alert popped up on my mobile telling me that the UK’s daily death toll of 980 has surpassed that of Italy and Spain. The newsreader announces that gatherings of not more than two were banned. Shit got real. But just as it took a while for the penny to drop in our personal lives, so did the enormity of the implications for the digital health sector and the National Health Service take some time to sink in. As I began to write this preface, the pandemic was in full force and its implications beyond the immediate days and weeks, still very much unknown. As I concluded the final chapter, one long year later, the impact of the pandemic on technology adoption in England’s NHS has been the subject of much debate, both within the sector and in any number of policy and research papers. Having worked in and around the NHS for most of my working life, I am end- lessly fascinated by its culture, organisation and idiosyncrasies. I have always been drawn to knotty problems, and it is probably for this reason I have found myself working in digital health. Digital in the NHS is still immature and emergent (we’ll come back to that as a core theme in this book) but with the NHS engulfed by the biggest public health challenge of its 70 years, it appeared to come into its own. After personal protective equipment (PPE), a term most of us had never heard of before, digital appeared to be front and centre of rapidly shifting practices over the course of the first pandemic wave. However, this is not a book about the pandemic. The starring role for this tale is our National Health Service, a flawed hero whose imperfections we the audience are endlessly frustrated by, but ultimately forgiving of. COVID-19 is the villain of the piece, wreaking a path of destruction which forces an inflection point whereby our hero has no option but to address their deficits and imperfections. This story may not give us the happy ending we desire, but it does conclude with a note of ix