together we adcolor PDF
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TOGETHER WE ADCOLOR THE 12TH ANNUAL ADCOLOR CONFERENCE & AWARDS PARTNERSHIP GUIDE PARTNERSHIP GUIDE 1 TABLE OF CONTENTS ABOUT US . ..............................................................1 OUR MANIFESTO....................................................... 2 WHAT IT MEANS TO BE OUR PARTNER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 ADCOLOR PARTNERS THROUGH THE YEARS............................4 WORDS FROM OUR PARTNERS ......................................... 5 WORDS FROM OUR PEOPLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 OUR AUDIENCE......................................................... 7 DIVERSITY STATISTICS...................................................8 PARTNERSHIP LEVELS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 HOW TO GET INVOLVED . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 CONTACT US............................................................12 PARTNERSHIP GUIDE 3 ABOUT US ADCOLOR’s mission is to champion diversity industry. ADCOLOR seeks to fulfill its mission Raton, Florida, to New York City, ADCOLOR and inclusion in the creative industries. Our by offering several turnkey programs, among has been hosted in five different cities and will process is twofold. First, we help individuals them the ADCOLOR Live! Summer event, be in Los Angeles for 2018. and organizations RISE UP, letting their the ADCOLOR Awards, the ADCOLOR Since 2007, we’ve featured and honored such accomplishments and ideas shine. Then we Conference, ADCOLOR University, talent as Queen Latifah, George Lopez, Nick teach these new leaders and would-be mentors ADCOLOR Diversity Summit and the Cannon, Soledad O’Brien and MC Lyte. how to REACH BACK and find others who ADCOLOR FUTURES program. Through all of Our social media impression reaches 6,000+ deserve to be noticed and promoted. Our ADCOLOR’s pillars, we reflect our motto that Facebook, 5,000+ Twitter and 3,000+ LinkedIn goal is to create a community of diverse as we rise up we must reach back. followers and 180 YouTube subscribers (with professionals who are here to support and ADCOLOR is the largest and most recognized 100K YouTube views). ADCOLOR also supports celebrate one another. ADCOLOR strives to cross-industry diversity and inclusion initiative. the growth of minority- and women-owned highlight not only the importance of a diverse Our awards show and conference seats 600 companies. In 2017, ADCOLOR spent over advertising workforce, but also the grave attendees every year and has honored 213 $715,000 with MWBE vendors and suppliers. business impact of not having an inclusive diverse professionals to date. From Boca PARTNERSHIP GUIDE 5 OUR MANIFESTO For too long we’ve spoken Because every one of us deserves respect. Will you, the people, speak your truth? and nobody has listened. Every one of us deserves acceptance. Will you, the allies, listen and take action? And every one of us deserves to feel safe. Will we, as a culture, rise to the challenge? Still, we are told to “sit down and be humble.” “It’s not your time yet.” Together, we are united in this quest for equality. We have been told to sit and wait. “We only hire the best.” And united, we are catalysts for a future that But we will wait no longer. That “it’s just business,” when really, it’s just celebrates every one of us. Now is the time for impact— business as usual. Not in spite of what makes us different but to speak louder than intent. That time has passed. because of what makes us unique. The moment of silence is over. That future begins today. Today is the day to speak our truths louder. We demand it. What will you DO in this Moment of Truth? To raise our voices and say, “enough.” Today is the day we march ourselves out of the Because even tomorrow is too late. margins we’ve been forced into. So here we are, the moment of truth. The moment that changes everything. PARTNERSHIP GUIDE 7 WHAT IT MEANS TO BE OUR PARTNER Each ADCOLOR partner is a champion of of the industry, but shines a light on the Like diversity, support comes in various forms. inclusion. Being an ADCOLOR partner means achievements of those among us who have ADCOLOR has several annual programs and more than just providing sponsorship. It means worked exceptionally hard to succeed. events, such as ADCOLOR FUTURES, the believing in and promoting ADCOLOR’s mission. ADCOLOR Conference and the ADCOLOR Companies flourish when they have access to Awards. Partners provide the strategic and Our partners share our core value of rising and support diverse pools of talent. They also financial support needed to ensure these up and reaching back. They truly understand further their awareness when discussions move programs continue to advance diversity and that supporting ADCOLOR’s groundbreaking from challenges faced locally to solutions that inclusion within our industries. programs not only gives young, diverse can be implemented globally. achievers an opportunity to change the face PARTNERSHIP GUIDE 9
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