Table of Contents Title Page Copyright Page Dedication Introduction SECTION ONE - Think Big SECTION TWO - The Building Blocks Chapter 1 - Down to Earth Chapter 2 - Keep Your Hands Dirty SAS INSTITUTE Chapter 3 - Make Short-Term Goals and Long-Term Horizons SONIC DRIVE- IN Chapter 4 - Let Go CABELA’S Chapter 5 - Have Everyone Think and Act Like an Owner KOCH INDUSTRIES Chapter 6 - Invent New Businesses DOT FOODS Chapter 7 - Create Win-Win Solutions MEDLINE INDUSTRIES Chapter 8 - Choose Your Competitors PETCO ANIMAL SUPPLIES Chapter 9 - Build Communities STRAYER EDUCATION Chapter 10 - Grow Future Leaders O’REILLY AUTOMOTIVE SECTION THREE - The Quad A SELF-EVALUATION AND RANKING SECTION FOUR - The Research SECTION FIVE - Charts Conclusion Acknowledgements INDEX ALSO BY JASON JENNINGS Less Is More How Great Companies Use Productivity as a Competitive Advantage It’s Not the Big That Eat the Small . . . It’s the Fast That Eat the Slow with Laurence Haughton PORTFOLIO Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 10 Alcorn Avenue, Toronto, Ontario, Canada M4V 3B2 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St. Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Books Australia Ltd, 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi - 110 017, India Penguin Group (NZ), Cnr Airborne and Rosedale Roads, Albany, Auckland 1310, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England First published in 2005 by Portfolio, a member of Penguin Group (USA) Inc. Copyright © Jason Jennings, 2005 All rights reserved Publisher’s Note eISBN : 978-1-101-11821-4 CIP data available This book is printed on acid-free paper. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book. The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions and do not participate in or encourage electronic piracy of copyrightable materials. Your support of the author’s rights is appreciated. http://us.penguingroup.com This book is dedicated to my mother and father, Bill and Beverly Jennings, for being great parents and wonderful friends. INTRODUCTION You’re about to learn the identities of a handful of companies whose consistent revenues and profit growth places them among the top one-hundredth of 1 percent of all American companies. Having increased revenues and profits by 10 percent or more for ten consecutive years, they routinely accomplish what the rest of us (the other 99.99 percent) have, as yet, only dreamed about. Here’s why what these companies do is vitally important . . . to you. Raising Revenues and Profits Isn’t an Option The bottom-line need of every business is constantly higher revenues and profits. Ambitious workers want to improve their lot in life and expect raises. Competitive spirits demand runs on the scoreboard. And investors and shareholders have insatiable appetites for constantly higher returns. Companies that aren’t going forward are going backward! Executives and managers who fail to consistently increase revenues and profits end up with their heads on a stick, and business owners who don’t grow revenues end up with empty storefronts, deserted factories, and haunting memories of what could have been. Historically, business managers and owners have had three choices for constantly improving the financial performance of their business. Increase Revenues It’s easy to increase revenues when the economy is in terrific shape, the competition isn’t paying attention, and people are knocking down your door to buy what you sell. Unfortunately, those days are over. Economies everywhere
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