The Ubiquitous Internet: User and Industry Perspectives PDF
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The Ubiquitous Internet Understanding the role of the future internet requires addressing both the users’ experiences and the industry’s approaches to capitalizing on their users. Combining these two perspectives, this book provides an important con- tribution to developing a coherent view of the social consequences of the ubiquitous internet. —Tanja Storsul, University of Oslo, Norway This book presents state of the art theoretical and empirical research on the ubiquitous internet: its everyday users and its economic stakeholders. The book offers a 360-degree media analysis of the contemporary terrain of the internet by examining both user and industry perspectives and their rela- tion to one another. Contributors consider user practices in terms of internet at your fingertips—the abundance, free flow, and interconnectivity of data. They then consider industry’s use of user data and standards in commodifi- cation and value-creation. Anja Bechmann is Associate Professor, Head of Digital Footprints Research Group at Aarhus University and board member of the National Council for Digital Security in Denmark. She is the initiator and co-developer of the Digital Footprints software and has published extensively on cross-media, internet economy, privacy regulation, and social media. Stine Lomborg is Associate Professor of Communication and IT at the Uni- versity of Copenhagen in Denmark. She has published extensively on user studies, focusing on the role of social media in everyday life. She is the author of Social Media – Social Genres: Making Sense of the Ordinary (with Routledge). Routledge Studies in New Media and Cyberculture 1 Cyberpop 9 Mobile Technology and Place Digital Lifestyles and Edited by Gerard Goggin and Commodity Culture Rowan Wilken Sidney Eve Matrix 10 Wordplay and the Discourse 2 The Internet in China of Video Games Cyberspace and Civil Society Analyzing Words, Design, Zixue Tai and Play Christopher A. Paul 3 Racing Cyberculture Minoritarian Art and Cultural 11 Latin American Identity Politics on the Internet in Online Cultural Christopher L. McGahan Production Claire Taylor and Thea Pitman 4 Decoding Liberation The Promise of Free and Open 12 Mobile Media Practices, Source Software Presence and Politics Samir Chopra and Scott D. Dexter The Challenge of Being Seamlessly Mobile 5 Gaming Cultures and Place Edited by Kathleen M. Cumiskey in Asia-Pacific and Larissa Hjorth Edited by Larissa Hjorth and Dean Chan 13 The Public Space of Social Media 6 Virtual English Connected Cultures of the Queer Internets and Digital Network Society Creolization Thérèse F. Tierney Jillana B. Enteen 14 Researching Virtual Worlds 7 Disability and New Media Methodologies for Studying Katie Ellis and Mike Kent Emergent Practices Edited by Ursula Plesner and 8 Creating Second Lives Louise Phillips C ommunity, Identity and Spatiality as Constructions of the Virtual 15 Digital Gaming Re-imagines Edited by Astrid Ensslin and the Middle Ages Eben Muse Edited by Daniel T. Kline 16 Social Media, Social Genres 21 Online Games, Social Making Sense of the Ordinary Narratives Stine Lomborg Esther MacCallum-Stewart 17 The Culture of Digital 22 Locative Media Fighting Games Edited by Rowan Wilken and Performances and Practice Gerard Goggin Todd Harper 23 Online Evaluation of Creativity 18 Cyberactivism on the and the Arts Participatory Web Edited by Hiesun Cecilia Suhr Edited by Martha McCaughey 24 Theories of the Mobile 19 Policy and Marketing Strategies Internet for Digital Media Materialities and Imaginaries Edited by Yu-li Liu and Edited by Andrew Herman, Robert G. Picard Jan Hadlaw, and Thom Swiss 20 Place and Politics in Latin American Digital Culture 25 The Ubiquitous Internet Location and Latin American User and Industry Perspectives Net Art Edited by Anja Bechmann and Claire Taylor Stine Lomborg This page intentionally left blank The Ubiquitous Internet User and Industry Perspectives Edited by Anja Bechmann and Stine Lomborg First published 2015 by Routledge 711 Third Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2015 Taylor & Francis The right of the editors to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data The ubiquitous Internet : user and industry perspectives / edited by Anja Bechmann and Stine Lomborg. pages cm. — (Routledge studies in new media and cyberculture ; 25) Includes bibliographical references and index. 1. Information technology—Social aspects. 2. Internet—Social aspects. 3. Internet industry. 4. Ubiquitous computing—Social aspects. I. Bechmann, Anja, 1976– II. Lomborg, Stine, 1982– HM851.U25 2015 303.48ʹ33—dc23 2014030120 ISBN: 978-0-415-72574-3 (hbk) ISBN: 978-1-315-85666-7 (ebk) Typeset in Sabon by Apex CoVantage, LLC Contents List of Figures and Tables ix Acknowledgements xi Introduction: The Ubiquitous Internet: Introduction and Conceptualization 1 STINE LOMBORG AND ANJA BECHMANN PART I Users and Usage Patterns 1 Next Generation Users: Changing Access to the Internet 11 GRANT BLANK AND WILLIAM H. DUTTON 2 The Internet in My Pocket 35 STINE LOMBORG 3 Managing the Interoperable Self 54 ANJA BECHMANN 4 The Dynamics of Real-Time Contentious Politics: How Ubiquitous Internet Shapes and Transforms Popular Protest in China 74 JUN LIU PART II Commercialization, Standards, and Politics 5 Histories of Ubiquitous Web Standardization 97 INDREK IBRUS viii Contents 6 Mobile Internet: The Politics of Code and Networks 115 LELA MOSEMGHVDLISHVILI 7 Predictive Algorithms and Personalization Services on Social Network Sites: Implications for Users and Society 130 ROBERT BODLE 8 The Digital Transformation of Physical Retailing: Sellers, Customers, and the Ubiquitous Internet 146 JOSEPH TUROW Conclusion 165 ANJA BECHMANN AND STINE LOMBORG Contributors 169 Index 171 Figures and Tables FIGURES 1.1 Next Generation Users: 2007–2013. 18 1.2 Next Generation Users by content production. 20 1.3 Next Generation Users by entertainment. 21 1.4 Importance of media for information. 22 1.5 Importance of media for entertainment. 22 1.6 Next Generation Users by information seeking. 23 1.7 Next Generation Users by locations. 24 1.8 Next Generation Users by lifestage. 25 1.9 Next Generation Users by income. 26 1.10 Next Generation Access shaping patterns of use. 27 3.1 Descriptive statistics on the types of posts on walls and in groups. 61 3.2 Descriptive statistics on comments on wall and group posts. 62 3.3 Descriptive statistics on the number of ‘likes’ on different content units. 63 TABLES 1.1 Next Generation Users (%) 18 1.2 Predicting Next Generation Users 28 3.1 Designated Facebook Apps on Mobile Devices 64 3.2 The Number of Groups Within the Three Categories Open, Closed, and Secret 67 3.3 Thematic Coding of Groups 68
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