If what you’re currently doing would get you more of what you want, the more would have already showed up. This book will show you how to take the kind of bigger action that will finally produce the results you want. I highly recommend it! —JACK CANFIELD, CO-AUTHOR OF THE CHICKEN SOUP FOR THE SOUL® SERIES AND THE SUCCESS PRINCIPLES™ Think Big Act Bigger rises above the excuses and encourages readers to put themselves out there and steamroll obstacles. —PIERS MORGAN, BRITISH JOURNALIST, FORMER CNN HOST, NBC’S THE CELEBRITY APPRENTICE WINNER From out of the tank and into the fire, Hayzlett just turned up the heat with Think Big Act Bigger. —DAYMOND JOHN, FOUNDER AND CEO OF FUBU, STAR OF ABC’S SHARK TANK Think Big Act Bigger cuts through the bullshit and reveals that there is no illusion to success! —PENN JILLETTE, OF PENN & TELLER, MAGICIAN AND COMEDIAN Drawing on his own experiences and observations, Jeffrey lays out an actionable plan for how to develop your own brand and story and combine attitude with action to succeed. Fun to read and valuable for anyone, whatever their professional interests. —CHRISTIE HEFNER, CHAIRMAN OF HATCH BEAUTY, FORMER EXECUTIVE CHAIRMAN OF CANYON RANCH ENTERPRISES AND FORMER CHAIRMAN AND CEO OF PLAYBOY ENTERPRISES, INC. This book is a great investment in yourself and an even better investment in your business. —BARBARA CORCORAN, REAL ESTATE MOGUL, BUSINESS EXPERT, STAR OF ABC’S SHARK TANK Hayzlett was born to write this book: fearless, bold, and a little irrational. —HARVEY MACKAY, NEW YORK TIMES BESTSELLING AUTHOR Read this book and you will soak up more information than a ShamWow! —KEVIN HARRINGTON, ENTREPRENEUR AND BUSINESS EXECUTIVE If Think Big Act Bigger was a man or woman, it would be the strongest of them all. —GREG GLASSMAN, CEO OF CROSSFIT Give me Liberty or give me Think Big Act Bigger! —JOHN HEWITT, CEO AND CHAIRMAN OF LIBERTY TAX America runs on coffee, but great businesses run on thinking big and acting bigger. —JOHN COSTELLO, PRESIDENT OF GLOBAL MARKETING AND INNOVATION FOR DUNKIN’ BRANDS Get your business cooking by reading Think Big Act Bigger. —GJ HART, EXECUTIVE CHAIRMAN, CEO AND PRESIDENT OF CALIFORNIA PIZZA KITCHEN Think Big Act Bigger runs races around the competition. —ELLIOT WALDEN, PRESIDENT AND CEO OF RACING OPERATIONS FOR WINSTAR FARM, AND FORMER THOROUGHBRED RACEHORSE TRAINER Read Think Big Act Bigger and level up your success in the game of life! —NOLAN BUSHNELL, FOUNDER OF ATARI CORPORATION AND CHUCK E. CHEESE, TECHNOLOGY PIONEER, ENTREPRENEUR AND SCIENTIST Entrepreneur Press, Publisher Cover Design: Andrew Welyczko Production and Composition: Eliot House Productions © 2015 by Entrepreneur Media, Inc. All rights reserved. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. ebook ISBN: 978-1-61308-319-2 CONTENTS INTRODUCTION “Because I Can” PART ONE OWN IT! CHAPTER ONE Tell Bigger Stories: And Make Sure Everyone Around You Does, Too Be Yourself in Everything You Do Own Your Own Story Your Way, Not the Highway “The Katelyn Rule” Lessons Learned: Tell Bigger Stories CHAPTER TWO Say It: No One Is Going to Die! Passion Makes Perfect, Not Perfection Fail Fast? I’d Rather Succeed Fast No Matter What You Do, Sometimes Things Will Fail Some of the Best Ideas Start with Someone Saying “Hey, Watch This!” Lessons Learned: No One Is Going to Die CHAPTER THREE Be Willing to Be a Little Pigheaded and Irrational: Push Harder and Farther Than You Have Before—No Excuses! Push Harder: Be a Little Pigheaded Push Farther: Be a Little Irrational Get a Little Crazy—Push a Rope! Own It! No Excuses! Lessons Learned: Be a Little Pigheaded and Irrational PART TWO FOCUS IT! CHAPTER FOUR Kill The Squirrel: Focus on What Matters Focus on the Right Squirrels Focus on the Right Business Focus on the Right “Matter” Focus the Team on the Right Things Lessons Learned: Kill the Squirrel CHAPTER FIVE Develop Your Own Flow: Cadence Matters! What’s Your Cadence? Let Your People Flow—From You! Lessons Learned: Develop Your Own Flow CHAPTER SIX Clean Your Own Bathroom: Stay Grounded and Connected Call Me Mr. Clean, Not Johnny Vegas Show, Don’t Tell The Perils of Disconnection The Dangers of Losing Perspective Lessons Learned: Clean Your Own Bathroom PART THREE MAKE IT HAPPEN! CHAPTER SEVEN Steamroll Obstacles and Enemies: Think Differently! Your Way Can Be Drastically Different Know the Power of “And” Be Resilient We Live in Stories and Every Good Story Needs a Villain Lessons Learned: Obstacles and Enemies CHAPTER EIGHT Be in a Constant State of Awareness: Get Over Yourself and Know What You Don’t Know What It Means to Know What You Don’t Know Admitting You Suck Can Down-and-Out Companies Get Their Mojo Back? “The Truth Is Out There” Lessons Learned: Know What You Don’t Know CHAPTER NINE Find a Bigger Pond: Always Ask, “What’s Next?” What’s Next: Find a Bigger Pond Re-Envision the Pond: Adapt Find New Ponds: Ask Directions—and Listen to the Answers Move Faster in Your Pond: Automate and Systematize Combine Ponds: Sell Up, Not Out Lessons Learned: Find a Bigger Pond CHAPTER TEN Reach Out and Touch Someone: Have a Servant Mentality Ask and Ye Shall Receive: The Promise (and Pitfalls) of Ponies A Servant Serves Others Lessons Learned: Have a Servant Mentality CONCLUSION Get Off Your Ass and Make It Happen! People and Companies Consulted Acknowledgments About the Author Index
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