Tourism, Power and Culture TOURISM AND CULTURAL CHANGE Series Editors: Professor Mike Robinson, Centre for Tourism and Cultural Change, Leeds Metropolitan University, Leeds, UK andDr Alison Phipps, University of Glasgow, Scotland, UK Understanding tourism’s relationships with culture(s) and vice versa, is of ever-increasing signifi cance in a globalising world. This series will critically examine the dynamic inter- relationships between tourism and culture(s). Theoretical explorations, research-informed analyses, and detailed historical reviews from a variety of disciplinary perspectives are invited to consider such relationships. Full details of all the books in this series and of all our other publications can be found on http://www.channelviewpublications.com, or by writing to Channel View Publications, St Nicholas House, 31-34 High Street, Bristol BS1 2AW, UK. TOURISM AND CULTURAL CHANGE Series Editors: Professor Mike Robinson, Centre for Tourism and Cultural Change, Leeds Metropolitan University, Leeds, UK and Dr Alison Phipps, University of Glasgow, Scotland, UK Tourism, Power and Culture Anthropological Insights Edited by Donald V.L. Macleod and James G. Carrier CHANNEL VIEW PUBLICATIONS Bristol • Buffalo • Toronto Library of Congress Cataloging in Publication Data A catalog record for this book is available from the Library of Congress. Tourism, Power and Culture: Anthropological Insights/Edited by Donald V.L. Macleod and James G. Carrier. Tourism and Cultural Change Includes bibliographical references and index. 1. Tourism. 2. Tourism--Anthropological aspects 3. Tourism--Social aspects. I. Macleod, Donald V. L. II. Carrier, James G. G155.A1T592433 2010 306.4’819–dc22 2009048872 British Library Cataloguing in Publication Data A catalogue entry for this book is available from the British Library. ISBN-13: 978-1-84541-125-1 (hbk) ISBN-13: 978-1-84541-124-4 (pbk) Channel View Publications UK: St Nicholas House, 31-34 High Street, Bristol BS1 2AW, UK. USA: UTP, 2250 Military Ro ad, Tonawanda, NY 14150, USA. Canada: UTP, 5201 Dufferin Street, North York, Ontario M3H 5T8, Canada. Copyright © 2010 Donald V.L. Macleod, James G. Carrier and the authors of individual chapters. All rights reserved. No part of this work may be reproduced in any form or by any means without permission in writing from the publisher. The policy of Multilingual Matters/Channel View Publications is to use papers that are natural, renewable and recyclable products, made from wood grown in sustainable forests. In the manufacturing process of our books, and to further support our policy, preference is given to printers that have FSC and PEFC Chain of Custody certifi cation. The FSC and/ or PEFC logos will appear on those books where full certifi cation has been granted to the printer concerned. Typeset by Datapage International Ltd. Printed and bound in Great Britain by Short Run Press Ltd. Contents Contributors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .vii Preface. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xi Prologue 1 Tourism, Power and Culture: Insights from Anthropology Donald V.L. Macleod and James G. Carrier . . . . . . . . . . . . . . . . . . . . .3 Part 1: Tourism and the Power Struggle for Resources Donald V.L. Macleod. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 2 Water Sports: ATug of War over the River Veronica Strang. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 3 Heritage and Tourism: Contested Discourses in Djenne´, a World Heritage Site in Mali Charlotte Joy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .47 4 Power, Culture and the Production of Heritage Donald V.L. Macleod. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64 5 Cultural Perspectives on Tourism and Terrorism Michael Hitchcock and I Nyoman Darma Putra. . . . . . . . . . . . . . . . .90 Part 2: Tourism and Culture: Presentation, Promotion and the Manip- ulation of Image James G. Carrier. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .107 6 Tourists and Indigenous Culture as Resources: Lessons from Embera Cultural Tourism in Panama Dimitrios Theodossopoulos. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 7 On ‘Black Culture’ and ‘Black Bodies’: State Discourses, Tourism and Public Policies in Salvador da Bahia, Brazil Elena Calvo-Gonza´lez and Luciana Duccini. . . . . . . . . . . . . . . . . . .134 8 Tourism and the Making of Ethnic Citizenship in Belize J. Teresa Holmes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .153 v vi Tourism,PowerandCulture 9 Tourism and its Others: Tourists, Traders and Fishers in Jamaica Gunilla Sommer and James G. Carrier . . . . . . . . . . . . . . . . . . . . . .174 Epilogue 10 Power in Tourism: Tourism in Power C. Michael Hall. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .199 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .214 Contributors Elena Calvo-Gonza´lez received her PhD in Anthropology from The UniversityofManchester,UK.Since then,shehasbeen researching,asa Postdoctoral Fellow at the Federal University of Bahia, Brazil, issues of embodiment and race with regard to public health policies and medical technologies. James G. Carrier began studying tourism, environmental conservation and economy in Jamaica and the Caribbean in the mid-1990s. He has supervised or co-supervised projects dealing with these topics in Montego Bay, Negril and Port Antonio, all in Jamaica. He is currently Senior Research Associate at Oxford Brookes University, and Adjunct Professor of Anthropology at the University of Indiana. LucianaDuccinireceivedherPhDinSocialAnthropologyattheFederal University of Bahia, Brazil. She is currently a lecturer at Universidade FederaldoValedoSa˜oFrancisco.HerresearchinterestsincludeAfrican- Brazilian religion and its relationships with identity processes, social class and tourism. C. Michael Hall was a Professor at the University of Canterbury, New Zealand,atthetimeof writing.HeisalsoaDocentintheDepartmentof Geography, University of Oulu, Finland and a Visiting Professor, Baltic Business School, University of Kalmar, Sweden. Co-editor of Current Issues in Tourism, he has published widely in the fields of tourism, regional studies, gastronomy, environmental history and environmental change. Michael HitchcockisDeputyDean(ResearchandExternalRelations) at the University of Chichester and formerly Director of the International InstituteforCulture,TourismandDevelopmentatLondonMetropolitan University. While teaching at Hull University in the Department of SociologyandAnthropologyandtheCentreforSouth-EastAsianStudies, he was the co-editorof Tourism in South-East Asia (Routledge, 1993). vii viii Tourism,PowerandCulture Teresa Holmes is an Associate Professor of Anthropology at York University in Toronto (Ontario), Canada. Her teaching and research interests include tourism studies, colonial and postcolonial culture, historical anthropology, and critical kinship studies. Her chapter in this volume is part of an ongoing project on issues of ethnic citizenship and tourism in Belize. Charlotte Joy is an ESRC-funded Postdoctoral Fellow at the Institute of Archaeology and Anthropology, University of Cambridge. During her doctoralresearch,shecarriedout10monthsoffieldworkinDjenne´,Mali and spent two months at UNESCO’s Intangible Heritage Department in Paris. She is specialising in developing a comparative ethnographic approach to the study of cultural heritage politics and its relationship to development issues. Donald V.L. Macleod trained in anthropology at Oxford University and is a Senior Lecturer at the University of Glasgow where he has run two researchcentres.HehasresearchedintheCaribbean,theCanaryIslands andScotland,andpublishedwidelyontourismimpacts,culturalchange, globalisation, identity, sustainable tourism development and heritage. HisbooksincludeTourism,GlobalisationandCulturalChange(2004),Niche Tourism in Question (2003, editor), Tourists and Tourism (1997, co-editor). I Nyoman Darma Putra is currently a Postdoctoral Research Fellow at the School of Languages and Comparative Cultural Studies, University ofQueensland.HeisalecturerattheIndonesianDepartment,Facultyof Letters, University of Udayana, Bali. With Michael Hitchcock, he published Tourism, Development and Terrorism in Bali (Ashgate, 2007). GunillaSommerstudiedanthropologyattheUniversityofCopenhagen and did field work for her master thesis in a Bolivian rain forest community working with ecotourism. After completing her studies, she didfieldworkontourisminJamaicaasaresearchassistantandlatershe worked in the tourism business in Bolivia and Egypt. Veronica Strang is an environmental anthropologist at the University of Auckland.Shehaswrittenextensivelyonwater,landandresourceissues inAustraliaandtheUK,andistheauthorofTheMeaningofWater(Berg, 2004);andGardeningtheWorld:Agency,Identity,andtheOwnershipofWater (Berghahn, 2009). Contributors ix Dimitrios Theodossopoulos teaches anthropology at the University of Bristol.Hisearlierworkexaminedpeople-wildlifeconflictsandindigen- ous perceptions of the environment. He is currently working on ethnic stereotypes, indigeneity, authenticity and the politics of cultural repre- sentation in Panama andSouth-East Europe.He isthe authorofTroubles with Turtles: Cultural Understandings of the Environment on a Greek Island (Berghahn, 2003), and editor of When Greeks Think about Turks: The View from Anthropology (Routledge, 2006) and United in Discontent: Local Responses to Cosmopolitanism and Globalization (Berghahn, 2009).