Thursday, June 17th, 2010

36 Pages·2017·0.58 MB·English

by  Sheryl J. Manning

2017 INFORMS Marketing Science Conference

Thursday, June 8th, 2017 8.30-10.00 (TA)

TA01 – Fertitta Hall, 101, Lower Level TA02 – Fertitta Hall, 102, Lower Level TA03 – Fertitta Hall, 105, Lower Level TA04 – Fertitta Hall, 125, Lower Level

Channels: MultiChannels I Online Search & Advertising Mobile Apps for Marketing Social Media & Negative Information I

Chair: Yongbum Choi Chair: Paulo Albuquerque Chair: Venkatesh Shankar Chair: Elea McDonnell Feit

Customer Lifetime Value Dynamics for Modeling the Effects of Search Duration Investigating the Value of Competitive Behavioral Engagement in Social Media:
Multichannel Customers on Search Outcomes Mobile Loyalty Program Platforms for Measurement, Antecedents, and
Wenyu Jiao, Nicolas Glady Raluca Ursu, Pradeep Chintagunta, Intermediaries and Retailers Purchase Consequences
Qingliang Wang Joseph Pancras, Rajkumar Venkatesan, Welf Hermann Weiger, Wendy W. Moe,
Which Device of Mobile or PC Would be Bin Li Hauke A. Wetzel, Maik Hammerschmidt
Used for Webrooming Before Purchasing Known Unknowns in Consumer
Products in Stores or Online? Judgment and information Search Mobile App Stickiness: The Effect of App Perils of Consumer Complaint Response
Fumiyo Kondo, Takumi Osugi, Daniel Walters, Philip M. Fernbach, Drop on Shopper Behavior in Social Media: A Natural Experiment
Yasuyuki Mizuta, Megumi Kataoka Craig Fox Unnati Narang, Venkatesh Shankar with Facebook Conversation Policy
Yuchi Zhang, Kunpeng Zhang,
A Hidden Semi-markov Model of Multi- The Effects of Advertising on Awareness, Seizing the Commuting Moment: Xueming Luo
channel Customer Engagement Dynamic Consideration, and Choice: Evidence Contextual Targeting Based on Mobile
Sharmistha Sikdar, Giles J. Hooker, from the U.S. Auto Insurance Industry Transportation Apps No Publicity is Bad Publicity: How
Young-Hoon Park Elisabeth Honka, Yi-Lin Tsai Hyeokkoo Eric Kwon, Anindya Ghose, Negative Buzz Increases Brand
Dongwon Lee, Wonseok Oh Awareness and Purchase Intention
Showrooming, Webrooming and Shocked by What People Write Online? Jung Ah Han, Elea McDonnell Feit,
Smartphones in a Multichannel Retail How Uncovering Negative Reviews Shuba Srinivasan
Market Impacts online Search and Purchase
Yongbum Choi, Eunkyu Lee Paulo Albuquerque, Marton Varga

TA05 – Fertitta Hall, 233, 2nd Floor TA06 – Fertitta Hall, 236, 2nd Floor TA07 – Fertitta Hall, 239, 2nd Floor TA08 – Fertitta Hall, 240, 2nd Floor

User Generated Content: Uses The Sharing Economy I No Session Game Theory Models in Advertising &
Market Spillover
Chair: Andreas Lanz Chair: Davide Proserpio
Chair: Michelle Y. Lu
The Pattern of Online Reviews Owning, Using and Renting: Some
Verena Schoenmueller, Oded Netzer, Simple Economics of the "Sharing Manufacturer and Retailer Competitions
Florian Stahl Economy” in Search Advertising
John Joseph Horton Fei Long, Kinshuk Jerath,
From Zero to Hero - How to Balance Lost T. Tony Ke
Returns and Wasted Investments using Time- and Location-based Seasonality
Predictions of Rare Events and Flexible-capacity Firm Strategy: Real-Time Bidding in Online Display
Daniel Shapira, Andreas Lanz, Airbnb and Hotels Advertising
Jacob Goldenberg, Florian Stahl Hui Li, Kannan Srinivasan Amin Sayedi

The Relationship Between the Multi-scale Discrimination with Incomplete Unbranded Advertising — A Dishonest
Structure and the Sustainability of Online Information in the Sharing Economy: Act or a Credible Signal?
Communities Field Evidence from Airbnb Michelle Y. Lu
Yaniv Dover, Daniel Shapira, Dennis Zhang, Jun Li, Ruomeng Cui
Jacob Goldenberg Implications of a Negative Market
Setting up Shop: The Impact of Airbnb on Spillover
Climb or Jump - Status-Based Seeding in Hotel Entry Jeffrey D. Shulman, Amir Fazli
User-Generated Content Networks Uttara Ananthakrishnan
Andreas Lanz, Jacob Goldenberg,
Daniel Shapira, Florian Stahl
2017 INFORMS Marketing Science Conference

Thursday, June 8th, 2017 8.30-10.00 (TA)

TA09 – Fertitta Hall, 241, 2nd Floor TA10 – Fertitta Hall, 313, 3rd Floor TA11 – Fertitta Hall, 316, 3rd Floor TA12 –Fertitta Hall, 322, 3rd Floor

Machine Learning Applications in Competition: Competitive Strategy I New Product: Design I Choice Models I
Marketing I
Chair: Vinay Kanetkar Chair: Chen Lin Chair: Ryan Webb
Chair: Eric Schwartz
Competition of Content Acquisition and Coordinating on Design Standard: The An Empirical Model of Screening Rule
Co-Chair: Daria Dzyabura Distribution Under Consumer Role of Editors Choice
Multi-purchase Kitty Wang, James Campbell, Joseph Jason Bell
Optimal Product Design by Sequential Lin Tian, Baojun Jiang, Bo Zhou Avi Goldfarb
Experiments in High Dimensions Building A Choice Model of Consumer
Mingyu Joo, Michael Thompson, When Private and Public Firms Compete User Designed Products and New Decision States
Greg M. Allenby Steven Mark Shugan, Jihwan Moon Venture Success Paul Wang, David Waller, Kyuseop Kwak
Miriam Lohrmann, Tomas Bayon,
Machine Learning of Successful New Success in Sports: Randomness or Martin Eisend Predicting Bundle Preference using
Product Launches Abilities Configuration Data
Lan Luo, Dongling Huang Vinay Kanetkar Designing Products for Children: When a Gary J. Russell, I-Hsuan Chiu,
Buyer is Not A User Thomas S. Gruca
Non-Metric Multidimensional Scaling and Dinara Akchurina, Paulo Albuquerque
Applications to Marketing Pairwise Attribute Normalization: A
Jacob Abernethy Design or Sales Leadership? Examining Theory of Multi-attribute Choice
the Relative Importance of Design and Ryan Webb, Peter Landry
Modeling Multi-Taste Consumers Sales Operation Capabilities in Online
Daria Dzyabura, Liu Liu Chen Lin, Mengze Shi, Jeongwen Chiang

TA13 – Fertitta Hall, 327, 3rd Floor TA14 – Fertitta Hall, 328, 3rd Floor TA15 – Fertitta Hall, 331, 3rd Floor TA16 – Fertitta Hall, 414, 4th Floor

Price Discrimination Marketing & Finance I Customer Churn: Advances, Advertising on TV
Challenges and New Directions
Chair: Ossama Elshiewy Chair: Shuba Srinivasan Chair: Liangbin Katie Yang
Chair: Roelof Hars
New Disneyland Dilemma: Seasonal Organizational Herding in Advertising Mobile Content: Understanding Drives of
Pricing for Emotional Mickey Mouse Fans Spending Disclosures: Mechanisms and In Pursuit of Enhanced Customer Engagement By Screen
Matthew Selove Evidence Retention Management Myoung-Jin Chae, Omar Rodriguez-Vila,
Huanhuan Shi, Rajdeep Grewal, Scott A. Neslin, Eva Ascarza, Sundar G. Bharadwaj
How do Personalized Recommendations Shrihari Sridhar Oded Netzer, Zachery Anderson,
and Price Discrimination Compare? Peter Fader, Sunil Gupta, Impact of Timeshift TV on TV
Xiaochen Zhang, Pedro M. Ferreira, When do Marketing Executives Drive Bruce G .S. Hardie, Aurelie Lemmens, Consumption
Rodrigo Belo, Miguel Godinho De Matos Growth in Firms? Barak Libai, David Neal, Foster Provost, Filipa Reis, Pedro M. Ferreira, Rodrigo
Raji Srinivasan, Leigh McAlister Rom Schrift Belo, Miguel Godinho de Matos
Using Obfuscation to Intensify Price
Discrimination in a Monopoly Advertising and Online Investor Search: Generalizations on the Drivers of The Evolution of Television Viewing:
Samir Mamadehussene the Role of Investor Sophistication Customer Churn: A Meta-Analysis Social TV, Time Shifted Viewing and
Abhishek Borah, Cem Bahadir, Roelof Hars, Arjen Onrust, Advertising Avoidance
Heterogeneous Willingness-to-Pay for Gerard J. Tellis Hans Risselada, Jaap Wieringa Buffy Mosley, David A. Schweidel,
Competitor Products Robert J. Kent
Ossama Elshiewy, Jan Schikofsky How Does Digital Advertising Impact Firm Whom to Target? Managing Risk when
Performance and Firm Value? Predicting Retention The Effect of Random Slot Allocation on
Bernd Skiera, Shuba Srinivasan, Aurelie Lemmens, Bas Donkers, Advertisers’ Welfare in Television
Emanuel Bayer, Edward Riedl Peter C. Verhoef Advertising
Yang Shi, Jun Beom Kim, Ying Zhao
Short- and Long-term Effects of Price
Promotions on Consumption Inferring Individual Preferences and
Daniela Schmitt, Florian Stahl, Intragroup Dynamics with Aggregate and
Raghuram Iyengar De-identified Data: An Application to
Targeted TV Advertising
Liangbin Yang, Eric T. Bradlow,
Peter Fader
2017 INFORMS Marketing Science Conference

Thursday, June 8th, 2017 8.30-10.00 (TA)

TA17 – Fertitta Hall, 416, 4th Floor TA18 – Fertitta Hall, 417, 4th Floor TA19– Popovich Hall, 300, 3rd Floor

Brand Metrics Consumer Behavior & Context Effects ISMS Doctoral Dissertation Winners I

Chair: Gopal Das Chair: I-Hsuan Chiu Chair: Olivier Toubia

Impact of Consumer Age on Brand Verbal Contextual Deliberation and Procedure- China Goes Online: Opportunity or Threat
Fluency: A Moderated Mediation Analysis dependent Preference Reversals for CPG brands?
Involving Cognitive Ability and Brand Liang Guo Bernadette Van Ewijk, Els Gijsbrechts,
Recency Jan-Benedict Steenkamp
Gilles Laurent , Raphaëlle Lambert- How Defined Contribution Plans
Pandraud, Bernard Gourvennec Generosity Affects Employees Contribution A Structural Model of Organizational
and Early Leakage Decisions Buying: Innovation Adoption under Share
Brand Growth and Advertising: Latent Muxin Zhai, Yanwen Wang, of Wallet Price Contracts
Growth Curve Modeling Approach John G. Lynch Navid Mojir, K. Sudhir
Hikaru Yamamoto, Satoshi Nishida,
Shinji Morioka Modeling Reference Dependence Effect Valuing Non-Contractual Firms using
and Regulatory Orientation Common Customer Metrics
New Measures of Cross-cultural Affinity in I-Hsuan Chiu , Gary J. Russell Daniel McCarthy
Global Branding
Willem Smit, Catherine Tucker

How Does Textual Paralanguage Affect
Brand Personality
Gopal Das
2017 INFORMS Marketing Science Conference

Thursday, June 8th, 2017 10.30-12.00 (TB)

TB01 – Fertitta Hall, 101, Lower Level TB02 – Fertitta Hall, 102, Lower Level TB03 – Fertitta Hall, 105, Lower Level TB04 – Fertitta Hall, 125, Lower Level

Channels: MultiChannels II Online Auctions I Mobile Marketing and Advertising Social Media & Customer Service

Chair: Katrijn Gielens Chair: Paul R. Hoban Chair: Xueming Luo Chair: Tarique Newaz

The Omnichannel Fulfillment Dilemma: Pricing of Internet Leads: Cost Per Lead Mobile Targeting with Traffic Jams for How to Ask and How to Respond: An
Consumer Preferences and Manager Advertising Auction Versus Affiliate Higher Prosocial Responses Examination of Successful Customer
Perceptions Marketing Xueming Luo, Zheng Fang, Service Engagement on Twitter
Robert Rooderkerk, Santiago Gallino, Somnath Banerjee, Pradeep Bhardwaj Cheewei Phang Yuheng Hu, Ali Tafti, David Gal
Antonio Moreno-Garcia
Incorporating Hidden Costs of Annoying The Value of information in Mobile Ad Popularity of Digital Products in Online
The Impact of In-store Product Ads in Display Auctions Targeting Social Tagging Systems
Recommendation Technology on Eric T. Bax, Valeria Stourm Omid Rafieian, Hema Yoganarasimhan Jurui Zhang, Raymond Liu
Customer Behavior: Evidence from a
Multichannel Retailer Disclosing Information About Ad Motivating Effective Mobile App Adoption Longitudinal Analysis of Online Consumer
Joon Ho Lim, Rishika Rishika, Placements in Online Display Advertising: in Multi-channel Shopping: A Large Field Disengagement Patterns in Times of Crisis
Ramkumar Janakiraman, Subodha Kumar The Effect on Demand and Price Experiment Chedia Dhaoui, Cynthia Webster,
Sila Ada, Nadia Abou Nabout Tianshu Sun, Lanfei Shi, LayPeng Tan
A Consumer Behavior Typology Based on Siva Viswanathan, Elen Zheleva
Temporal and Spatial Characteristics in an An Optimal Bidding Algorithm for Real-time An Investigation into the Role of Marketing
Omnichannel Retail Environment Exchanges Small App Nudges for Big Results: on the Survival of Social Networking Sites
Penelope Schoutteet, Paul R. Hoban, Srinivas Tunuguntla Combining Field Experiment with Machine Tarique Newaz, Mayukh Dass
Lieselot Vanhaverbeke, Learning
Heleen Buldeo Rai, Jack Siliang Tong, Xueming Luo,
Sara Verlinde, Cathy Macharis Xiaoyi Wang

Navigating the Last Mile in Grocery
Shopping Through the Click and Collect
Format
Katrijn Gielens, Els Gijsbrechts,
Inge Geyskens

TB05 – Fertitta Hall, 233, 2nd Floor TB06 – Fertitta Hall, 236, 2nd Floor TB07 – Fertitta Hall, 239, 2nd Floor TB08 – Fertitta Hall, 240, 2nd Floor

UGC Bias, Incentives & Conformity Sharing Economy II Digital Marketing 1 Game Theory of Platforms

Chair: David Godes Chair: Upender Subramanian Chair: Gil Appel Chair: Song Lin

Paid vs. Independent Product Market Structure with the Entry of Peer-to- How Content Affect Clicks: A Dynamic Consumer Search on online Retail
Recommendation by Bloggers Peer Platforms: The Case of Hotels and Model of Online Content Consumption Platform
Dina Mayzlin, Amy Pei Airbnb Inyoung Chae Baojun Jiang, Tianxin Zou
Chiara Farronato, Andrey Fradkin
Raindrops are Falling on My Head: The Stickiness and the Monetization of Apps Bilateral Ratings and P2P Market
Effect of Weather Conditions on Online Business Models in the Sharing Economy: Gil Appel, Barak Libai, Eitan Muller, Segmentation
Reviews Manufacturing Durable Goods in the Ron Shachar T. Tony Ke, Monic Sun, Baojun Jiang
Yaniv Dover, Leif Brandes Presence of Peer-to-Peer Rental Markets
Vibhanshu Abhishek, Jose A. Guajardo, Social TV, Advertising, and Sales: Are Two-Sided Price Discrimination
Media Bias in the Presence of Feedback Zhe Zhang Social Shows Good for Advertisers? Song Lin
David Godes Beth Fossen, David A. Schweidel
Strategic Surge Pricing and Forecast The Impact of Paid Inclusion on Platform
Communication on on-Demand Service Advancing the Knowledge on Electronic Screening and Consumers’ Overall Service
Platforms Word of Mouth: The Role of Aliases and Experience
Harish Guda, Upender Subramanian Scholarly Communication Zibin Xu, Yi Zhu, Shantanu Dutta
Ana Babic Rosario, Kristine De Valck,
On-demand Service Platforms Francesca Sotgiu
Terry Taylor
2017 INFORMS Marketing Science Conference

Thursday, June 8th, 2017 10.30-12.00 (TB)

TB09 – Fertitta Hall, 241, 2nd Floor TB10 – Fertitta Hall, 313, 3rd Floor TB11 – Fertitta Hall, 316, 3rd Floor TB12 – Fertitta Hall, 322, 3rd Floor

Machine Learning Applications in Competition: Competitive Strategy II New Product: Design II Choice Models II
Marketing II
Chair: Sungtak Hong Chair: Shan-Yu Chou Chair: Narine Yegoryan
Chair: Eric Schwartz
Brand Competition in Attribute Space: An Cyber Empathic Design - Using Sensor Discrete Spatial Choice Model
Co-Chair: Daria Dzyabura investment Perspective Enabled Products to Improve New Jing Zhou, Lu Liu, Hansheng Wang
Aharon Hibshoosh Product Design
Recommending Products when Arun Lakshmanan, Junghan Kim, The Impact of Nutrition Claims on SKU
Consumers Learn their Preferences Competitive Strategies for Duopoly Firms Dipanjan Ghosh, Andrew Olewnik, Choice
John R. Hauser, Daria Dzyabura with Highly Differentiation Kemper E. Lewis Niels Holtrop, Kathleen Cleeren,
Chi-cheng Wu, Yung-Jan Cho Kelly Geyskens, Peter C. Verhoef
Visual Listening in: Measuring Brand Creativity Templates for Radical
Perception from Consumer-Created The Impact of Commodity Taxation on Innovation A Simultaneous Model of Multiple-
Images Firm's Product Portfolio and Market Maria Saaksjarvi, Gerard J. Tellis discrete Choice of Variety and Quantity
Liu Liu Structure Ralf van der Lans
Sungtak Hong Design Innovativeness and Product
Mixed Integer Programming Approaches Design Evolution Understanding the Consequences of
for Adaptive Choice-based Conjoint Svetlana Khimina, Gaia Rubera Attribute Non-attendance in Discrete
Analysis Choice Models
Juan Pablo Vielma, Denis Saure New Product Development and Narine Yegoryan, Daniel Guhl,
Transaction-based Pricing Scheme with Daniel Klapper
Dynamic Online Pricing with Incomplete Consumer Deliberation
Information using Multi-Armed Bandit Shan-Yu Chou, Chyi-Mei Chen
Experiments
Eric Schwartz

TB13 – Fertitta Hall, 327, 3rd Floor TB14 – Fertitta Hall, 328, 3rd Floor TB15 – Fertitta Hall, 331, 3rd Floor TB16 – Fertitta Hall, 414, 4th Floor

Pricing: Automobiles Marketing & Finance II CRM: Customer Churn TV Viewing

Chair: Umut A. Guler Chair: Mehdi Nezami Chair: Yashar Bashirzadeh Chair: Steven Hoornaert

A Bayesian Structural Model for Innovation Recalls and Firm Value and Essays in Customer Acquisition The Impact of Binge Watching on TV
Designing Financial incentive Offers to Firm Stock Risk Frederica Vecchioni Viewership and on the Subscription of TV
Automotive Dealerships Nukhet Harmancioglu, Ismail Erzurumlu Products
Wenyi Wu, Peter J. Lenk Effects of Customer Credits as Service Miguel Godinho de Matos, Pedro M.
Supplier Relations: Effects on Product Failure Recovery Solution on Customer Ferreira
Hold Back To Help Dealers?: Obfuscation Recalls and Firm Performance Churn and Purchases
in Bargaining Wonjoo Yun Stanislav Stakhovych, Ali Tamaddoni The Interplay of the First and Second
Preyas Desai, Sriram Venkataraman Screen on Marketing Effectiveness
Service Transition Strategies and Firm- Target the Ego or Target the Group Lena Hoeck, Martin Spann
On Factors of Consumer Heterogeneity in idiosyncratic Stock Returns: An Empirical Rodrigo Belo, Pedro M.Ferreira,
(MIS) - Valuation of Future Energy Costs: Investigation of the Software Industry Miguel Godinho de Matos The Interrelationship Between Brand
Evidence for The German Automobile Mehdi Nezami, Kapil R. Tuli, Actions, Customer Engagement
Market Shantanu Dutta Once You Churn, You Never Return: A Behaviors and Brand Consumption
Vlada Pleshcheva, Daniel Klapper, Study of E-mail Retention and Steven Hoornaert, Vijay Viswanathan,
Till Dannewald Reacquisition Effectiveness in the Edward C. Malthouse, Ewa Maslowska,
Context of Mobile Applications Dirk Van den Poel
Heterogeneous Price Effects of Yashar Bashirzadeh, Ivan Guitart,
Consolidation: Evidence from the Car Corinne Faure
Rental Industry
Umut A. Guler, Kanishka Misra,
Vishal P. Singh
2017 INFORMS Marketing Science Conference

Thursday, June8th, 2017 10.30-12.00(TB)

TB17 – Fertitta Hall, 416, 4th Floor TB18 – Fertitta Hall, 417, 4th Floor TB19– Popovich Hall, 300, 3rd Floor

Brand Equity Consumer Behavior & Gender ISMS Doctoral Dissertation Winners II

Chair: Anthony Koschmann Chair: Youngjee Han Chair: Olivier Toubia

Do Layoffs Hurt a Firm's Brand? An Constituting, Testing and Validating Demand for (Un)Biased News:The Role
Event Study with Consumer Mindset Gender Based Learner Profiles of Government Control in Online News
Metrics Lawrence L. Garber, Eva M. Hyatt, Markets
Max Philipp Backhaus, Alexander Himme Ünal Ö. Boya, Bibek Banerjee Andrey Simonov, Justin Rao

Close the Plant, Lose the Brand? Sales Are the Brand Choice Considerations of Identifying Customer Needs from User
and Advertising Consequences of Men and Women Really Different? Generated Content
Collective Factory Layoffs Enav Friedmann Artem Timoshenko, John Hauser
Vardit Landsman, Stefan Stremersch
Female Data Scientists: How Can We Targeted Search and Platform Design
Brand Alliances and Brand Equity: Doing Increase Their Ranks? Zachary Zhong
More Harm Than Good? Graciela Carrasco
Anthony Koschmann
Better Possible Self or Better Other?
An Integrated Model for Dynamic Brand Gender Affects Who is More Inspirational
Equity Youngjee Han, Myungwoo Nam
Elea McDonnell Feit, Tung Phan,
Eric T. Bradlow
2017 INFORMS Marketing Science Conference

Thursday, June 8th, 2017 1.30-3.00 (TC)

TC01 – Fertitta Hall, 101, Lower Level TC02 – Fertitta Hall, 102, Lower Level TC03 – Fertitta Hall, 105, Lower Level TC04 – Fertitta Hall, 125, Lower Level

Channels: MultiChannels III Online Auctions II Digital and Mobile Learning Social Media & Gaming

Chair: Jeeyeon Kim Chair: Simha Mummalaneni Chair: Xueming Luo Chair: Sarang Sunder

Multichannel Shopper Segments Futility of Soft Floors in Ad Exchange The Impact of Device Selection on the Keep Winning or Stop Losing? The Effect
Consisted of Purchase Channels and Auctions Digital Path to Purchase and Consumer of Consumption Outcomes on Variety-
Media Touchpoints using Single Source Robert Zeithammer Price Sensitivity seeking in Online Video Games
Panel Data Meheli Basu, Kirk Wakefield, Jeff Inman Tong Lu, Liangbin Katie Yang
Satoshi Nakano, Fumiyo Kondo Position as an Imperfect Signal in Search
Advertising Does Mobile Improve Learning? An The Competitiveness of Social
Is Tmall the Right Gateway to China's E- Taylor Bentley, Tat Y. Chan, Empirical Analysis of Student Interactions as a Marketing Variable in
commerce Market? The Value of Young-Hoon Park Engagement and Academic Achievement Social Gaming
Marketplace Channels to Manufacturers in Massive Open online Courses Huazhong Zhao, Haibing Gao,
Zhiling Bei, Katrijn Gielens Affirmative Action as a Cost Cutting Tool (MOOCs) Jinhong Xie
in Procurement Markets Sang-Pil Han, Mi Hyun Lee, Sungho
Multichannel Sales and Store Simha Mummalaneni Park, Sunghoon Kim Social Structure, Entrepreneurship and
Accessibility: How Store Accessibility Consumption in Video Game Community
Influences Multichannel Sales Across When Online Reviewers Meet Mobile Peng Liu
Regions Devices
Jeeyeon Kim, Sue Ryung Chang, Mina Jun, Jongmin Kim, Chung Koo Kim Unintended Consequences of Policy
Jeonghye Choi, Minakshi Trivedi Interventions. Assessing the Impact of
Mining E-Book Reading Patterns: Usage Restriction on Online Game
Applications in Segmentation and Usage and Spending
Recommendation Systems Sarang Sunder, Wooyong Jo,
Sungho Park, Sang Pil Han, Jeonghye Choi, Minakshi Trivedi
Wonseok Oh, Jae Yun Moon

TC05 – Fertitta Hall, 233, 2nd Floor TC06 – Fertitta Hall, 236, 2nd Floor TC07 – Fertitta Hall, 239, 2nd Floor TC08 – Fertitta Hall, 240, 2nd Floor

User Generated Content & Brand Maps Sharing Economy III Digital Marketing II Game Theory in Marketing I

Chair: Sungha Jang Chair: Shunyuan Zhang Chair: Garrett A. Johnson Chair: Amirreza Fazli Salehi

Unsupervised Concept Mapping for Big Measuring Consumer Surplus in theon- Co-Chair: Ayelet Israeli Persuasive Advertising in Vertically
Data Marketing Strategic Analysis: A Demand Economy: The Case of Ride Differentiated Markets
Word Embedding Approach Sharing How Reliable is Programmatic Audience W. Jason Choi, Kinshuk Jerath,
Wenjing Duan, Yang Yu, Ezekiel Leo Mengze Liu, Tom Lam Targeting with Third-party Data? Lessons Miklos Sarvary
from Three Field Tests
Embedding Products in Latent Attribute Running an Airbnb Hotel - A New Nico Neumann, Timothy Whitfield Exploring the Impact of Artificial
Spaces: Implications for Managing Business Model of Sharing Economy Intelligence: Prediction Versus Judgment
Product Assortments in Retailing Xi Li, Mengze Shi, Xin (Shane) Wang Privacy Choice in internet Advertising: Avi Goldfarb, Ajay Agrawal, Joshua Gans
Sebastian Gabel, Daniel Klapper Who Opts Out and at What Cost to
Professional Versus Amateur Images: Industry? The Scale of Economy and Endogenous
Brand Map: A Spatial and Dynamic Investigating Differential Impact on Airbnb Garrett A. Johnson, Shaoyin Du, Multi-dimensional Product Differentiations
Analysis of Brand Associations using Property Demand Scott Shriver Jungju Yu, Jiwoong Shin, Michelle (Yi) Lu
Social Media Shunyuan Zhang, Dokyun Lee,
Hyunhwan Lee, Joseph Johnson, Param Vir Singh, Kannan Srinivasan Green Marketing in Social Media: An The Effects of Autoscaling in Cloud
Gerard J. Tellis Empirical investigation of Strategy, Computing on Entrepreneurship
Sincerity, and Relationship to Brand Amirreza Fazli Salehi, Amin Sayedi,
How do Consumers Evaluate Identical Image Jeffrey D. Shulman
Products on Competing online Retailers? Jennifer Cutler, Aron Culotta
A Text Mining Approach using Consumer
Reviews The Pop-Over Paradox: Field
Sungha Jang, Ji Hye Kang, Tian Liu Experiments atCollage.com
Ayelet Israeli, Garrett Johnson
2017 INFORMS Marketing Science Conference

Thursday, June 8th, 2017 1.30-3.00 (TC)

TC09 – Fertitta Hall, 241, 2nd Floor TC10 – Fertitta Hall, 313, 3rd Floor TC11 – Fertitta Hall, 316, 3rd Floor TC12 – Fertitta Hall, 322, 3rd Floor

Statistical Learning for Big Data Competition: Entry & Exit New Product: Design III Choice Models III

Chair: Jinchi Lv Chair: Xiang Hui Chair: Taewan Kim Chair: Prithwiraj Mukherjee

Large-scale Sparse Orthogonal Factor Who Benefits from Brand Exits? Why? The Role of Design Quality vs. Perceived Dealing with Intra-household
Regression Y Baris Depecik, Berk Ataman Quality in Consumer Return Behavior Heterogeneity
Yingying Fan Xiaojing Dong, Necati Ertekin Parneet Pahwa, B.P.S. Murthi,
Aggressive Growth in Retail: A Trade-off Nanda S. Kumar
Stein's Method and Practical Machine Between Deterrence and Survival? Product Line Design with Expert Review
Learning: Bridging the Gap Limin Fang, Nathan Yang Chenxi Liao, Dmitri Kuksov Modeling Intra-household Heterogeneity
Qiang Liu to Explain Multiple Discrete Continuous
Certification, Reputation and Entry: An The Impact of Product Concept Demand
Permuted and Augmented Stick-Breaking Empirical Analysis Demonstration on Product Line Design Vedha Ponnappan, Avadhoot Jathar,
Multinomial Regression Xiang Hui, Maryam Saeedi, Taewan Kim, Ji-Hung (Ryan) Choi Srinivas Prakhya
Mingyuan Zhou Giancarlo Spagnolo, Steve Tadelis
Value-added Resellers Participation in the Explaining Preference Heterogeneity with
Sparse Orthogonal Factor Regression Design of a Firm New Generations of Mixed Membership Modeling
Jinchi Lv Products Marc R. Dotson, Joachim Buschken,
Skander Essegaier Greg M. Allenby

A Unified Model of Anchoring and
Context-dependent Preferences
Prithwiraj Mukherjee, Arnaud De Bruyn,
Ayse Onculer

TC13 – Fertitta Hall, 327, 3rd Floor TC14 – Fertitta Hall, 328, 3rd Floor TC15 – Fertitta Hall, 331, 3rd Floor TC16 – Fertitta Hall, 414, 4th Floor

Pricing: Freemium Marketing & Finance III CRM: Customer Lifetime Value I Advertising Display Ads I

Chair: Reo Song Chair: Tetsuo Horiguchi Chair: Nhat Quang Le Chair: Lara Lobschat

Augmenting One-shot Field Experiments Ceo's Marketing Experience and Firm A Generalized Customer Lifetime Value Spillover Effect of Online Display
with Longitudinal Customer Data: An Performance Framework for the Health and Fitness Advertising: Brand Portfolio and
Application to Menu-based Subscription Hooman Mirahmad, Venkatesh Shankar Industry Attribution Implications
Pricing Angeliki Christodoulopoulou, V. Kumar Lin Boldt, Neeraj Arora
Longxiu Tian, Fred M. Feinberg How to Pay Your Executives to Build
Stronger Brands? Extending the Customer Lifecycle: The Impact of Display Ad Viewability on
Uncovering Price Elasticities for Fiction Hanieh Sardashti, Hang Nguyen, Optimal Resource Allocation Throughout Advertising Effectiveness
Books in the Presence of Endogeneity Roger J. Calantone the Customer Journey Christina Uhl, Nadia Abou Nabout,
Cord Otten, Sonke Albers, Agata Leszkiewicz, V. Kumar, Klaus Miller
Michel Clement The Varying Advantage of Focus and Angeliki Christodoulopoulou
Diversification Along the Value Chain: Assessing The Effectiveness of Display
Free-to-paid Transition of Online Content The Case of the Motion Picture Industry Finding the Right Balance for CRM Advertising on Ecommerce Websites
Providers: An Empirical Analysis of Can Uslay, Ekaterina Karniouchina, Activities between New and Reacquired Jyoti Jagasia
Newspapers’ Paywall Rollout Stephen J. Carson, William L. Moore Customers
Reo Song, Ho Kim, Youngsoo Kim Christian Schlereth, Josephine Sueptitz, Making online Ads Great Again - The
Strategic Frameworks Lead to Myopic Christina Hofmann-Stölting Effects of Message Content and Ad
Decision Making?: Deliberate Decision Executional Elements on Display Ad
Making of a Boundedly Rational Decision The Dynamic Relationships between Effectiveness Along the Purchase Funnel
Maker Marketing Communication, Customer Lara Lobschat, Norris Ignatiius Bruce,
Tetsuo Horiguchi Commitment, and Customer Spending: A Ram C. Rao, Niels Holtrop
Study on Donation Behavior
Nhat Quang Le, Bram Foubert,
Barbara Briers, Kathleen Cleeren
2017 INFORMS Marketing Science Conference

Thursday, June8th, 2017 1.30-3.00(TC)

TC17 – Fertitta Hall, 416, 4th Floor TC18 – Fertitta Hall, 417, 4th Floor TC19– Popovich Hall, 300, 3rd Floor

Brand Performance Consumer Behavior & Loyalty JMR AE

Chair: Yupin Yang Chair: Chu-Hsuan Tsao (3:00- 3:45pm)

Brand Awareness and Performance in Captive Vs Non-captive Customers: Post-
Kenyan Banks purchase Behavior and Drivers of
Jane Omwenga Satisfaction
Biswajita Parida
The Impact of Brand Architecture
Decisions on Portfolio Sales Asymmetrical Learning Across Categories
Burcu Sezen, Koen Pauwels, for Consumers New to the Market
Berk Ataman Xing Fang

Investigating Human Brand Value in Perceived Cost of Payment Using Cash
Matching Equilibrium and Points
Yupin Yang, Liyuan Wei Hiromichi Nakagawa

Transactional or Relational Satisfaction
Leading to Customer Loyalty -a B to B
Case
Chu-Hsuan Tsao, Ming-Chih Tsai,
Jiana Fu Wang
2017 INFORMS Marketing Science Conference

Thursday, June 8th, 2017 3.30-5.00 (TD)

TD01 – Fertitta Hall, 101, Lower Level TD02 – Fertitta Hall, 102, Lower Level TD03 – Fertitta Hall, 105, Lower Level TD04 – Fertitta Hall, 125, Lower Level

Channels: Competition I Online Retailing I Panel on Digital Mobile Marketing Social Media & Social Influence
Analytics
Chair: Qingyuan Zhu Chair: Shijie Lu Chair: Margherita Pagani
Moderator: Xueming Luo
Another View of Bargaining Power in the Intervention Strategies to Recover The Impact of Audience Size on Viewer
Distribution Channel: Incorporating Abandoned Online Shopping Carts Panelist: Randolph E. Bucklin, Engagement in Live Streaming
Retailer Stackelberg Yong Chin Tan, Sandeep R. Chandukala, Anindya Ghose, Xueming Luo, Dai Yao, Xingyu Chen, Shijie Lu
Yuichiro Kanazawa, Tomohito Kamai Srinivas Reddy Sridhar Narayanan,
Dominique Mike Hannssens The Differential Effect of Social Reward
Catching Friendly Fire: How Retailer Curing the Curse of Choice: Smart Schemes on the form of Contribution:
Characteristics Influence the Impact of Choice Sets Improve Decision Quality Monetary Donation Vs. Volunteer Work
Manufacturer Direct-to-consumer Sales Benedict G. C. Dellaert, Tom Baker, Gil Peleg, Oded Lowengart,
on Retail Sales Eric J. Johnson Daniel Shapira
Michiel Van Crombrugge,
Els Breugelmans, Kathleen Cleeren Impact of Synergy Between Product I'll Have What She's Having: Identifying
Descriptions and Customer Impressions Social Influence in Household Mortgage
Up Against the Organized Retail the on Performance Decisions
Marketing Mix Strategies of the Shilpa Somraj, Dinesh Gauri Avni Shah, W. Benedict McCartney
Incumbent Small Stores Against
Organized Retail Entry Price-based Prominence under inventory Privacy, Trusting Beliefs and information
Prashant Mishra, Tinu Jain Constraint Disclosure in online Social Networks: A
Shijie Lu, Lin Liu, Haojun Yu Three Market Empirical Study
Domestic or Low-cost Locations: The Margherita Pagani, Alessandro Ferrari
Impacts of Consumers' Trade Fairness
Concern on Firms' Sourcing Strategy
Qingyuan Zhu, Jiong Sun, Jie Wu,
Yunchuan Liu

TD05 – Fertitta Hall, 233, 2nd Floor TD06 – Fertitta Hall, 236, 2nd Floor TD07 – Fertitta Hall, 239, 2nd Floor TD08 – Fertitta Hall, 240, 2nd Floor

User Generated Content & LDA Innovation and Crowdsourcing Role of Photos in Consumer Lives Game Theory in Marketing II

Chair: Shengli Hu Chair: Nuno Camacho Chair: Kristin Diehl Chair: T. Tony Ke

Research on User Needs Mining Model Co-Chair: Stefan Stremersch Photos for the Future: Effects on Memory The Benefit of Collective Reputation
Based on Online Automobile Reviews for Experiences Aniko Oery, Zvika Neeman, Jungju Yu
Deyong Kong, Xin Zheng, Beating the Going-Public Effect in Firm Kristin Diehl
Zhenhuan Shao Innovation The Social Value of Brands and Product
Simone Wies, Christine Moorman Temporary Sharing, Enduring Line Design
Joint Topic Models for Integrating Impressions Kangkang Wang, Michelle Y. Lu
Customer Information The View from the Top: How Top Leslie John
Takuya Satomura Management Impacts Firms’ Innovation Revision Games Part II: Applications and
Output How Audience Engagement (in the form Robustness
Exploring Institutional Dynamic of Alina Sorescu, Nooshin L. Warren, of Likes vs. Comments) on Instagram Yuichiro Kamada, Michihiro Kandori
Consumption Practices using a Shuba Srinivasan Posts influences Subsequent Self-
Quantitative Content Analysis Disclosure Informational Complementarity
Akihiro Nishimoto, Sotaro Katsumata Incentives, Participation, and Design Yuheng Hu, David Gal T. Tony Ke, Song Lin
Quality in Crowdsourcing Contests: A
Information Design and Audience Joint Selection-Treatment Model of a Divergent Effects of Likes Versus
Experience Quasi-Experimental Field Study Comments on Self-disclosure on Social
Shengli Hu, Shawn Mankad Gerard J. Tellis, Christopher Riedl, Media: Evidence from Instagram and
Katja Hutter, Johann Füller Experiments
David Gal, Yuheng Hu
The Role of Scenario Presentation in the
Selection of Innovation Ideas
Nuno Camacho, Stefan Stremersch,
Wim Van der Stede, Vardan Avagyan