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' \L2.2001-34- at Labour Market and Economic Indicators Dashboard Tourism Industry Digitized by the Internet Archive in 2016 https://archive.org/details/tourismindustrylOOalbe Tourism Industry Introduction ByMarch2006,34of53occupationalgroupstrackedbytheAlbertagovernment showedanunemploymentrateofthreepercentorless,indicatingskilland labourshortages.Thisdocumentpresentsaseriesofeconomicindicatorsto identifylabourandskillshortagesorsurplusesinindustrysectors. Indicatorssuchastheunemploymentrate,vacancyrate,hiringdifficultyrate anddemand-supplyratio1 areusedtodeterminethepresenceof shortagesor surplusesnowandinthefuture.Thistoolshouldnotbeusedtomakedecisions. Instead,theintentofthisdashboardistosparkdiscussionandgiveasnapshot ofwheretheoccupationalclusterislikelytobewithinthenext10-yearperiod. Additionalprovinciallabourmarketinformation,includingregionalinformation, canbeobtainedatwww.hre.gov.ab.ca/lmitoassistwithdecisionmaking. What isashortage? Shortagesweredeterminedbylookingattheunemployment,vacancy,andhiring difficultyrates,aswellasthedemand-supplyratioforanumberofoccupational clusterswithinsectors.Occupationsaresortedbyindustrysectorasoutlinedin AppendixA. Thisbookletusesatrafficlightsystemtohelpdefineshortages,basedonthe following: Unemployment: Iftheunemploymentrateofanoccupationisless thanthreepercent,thereisashortage. Vacantjobs:Ifthevacancyrateofanoccupationismorethantwopercent, thereisashortage. Hiringdifficulty:Ifthehiringdifficultyrateofanoccupationismorethan 25percent,thereisashortage. Demandandsupplyofworkers:Ademand-supplyratioofgreaterthan oneindicatesasupplyshortagewhilearatiooflessthanoneindicatesa supplysurplus. Occupationalclustersarecodedred,yelloworgreenbasedonthefollowing:2 Red-AllindicatorsshowshortageORthevacancyrateisoverfive percentandthereportedhiringdifficultyover40percent. Yellow-Oneormoreindicatorsshowshortage. S Green-Allindictorsshowasurplus. 1SeeAppendixBformoreinformationabouttheunemploymentrate,vacancyrate,hiring difficultyrateand/ordemand-supplyratio. 2SeeAppendixCformoredetailedinformationonthecolourcodingforeachoccupation. Labour Market and Economic Indicators Dashboard Tourism Thetourismsectorfocusesonthepromotion,expansionanddevelopmentof Alberta’stourisminfrastructureandservices.Thissectorincludesprivateand publictourismmarketingandservicesaswellastourismexperiencessuchas: outdooradventure,wildlifeviewing,shopping,culturaleventsandurban nightlife.3 IndustryChallengesand Issues Demographicchangesareexpectedtohaveasignificantimpactonthetourism sectorwiththetravelbehaviourofretiringbabyboomersprovidingincreased pressureontheindustry.Theindustryisexpectedtoremainvulnerableto shocksfromoutsidethesector,betheyhighfuelprices,naturaldisasters,or geo-politicalevents. Otherfactorsthatcontributetothelabourchallengesfacedbythetourism industryinclude: •Theseasonalnatureofthesectorasabarriertocontinuityof staffing. •Highturnoverandneedforcontinualtraining. •Retentionissuesof staffwhoaretypicallyyoungandnotnecessarily committedtoacareerintheindustry. •Considerablelackofmanagementskills. Occupational Cluster 2003 2005 2015 Administrativeand Regulatory Occupations Concern Concern Shortage AdministrativeServices Managers Concern Concern Surplus ThisinformationisbasedonGovernmentofCanadastatisticsandprojectionsforthe NorthAmericanIndustryClassificationSystem(NAICS)majorgroup23. Therationaleforusing2003,2005,and2015asyearstoshowtrendisindicatedinAppendixD. Occupational Cluster 2003 2005 2015 AdministrativeSupportClerks § I g SurpliJS Concern SurpliJS Announcersand OtherPerformers I S SurpliJS Concern Shortage Athletes, Coaches, Refereesand Related Occupations § g a Concern Shortage Shortage Auditors,Accountantsand Investment g S g Professionals Concern Concern SurpliJS Butchersand Bakers g S a Concern Concern Shortage Cashiers g S a Concern Shortage Shortage Labour Market and Economic Indicators Dashboard Occupational Cluster 2003 2005 2015 Chefsand Cooks Concern Concern Shortage Cleaners Surplus Concern Surplus Clerical Occupations, General OfficeSkills Surplus Concern Surplus ClericalSupervisors 0 Concern Concern Shortage Computerand InformationSystems Professionals Concern Concern Surplus Creativeand PerformingArtists Concern Concern Surplus Occupational Cluster 2003 2005 2015 Creative Designersand Craftspersons § S S Concern Concern Shortage FacilityOperationand Maintenance Managers g g @ Concern Concern Surplus Food CounterAttendants, Kitchen Helpersand Related Occupations I g S Concern Shortage Shortage Human Resourcesand BusinessService Professionals § g g Concern Concern Surplus LegislatorsandSeniorManagement g g g Concern Concern Surplus Library, Correspondenceand Related InformationClerks g g S Surplus Concern Shortage Labour Market and Economic Indicators Dashboard Occupational Cluster 2003 2005 2015 Mailand Message Distribution Occupations § § B Concern Concern Shortage Managers inArt, Culture, Recreation § § § and Sport Concern Concern Surplus Managers in Communication (except Broadcasting) § § § Concern Concern Surplus Managers in Financialand Business § § B Services Concern Concern Surplus Managers in FoodServiceand Accommodation § B S Concern Concern Shortage Managersin ProtectiveService g g B Concern Concern Surplus Tourism Industry Occupational Cluster MotorVehicleandTransit Drivers Concern Concern Surplus Occupations in Foodand 0 BeverageService Concern Concern Shortage Occupations inTraveland Accommodation @ S Concern Concern Shortage Office EquipmentOperators 0 Surplus Concern Shortage Photographers, GraphicArts TechniciansandTechnicaland CoordinatingOccupationsin § B Motion Pictures, Broadcastingand thePerformingArts Surplus Concern Shortage Policyand ProgramOfficers, Researchersand Consultants § Concern Concern Surplus Labour Market and Economic Indicators Dashboard Occupational Cluster 2003 2005 2015 PublicWorksand OtherLabourers, g g g NotElsewhereClassified Concern Surplus Surplus Recording, Schedulingand DistributingOccupations g @ g Concern Concern Shortage Salesand ServiceSupervisors § § g Concern Concern Shortage Sales, MarketingandAdvertising Managers g S g Concern Concern Surplus Secretaries, Recordersand g S g Transcriptionists Surplus Concern Surplus SecurityGuardsand Related Occupations g g g Concern Concern Surplus