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T h e Wa y A h e a d as we head off into the digital future, we can rely on one compass to show us the way: the needs of our customers. Annual Report 2015/16 160503_OTTO15_GB15_Image_EN_export.indd 1 04.05.16 14:31 A N N U A L R E P O R T 2015 ⁄ 16 3.4 We asked ourselves: who is million the customer customers a day visit we want the over 100 Otto to please 1 0 0 %? Group’s online shops S T E V E W O O D W A R D President & Chief Merchant of Crate and Barrel HERMES PARCEL DELIVERIES across europe up 11% to 580 MILLION. Present in over 30 countries 160503_OTTO15_GB15_Image_EN_export.indd 2 04.05.16 13:07 W W . O T T O G R OUPUNTERWEGS.C W O M we are there for the customer – before, during and after their purchase. K A T Y R O E W E R Member of the OTTO management board O N L I N E S A L E S : !    + % 8. 8 HERMES PARCEL D A N I E L DELIVERIES TO K R A N T Z across europe Head of € 6. 5 up 11% to the Otto Group’s Mobile Lab 580 MILLION. B N A L L I S O N S C H M I T Z San Francisco 160503_OTTO15_GB15_Image_EN_export.indd 3 04.05.16 14:40 OTTO GROUP 2015⁄ 16 The Otto Group grew its revenue from EUR 11.5 billion to EUR 12.1 billion in the 2015/16 financial year (29 February). The profit trend was also positive after the previous year’s unsatisfactory results, signalling the Otto Group’s return to profitability. 2015/16 2014/15* EUR million EUR million Group in total Revenue 12,104 11,485 Capital expenditure** 332 328 EBITDA 639 562 EBIT 259 248 EBT 187 44 Profit for the year from continuing operations 90 -32 Loss for the year after discontinued operations -190 -196 Group equity 1,530 1,620 Free cash flow 367 416 Employees (average number) 49,597 51,723 Group “FDL at Equity” Group equity 1,471 1,562 Net financial debt 1,317 1,523 EBITDA 597 492 Revenues by segment Multichannel retail 9,588 9,245 Financial Services 678 646 Services 1,838 1,594 * Previous year adjusted ** in intangible assets and property, plant and equipment 160503_OTTO15_GB15_Image_EN_export.indd 6 10.05.16 10:36 WITHOUT US We prefer not to get involved in these trends 23 Hans-Otto Schrader Things couldn`t Chairman of the Executive Board & CEO be better 6 B2B services that convince the customer 24 Corporate Overview 7 Executive Board 8 Dr Michael Otto Chairman of the Supervisory Board New beginnings 10 Pioneering spirit at Otto Group Media Supervisory Board 36 11 PROBLEM-SOLVER Four start-ups we support with clear customer focus 39 F I T A N D H E A L T H Y Otto Group core business is growing 26 HEART TRANSPLANT The new Otto Group IT system 31 WE’RE ALL IN IT TOGETHER The Otto Group kicks off a groupwide Kulturwandel 4.0 40 CHRONICLE 42 C U S T O M E R F O C U S Five trends in purchasing behaviour 12 Back to the future Crate and Barrel goes back Group Management Report OUT IN FRONT to its roots 44 Digital innovations benefitting the customer 32 17 Getting fit Consolidated Sportscheck is back on track Financial Statements About a girl The success formula personalisation 34 96 18 Further ahead Chief Financial Officer Notes Mobile Times Petra Scharner-Wolff on disinvestments 112 The Mobile Lab makes shopping smart 35 20 Credits 204 160503_OTTO15_GB15_Image_EN_export.indd 5 10.05.16 10:49 The Way Ahead H A N S - O T T O 6 S C H R A D E R Chairman of the Executive Board & Ladies and gentlemen, Chief Executive Officer partners and Otto Group (CEO) friends of the Otto Group, The past year has been a time of change and reori- entation for us in the Otto Group. After the previous year’s heavy losses, we focused on our strengths, parted with companies that were no longer strategically important and gained significant new momentum. We vigorously and successfully embarked on several strategic initiatives: We invested in competitive offerings, services and technology of important group companies. This generated a double digit leaps in annual returns for the group company OTTO, the fashion brand Bonprix which oper- ates in 29 countries, and our service provider Hermes. We are strengthening our strengths. New business segments were consistently expanded. Otto Group Media has made a good start and as one of the fastest growing start-ups in Europe, Collins is heading for sales around the EUR 100 million mark. We build on the new. We attained substantial progress with our business concepts that were still experiencing problems the previous year. Crate and Barrel, the Mytoys Group and Sportscheck are winning new customers and continuing to grow. As announced we withdrew from group companies that do not offer sufficient synergies or have a better chance of developing with different owners. Alba Moda, JM Bruneau, OTTO Office and others have been sold. Followed by the trad- ing activities of the 3SI Group, which we have shown under Discounted Operations. We focus. Against this backdrop, the managing partners and the Executive Board initiated a “Kulturwandel”-process across the entire Otto Group at the end of last year. Our 50,000 or so employees will be more customer-oriented and be able to work faster and more independently. And so will we, the Executive Board. My verdict on this challenging and exciting year: The Otto Group is back on track. Hans-Otto Schrader Chairman of the Executive Board & CEO Otto Group 160503_OTTO15_GB15_Image_EN_export.indd 6 10.05.16 09:25 The Way Ahead 7 OTTO BONPRIX MYTOYS PROJECT A** GROUP LASCANA WITT-GRUPPE EVENTURES** LIMANGO COLLINS NECKERMANN ABOUT YOU HEINE SPORTSCHECK EDITED KÜCHE&CO SCHWAB MANUFACTUM SHEEGO FRANKONIA SHOPPING24 BAUMARKT DIREKT BAUR UNITO OTTO JAPAN UNIVERSAL CRATE&BARREL FGH EDDIE BAUER JAPAN QUELLE POSTHAUS OTTO GROUP ACKERMANN RUSSIA * selected companies and brands  ** investment companies EOS ARGOSYN HANSEATIC BANK COFIDIS HERMES BLUE YONDER HVD FINNOVATO RATEPAY MONDIAL RELAY RISK IDENT LIQUID LABS DISPEO BAUR OTTO GROUP FULFILLMENT MEDIA 160503_OTTO15_GB15_Image_EN_export.indd 7 04.05.16 10:34 Chairman of the Executive Board, Chief Executive Officer Otto Group (CEO) Member of the Executive Board, Multichannel Distance Selling Otto Group, Spokesman OTTO Member of the Executive Board, Services 160503_OTTO15_GB15_Image_EN_export.indd 8 09.05.16 15:43 Member of the Executive Board, Chief Financial Officer (CFO) Chairman of the Executive Board, Chief Executive Officer Otto Group (CEO) Vice Chairman of the Executive Board, Member of the Executive Board, Corporate Strategy, E-Commerce, Business Intelligence Otto Group Member of the Executive Board, Multichannel Retail Member of the Executive Board, Projects, Controlling, Transformation and IT 160503_OTTO15_GB15_Image_EN_export.indd 9 10.05.16 10:56

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smartwatch whose batteries are always running low . aren't convinced. But one thing we will say: We wish we'd had that PR idea ourselves. F L Y I N G. PARCEL. CARRIERS. DISHONEST. PRICING furniture and home accessories, toys and also consumer electronics, sports and leisure products.
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T h e Wa y A h e a d as we head off into the digital future, we can rely on one compass to show us the way: the needs of our customers. Annual Report 2015/16 160503_OTTO15_GB15_Image_EN_export.indd 1 04.05.16 14:31 A N N U A L R E P O R T 2015 ⁄ 16 3.4 We asked ourselves: who is million the customer customers a day visit we want the over 100 Otto to please 1 0 0 %? Group’s online shops S T E V E W O O D W A R D President & Chief Merchant of Crate and Barrel HERMES PARCEL DELIVERIES across europe up 11% to 580 MILLION. Present in over 30 countries 160503_OTTO15_GB15_Image_EN_export.indd 2 04.05.16 13:07 W W . O T T O G R OUPUNTERWEGS.C W O M we are there for the customer – before, during and after their purchase. K A T Y R O E W E R Member of the OTTO management board O N L I N E S A L E S : !    + % 8. 8 HERMES PARCEL D A N I E L DELIVERIES TO K R A N T Z across europe Head of € 6. 5 up 11% to the Otto Group’s Mobile Lab 580 MILLION. B N A L L I S O N S C H M I T Z San Francisco 160503_OTTO15_GB15_Image_EN_export.indd 3 04.05.16 14:40 OTTO GROUP 2015⁄ 16 The Otto Group grew its revenue from EUR 11.5 billion to EUR 12.1 billion in the 2015/16 financial year (29 February). The profit trend was also positive after the previous year’s unsatisfactory results, signalling the Otto Group’s return to profitability. 2015/16 2014/15* EUR million EUR million Group in total Revenue 12,104 11,485 Capital expenditure** 332 328 EBITDA 639 562 EBIT 259 248 EBT 187 44 Profit for the year from continuing operations 90 -32 Loss for the year after discontinued operations -190 -196 Group equity 1,530 1,620 Free cash flow 367 416 Employees (average number) 49,597 51,723 Group “FDL at Equity” Group equity 1,471 1,562 Net financial debt 1,317 1,523 EBITDA 597 492 Revenues by segment Multichannel retail 9,588 9,245 Financial Services 678 646 Services 1,838 1,594 * Previous year adjusted ** in intangible assets and property, plant and equipment 160503_OTTO15_GB15_Image_EN_export.indd 6 10.05.16 10:36 WITHOUT US We prefer not to get involved in these trends 23 Hans-Otto Schrader Things couldn`t Chairman of the Executive Board & CEO be better 6 B2B services that convince the customer 24 Corporate Overview 7 Executive Board 8 Dr Michael Otto Chairman of the Supervisory Board New beginnings 10 Pioneering spirit at Otto Group Media Supervisory Board 36 11 PROBLEM-SOLVER Four start-ups we support with clear customer focus 39 F I T A N D H E A L T H Y Otto Group core business is growing 26 HEART TRANSPLANT The new Otto Group IT system 31 WE’RE ALL IN IT TOGETHER The Otto Group kicks off a groupwide Kulturwandel 4.0 40 CHRONICLE 42 C U S T O M E R F O C U S Five trends in purchasing behaviour 12 Back to the future Crate and Barrel goes back Group Management Report OUT IN FRONT to its roots 44 Digital innovations benefitting the customer 32 17 Getting fit Consolidated Sportscheck is back on track Financial Statements About a girl The success formula personalisation 34 96 18 Further ahead Chief Financial Officer Notes Mobile Times Petra Scharner-Wolff on disinvestments 112 The Mobile Lab makes shopping smart 35 20 Credits 204 160503_OTTO15_GB15_Image_EN_export.indd 5 10.05.16 10:49 The Way Ahead H A N S - O T T O 6 S C H R A D E R Chairman of the Executive Board & Ladies and gentlemen, Chief Executive Officer partners and Otto Group (CEO) friends of the Otto Group, The past year has been a time of change and reori- entation for us in the Otto Group. After the previous year’s heavy losses, we focused on our strengths, parted with companies that were no longer strategically important and gained significant new momentum. We vigorously and successfully embarked on several strategic initiatives: We invested in competitive offerings, services and technology of important group companies. This generated a double digit leaps in annual returns for the group company OTTO, the fashion brand Bonprix which oper- ates in 29 countries, and our service provider Hermes. We are strengthening our strengths. New business segments were consistently expanded. Otto Group Media has made a good start and as one of the fastest growing start-ups in Europe, Collins is heading for sales around the EUR 100 million mark. We build on the new. We attained substantial progress with our business concepts that were still experiencing problems the previous year. Crate and Barrel, the Mytoys Group and Sportscheck are winning new customers and continuing to grow. As announced we withdrew from group companies that do not offer sufficient synergies or have a better chance of developing with different owners. Alba Moda, JM Bruneau, OTTO Office and others have been sold. Followed by the trad- ing activities of the 3SI Group, which we have shown under Discounted Operations. We focus. Against this backdrop, the managing partners and the Executive Board initiated a “Kulturwandel”-process across the entire Otto Group at the end of last year. Our 50,000 or so employees will be more customer-oriented and be able to work faster and more independently. And so will we, the Executive Board. My verdict on this challenging and exciting year: The Otto Group is back on track. Hans-Otto Schrader Chairman of the Executive Board & CEO Otto Group 160503_OTTO15_GB15_Image_EN_export.indd 6 10.05.16 09:25 The Way Ahead 7 OTTO BONPRIX MYTOYS PROJECT A** GROUP LASCANA WITT-GRUPPE EVENTURES** LIMANGO COLLINS NECKERMANN ABOUT YOU HEINE SPORTSCHECK EDITED KÜCHE&CO SCHWAB MANUFACTUM SHEEGO FRANKONIA SHOPPING24 BAUMARKT DIREKT BAUR UNITO OTTO JAPAN UNIVERSAL CRATE&BARREL FGH EDDIE BAUER JAPAN QUELLE POSTHAUS OTTO GROUP ACKERMANN RUSSIA * selected companies and brands  ** investment companies EOS ARGOSYN HANSEATIC BANK COFIDIS HERMES BLUE YONDER HVD FINNOVATO RATEPAY MONDIAL RELAY RISK IDENT LIQUID LABS DISPEO BAUR OTTO GROUP FULFILLMENT MEDIA 160503_OTTO15_GB15_Image_EN_export.indd 7 04.05.16 10:34 Chairman of the Executive Board, Chief Executive Officer Otto Group (CEO) Member of the Executive Board, Multichannel Distance Selling Otto Group, Spokesman OTTO Member of the Executive Board, Services 160503_OTTO15_GB15_Image_EN_export.indd 8 09.05.16 15:43 Member of the Executive Board, Chief Financial Officer (CFO) Chairman of the Executive Board, Chief Executive Officer Otto Group (CEO) Vice Chairman of the Executive Board, Member of the Executive Board, Corporate Strategy, E-Commerce, Business Intelligence Otto Group Member of the Executive Board, Multichannel Retail Member of the Executive Board, Projects, Controlling, Transformation and IT 160503_OTTO15_GB15_Image_EN_export.indd 9 10.05.16 10:56

Description:
smartwatch whose batteries are always running low . aren't convinced. But one thing we will say: We wish we'd had that PR idea ourselves. F L Y I N G. PARCEL. CARRIERS. DISHONEST. PRICING furniture and home accessories, toys and also consumer electronics, sports and leisure products.
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