Table Of Content

The Trademark Reporter” Vol. 97 ANNUAL INDEX 2007 TABLE OF CONTENTS Articles and Reports The Tradlemarik Reporter ANNUAL INDEX 2007 AUTHORS Barrett, Margreth—Domain Names, Trademarks and the First Amendment: Searching for Meaningful aia citi atesti ohiilliatiaceibcsghaie nina iibiaanihibigbiniaatndslawntinulien 848 Celedonia, Baila H. and Kieran Doyle—Century 21, the New Kid in Town: The Third Circuit Crafts a New — I Te Ch Wins sciiiiiescctincctccisetnntincaienecsenscnsinonsereess 989 Correa, Carlos M.—Trade Related Aspects of Intellectual Property Rights (Book Review)...................:sssseseeeeeeeeseeeeeeeees 1217 Davis, Theodore H., Jr. and Jordan Weinstein—Annual Review: The Fifty-Ninth Year of Administration of the Lanham Trademark Act of 1946..0...........ccccccccececeeeeeeseeeeesseeeeeeees 1 Dogan, Stacey L. and Mark A. Lemley—A Search-Costs Theory of Limiting Doctrines in Trademark Law ................ 1223 Doyle, Kieran and Baila H. Celedonia—Century 21, the New Kid in Town: The Third Circuit Crafts a New ee Bre IE BN iiiiniciestsnnttsiecieccndtiicnsicerninpnanntinnincniinn 989 Duvall, Scot A~—The Trademark Dilution Revision Act of 2006: Balanced Protection for Famous Brands ................... 1252 Evans, Gail E.—Recent Developments in the Protection of Trademarks and Trade Names in the European Union: From Conflict to Coexistence? ................cccssssssssssesseeseeeeeeeees 1008 Freno, Michael J.—Trademark Valuation: Preserving I siceeiitictinicilbaeteoneinicciinlicnvcniniiastinnieitatsiceaillinticnlacdiiniveinietens 1055 Gelb, Betsey D. and Gabriel M. Gelb— Internet Surveys for Trademark Litigation: Ready or Not, Here They Come...... 1073 Gelb, Gabriel M. And Betsey D. Gelb— Internet Surveys for Trademark Litigation: Ready or Not, Here They Come...... 1073 Harris, Matthew, Christy Hubbard, Paul Tackaberry and Peter Wild—The Fourteenth Annual International Review of Trademark Jurisprudence ...................:::ssseseeeeeeees 311 Hubbard, Christy, Matthew Harris, Paul Tackaberry and Peter Wild—The Fourteenth Annual International Review of Trademark Jurisprudence ..................cceeeeeeeeeeeeeeees 311 Hartwig, Henning, Ed.—Designschutz in Europa: Entscheidungen europaischer und nationaler Gerichte, Band 1 [Design Protection in Europe: Decisions of 2 ANNUAL INDEX, 2007 Vol. 97 TMR Page European and National Courts, Volume 1] (Book RETR EIPERE OE ET A ae Anh = RSP Sa RR <a NR 1049 Horlander, Karl—The U.S. Constitutional Limits of Product Configuration Trade Dress Rights ..................::::csceeeeeeeeeeeeeees 752 Hricik, David and Tamsen Valoir— Patents Compared to Trademarks: The Duty of Candor/The Avoidance of Jacoby, Jacob and Mark Sableman—Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google) .... 681 Jensen, Heather—Are Identical Marks in the Same Field of Services Likely to Be Confused? Omicron Capital, LLC 0, I I BIE sass arstectieintasinhwcninaaiaiiaaninatethedinnnuel 1366 Leighton, Richard J.—Literal Falsity by Necessary Implication: Presuming Deception Without Evidence in Lanham Act False Advertising Cases .................:::ssseeeeeeeeees 1286 Lemley, Mark A. And Stacey L. Dogan—A Search-Costs Theory of Limiting Doctrines in Trademark Law ............... 1223 Liiken, Dr. Uwe and Maximiliane Stéckel, Eds.—Handbuch Marken- und Designrecht [Handbook on Trademark and Design Law], 2d Edition (Book Review)......................0+. 843 Lunney, Glynn, Jr.—Trademarks and the Internet: The I NT I hl alcc aida 931 Maniatis, Spyros—Trade Marks in Europe: A Practical Jurisprudence (Book Review) ..................:sssecceeeeeesessseeeeeeeeees 1215 McCarthy, Kathleen E. and James R. Robinson—An Introduction to the New Trademark Trial and Appeal I aca sane saciid etl paichbieniainit nal ccnebicinbaesaiatieiiaainaiann 1380 - McKenna, Mark P.—The Normative Foundations of I aaa cies tectheaetienianianaaeumniahinti 1126 Pires de Carvalho—The TRIPS Regime of Trademarks and I aaa allah thinitl 1216 Price, Griffith B., Jr.—Phoenix of Broward, Inc. v. McDonald’s Corporation: Judicious Application of the Doctrine of Prudential Standing, or Unjustified Abstention from the Proper Exercise of Jurisdiction?........ 1332 Roberts, Jessie N.—International Trademark Classification: A Guide to the Nice Agreement, 3d Ed. i as 1052 Robinson, James R. and Kathleen E. McCarthy—An Introduction to the New Trademark Trial and Appeal a ali tua 1380 Ruiz-Tagle, Pablo— Trademarks, the Internet and Domain ee 974 Sableman, Mark and Jacob Jacoby—Keyword-Based Advertising: Filling in Factual Voids (GEICO v. Google) .... 681 Vol. 97 TMR AUTHORS 3 Page Shearer, Robert and the Members of the National Knowledge & Intellectual Property Management Taskforce—Business Power: Creating New Wealth PE Pe Te ion vcsrcnnccsiccediccrserssocscovenccsases 1051 Stéckel, Maximiliane and Dr. Uwe Liiken, Eds.—Handbuch Marken- und Designrecht [Handbook on Trademark and Design Law], 2d Edition (Book Review)......................6 843 Swann, Jerre B.—Sophistication and the Sciences .................... 1309 Tackaberry, Paul, Matthew Harris, Christy Hubbard and Peter Wild—The Fourteenth Annual International Review of Trademark Jurisprudence .................cccccceeeeeeeeeeeees 311 Valoir, Tamsen and David Hricik— Patents Compared to Trademarks: The Duty of Candor/The Avoidance of Sachin de ncibieecissteeicloat adasntedilabiisidscialon sa inaeccabbansgdeehidetansiiiiagaen 1317 Weinstein, Jordan and Theodore H. Davis, Jr. —Annual Review: The Fifty-Ninth Year of Administration of the Lanhem Trademark Act Of 1946.........:..s..sssccssssssesseccscsscesoscssssees 1 Wild, Peter, Matthew Harris, Christy Hubbard and Paul Tackaberry—The Fourteenth Annual International Review of Trademark Jurisprudence .................cccceeeeeeeeeeeeeees 311 Witherell, Brendan J.—The Extraterritorial Application of the Lanham Act in an Expanding Global Economy ............ 1090 TITLES Amicus Brief of the International Trademark Association in adidas AG and adidas Benelux BV v Marca Mode, C&A Nederlanden, H&M Hennes & Mauritz Nederlands BV and Vendex KBB Nederlanden BV....................ccccececeeeeeeeeees 1397 Amicus Brief of the International Trademark Association in Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC. .....811 Amicus Brief of the International Trademark Association in Prestone Products Corp. v. Pt. Teguh Mulian Perdana TE Ti, Fe iia csicicicieenetiniaisiisedieeniuntbitids 1199 Amicus Brief of the International Trademark Association in Special Effects Ltd v. L’Oréal SA and Others... 793 Annual Review: The Fifty-Ninth Year of Administration of the Lanham Trademarx Act of 1946—Theodore H. DORs, GE: GUNE OR NT FHOIOIIII ce eitencresncitnincsnscteccnesecescenscsscesens 1 Are Identical Marks in the Same Field of Services Likely to Be Confused? Omicron Capital, LLC v. Omicron Capital, LLC—Heather Jensen ................cceecessseeeseneeeeeeeeeeees 1366 Business Power: Creating New Wealth From IP Assets— Robert Shearer and the Members of the National Knowledge & Intellectual Property Management TD Ce CN aiinitiiniititetccennnictinivitenibesieiatnaniananiieve 1051 4 ANNUAL INDEX, 2007 Vol. 97 TMR Page Century 21, the New Kid in Town: The Third Circuit Crafts a New Nominative Fair Use Test—Baila H. Celdonia ST I IID ssiincicsstaiicibieseiniiesiiclediinistniaaligainiiséenaiatnnsiaieiblemipiess 989 Designschutz in Europa: Entscheidungen europaischer und nationaler Gerichte, Band 1 [Design Protection in Europe: Decisions of European and National Courts, Volume 1]—Henning Hartwig, Ed. (Book Review)............. 1049 Domain Names, Trademarks and the First Amendment: Searching for Meaningful Boundaries—Margreth I iia neal hee att ail acacia cht aaa aia anentaiis 848 The Extraterritorial Application of the Lanham Act in an Expanding Global Economy—Brendan J. Witherell........... 1090 The Fourteenth Annual International Review of Trademark Jurisprudence—Matthew Harris, Christy Hubbard, Paul Tackaberry and Peter Wild....................:ccccccscssscccrceeeeeees 311 Handbuch Marken- und Designrecht [Handbook on Trademark and Design Law], 2d Edition—Maximiliane Stéckel and Dr. Uwe Liiken, Eds. (Book Review)................. 843 International Trademark Classification: A Guide to the Nice Agreement, 3d Ed.—Jessie N. Roberts (Book I 1052 Internet Surveys for Trademark Litigation: Ready or Not, Here They Come—Gabriel M. Gelb and Betsy D. Gelb....... 1073 An Introduction to the New Trademark Trial and Appeal Board Rules—James R. Robinson and Kathleen E. i acacia a lia 1380 Literal Falsity by Necessary Implication: Presuming Deception Without Evidence in Lanham Act False Advertising Cases—Richard J. Leighton .....................::0000+ 1286 The Normative Foundations of Trademark Law—Mark P. a 1126 Patents Compared to Trademarks: The Duty of Candor/The Avoidance of Fraud—Tamsen Valoir and David Hricik...... 1317 Phoenix of Broward, Inc. v. McDonald’s Corporation: Judicious Application of the Doctrine of Prudential Standing, or Unjustified Abstention from the Proper Exercise of Jurisdiction?—Griffith B. Price, Jr. .................. 1332 Recent Developments in the Protection of Trademarks and Trade Names in the European Union: From Conflict to Coexistence?—Gail E. Evans............cccccccocsccsssssssssssesenccceeees 1008 A Search-Costs Theory of Limiting Doctrines in Trademark Law—Stacey L. Dogan and Mark A. Lemley....................... 1223 Sophistication and the Sciences—Jerre B. Swann...............ss008 1309 The Trademark Dilution Revision Act of 2006: Balanced Protection for Famous Brands—Scot A. Duvall .................. 1252 Vol. 97 TMR TITLES 5 Trademark Valuation: Preserving Brand Equity—Michael ies icin:c st iciciehcsiesisibeipsiiadaiisidelapii neettnidibasibciirisSbiebibniasliimacsiddibdassh 1055 Trademarks and the Internet: The United States’ Experience—Glynn S. Lunney, JY. 0.............cccccceceseeceeeeeeeeeeeeeees 93 Trademarks, the Internet and Domain Names in Latin America—Pablo Ruiz-Tagle ................ccccccceccecceceeeeeeeeeeeeeeeeeeees 974 Trade Marks in Europe: A Practical Jurisprudence—Spyros I i asiae ltlililins 1215 Trade Related Aspects of Intellectual Property Rights— Carlos M. Correa (Book Review)...............cccccsesseccesseeeeeeeeeees 1217 The TRIPS Regime of Trademarks and Designs—Nuno Pires de Carvalho (Book Review) ................ccseeeeeeeeeeeeeeeeeeees 1216 SUBJECTS AMICUS BRIEFS Amicus Brief of the International Trademark Association in adidas AG and adidas Benelux BV v Marca Mode, C&A Nederlanden, H&M Hennes & Mauritz Nederlands BV and Vendex KBB Nederlanden BV.....................ccecceeeeeeeeeeeee 1397 ASIA Amicus Brief of the International Trademark Association in Prestone Products Corp. v. Pt. Teguh Mulian Perdana EE I, FS Te ics sesitinesitcsincsitcrnninincinicnnnaiceaasasicinns 1199 BOOK REVIEWS Business Power: Creating New Wealth From IP Assets— Robert Shearer and the Members of the National Knowledge & Intellectual Property Management Taskforce (Book Review)........ stig eicinieihiegpaeaiadiaidnialcasintabint 1051 Designschutz in Europa: Entscheidungen europaischer und nationaler Gerichte, Band 1 [Design Protection in Europe: Decisions of European and National Courts, Volume 1]—Henning Hartwig, Ed. (Book Review)............. 1049 Handbuch Marken- und Designrecht [Handbook on Trademark and Design Law], 2d Edition—Maximiliane Stéckel and Dr. Uwe Liiken, Eds. (Book Review)................. 843 International Trademark Classification: A Guide to the Nice Agreement, 3d Ed.—Jessie N. Roberts (Book a aaa ai ill al 1052 Trade Marks in Europe: A Practical Jurisprudence—Spyros Ee IE BIND i inecestnpsovnniincistnnnmneiovinstccilisaidinnnibseaneaiaiie 1215 Trade Related Aspects of Intellectual Property Rights— Carlos M. Correa (Book Review)....,.........cccccsssssscccceeessseeeeees 1217 6 ANNUAL INDEX, 2007 Vol. 97 TMR Page BOOK REVIEWS (continued) The TRIPS Regime of Trademarks and Designs—Nuno Pires de Carvalho (Book Review) ..............cccccceeeeeeeeeeeeeeeeeees 1216 BRANDS Sophistication and the Sciences—Jerre B. Swann................:.0 1309 Trademark Valuation: Preserving Brand Equity—Michael is IPI ccncicaqnthusanabensiicenesusebituanisianiadididtalamtaipiaadnteeiebiddi 1055 CONFUSION Are Identical Marks in the Same Field of Services Likely to Be Confused? Omicron Capital, LLC v. Omicron Capital, LLC—Heather Jensen ...............ccccceeeeeeseeeeeeeeeeeeeeees 1366 Sophistication and the Sciences—Jerre B. Swann..................... 1309 DESIGN Designschutz in Europa: Entscheidungen europdischer und nationaler Gerichte, Band 1 [Design Protection in Europe: Decisions of European and National Courts, Volume 1] (Book Review)—Henning Hartwig, Ed............... 1049 Handbuch Marken- und Designrecht [Handbook on Trademark and Design Law], 2d Edition (Book Review)—Maximiliane Stéckel and Dr. Uwe Liiken, EERSLD eo TNeel C EWe RE E SI Amicus Brief of the International Trademark Association in _ Louis Vuitton Malletier S.A. v. Haute Diggity Dog, LLC .....811 The Trademark Dilution Revision Act of 2006: Balanced Protection for Famous Brands—Scot A. Duvall .................. 1252 DOMAIN NAMES Domain Names, Trademarks and the First Amendment: Searching for Meaningful Boundaries—Margreth RETreea Ee ee SMO SereneE ae eeeT LOOP O e RR 848 Trademarks, the Internet and Domain Names in Latin America—Pablo Ruiz-Tagle ....................scscceccececeeeeeeeeseeseeeeeees 974 DUTY OF GOOD FAITH Patents Compared to Trademarks: The Duty of Candor/The Avoidance of Fraud—Tamsen Valoir and David Hricik...... 1317 ENFORCEMENT Amicus Brief of the International Trademark Association in Prestone Products Corp. v. Pt. Teguh Mulian Perdana Ns I I csis iccilentitasencdasceteineibenaadiiataaiehs 1199 Vol. 97 TMR SUBJECTS 7 Page ESTOPPEL Amicus Brief of the International Trademark Association in Special Effects Ltd v. L’Oréal SA and Others....................... 793 EUROPEAN UNION Amicus Brief of the International Trademark Association in adidas AG and adidas Benelux BV v Marca Mode, C&A Nederlanden, H&M Hennes & Mauritz Nederlands BV and Vendex KBB Nederlanden BV....................ccecseeeceeeeeeeees 1397 Designschutz in Europa: Entscheidungen europaischer und nationaler Gerichte, Band 1 [Design Protection in Europe: Decisions of European and National Courts, Volume 1] (Book Review)—Henning Hartwig, Ed............... 1049 Handbuch Marken- und Designrecht [Handbonk on Trademark and Design Law], 2d Edition (Book Review)—Maximiliane Stéckel and Dr. Uwe Liiken, Recent Developments in the Protection of Trademarks and Trade Names in the European Union: From Conflict to Coexistence?—Gail E. Evans. ................:cc:eesseseseeeeeeeeeeeeeeeeeees 1008 Trade Marks in Europe: A Practical Jurisprudence—Spyros ND GI cisctin bopsnitsistsseeainicnsionnbinnicansicneanniatinnbeditt 1215 FAIR USE Century 21, the New Kid in Town: The Third Circuit Crafts a New Nominative Fair Use Test—Baila H. Celdonia ET TN i hiscitenkinccinctensintinsiRegsiiescesicresiitnsinicitnliciuinsaiaiinibasaciactiiiia 989 FALSE ADVERTISING Literal Falsity by Necessary Implication: Presuming Deception Without Evidence in Lanham Act False Advertising Cases—Richard J. Leighton ..............::::cceeeeeeeee 1286 Phoenix of Broward, Inc. v. McDonald’s Corporation: Judicious Application of the Doctrine of Prudential Standing, or Unjustified Abstention from the Proper Exercise of Jurisdiction?—Griffith B. Price, Jr. ................. 1332 FIRST AMENDMENT Domain Names, Trademarks and the First Amendment: Searching for Meaningful Boundaries—Margreth I i ancisiclsiin stictsieninsitteienr ndnicccsaassateecitsdgaaesiuabasiisms'atidnbaailanasatdhdabigdl e 848 FRAUDULENT REGISTRATION Patents Compared to Trademarks: The Duty of Candor/The Avoidance of Fraud—Tamsen Valoir and David Hricik...... 1317 ANNUAL INDEX, 2007 Vol. 97 TMR V Page INTERNATIONAL ANNUAL REVIEW S' The Fourteenth Annual International Review of Trademark Jurisprudence—Matthew Harris, Christy Hubbard, Paul Tackaberry and Peter Wild...................cccccsssssesecceseesssees 311 INTERNET Domain Names, Trademarks and the First Amendment: Searching for Meaningful Boundaries—Margreth i a a ah a 848 Trademarks and the Internet: The United States’ Experience—Glynn S. Lunney, dP. ..............ccccecceeeeeeeeeeeeeseeeeeees 93 Trademarks, the Internet and Domain Names in Latin PC——F ED TRE TIO icc scececsncsssisscsssssossestevnseceestensenenscess 974 LANHAM ACT Annual Review: The Fifty-Ninth Year of Administration of the Lanham Trademark Act of 1946—Theodore H. EROVEG, SE. RIDE COREA WRMGROII acccscscnrcsccciccccssssncessesscccoscsesesses 1 The Extraterritorial Application of the Lanham Act in an Expanding Global Economy—Brendan J. Witherell........... 1090 LATIN AMERCIA Trademarks, the Internet and Domain Names in Latin PAOTICR— PED TRUE TAGIO o.0.0occcseccecccccsccnccccosesccncssesssoecsencees 974 LIMITING TRADEMARK RIGHTS A Search-Costs Theory of Limiting Doctrines in Trademark _ Law—Stacey L. Dogan and Mark A. Lemley...................+.. 1223 NICE AGREEMENT International Trademark Classification: A Guide to the Nice Agreement, 3d Ed.—Jessie N. Roberts (Book at 1052 PROTECTION Amicus Brief of the International Trademark Association in adidas AG and adidas Benelux BV v Marca Mode, C&A Nederlanden, H&M Hennes & Mauritz Nederlands BV and Vendex KBB Nederlanden BV.....................ccceeceeeeeeeeeeee 1397 SEARCH-COSTS THEORY A Search-Costs Theory of Limiting Doctrines in Trademark Law—Stacey L. Dogan and Mark A. Lemley....................08 1223