Tourism, Culture and Heritage in a Smart Economy : Third International Conference IACuDiT, Athens 2016

502 Pages·2017·11.89 MB·English

by  Vicky Katsoni

Springer Proceedings in Business and Economics
Vicky Katsoni
Amitabh Upadhya
Anastasia Stratigea E ditors
Tourism,
Culture and
Heritage in a
Smart Economy
Third International Conference IACuDiT,
Athens 2016
Springer Proceedings in Business and Economics
More information about this series at http://www.springer.com/series/11960
Vicky Katsoni Amitabh Upadhya
(cid:129)
Anastasia Stratigea
Editors
Tourism, Culture
and Heritage in a Smart
Economy
Third International Conference IACuDiT,
Athens 2016
123
Editors
VickyKatsoni Anastasia Stratigea
Technological EducationalInstitute National Technical University of Athens
ofAthens andIACuDiT Athens
Athens Greece
Greece
Amitabh Upadhya
Skyline University College
Sharjah
UnitedArab Emirates
ISSN 2198-7246 ISSN 2198-7254 (electronic)
SpringerProceedings in Business andEconomics
ISBN978-3-319-47731-2 ISBN978-3-319-47732-9 (eBook)
DOI 10.1007/978-3-319-47732-9
LibraryofCongressControlNumber:2016959548
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Preface
Thecurrentbookofproceedingsistheoutcomeoftheeffortofanumberofpeople,
whoparticipatedatthe3rdInternationalConferenceorganizedbytheInternational
Association of Cultural and Digital Tourism (IACuDiT) in Athens, May 19–21,
2016 (http://iacudit.org/Conference2016/). The chair of the conference, i.e.
IACuDiT is a global network of people, who bear on a wide range of issues of
concern and interest in cultural and digital tourism, in an era of major global
changes. IACuDiT is a nonprofit international association, which values creative,
ethical,andprogressiveaction,aimedattheimprovementofglobalhospitalityand
tourism research on cultural and digital issues. IACuDiT brings together a wide
range of academics and industry practitioners from cultural, heritage, communi-
cation,andinnovationaltourismbackgroundsandinterests.Itmainlypromotesand
sponsors discussion, knowledge sharing, and close cooperation among scholars,
researchers,policymakers,andtourismprofessionals.Itisbasedonthenotionthat:
“Technological changes do not influence the missions of cultural tourism actors in
theareasofpromotionandproductdevelopment,butratherthemannerofcarrying
them out”. It provides its members with a timely, interactive, and international
platform to meet, discuss, and debate cultural, heritage, and other tourism issues
that will affect the future direction of hospitality and tourism research and practice
in a digital and innovational era.
TheConferencewasco-chairedbytheSkylineUniversityCollege,UnitedArab
Emirates; the University of Applied Sciences, Austria; and the National Technical
University of Athens (NTUA), Greece.
The theme of the 3rd IACuDiT Conference was on the Tourism, Culture and
Heritage in Smart Economy. The scope of the conference was to shed light on the
latest developments in the tourism sector, a sector considered as a key driver for
many national and regional economies, cross-cutting cultural, environmental,
v
vi Preface
political, economic, social and technological aspects of contemporary societies. In
thisrespect,theultimategoalwastoprovideastepmotivatinganinterdisciplinary,
fruitful, and challenging dialogue that could promote further understanding and
interaction among a multidisciplinary academic audience, tourism industry pro-
fessionals and key practitioners, as well as decision makers. Towards this end, the
Conferenceistouchinguponarangeofkeythemesaffectingboththetourismsector
per se but also sustainable tourism development, in order scientific knowledge but
also practical experiences to be creatively shared and synergies to be created.
Basedonthenatureofthetourismsectoranditsinteractionwithmanydifferent
dimensions of tourist destinations, an interdisciplinary audience of academic
researchers and scholars, industry professionals, and governmental officials and
other key industry practitioners have contributed to the 3rd IACuDiT Conference.
Theirvaluablecontributionshaveformedthecontentofthecurrentbook,enriching
thoughtheperspectives,thecontext,theapproachesandtoolsthatcanbeusedfora
thorough understanding, planning and promoting local assets along the lines of
sustainability in environmental, economic and social terms.
To all these people who have helped and supported the realization of the 3rd
International Conference of IACuDiT and have brought to an end the current
editorial effort, we would like to express our gratitude. Special thanks and sincere
appreciation are due to all our keynote speakers, for providing valuable input that
hasenricheddiscussionsandargumentationoftheConference.Wewouldalsolike
toaddressourgratitudetotheGreekMinistryofTourismandtheHellenicRepublic
Ministry of Culture and Sports, without the support of which it would not be
possible to organize this symposium. Their full understanding, support and
encouragement made this task much easier for us. Finally, special acknowledge-
ment goes to the Universities co-chairing and supporting this conference, namely
the: Skyline University College, United Arab Emirates; University of Applied
Sciences, Austria; and the National Technical University of Athens (NTUA),
Greece.
We would like to hope that our ambition to add value to such a complex and
intriguing issue as the one of tourism, by shedding some light on its interdisci-
plinary nature as well as tools and approaches to cope with it, was fraught with
success. In any case though, bearing in mind the Henry Miller’s saying:
“…one’sdestinationisneveraplace,butanewwayofseeingthings”,
Preface vii
we would like to hope that the 3rd IACuDiT Conference has contributed to the
creation of a fertile ground for interdisciplinary work and new ways of thinking
of the current, but also future challenges of the topic at hand.
Vicky Katsoni Amitabh Upadhya Anastasia Stratigea
May 2016
Athens, Greece
Contents
Part I ‘Smart’ Cultural Heritage Management
Serious Games at the Service of Cultural Heritage and Tourism .. .... 3
Andreas Georgopoulos, Georgia Kontogianni, Christos Koutsaftis
and Margarita Skamantzari
Dissemination of Environmental Soundscape and Musical Heritage
Through 3D Virtual Telepresence .. .... .... .... .... .... ..... .... 19
Georgios Heliades, Constantinos Halkiopoulos and Dimitrios Arvanitis
Digital Integration of the European Street Art: Tourism,
Identity and Scientific Opportunities.... .... .... .... .... ..... .... 35
Virginia Santamarina-Campos, Blanca de-Miguel-Molina,
María de-Miguel-Molina and Marival Segarra-Oña
A Hashtag Campaign: A Critical Tool to Transmedia Storytelling
Within a Digital Strategy and Its Legal Informatics Issues. A Case
Study .... .... .... .... .... ..... .... .... .... .... .... ..... .... 49
Anna Paola Paiano, Giuseppina Passiante, Lara Valente
and Marco Mancarella
Museums + Instagram .. .... ..... .... .... .... .... .... ..... .... 73
Katerina Lazaridou, Vasiliki Vrana and Dimitrios Paschaloudis
Evaluation of Athens as a City Break Destination: Tourist
Perspective Explored via Data Mining Techniques. .... .... ..... .... 85
Gerasimos Panas, Georgios Heliades, Constantinos Halkiopoulos,
Dimitra Tsavalia and Argyro Bougioura
ix
x Contents
Part II Tourism Business Environment—Current
Developments and Experiences
The Insight of Tourism Operators in Contemporary Business
Environment .. .... .... .... ..... .... .... .... .... .... ..... .... 107
Eriks Lingeberzins
Measuring the Twitter Performance of Hotel E-Mediaries .. ..... .... 121
Vasiliki Vrana, Kostas Zafiropoulos, Konstantinos Antoniadis
and Anastasios-Ioannis Theocharidis
Modulation of Conditions and Infrastructure for the Integration
of Change Management in Tourism Sector... .... .... .... ..... .... 133
Ioannis Rossidis, Petros Katsimardos, Konstantinos Bouas,
George Aspridis and Nikolaos Blanas
The Impact of ISO 9001 Quality Management System
Implementation in Tourism SMEs.. .... .... .... .... .... ..... .... 145
Dimitris Drosos, Michalis Skordoulis, Miltiadis Chalikias,
Petros Kalantonis and Aristeidis Papagrigoriou
The Concept of the Innovative Tourism Enterprises
Assessment Capability .. .... ..... .... .... .... .... .... ..... .... 159
Leszek Koziol, Anna Wojtowicz and Anna Karaś
Looking for Determinants of the Environmental Concern
at the Hospitality Industry... ..... .... .... .... .... .... ..... .... 173
Angel Peiro-Signes and Marival Segarra-Oña
The Importance of Human Resource Management for the
Development of Effective Corporate Culture in Hotel Units . ..... .... 183
LabrosSdrolias,IoannisAnyfantis,IoannisKoukoubliakos,DonkaNikova
and Ioannis Meleas
Human Resource Management, Strategic Leadership Development
and the Greek Tourism Sector..... .... .... .... .... .... ..... .... 189
Dimitrios Belias, Panagiotis Trivellas, Athanasios Koustelios,
Panagiotis Serdaris, Konstantinos Varsanis and Ioanna Grigoriou
The Strategic Role of Information Technology
in Tourism: The Case of Global Distribution Systems.. .... ..... .... 207
Dimitris Drosos, Miltiadis Chalikias, Michalis Skordoulis,
Petros Kalantonis and Aristeidis Papagrigoriou
A Theoretical Model of Weighting and Evaluating the Elements
Defining the Change of Organizational Culture... .... .... ..... .... 221
Theodoros Stavrinoudis and Christos Kakarougkas