Description:This book is 'a history of visibility'; it shows how the swastika became the key device in the Nazi colonisation of the visual field. It does not deal with what the swastika 'means' but rather with how the contradictory messages of racist ideology were given form in the swastika as symbol or 'brand'. This book was described by Stephen Heller, in Design Issues (Autumn 1995) as `one of the most important books about design history and design's role in political and social persuasion that has been published to date'. Heller is the author of The Swastika Symbol Beyond Recognition (Allworth Press 2000).