Total Organizational Excellence To the memory of Anne, my mother and John Glover, my friend and colleague. Total Organizational Excellence Achieving world-class performance Professor John S. Oakland Executive Chairman Oakland Consulting plc Professor of Business Excellence Leeds University Business School OXFORD AUCKLAND BOSTON JOHANNESBURG MELBOURNE NEW DELHI Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 225 Wildwood Avenue, Woburn, MA 01801-2041 A division of Reed Educational and Professional Publishing Ltd A member of the Reed Elsevier plc group First published 1999 Revised paperback edition 2001 © John S. Oakland 1999, 2001 All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the written permission of the copyright holder except in accordance with the provisions of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London, England W1P 0LP. Applications for the copyright holder’s written permission to reproduce any part of this publication should be addressed to the publishers British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN 0 7506 5271 3 Typeset by Avocet Typeset, Brill, Aylesbury, Bucks Printed and bound in Great Britain Contents Preface vii 1 A framework for total organizational excellence 1 2 Leadership, commitment and culture 5 3 Strategic planning 21 4 Quality and processes 45 5 Process analysis 61 6 Process documentation and systems 83 7 Self-assessment – gap analysis 95 8 Benchmarking 113 9 Defining improvement opportunities and prioritizing 123 10 People – their development and teamwork 151 11 People – communications and training 193 12 Re-visioning and business process re-design 213 13 Continuous improvement 227 14 Performance measurement and feedback 245 Bibliography 261 Index 265 This Page Intentionally Left Blank Preface I wanted to call this book From Head to TOE(Total Organizational Excellence), but my editor said, ‘It sounds like a book on fitness.’ My reply was not pro- found, ‘It is – it’s a book on organizational fitness.’ The ‘head’ is, of course, the top management in the organization – the chief executive and his/her col- leagues who are responsible for the performance of the company, enterprise or public sector organization. Organizational excellence must spread from the top right through the body to the toe. In the book, I have set down a framework or blue-print for achieving world-class performance. Based on many years of research and advisory work in Oakland Consulting plc and its research and education division, the European Centre for Business Excellence, the book guides senior managers through the framework, which has already achieved wide acclaim when pre- sented at conferences and seminars throughout the world. The first version of the framework was published in Cases in Total Quality Management which I co-authored with my colleague Dr Les Porter. The model appeared in the case study on goal deployment in Exxon Chemical, from the work largely led by Alan Randall. A development of these initial ideas then appeared in another book from the Oakland Consulting stable, Assessing Business Excellence, by Les Porter and another colleague Dr Steve Tanner. The first chapter describes briefly the framework and each subsequent chapter examines a part in detail, which is highlighted on the blue-print diagram at the beginning of each chapter where appropriate. The book has been written primarily for practising executives and managers in both the private and public sectors, commercial and non-commercial. Illustrations from real organizations are a feature of the book, which I have tried to write in a down-to-earth, practical style. The book should also be suit- able for students in business schools, particularly at post-graduate level. I could not have written the book without the tremendous energy and support of my close colleagues in Oakland Consulting. Several people have directly contributed to the development of the framework and some of the detail in the chapters. In particular I should like to mention Roy Broadhouse, Danny Burke, Ken Gadd, Nigel Kippax, Susan Oakland, Les Porter and Steve Tanner. Julie Wilson and Janet Selby have helped in keeping me sane whilst getting the detail together. John S. Oakland This Page Intentionally Left Blank Chapter 1 A framework for total organizational excellence Key points This introductory chapter shows how organizational excellence may be integrated into the strategy of any business through an understanding of the core business processes and involvement of the people. This leads through process analysis, self-assessment and benchmarking, to identifying the improvement opportunities for the organization, including people development. The identified processes should be prioritized into those that require continuous improvement, those which require re-engineering or redesign, and those which lead to a complete re-think or visioning of the business. Performance-based measurement of all processes and people development activ- ities is necessary to determine progress so that the vision, goals, mission, and critical success factors may be examined and reconstituted if necessary to meet new requirements for the organization and its customers, internal and external. This forms the basis of a new implementation framework for total organizational excellence which provides the structure of the book. Avoiding the confusion ‘Total quality management (TQM) is dead, long live business process re- engineering (BPR)!’ ‘ISO9000 is too costly/narrow focused, you should carry out self-assessment to the European Excellence or Baldrige Quality Award models.’ ‘Statistical process control (SPC), failure mode and effect analysis (FMEA) and benchmarking – these are things you should be using.’ And what about measurement, culture change, teamwork, continu- ous improvement, etc., etc.? My goodness, no wonder people are confused and irritated by the conflicting messages (and combination of letters) they now receive from consultants, academics, business leaders and even politi- cians about what they should do to improve the performance of their organization.
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