Tourism Product Development in China, Asian and European Countries

250 Pages·2020·5.398 MB·English

by  Yuhua Luo, Jinbo Jiang, Doudou Bi

Yuhua Luo
Jinbo Jiang
Doudou Bi   Editors
Tourism Product
Development
in China, Asian
and European
Countries
Tourism Product Development in China, Asian
and European Countries
Yuhua Luo Jinbo Jiang Doudou Bi
(cid:129) (cid:129)
Editors
Tourism Product
Development in China, Asian
and European Countries
123
Editors
Yuhua Luo Jinbo Jiang
University of the BalearicIslands SouthChinaUniversity ofTechnology
Palma deMallorca, Spain Guangzhou, China
Doudou Bi
SouthChinaUniversity ofTechnology
Guangzhou, China
ISBN978-981-15-4446-0 ISBN978-981-15-4447-7 (eBook)
https://doi.org/10.1007/978-981-15-4447-7
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Preface
Thisproceedingsbookisacollectionoftheselectedpapersofthe9thInternational
Conference on Tourism and Hospitality between China and Spain (www.china-
spain.org) held in Barcelona, September 30–October 2, 2019.
Amongmanypaperspresentedintheconferencewechoseaspecialsetofpapers
thatareconcentratedonthedevelopmentoftourismproducts.Thebookcoversthe
entirechainoftourismproductbusinessprocessincludingmarketanalysis,product
positioning, marketing and sales, etc.
Manypapersinthisbookusebothcutting-edgeITtechnologytoolsandadvanced
methodology to analyse some typical tourism products and the factors that affect
them.AI,bigdataprocessing,datamining,visualcontentanalysis,etc.areamong
those cutting-edgetechnological tools appliedto thestudies in thisbook.
To identify the sustainable tourism products, a chapter describes the result of a
surveyofliteraturepublishedinasustainabletourismproductsjournal.Theauthors
discovered ten most popular forms of sustainable tourism products. Data visuali-
sation techniques are applied in their study for the analysis.
Tourism products under analysis in the book include products from food tour-
ism, cruise tourism, medical tourism, youth adventure tourism, coastal destination
tourism, cultural and religion tourism, etc.
A couple of chapters of this book look at the tourism products in a geographic
area with a much-detailed scale. The regional policy, promotion media for these
products are also studied. Guangdong-Hong Kong-Macao Greater Bay is one
of these geographic areas. Some high-end tourism products and intelligenttourism
productshavebeenidentified.Caribbean,Tibet,Barcelona,Majorcaarealsoamong
the areas our authors paid special attention to. Each area has its own set of
favourable tourism products to match the specific features of the area.
Twochaptersinthebookconcernthemedicaltourism.Oneisabouttheprogress
andimpactsoftheso-called“fertilitytourism”aftertheendoftheone-childpolicy
in China. This opens some new market possibilities in the destination countries.
Anotherchapterdiscusseshowtoexplorethedevelopmentoftourismproductswith
traditional Chinese medicine to satisfy the increasing demand.
v
vi Preface
Tostudythedestinationimagefortourismproductmarketingisoneofthetopics
the book addresses. The image of a tourist destination should be thoroughly
investigated before product positioning attempts are undertaken. Two chapters
analyse the images of Caribbean area and Barcelona city, respectively, among the
Chinese tourists. The strategies of how to position the tourism products in these
destinations are discussed.
Thetourismproductpricingisavitalelementintheproductprocesschain.One
chapter of the book compares the prices of cruise tourism products in China and
Spain.Alargeamountofcruisepriceinformationhasbeencollectedusingbigdata.
Hedonic approach is applied in the study. The outcome of the study helps to
improve the pricing of the cruise tourism products.
Thereisonechapterdedicatedtoanin-depthanalysisforoneparticulartourism
product—the youth adventure tourism in the author’s country—Bangladesh. The
inherited traditions, behavioural and societal values, family traditions, etc. of the
target group have been studied to analyse their travel motivation.
Tofind outtherelationshipbetween theregional tourism innovationabilityand
thenewtourismproductcreation,onechapterstudiesthetourisminnovationability
dataof31provincesinChinafrom2000to2016.Thespatial,temporalpatternsand
the evolution characteristics of tourism innovation ability have been obtained.
Onechapterexaminestheroleoftourismproductsforpromotingthedestination
image through social media. The authors tried to identify the factors that have
impacts on their home country Iran’s image as a tourism destination. The result
showsthatInstagramcanbeconsideredasaneffectivevisualtoolforpromotingthe
inbound tourism.
The close relationship between the economic and tourism product development
canbeseenclearlyfromachapterconcerningthepro-poortourismproducts.Such
relationship can also be seen from another chapter which studies a special phe-
nomenon—the tourism islanding effect that affects the economic development of
surrounding areas of tourism hot spots.
We hope that this book can provide an in-depth insight about the tourism
products in China, Asia and European countries. China is currently positioning
tourismasadominantindustryincertainareasbyintegratingregionalresourcesto
coordinate the economic and social development. This has been considered as one
of the national strategies. Spain is a traditional tourism country and plays an
important role in the tourism development in the world. We believe that the
experience and research outcomes presented in this book can benefit the two
countries and other areas in the world. The series of our conferences (www.china-
spain.org)hasbeencontributingandwillcontinuetocontributealongthisdirection.
Editors
Palma de Mallorca, Spain Yuhua Luo
Guangzhou, China Jinbo Jiang
Guangzhou, China Doudou Bi
Contents
Bibliometric Analysis and Visualization for Sustainable Tourism
Products. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Wei Wei, Donghui Lu, Xin Xu, Xiaoyu Wang, and Hongxi Zhang
Discovering Tourists’ Perception About Food by AI and NI . . . . . . . . . 25
Kun Zhang, Hongyu Wang, Junjiao Zhang, and Mingmin Zhu
A Comparative Analysis of the Cruise Price in China and Spain . . . . . 43
Josep Mª Espinet Rius, Ariadna Gassiot Melian,
and Ricard Rigall-I-Torrent
Analysis of Factors Influencing the Growing Motivation of Asian
Youths for Adventure Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
Dilip Kumar Bhadra
The Characteristics and Trends of Tourism Development
in the Guangdong-Hong Kong-Macao Greater Bay Area. . . . . . . . . . . . 93
Doudou Bi and Wanrong Tian
Open Chinese Tourism Market for Coastal Destinations
in Spain—Taking Majorca Island as an Example . . . . . . . . . . . . . . . . . 109
Yijing Tan and Shangqi Huang
Chinese Tourism in the Caribbean—Destination Image
and Future Expectations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 121
Xinge Liao and Dolores Sánchez Aguilera
Exploring Emotional and Memorable Tourism Experiences . . . . . . . . . 137
Mingge Tian and Gemma Cànoves
Influence of Religions in the Development of Hospitality Culture
in Asia—The Case of Tibet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
Xinru Liu, Duojie Suolang, and Xueying Lu
vii
viii Contents
Role of Tourism Products to Promote Iran’s Image as a Destination
via Social Media. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
Mahdieh Jahangir Bolourchian and Mahdi Karroubi
Let’s Talk About Chinese Tourism, but Fertility . . . . . . . . . . . . . . . . . . 175
Águeda Parra Pérez
Medical Tourism in China: Traditional Medicine Serving
as an Emerging Tourism Resource. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
Yao Yan
Study on Spatio-Temporal Distribution and Evolution of Tourism
Innovation Ability in China’s Provinces. . . . . . . . . . . . . . . . . . . . . . . . . 199
Jinbo Jiang, Min Zhang, and Yi Guo
Residents’ Perception and Participation Behavior on the Poverty
Alleviation Effect of Tourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
Mu-chun Li and Bing-chen Han
Tourism Islanding Effect: A Conceptual Framework. . . . . . . . . . . . . . . 235
Li Tian, Wei Pu, and Liang Liu
Bibliometric Analysis and Visualization
for Sustainable Tourism Products
WeiWei,DonghuiLu,XinXu,XiaoyuWang,andHongxiZhang
Abstract TheconceptofSustainableTourismProducts(STP)derivesfromthedis-
cussionofsustainabletourism.ThispapertakesJournalofSustainableTourismas
an analyzed example and tries to provide a comprehensive bibliometric overview
on the research of sustainable tourism products. Data of 750 articles and reviews
publishedbetween2008and2018inthejournalarecollectedfromWebofScience
Core Collection, using CiteSpace for collaboration analysis, co-citation analysis,
and the keywords co-occurrence analysis. The visualization results show that sus-
tainable tourism products have been developed in a very diverse way. 10 forms of
sustainabletourismproductsresearchhotspotsareidentifiedwhichareecotourism,
nature-basedtourism,volunteertourism,ruraltourism,wildlifetourism,indigenous
tourism,community-basedtourism,pro-poortourism,heritagetourismandcultural
tourism.Thispaperalsodescribestheevolutionandemergingtrendsofsustainable
tourismresearchforpractitioners.
· ·
Keywords SustainableTourismProducts JournalofSustainableTourism
· ·
Bibliometricanalysis Visualizeanalysis CiteSpace
W.Wei·X.Xu·H.Zhang
SouthChinaUniversityofTechnology,Guangzhou,Guangdong,People’sRepublicofChina
e-mail:[email protected]
X.Xu
e-mail:[email protected]
H.Zhang
e-mail:[email protected]
B
D.Lu( )
GuangdongPolytechnicCollege,Zhaoqing,Guangdong,People’sRepublicofChina
e-mail:[email protected]
X.Wang
SouthChinaNormalUniversity,Guangzhou,Guangdong,People’sRepublicofChina
e-mail:[email protected]
D.Lu
SchoolofEconomicsandManagement,GuangdongPolytechnicCollege,Ave.QiFu,GaoYao
District,Zhaoqing,Guangdong,People’sRepublicofChina
©SpringerNatureSingaporePteLtd.2020 1
Y.Luoetal.(eds.),TourismProductDevelopmentinChina,Asian
andEuropeanCountries,https://doi.org/10.1007/978-981-15-4447-7_1
2 W.Weietal.
1 Introduction
Sustainabletourismhasemergedasthedominatparadigmintourismdevelopment
sincethereleaseofthe1987BrundtlandReport[1].TheWorldTourismOrganiza-
tion[2,p.21]definedSustainableTourism(ST)developmentasmeetingtheneeds
of present tourists and host regions while protecting and enhancing opportunities
forthefuture.SustainableTourismisenvisagedasleadingtothemanagementofall
resources in such a way that economic, social and aesthetic needs can be fulfilled
whilemaintainingculturalintegrity,essentialecologicalprocesses,biologicaldiver-
sity and life support systems. The concept of Sustainable Tourism Products (STP)
derivedalongwiththediscussionofsustainabletourism.Thereareinexcessof5000
publishedworksonsustainabletourism[3].ThecontentofSTdebatehasbroadened
toincludenotonlyenvironmentalbuteconomic,socialandculturalissues,political
power and social equality [4]. STP can be defined as any tangible and intangible
thingwithsustainabilityattributeswhichcanmeettourists’needsforbalancingthe
experience during consuming and maintaining sustainable development of tourist
destination.
TheJournalofSustainableTourism(JST)istheonlyjournalexclusivelydevoted
to sustainable tourism research since 1993. On its homepage, JST describes itself
asaleadingacademicpublicationthatadvancesspecificallycriticalunderstanding
oftherelationshipsbetweentourismandsustainabledevelopment.Thejournalhas
becometheleadingresearchpublicationdedicatedtoadvancingtheunderstanding
anddiscussionofsustainabletourism,anditisalsorankedhighlyasajournalinthe
generaltourismfield.AccordingtotheWebofSciencejournalimpactreport,JST
ranksNo.1among5journalsofthesamecategories.Initiallyarticulatedgoalsfor
theJST,thefirstissueincludedtheaim“tofosterresearchandpracticeinST;tohelp
develop both a theoretical base for the subject and reliable empirical evidence of
itsresultsandimpacts;toprovideinterdisciplinaryperspectivesandaninternational
outlookonthesubjectmatter”[5,p.3].NowadaysJSTmakesit,andinsomerespects,
thejournalcouldbeseenasathematicorspecialistpublicationoftourismfieldrather
thanageneraltourismjournal[6].Withitsoutstandinginthisspecificnichesubject,
thepublicationsinJSTmusthavegeneratedabundantinformationconcerningabout
STP,soastobeselectedastheobjectivesofthispaper.
Berry [7] identified a number of barriers like mistrust government policy, poor
administration and unclear lines of communication, to successful implementation
of sustainable tourism practices. Lu and Nepal [4] employed a content analysis to
reviewandbibliometricallyanalysed341paperspublishedfrom1993to2007inJST,
mapping out the research field, tourism forms, and subjects of ST. Ruhanen et al.
[1,8]implementedabibliometricanalysisbyselectingATR,JST,TM,andJTR,the
four highest ranked journals in tourism field and had a further discussion in 2018,
providedkeyinsightsintothenatureofacademicsustainabletourismresearchand
pointtowardsthepossiblefutureprogressofthisfield.Bramwelletal.[6]published
aneditorialtomarkthe25thanniversaryoftheinauguralissueofJST.Thateditorial
advicedsomebrightwaysfortheresearchinSustainabletourismarea,andoffered