Table Of Content

Tne Trademarks Reporter ANNUAL INDEX 2001 PART I AUTHORS Aaker, David A., Jerre B. Swann, Sr. and Matt Reback— Trademarks and Marketing Alexander, Miles J.—Charlotte Jones—The Quintessential Arden, Thomas P.—Protection of Nontraditional Marks (Book NN csi catia scatisgc ieesnida hace aE ee A 929 Biagi, Richard B.—The Intersection of First Amendment Commercial Speech Analysis and the Federal Trademark Dilution Act: A Jurisprudential Roadmap Borchard, William M.—A Tribute to Charlotte Jones..................... 1099 Carminatti, Antonella and Alexandre da Cunhio Lyrio— Trademarks v. Domain Names—The Brazilian Experience da Cunhio Lyrio, Alexandre and Antonella Carminatti— Trademarks v. Domain Names—The Brazilian Experience Davis, Theodore H., Jr. and David J. Kera—The Fifty-Third Year of Administration of the Lanham Trademark Act of Drewsen, Alan C.—A Note from Alan C. Drewsen Fefferman, Stephen A. and Steven B. Pokotilow—FTDA Survey Evidence: Does Existing Case Law Provide any Guidance for Constructing a Survey? .............ccccceeeceeeeeeeeeeeeeeees 1150 Fey, Dorothy—A Note from Dorothy Fey Fletcher, Anthony L.—Good Morning, Miss Jones......................00+5 1101 Fross, Alvin—A Tribute to Charlotte Jones Greenbaum, Arthur J.—A Tribute to Charlotte Jones Harris, Ray K. and Stephen R. Winkelman—Why Product Configurations Cannot Be Inherently Distinctive Hays, Thomas—An Application of the European Rules on Trademark Exhaustion to Extra-Market Goods .....................45 675 Hilliard, David C., Beverly W. Pattishall and Joseph N. Welch II—Trademarks and Unfair Competition (Book Review) Vol. 91 TMR ANNUAL INDEX, 2001 Vol. 91 TMR Page Jacoby, Jacob—The Psychological Foundations of Trademark Law: Secondary Meaning, Genericism, Fame, Confusion and Dilution Janssen, Werner, Jr.—Reflections on Over Forty Years Kera, David J. and Theodore H. Davis, Jr.—The Fifty-Third Year of Administration of the Lanham Trademark Act of Kostello, Dyann L.—Grappling With the Limits of Fame Under the FTDA—Do Marks Famous Only in Niche Market or Limited Geographic Area Qualify for a aed 1133 Krechevsky, Curtis and Gailyc C. Sonia—The Nice Agreement I I niess ticanagnhcbesndahagiinicnieuscamanireiaiionn 1184 Krizman, Lisa Kopf—“But It’s for Internal Use Only!”—A i er 964 Lall, Chandler M. and Nils Victor Montan—Trademark Anticounterfeiting in Asia and the Pacific Rim (Book Review) Marshall, Jeanne-Marie—TrafFix Devices, Inc. v. Marketing Displays, Inc.: A Step in the Right Direction Max, Theodore C.—A Hall of Fame Player Montan, Nils Victor and Chandler M. Lall—Trademark Anticounterfeiting in Asia and the Pacific Rim (Book Review) Mustello, Randi J.—A Mentor and a Friend O’Farrell, Miguel B.—Revendication: Is It Appropriate for INN teI II I oscvninerintcnssncnuseeceenbestveisavesabeneemiennipace’ as 896 Palladino, Vincent N.—Secondary Meaning Surveys in Light a a aauaalean 573 —Thank You, Charlotte Pattishall, Beverly W., David C. Hilliard and Joseph N. Welch Ii—Trademarks and Unfair Competition (Book Review).......... 930 Pegram, John B.—Charlotte Jones: An Expert in Judgment, Motivation and Friendship Phillips, Jeremy—Butterworths Intellectual Property Law Handbook (Book Review) Pilson, Allan S.—Charlotte Jomess .............ccccccccssssssssssssssssscsssscsseseees 1108 Pokotilow, Steven B. and Stephen A. Fefferman—FTDA Survey Evidence: Does Existing Case Law Provide any Guidance for Constructing a Survey? ..............cccccheccessseeeeeeeeeees 1150 Raskopf, Robert L.—Charlotte: A Force of a Friend Razzano, Pasquale A.—On Her Retirement Reback, Matt, Jerre B. Swann, Sr. and David A. Aaker— Trademarks and Marketing Vol. 91 TMR PART I—AUTHORS Renke, Robert P.—TrafFix Devices, Inc. v. Marketing Displays, Inc.: The Shrinking Scope of Product Configuration Trade Dress Rolfe, Robin A.—A Note from Robin A. Rolfe Shire, Howard J.—Charlotte Jones —Varying Standards for Assessing Whether There Is Dilution Under the Federal Trademark Dilution Act Singh, Puneet—Gateway Pages: A Solution to the Domain RO ache ae alc a aaa Solomon, Barbara A.—Domain Name Disputes: New Developments and Open Issues Sonia, Gailyc C. and Curtis Krechevsky—The Nice Agreement Re Ce ee irri nccescis ti dtinrrercnonsrecinieintn is Speiss, Thomas J., III—Is the Trademark Dilution Act PI ghiincscccaisicenibais Acltleaan elicuaetoccadpiiedhlataeetinadneibaasttiptaicasont meata s 937 Swann, Jerre B., Sr.—The Perfect Brand 1106 Swann, Jerre B., Sr., David A. Aaker, and Matt Reback— Trademarks and Marketing Wall, Anne M.—The Game Behind the Games Weinberg, Steven M.—The Heart and Soul of the TMR Welch II, Joseph N., Beverly W. Pattishall and David C. Hilliard—Trademarks and Unfair Competition (Book SN a sctcatesisRiecthan aectacshecii etleelai nRialaieighi nci ne 930 Winkelman, Stephen R. and Ray K. Harris—Why Product Configurations Cannot Be Inherently Distinctive TITLES Amicus Letter of the International Trademark Association in ar NI I sinse bacacnNcccatiaaishas adkcniihalpbsslondieabusandisthclleatehon t 908 Amicus Letter of the International Trademark Association in NI I I A isco sarcchecninmdereriinsimsialicoien ‘ An Application of the European Rules on Trademark Exhaustion to Extra-Market Goods—Thomas Hays Brief of Amicus Curiae, International Trademark Association in Playboy Enterprises, Inc., Appellant, vs. Netscape Communications Corp., Appellee, Playboy Enterprises, Inc., vs. Excite, Inc., Appellee “But It’s for Internal Use Only!”—A Guide for Trademark Counsel—Lisa Kopf Krizman Butterworths Intellectual Property Law Handbook (Book Review)—Jeremy Phillips Charlotte Jones: An Expert in Judgment, Motivation and Friendship—John B. Pegram Charlotte Jones—Allan S. Pilson Charlotte Jones—Howard J. Shire ANNUAL INDEX, 2001 Vol. 91 TMR Page Charlotte Jones—The Quintessential Leader—Miles J. Alexander Charlotte: A Force of a Friend—Robert L. Raskopf Domain Name Disputes: New Developments and Open Issues—Barbara A. Solomon Editor’s Note: Dilution Law: A “Patch-Quilt” of Judicial Interpretation of the Federal Trademark Dilution Act Editor’s Note on TrafFix Devices, Inc. v. Marketing Displays, SI cuenta shes beanie eed eieaciinlaiin nleseagasiceiedaciatealaictaceh 622 The Eighth Annual International Review of Trademark olka isles aciaahdiensidalish decbaliacoins esd iad ob obilasca ignicsailensl 250 The Fifty-Third Year of Administration of the Lanham Trademark Act of 1946—David J. Kera and Theodore H. ETI aso cistelelaaatr oadA aveiniabianie aAabtanabsineiincs axani cnesenli 1 FTDA Survey Evidence: Does Existing Case Law aid any Guidance for Constructing a Survey?—Steven B. Pokotilow and Stephen A. Fefferman Gateway Pages: A Solution to the Domain Name Conflict?— Puneet Singh Good Morning, Miss Jones—Anthony L. Fletcher Grappling With the Limits of Fame Under the FTDA—Do Marks Famous Only in Niche Market or Limited Geographic Area Qualify for Protection?—Dyann L. A Hall of Fame Player—Theodore C. Max.................cccseseeeeeeeeeeeeees 1120 The Heart and Soul of the TMR—Steven M. Weinberg The Intersection of First Amendment Commercial Speech Analysis and the Federal Trademark Dilution Act: A Jurisprudential Roadmap—Richard B. Biagi Is the Trademark Dilution Act Retroactive?—Thomas J. ak ia a ala ca tl cal ama ensbeellaNGEES 937 List of Other Articles, Legal Notes and Books 782, 932, 1081, 1289 A Mentor and a Friend—Randi J. Mustello The Nice Agreement Revisited: Still a Class Act?—Curtis Krechevsky and Gailyc C. Sonia A Note from Alan C. Drewsen—Alan C. Drewsen A Note from Dorothy Fey—Dorothy Fey A Note from Robin A. Rolfe—Robin A. Rolfe .................ceeeeeeeeees 1090 On Her Retirement—Pasquale A. Razzano Opinion of Advocate General Stix-Hackl, delivered on 5 April 2001, Zino Davidoff SA v A & G Imports Ltd, Levi Strauss & Co, Levi Strauss (UK) Ltd v Tesco Stores, Tesco, ple, and Costco Wholesale UK Ltd Vol. 91 TMR PART I—TITLES 5 Page Oral Argument in the Supreme Court of the United States TrafFix Decision: TrafFix Devices, Inc., Petitioner v. I ances gene wintipnenbaaraleniiibeiion 649 The Perfect Brand—Jerre B. Swann, Sr. ...............ccccccceeeeeeeeseeeeeeeess 1106 Protection of Nontraditional Marks (Book Review)—Thomas P. The Psychological Foundations of Trademark Law: Secondary Meaning, Genericism, Fame, Confusion and Dilution— Jacob Jacoby Reflections on Over Forty Years—Werner Janssen, Jr Revendication: Is It Appropriate for Trademark Piracy Cases?—Miguel B. O’Farrell Reviews of Articles from Other Publications 1072, 1275 Secondary Meaning Surveys in Light of Lund—Vincent N. Palladino Thank You, Charlotte—Vincent N. Palladino TMR Editors-in-Chief Who Served Under Charlotte Jones Trademark Anticounterfeiting in Asia and the Pacific Rim (Book Review)—Nils Victor Montan and Chandler M. Lall .... Trademarks and Marketing—Jerre B. Swann, Sr., David A. Aaker, and Matt Reback Trademarks and Unfair Competition (Book Review)—Beverly W. Pattishall, David C. Hilliard and Joseph N. Welch II Trademarks v. Domain Names—The Brazilian Experience— Antonella Carminatti and Alexandre da Cunhio Lyrio TrafFix Decision: TrafFix Devices, Inc., Petitioner v. I ale 641 TrafFix Devices, Inc. v. Marketing Displays, Inc.: A Step in the Right Direction—Jeanne-Marie Marshall TrafFix Devices, Inc. v. Marketing Displays, Inc.: The Shrinking Scope of Product Configuration Trade Dress— Robert P. Renke A Tribute to Charlotte Jones—Alvin Fross A Tribute to Charlotte Jones—Arthur J. Greenbaum A Tribute to Charlotte Jones—William M. Borchard Varying Standards for Assessing Whether There Is Dilution Under the Federal Trademark Dilution Act—Howard J. Why Product Configurations Cannot Be Inherently Distinctive—Ray K. Harris and Stephen R. Winkelman ANNUAL INDEX, 2001 Vol. 91 TMR Page SUBJECTS AMICUS BRIEFS AND LETTERS Amicus Letter of the International Trademark Association in I i isssniic indices aacdeeaeiadsidicadcaiainnanndibionenieehineas 908 Amicus Letter of the International Trademark Association in Shield Mark B.V. v. J. Kist Brief of Amicus Curiae, International Trademark Association in Playboy Enterprises, Inc., Appellant, vs. Netscape Communications Corp., Appellee, Playboy Enterprises, Ig UR I i cia ttnalbmmadbaieennnonhiolines 756 ANTICOUNTERFEITING Trademark Anticounterfeiting in Asia and the Pacific Rim (Book Review)—Nils Victor Montan and Chandler M. Lall ANTICYBERSQUATTING CONSUMER PROTECTION ACT Domain Name Disputes: New Developments and Open Issues—Barbara A. Solomon ASIA Trademark Anticounterfeiting in Asia and the Pacific Rim (Book Review)—Nils Victor Montan and Chandler M. Lall BOOK REVIEWS Butterworths Intellectual Property Law Handbook—Jeremy a ala 1079 Protection of Nontraditional Marks—Thomas P. Arden Trademark Anticounterfeiting in Asia and the Pacific Rim— Nils Victor Montan and Chandler M. Lall Trademarks and Unfair Competition—Beverly W. Pattishall, David C. Hilliard and Joseph N. Welch II..................ecece ceceecece s 930 BRAZIL Trademarks v. Domain Names—The Brazilian Experience— Antonella Carminatti and Alexandre da Cunhio Lyrio BRIEFS Amicus Letter of the International Trademark Association in I a a ee 908 Amicus Letter of the International Trademark Association in Se Ne BG sy Whe I innrcstedic venatnnnbonuinaniteirnaenaoneaniasnsiesie i 1269 Vol. 91 TMR PART I—SUBJECTS BRIEFS (continued) Brief of Amicus Curiae, International Trademark Association in Playboy Enterprises, Inc., Appellant, vs. Netscape Communications Corp., Appellee, Playboy Enterprises, Inc., vs. Excite, Inc., Appellee CLASSIFICATION The Nice Agreement Revisited: Still a Class Act?—Curtis Krechevsky and Gailyc C. Sonia CONFUSING SIMILARITY The Psychological Foundations of Trademark Law: Secondary Meaning, Genericism, Fame, Confusion and Dilution— Jacob Jacoby DEDICATION Charlotte: A Force of a Friend—Robert L. Raskopf Charlotte Jones: An Expert in Judgment, Motivation and Friendship—John B. Pegram Charlotte Jones—Allan S. Pilson Charlotte Jones—Howard J. Shire Charlotte Jones—The Quintessential Leader—Miles J. Alexander Good Morning, Miss Jones—Anthony L. Fletcher A Hall of Fame Player—Theodore C. Max The Heart and Soul of the TMR—Steven M. Weinberg A Mentor and a Friend—Randi J. Mustello A Note from Alan C. Drewsen—Alan C. Drewsen A Note from Dorothy Fey—Dorothy Fey A Note from Robin A. Rolfe—Robin A. Rolfe On Her Retirement—Pasquale A. Razzano The Perfect Brand—Jerre B. Swann, Sr Reflections on Over Forty Years—Werner Janssen, JTF. ................. 1094 Thank You, Charlotte—Vincent N. Palladino TMR Editors-in-Chief Who Served Under Charlotte Jones A Tribute to Charlotte Jones—Alvin Fross A Tribute to Charlotte Jones—Arthur J. Greenbaum A Tribute to Charlotte Jones—William M. Borchard DILUTION “But It’s for Internal Use Oniy!”—A Guide for Trademark Counsel—Lisa Kopf Krizman Editor’s Note: Dilution Law: A “Patch-Quilt” of Judicial Interpretation of the Federal Trademark Dilution Act ANNUAL INDEX, 2001 Vol. 91 TMR DILUTION (continued) FTDA Survey Evidence: Does Existing Case Law Provide any Guidance for Constructing a Survey?—Steven B. Pokotilow and Stephen A. Fefferman Grappling With the Limits of Fame Under the FTDA—Do Marks Famous Only in Niche Market or Limited Geographic Area Qualify for Protection?—Dyann L. Kostello The Intersection of First Amendment Commercial Speech Analysis and the Federal Trademark Dilution Act: A Jurisprudential Roadmap—Richard B. Biagi Is the Trademark Dilution Act Retroactive?—Thomas J. Speiss, III The Psychological Foundations of Trademark Law: Secondary Meaning, Genericism, Fame, Confusion and Dilution— Jacob Jacoby Varying Standards for Assessing Whether There Is Dilution Under the Federal Trademark Dilution Act—Howard J. DOMAIN NAMES Domain Name Disputes: New Developments and Open Issues—Barbara A. Solomon Gateway Pages: A Solution to the Domain Name Conflict?— Puneet Singh Trademarks v. Domain Names—The Brazilian Experience— Antonella Carminatti and Alexandre da Cunhio Lyrio............... 980 EUROPEAN COMMUNITY (EC) An Application of the European Rules on Trademark Exhaustion to Extra-Market Goods—Thomas Hays.................... 675 Opinion of Advocate General Stix-Hackl, delivered on 5 April 2001, Zino Davidoff SA v A & G Imports Ltd, Levi Strauss & Co, Levi Strauss (UK) Ltd v Tesco Stores, Tesco, ple, and Costco Wholesale UK Ltd EXHAUSTION OF TRADEMARK RIGHTS An Application of the European Rules on Trademark Exhaustion to Extra-Market Goods—Thomas Hays Opinion of Advocate General Stix-Hackl, delivered on 5 April 2001, Zino Davidoff SA v A & G Imports Ltd, Levi Strauss & Co, Levi Strauss (UK) Ltd v Tesco Stores, Tesco, ple, and Costco Wholesale UK Ltd Vol. 91 TMR PART I—SUBJECTS FAMOUS MARKS Grappling With the Limits of Fame Under the FTDA—Do Marks Famous Only in Niche Market or Limited Geographic Area Qualify for Protection?—Dyann L. Kostello The Psychological Foundations of Trademark Law: Secondary Meaning, Genericism, Fame, Confusion and Dilution— Jacob Jacoby FEDERAL TRADEMARK DILUTION ACT (FTDA) “But It’s for Internal Use Only!”—A Guide for Trademark Counsel—Lisa Kopf Krizman Editor’s Note: Dilution Law: A “Patch-Quilt” of Judicial Interpretation of the Federal Trademark Dilution Act FTDA Survey Evidence: Does Existing Case Law Provide any Guidance for Constructing a Survey?—Steven B. Pokotilow and Stephen A. Fefferman Grappling With the Limits of Fame Under the FTDA—Do Marks Famous Only in Niche Market or Limited Geographic Area Qualify for Protection?—Dyann L. Kostello The Intersection of First Amendment Commercial Speech Analysis and the Federal Trademark Dilution Act: A Jurisprudential Roadmap—Richard B. Biagi Is the Trademark Dilution Act Retroactive?—Thomas J. Speiss, III The Psychological Foundations of Trademark Law: Secondary Meaning, Genericism, Fame, Confusion and Dilution— Jacob Jacoby Varying Standards for Assessing Whether There Is Dilution Under the Federal Trademark Dilution Act—Howard J. Shire FIRST AMENDMENT The Intersection of First Amendment Commercial Speech Analysis and the Federal Trademark Dilution Act: A Jurisprudential Roadmap—Richard B. Biagi GENERIC NAMES The Psychological Foundations of Trademark Law: Secondary Meaning, Genericism, Fame, Confusion and Dilution— Jacob Jacoby INFRINGEMENT “But It’s for Internal Use Only!”—A Guide for Trademark Counsel—Lisa Kopf Krizman ANNUAL INDEX, 2001 Vol. 91 TMR Page INTERNATIONAL ANNUAL REVIEW (LIAR) The Eighth Annual International Review of Trademark Jurisprudence INTERNATIONAL TRADEMARK ASSOCIATION (INTA) Amicus Letter of the International Trademark Association in I i int elatetdeh ane dagtiasaii pane 908 Amicus Letter of the International Trademark Association in OR Ee CCn e eT ... 1269 Brief of Amicus Curiae, International Trademark Association in Playboy Enterprises, Inc., Appellant, vs. Netscape Communications Corp., Appellee, Playboy Enterprises, Inc., vs. Excite, Inc., Appellee INTERNET Domain Name Disputes: New Developments and Open SNIDER ic cicticcrcedeinenninioianinnianienlinaiinaiianse seit 833 Gateway Pages: A Solution to the Domain Name Conflict?— Ia aioe inact edeaaiatalcesbatileaeewnaniaiian ... 1226 Trademarks v. Domain Names—tThe Brazilian Experience— Antonella Carminatti and Alexandre da Cunhio Lyrio.......... sailed 980 MARKETING The Game Behind the Games—Anne M. Wall.................cceceeee ... 1243 Trademarks and Marketing—Jerre B. Swann, Sr., David A. Aaker, and Matt Reback PARALLEL IMPORTS An Application of the European Rules on Trademark Exhaustion to Extra-Market Goods—Thomas Hays............... ilies 67 PIRATING Revendication: Is It Appropriate for Trademark Piracy Cases?—Miguel B. O’Farrell PRODUCT CONFIGURATION Editor’s Note on TrafFix Devices, Inc. v. Marketing Displays, I a ne NN Ee a ee ee aS _— 622 Oral Argument in the Supreme Court of the United States TrafFix Decision: TrafFix Devices, Inc., Petitioner v. I le ltteers Ab eddecebiphdinnioibi vi 649 TrafFix Decision: TrafFix Devices, Inc., Petitioner v. a al — 641 TrafFix Devices, Inc. v. Marketing Displays, Inc.: A Step in the Right Direction—Jeanne-Marie Marshall