Total Quality Management in Action JOIN US ON THE INTERNET VIA WWW, GOPHER, FTP OR EMAil: WWW: http://www.thomson.com GOPHER: gopher.thomson.com A service of lOOP FTP: ftp.thomson.com EMAIL: [email protected] Total Quality Management in Action Edited by Gopal K. Kanji Head of the Centre for Quality and Innovation Sheffield Hallam University Sheffield UK Organized by the Centre for Quality and Innovation Sheffield Hallam University CHAPMAN & HALL London· Weinheim . New York· Tokyo· Melbourne· Madras Published by Chapman & HaU, 2-6 Boundary Row, London SE18HN, UK Chapman & Hall, 2-6 Boundary Row, London SEI 8HN, UK Chapman & Hall GmbH, Pappelallee 3, 69469 Weinheim, Germany Chapman & Hall USA, 115 Fifth Avenue, New York, NY 10003, USA Chapman & Hall Japan, ITP-Japan, Kyowa Building, 3F, 2-2-1 Hirakawacho, Cbiyoda-ku, Tokyo 102, Japan Chapman & Hall Australia, 102 Dodds Street, South Melbourne, Victoria 3205, Australia Cbapman & Hall India, R. Seshadri, 32 Second Main Road, CIT Eas~ Madras 600 035, India First edition 1996 © 1996 Chapman & Hall Softcover reprint of the hardcover 1 st edition 1996 © Chapter 3 Joiner Associates Inc. © Chapter 13 John MacDonald ISBN-13: 978-94-010-7188-8 e-ISBN-13: 978-94-009-1543-5 DOl: 10.1007/978-94-009-1543-5 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the UK Copyright Designs and Patents Act, 1988, this publication may not be reproduced, stored, or transmitted, in any form or by any means, without the prior permission in writing of the publishers, or in the case of reprograpbic reproduction only in accordance with the terms of the licences issued by the Copyrigbt Licensing Agency in the UK, or in accordance with the terms of licences issued by the appropriate Reproduction Rights Organization outside the UK. Enquiries concerning reproduction outside the terms stated here should be sent to the publishers at the London address printed on this page. The publisher malces no representation, express or implied. with regard to the accuracy of the information contained in this book and canoot accepr any legal responsibility or liability for any errors or omissions that may be made. A catalogue record for this book is available from the British Library Library of Congress Catalog Card Number: 96-S4769 8 Printed on permanent acid-free text paper, manufactured in accordance with ANSlINISO Z39.48-1992 and ANSIINISO Z39.48-1984 (Permanence of Paper). CONTENTS Preface ix PART ONE TQM Principles and Practice The European Foundation for Quality Management: latest developments G. de Raad 3 2 Creating robust product and process design H.J. Bajaria 9 3 Leadership in the 21st century B.L. Joiner 18 4 The system works .. only through co-operation J. Carlisle 28 5 A strategy for nurturing a culture of continuous improvement T.G. Wheeler and R. W. Wells 40 6 T I Europe -"Strategies for Excellence" D. Antcliffe 50 7 Doing quality from the middle: the Sheffield experience D. Gilks, J. Grogan, D. Miller; A. Nash, D. Patmore and A. Tomes 61 8 Quality deployment in the service sector J.J.E. Swaffield, D. Graham, P. McBeth and J. Dotchin 72 9 Onwards and upwards -building on business excellence T.w. Boon 82 10 Achieving excellence in small and medium sized enterprises A. Dodd and M.J. Pupius 86 II Overcoming the barriers to TQM D.S. Morris and R.H. Haigh 92 12 Planning for excellence A. Liston 102 13 Forget managing change -get back to managing the business J. MacDonald 108 PART TWO Community and Education 115 14 Principles of quality in the community J.Marsh 117 vi Contents 15 Quality management systems in HEIs in the UK: an empirical study N. Narasimhan 122 16 Implementation of a holistic quality concept at a university as a tool for increasing efficiency and effectiveness M. Carlsson 126 17 An evaluation of the introduction of TQM in Castle junior school P. Murgatroyd 134 18 Assessing service quality in charity and voluntary organisations E. Vaughan. E. Shiu and M. Donnelly 138 PART THREE The Role of Self Assessment 143 19 Converting an internal audit into a positive process G.D. Beecroft 145 20 Integrating quality and business planning using a self assessment matrix A. Brown and T. van der Wiele 148 21 Driving commitment to business excellence through self-assessment S.A. Black 153 22 The use of the European business excellence model as a business planning tool by an NHS trust H. Walshaw 157 22a Is the business excellence model applicable in the UK public sector? D.M. Read 161 PART FOUR International Comparisons 165 23 Material and scheme for continuous quality improvement in Catalonia x. Tort-Martorell. P. Grima and A. Robert 167 24 Quality problems in Libyan industry T.M.S. Tarbaghia and J. Betts 171 25 The origins of European quality J.G. Roche 175 26 QC circle activities -Japanese and European way H. Yui and G.K. Kanji 180 PART FIVE Enterprise and Industry 185 27 Self assessment in the small company environment G. Wilson 187 28 Achieving culture change in an integrated steel works rolling mill P.e. Dobson 192 29 Best practice implementation of Total Quality Management: multiple cross-case analysis of manufacturing and service organisations M. Terziovski. A. Sohal and D. Samson 196 Contents vii 30 Cultural change for survival P.l. Hogg 200 PART SIX Quality Methods 205 31 The investors in people and total quality Venn diagram H.M. Solomon 207 32 Are quality plans necessary in a total quality organisation? M. Gibson 211 33 Business process re-engineering: a retrospective case study LR.P. Reavill 215 34 Implementation of total productive maintenance in support of an established total quality programme R. McAdam and A. Duffner 219 35 Achieving contractual requirements and a TQM approach M.J. Cook 225 PART SEVEN Continuous Improvement Process 229 36 Why is it sometimes so hard to implement process capability studies? M. Deleryd 231 37 Has TQM really taken advantage of the IT revolution? A.M. Pybus 235 38 TQM in financial services: an empirical study of best practice D. Longbottom and M. Zairi 242 39 The implementation of Total Quality Management in small and medium enterprises 1.D. Lancaster 255 PART EIGHT Quality Measurement 261 40 Adapting the SERVQUAL scale and approach to meet the needs of local authority services M. Donnelly, E. Shiu, 1.F. Dalryulpe and M. Wisniewski 263 41 Improving the dissemination of SERVQUAL by using magnitude scaling M.C. Hart 267 42 Business improvement programmes: measuring process in the Times top 500 1.M. Banks and c.L. Stone 271 43 Cultural changes in functional deportment K.A. Eaton 275 44 Customised interviewing: a research revolution 1. Kiernan 279 Index of contributors 289 PREFACE Following the very successful First World Congress for Total Quality Management in Sheffield last year, let me welcome you once again to the Second Quality Conference organized by the Centre for Quality and Innovation at Sheffield Hallam University. The theme for our 1996 conference is 'TQM in Action' and we have focused on the practical aspects of TQM, including the challenges, the pitfalls, the techniques, the benefits etc. In this book, leading experts from various parts of the world have provided real opportunities to share best practice and the experiences of world class quality activities, operating in public and private sectors, manufacturing, service industry, education and local government. As last year, we are also very proud to include the second British Deming Memorial lecture which will be presented by Dr Brian L. Joiner, on the theme of 'Leadership in the 21st. Century'. Papers for this conference have been categorised according to different aspects of TQM. They include: 1 principle of practices of TQM 2 community and education 3 the role of Self Assessment 4 international comparisons 5 enterprise and industry 6 quality methods 7 continuous improvement process 8 quality measurement I would very much like to thank all the conference delegates, speakers and organisations for their generous contributions without which there would be no 'TQM in Action' conference. A very sincere welcome to you all and I wish you a fruitful and enjoyable stay in Sheffield. PART ONE TQM Principles and Practice 1 The European Foundation for Quality Management: latest developments Geert de Raad Secretary General, European Foundationfor Quality Management Avenue des Pleiades 15 Brussels, B-1200, Belgium Tel: +32277535 11 Fax: +3227753535 The history of the current Model When Japan started to rebuild its economy in the late 1940s, Deming and Juran introduced their global management approach and related tools. As early as 1951 they created the Deming Prize, the first Quality Management Award, as a way to promote the concept. It was not until the 1980s that awareness of total quality as a management method increased in the US, leading to the Baldrige Award in 1987. Because these economies were applying management philosophies and techniques which were more effective in terms of cost, cycle time, quality of products and services, European business began to lose ground. A number of European companies reacted in isolation. Then, some of them became progressively aware that to ensure the prosperity of our economy in the years and decades to come, localised and necessarily limited changes would not be enough. The economic world of today is made up of closely interdependent businesses in which the good or poor quality provided by any supplier in terms of cost, delivery or performance has a dirtlct influence on the satisfaction of the end customer -the customer whose freedom of choice is widened by the fierce competition we experience today. As a result, 14 leading European companies decided in 1988, encouraged by Mr Jacques Delors, at the time President of the European Commission, to create the European Foundation for Quality Management (EFQM), the objective of which is to create conditions to enhance the position of the European economy, by: • supporting the management of European organisations in accelerating the process of making quality a decisive factor for achieving global competitive advantage • stimulating and assisting all organisations throughout Europe to participate in improvement activities leading ultimately to excellence in customer satisfaction and overall performance.