Table Of Content

Contents Cover Title Page Copyright Dedication Introduction Chapter 1: What Is the 10X Rule? Chapter 2: Why the 10X Rule Is Vital Chapter 3: What Is Success? Success Is Important Chapter 4: Success Is Your Duty Quit Lying to Yourself Chapter 5: There Is No Shortage of Success Chapter 6: Assume Control for Everything Chapter 7: Four Degrees of Action The First Degree of Action The Second Degree of Action The Third Degree of Action The Fourth Degree: Massive Action Chapter 8: Average Is a Failing Formula Chapter 9: 10X Goals Chapter 10: Competition Is for Sissies Chapter 11: Breaking Out of the Middle Class The Incomes of the Middle Class Chapter 12: Obsession Isn't a Disease; It's a Gift Chapter 13: Go “All In” and Overcommit Chapter 14: Expand—Never Contract Chapter 15: Burn the Place Down Chapter 16: Fear Is the Great Indicator Chapter 17: The Myth of Time Management Chapter 18: Criticism Is a Sign of Success Chapter 19: Customer Satisfaction Is the Wrong Target Chapter 20: Omnipresence Chapter 21: Excuses Chapter 22: Successful or Unsuccessful? 1. Have a “Can Do” Attitude 2. Believe That “I Will Figure It Out” 3. Focus on Opportunity 4. Love Challenges 5. Seek to Solve Problems 6. Persist until Successful 7. Take Risks 8. Be Unreasonable 9. Be Dangerous 10. Create Wealth 11. Readily Take Action 12. Always Say “Yes” 13. Habitually Commit 14. Go All the Way 15. Focus on “Now” 16. Demonstrate Courage 17. Embrace Change 18. Determine and Take the Right Approach 19. Break Traditional Ideas 20. Be Goal-Oriented 21. Be on a Mission 22. Have a High Level of Motivation 23. Be Interested in Results 24. Have Big Goals and Dreams 25. Create Your Own Reality 26. Commit First—Figure Out Later 27. Be Highly Ethical 28. Be Interested in the Group 29. Be Dedicated to Continuous Learning 30. Be Uncomfortable 31. “Reach Up” in Relationships 32. Be Disciplined Chapter 23: Getting Started with 10X Glossary About the Author Index Copyright © 2011 by Grant Cardone. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. 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HF5386.C2543 2011 650.1— dc22 2010052153 “Anyone that suggests to me to do less is either not a real friend or very confused!” —Grant Cardone Introduction You've probably picked up this book and wondered, what exactly is this 10X Rule? And how will it help me? The 10X Rule is the Holy Grail for those who desire success. Seriously, if there is an end all, be all—then this is it! The 10X Rule establishes right levels of actions and thinking that guarantee success and ensure that you'll continue operating at these levels throughout your life and career. The 10X Rule will even dissolve fears, increase your courage and belief in yourself, eliminate procrastination and insecurities, and provide you with a sense of purpose that will revitalize your life, dreams, and goals. The 10X Rule is the single principle that all top achievers are using in the most flourishing areas of their lives. Regardless of how you define success, this book will show you how to guarantee the attainment of it—with any dream and in any economy. The first thing that has to happen is for you to adjust your thinking to 10X levels and your actions to 10X quantities. I will show you how 10X thoughts and actions will make life easier and more fun and will provide you with more time. After spending a lifetime studying success, I believe the 10X Rule to be the one ingredient that all successful people know and use in order to create the lives they desire. The 10X Rule will show you how to define the correct goals, accurately estimate the effort needed, discern how to approach your projects with the right frame of mind, and then determine exactly how much action to take. You will see why success is guaranteed when you operate within the parameters of the 10X Rule, and you will finally understand the single reason why most people never achieve success. You will discover for the first time the mistake people make when setting goals that, when done, single-handedly destroys any chance of those goals becoming reality. You will also learn how to figure out the precise right amount of effort necessary to accomplish any goal—of any size. Finally, I will show you how to make it a habit and a discipline to operate at 10X levels. And trust me—once you are doing so, success won't just be guaranteed; it will continue to perpetuate itself, literally producing more—and virtually unstoppable—triumphs. The 10X Rule is a discipline—not an education, gift, talent, or good fortune. It doesn't require some special personality trait; it's available to anyone who wants to employ it. The 10X Rule will cost you nothing and gain you everything you have ever wanted. It is the way that individuals and organizations should approach the creation and attainment of all goals. I will show you how to make the 10X Rule a way of life and the only way to handle projects. It will allow you to stand out among your peers and the industry in which you work. It will cause others to see you as almost superhuman and extraordinary in your actions and your commitment to success. They will recognize your status as a role model— not just in terms of professional achievement but how to live life to its fullest. The 10X Rule simplifies and demystifies the phenomenon of what success is and what it takes to be successful. Personally, the biggest mistake I've made is failing to set my targets high enough—in both personal and professional aspects of my life. It takes the same amount of energy to have a great marriage as it does an average one, just as it takes the same amount of energy and effort to make $10 million as it does $10,000. Sound crazy? It's not—and you'll see this when you start operating at 10X levels. Your goals will change, and the actions you take will finally start to match who you really are and what you are really capable of doing. You will start taking action(s), follow by more action(s)—and will achieve what you've set out to do, regardless of the conditions and situations you face. The single most important contributor to the success I have created in