Table Of Content

The Trademark Reporter® Vol. 96 ANNUAL INDEX 2006 TABLE OF CONTENTS Articles and Reports ali alee ania ala llaR ic 1 sa cia idtebeaeeianadiiabeiueenaeiaieisenniinan 4 PN innss ccsivsncimcocsininsintnnsonteahesahansinnibieninedbbsnniecminanscnanabianan 6 Tine Trademark Reporter” ANNUAL INDEX 2006 AUTHORS Ajami, Alexandre—Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: Celebrity Is Not Everything Appel, Seth I. and D. Peter Harvey—The Declaratory Judgment Response to a Cease and Desist Letter: “First-to-File” or “Procedural Fencing”?.....................::0eeeeeeees 639 Assié, Christopher K. and Sophie Picard—The BARBIE Case: Fame Is Not Everything Banner, Brian E.—Trademark Infringement Remedies IER OTN TAR RTT SOTTO OO .979 Bently, Lionel and Brad Sherman—The Impact of European Geographical Indications on National Rights Blanchard, Paul D., Lisa R. Vatch and Andrea P. Flewelling—The BARBIE Case: The Supreme Court of Canada Restates the Test for Trade-mark Confusion von Bomhard, Verena—Dormant Trademarks in the European Union—Swords of Damocles? ...............:::00ceee000 1122 Bourbonnais, Sylvie-Emmanuell and Boya Odutola— Odutola on Canadian Trade-mark Practice (Book Review) Brauneis, Robert and Roger E. Schechter—Geographic Trademarks and the Protection of Competitor Communication Burkitt, Daniel and Neil Wilkof—Trade Mark Licensing (Book Review) Chang, David, Maria Nelson and Michelle Vizurraga— Counterfeit Pharmaceuticals: A Worldwide Problem Chestek, Pamela S.—Who Owns the Mark? A Single Framework for Resolving Trademark Ownership Disputes Chicoine, Caroline and Jennifer Visintine—The Role of State Trademark Dilution Statutes in Light of the Trademark Dilution Revision Act of 2006 Christofolo, Rosemarie, Christy Hubbard, Paul Tackaberry and Peter Wild—The Thirteenth Annual International Review of Trademark Jurisprudence ..................:cccceeeeeeeeeeeees 267 ANNUAL INDEX, 2006 Vol. 96 TMR Davis, Theodore H., Jr. and Jordan Weinstein—Annual Review: The Fifty-Eighth Year of Administration of the Lanham Trademark Act of 1946 Flewelling, Andrea P., Blanchard, Paul D. and Lisa R. Vatch—The BARBIE Case: The Supreme Court of Canada Restates the Test for Trade-mark Confusion Gamache, Barry and Jacques A. Léger, Q.C.— Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: The Protection of Famous Trade-marks in Canada...................... 981 Harvey, D. Peter and Seth I. Appel—The Declaratory Judgment Response to a Cease and Desist Letter: “First-to-File” or “Procedural Fencing”?....................cccceeeeeeees 639 Holloway, James J.—Canadian Anti-Counterfeiting Laws & a tn a NI I I oo anscrncnnnmcnountieneantaneveisoosensicoces 724 Hubbard, Christy, Rosemarie Christofolo, Paul Tackaberry and Peter Wild—The Thirteenth Annual International Review of Trademark Jurisprudence ...................scccceeeeeeeeeeees 267 Jolliffe, R. Scott and Kevin Sartorio—The Rebirth of Section 22 of Canada’s Trade-marks Act as an Anti-Dilution 1020 Klein, Robert, Joel H. Steckel and Shelley Schussheim— Dilution Through the Looking Glass: A Marketing Look at the Trademark Dilution Revision Act of 2005 Léger, Jacques A., Q.C. and Barry Gamache— Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: The Protection of Famous Trade-marks in Canada...................... 981 Levy, Richard S.—The LEGO Case: The Supreme Court of Canada Makes It Harder to Protect Product Shapes as Lue, Henry and Bruce W. Stratton—Lego v. Mega Bloks in the Supreme Court of Canada: Ephemeral Rights in ak a 587 MacFarlane, Robert H.C. and Christine M. Pallotta—Kirkbi AG and Lego Canada Inc. v. Ritvik Holdings Inc.: A Review of the Canadian Decisions....................ccsccceceeeeeeeeeeeees 575 McCormick, Kevin K.—“Ding” You Are Now Free to Register That Sound 1101 Mitchell, Glenn—Take Me Out [of] the Ball Game? U.S. District Court Rejects Proprietary Rights in Player I asia 1258 Murphy, John M.—The Confusing Similarity Standard in Mexican Trademark Law 1182 Nelson, Maria, Michelle Vizurraga and David Chang— Counterfeit Pharmaceuticals: A Worldwide Problem 1068 Vol. 96 TMR AUTHORS Odutola, Boya and Sylvie-Emmanuell Bourbonnais— Odutola on Canadian Trade-mark Practice (Book Review) Pallotta, Christine M. and Robert H.C. MacFarlane and Christine M. Pallotta—Kirkbi AG and Lego Canada Inc. v. Ritvik Holdings Inc.: A Review of the Canadian I ia: iis viesi csepaciaestchdennioliiiecenliacnsdi eitdaamanninndtalnsbsaidiacmiaaiaddalne 575 Picard, Sophie and Christopher K. Assi¢é—The BARBIE Case: Fame Is Not Everything 1055 Rappeport, Mike—Response to Survey Methodology i a 769 Rest, Elizabeth J.—Lost in Translation: A Critical Examination of Conflicting Decisions Applying the Doctrine of Foreign Equivalents....................c:cccceeeeseceeeeeeeess Roffe, Pedro—Resource Book on TRIPS and Development, by UNCTAD-ICSTD (Book Review) Sartorio, Kevin and R. Scott Jolliffe—The Rebirth of Section 22 of Canada’s Trade-marks Act as an Anti-Dilution Remedy 1020 Schechter, Roger E. and Robert Brauneis—Geographic Trademarks and the Protection of Competitor Communication Schneider, Marius and Olivier Vrins—Enforcement of Intellectual Property Rights Through Border Measures Law and Practice in the EU (Book Review).......................000 97 Schussheim, Shelley, Joel H. Steckel and Robert Klein— Dilution Through the Looking Glass: A Marketing Look at the Trademark Dilution Revision Act of 2005................... Severson, Karen P.—Filer Beware: Medinol Standard Set Forth by the United States Patent and Trademark Sherman, Brad and Lionel Bently—The Impact of European Geographical Indications on National Rights I aa le Steckel, Joel H., Robert Klein and Shelley Schussheim— Dilution Through the Looking Glass: A Marketing Look at the Trademark Dilution Revision Act of 2005................... Stratton, Bruce W. and Henry Lue—Lego v. Mega Bloks in the Supreme Court of Canada: Ephemeral Rights in NI vii s itsc cnscnindnle nisin indedabdliels ninalgnls Canndaacmmenamasameials Swann, Jerre B.—An Interdisciplinary Approach to Brand BI 2 ti ss sacs atiab onan amuaeaamennataindaamamlintaee ( Tackaberry, Paul, Rosemarie Christofolo, Christy Hubbard and Peter Wild—The Thirteenth Annual International ANNUAL INDEX, 2006 Vol. 96 TMR Page Vatch, Lisa R., Paul D. Blanchard and Andrea P. Flewelling—The BARBIE Case: The Supreme Court of Canada Restates the Test for Trade-mark Confusion Visintine, Jennifer and Caroline Chicoine—The Role of State Trademark Dilution Statutes in Light of the Trademark Dilution Revision Act of 2006 Vizurraga, Michelle, Maria Nelson and David Chang— Counterfeit Pharmaceuticals: A Worldwide Problem Vrins, Olivier and Marius Schneider—Enforcement of Intellectual Property Rights Through Border Measures Law and Practice in the EU (Book Review) Wang, Min-Chiuan—The Asian Consciousness and Interests in Geographical Indications Weinstein, Jordan and Theodore H. Davis, Jr.—Annual Review: The Fifty-Eighth Year of Administration of the Lanham Trademark Act of 1946 Wild, Peter, Rosemarie Christofolo, Christy Hubbard and Paul Tackaberry—The Thirteenth Annual International Review of Trademark Jurisprudence.............. 267 Wilkof, Neil and Daniel Burkitt—Trade Mark Licensing (Book Review)778 Zaichowsky, J.L.—The Psychology Behind Trademark Infringement and Counterfeiting (Book Review) TITLES Annual Review: The Fifty-Eighth Year of Administration of the Lanham Trademark Act of 1946—Theodore H. Davis, Jr. and Jordan Weinstein The Asian Consciousness and Interests in Geographical Indications—Min-Chiuan Wang The BARBIE Case: Fame Is Not Everything—Sophie Picard and Christopher K. Assié The BARBIE Case: The Supreme Court of Canada Restates the Test for Trade-mark Confusion—Paul D. Blanchard, Lisa R. Vatch and Andrea P. Flewelling Canadian Anti-Counterfeiting Laws & Practice: A Case for Change —James J. Holloway ..................ccccssssssssssescceseceeseseees : The Confusing Similarity Standard in Mexican Trademark Law—John M. Murphy Counterfeit Pharmaceuticals: A Worldwide Problem— Maria Nelson, Michelle Vizurraga and David Chang The Declaratory Judgment Response to a Cease and Desist Letter: “First-to-File” or “Procedural Fencing”?— D. Peter Harvey and Seth I. Appel.................cccccsscsssssssssseesees 639 Vol. 96 TMR TITLES Dilution Through the Looking Glass: A Marketirns Look at the Trademark Dilution Revision Act of 2005—Joel H. Steckel, Robert Klein and Shelley Schussheim “Ding” You Are Now Free to Register That Sound—Kevin K. McCormick Dormant Trademarks in the European Union—Swords of Damocles?—Verena von Bomhard Enforcement of Intellectual Property Rights Through Border Measures Law and Practice in the EU—Olivier Vrins and Marius Schneider (Book Review) Filer Beware: Medinol Standard Set Forth by the United States Patent and Trademark Office—Karen P. Severson Geographic Trademarks and the Protection of Competitor Communication—Robert Brauneis and Roger E. Schechter The Impact of European Geographical Indications on National Rights in Member States—Lionel Bently and aaa ae ell 850 An Interdisciplinary Approach to Brand Strength—Jerre B. Kirkbi AG and Lego Canada Inc. v. Ritvik Holdings Inc.: A Review of the Canadian Decisions—Robert H.C. MacFarlane and Christine M. Pallotta .........0.........cceeeeeeeeeeee f The LEGO Case: The Supreme Court of Canada Makes It Harder to Protect Product Shapes as Trademarks— Richard S. Levy Lego v. Mega Bloks in the Supreme Court of Canada: Ephemeral Rights in Toy Bricks—Bruce W. Stratton and Henry Lue Lost in Translation: A Critical Examination of Conflicting Decisions Applying the Doctrine of Foreign Equivalents—Elizabeth J. Rest .................cccccccesseeeeeeeseeeeeeees : Odutola on Canadian Trade-mark Practice—Boya Odutola and Sylvie-Emmanuell Bourbonnais (Book Review) The Psychology Behind Trademark Infringement and Counterfeiting—J.L. Zaichowsky (Book Review) Resource Book on TRIPS and Development, by UNCTAD- ICSTD—Pedro Roffe (Book Review) Response to Survey Methodology Articles—Mike Rappeport The Rebirth of Section 22 of Canada’s Trade-marks Act as an Anti-Dilution Remedy—Kevin Sartorio and R. Scott Jolliffe The Role of State Trademark Dilution Statutes in Light of the Trademark Dilution Revision Act of 2006—Caroline Chicoine and Jennifer Visintine ANNUAL INDEX, 2006 Vol. 96 TMR Page Take Me Out [of] the Ball Game? U.S. District Court Rejects Proprietary Rights in Player Names and sede stetmmatsnednnmbibed 1258 The Thirteenth Annual International Review of Trademark Jurisprudence—Rosemarie Christofolo, Christy Hubbard, Paul Tackaberry and Peter Wild........................... 267 Trademark Infringement Remedies—Brian E. Banner (Book Review) Trade Mark Licensing—Neil Wilkof and Daniel Burkitt (Book Review) Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: Celebrity Is Not Everything—Alexandre Ajami Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: The Protection of Famous Trade-marks in Canada— Jacques A. Léger, Q.C. and Barry Gamache Who Owns the Mark? A Single Framework for Resolving Trademark Ownership Disputes—Pamela S. Chestek SUBJECTS ADVERTISING Making Puffery Determinations in Lanham Act False Advertising Cases: Surveys, Dictionaries, Judicial Edicts and Materiality Tests—Richard J. Leighton ASIA The Asian Consciousness and Interests in Geographical Indications—Min-Chiuan Wan...................cccceeeeeeeeeeseeeeeeeeees 906 BOOK REVIEW Enforcement of Intellectual Property Rights Through Border Measures Law and Practice in the EU—Olivier Vrins and Marius Schneider (Book Review) Odutola on Canadian Trade-mark Practice—Boya Odutola and Sylvie-Emmanuell Bourbonnais (Book Review) The Psychology Behind Trademark Infringement and Counterfeiting—J.L. Zaichowsky (Book Review) Resource Book on TRIPS and Development, by UNCTAD- ICSTD—Pedro Roffe (Book Review) Trademark Infringement Remedies—Brian E. Banner I 979 Trade Mark Licensing—Neil Wilkof and Daniel Burkitt (Book Review) 778 Vol. 96 TMR SUBJECTS BRANDS An Interdisciplinary Approach to Brand Strength—Jerre B. CANADA The BARBIE Case: Fame Is Not Everything—Sophie Picard and Christopher K. Assié The BARBIE Case: The Supreme Court of Canada Restates the Test for Trade-mark Confusion—Paul D. Blanchard, Lisa R. Vatch and Andrea P. Flewelling Canadian Anti-Counterfeiting Laws & Practice: A Case for Change —James J. Holloway Kirkbi AG and Lego Canada Inc. v. Ritvik Holdings Inc.: A Review of the Canadian Decisions—Robert H.C. MacFarlane and Christine M. Pallotta The LEGO Case: The Supreme Court of Canada Makes It Harder to Protect Product Shapes as Trademarks— Richard S. Levy Lego v. Mega Bloks in the Supreme Court of Canada: Ephemeral Rights in Toy Bricks—Bruce W. Stratton I TI css ciseinisnnseiicinlinteandietbbniiincennaidhaadnanasinadieaindhiiiada The Rebirth of Section 22 of Canada’s Trade-marks Act as an Anti-Dilution Remedy—Kevin Sartorio and R. Scott Jolliffe Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: Celebrity Is Not Everything—Alexandre Ajami Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: The Protection of Famous Trade-marks in Canada— Jacques A. Léger, Q.C. and Barry Gamache CONFUSION The BARBIE Case: Fame Is Not Everything—Sophie Picard and Christopher K. Assié The BARBIE Case: The Supreme Court of Canada Restates the Test for Trade-mark Confusion—Paul D. Blanchard, Lisa R. Vatch and Andrea P. Flewelling The Confusing Similarity Standard in Mexican Trademark Law—John M. Murphy Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: Celebrity Is Not Everything—Alexandre Ajami Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: The Protection of Famous Trade-marks in Canada— Jacques A. Léger, Q.C. and Barry Gamache ANNUAL INDEX, 2006 Vol. 96 TMR Page COUNTERFEITING Canadian Anti-Counterfeiting Laws & Practice: A Case for Change —James J. Holloway ...................::::sssseesseseeseseeeeeeeeees 724 Counterfeit Pharmaceuticals: A Worldwide Problem— Maria Nelson, Michelle Vizurraga and David Chang DECLARATORY JUDGMENT The Declaratory Judgment Response to a Cease and Desist Letter: “First-to-File” or “Procedural Fencing”?—D. PGE BOGE WOY GING TIGER 1. AMUGL...........000ccccccssccnscocecesccssesessoneses 639 DILUTION Dilution Through the Looking Glass: A Marketing Look at the Trademark Dilution Revision Act of 2005—Joel H. Steckel, Robert Klein and Shelley Schussheim The Rebirth of Section 22 of Canada’s Trade-marks Act as an Anti-Dilution Remedy—Kevin Sartorio and R. Scott Jolliffe The Role of State Trademark Dilution Statutes in Light of the Trademark Dilution Revision Act of 2006—Caroline Chicoine and Jennifer Visintine Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: Celebrity Is Not Everything—Alexandre Ajami Veuve Clicquot Ponsardin v. Boutiques Cliquot Ltée: The Protection of Famous Trade-marks in Canada— Jacques A. Léger, Q.C. and Barry Gamache.......................... 981 DOCTRINE OF FOREIGN EQUIVALENTS Lost in Translation: A Critical Examination of Conflicting Decisions Applying the Doctrine of Foreign Equivalents—Elizabeth J. Rest ...............::cccccceceseeeeeeeeeeeeeeees 1211 DORMANT MARKS Dormant Trademarks in the European Union—Swords of Damocles?—Verena von Bomhard EUROPEAN UNION Dormant Trademarks in the European Union—Swords of Damocles?—Verena von Bomhare ....................:0+00ss+0eeeeeeees 1122 The Impact of European Geographical Indications on National Rights in Member States—Lionel Bently and I salina uueneibasanidibisiadnlil 850 GEOGRAPHICAL INDICATIONS The Asian Consciousness and Interests in Geographical Indications—Min-Chiuan Wang