The strategy pathfinder : core concepts and live cases

474 Pages·2011·10.948 MB·English

by  Cummings, Stephen, Angwin, Duncan, Smith, Christopher Stanley

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THE STRATEGY
PATHFINDER
2nd edition
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Further praise for The Strategy Pathfi nder
“Do we really need another book on strategy? Well The Strategy Pathfi nder is one
with an attitude! Its effective use of an impressively broad range of micro-cases
that cover the main concepts of business strategy gives students a succinct and
very practical approach to the subject.”
Peter Hagström, Stockholm School of Economics
“The unique micro-cases in this book will surely spark energetic discussion in
the classroom. The diversity of international companies and strategic issues in the
cases provides an unusually broad set of examples from which to draw.”
Constance E. Helfat, Dartmouth College
“The Strategy Pathfi nder represents a refreshing and engaging method for teaching
strategy. The processes and cases, which defi ne the book, provide excellent learn-
ing materials that bring a real-life experience to students.”
Stuart Sanderson, Bradford University
“The concise presentation and critical refl ection on strategy concepts and tools; the
use of live cases; and the inclusion of rarely covered yet highly relevant topics,
such as the role of power in strategic decision-making and the challenge of man-
aging change, make The Strategy Pathfi nder a welcome alternative to conventional
strategy textbooks.”
Stefan Manning, University of Massachusetts
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THE STRATEGY
PATHFINDER
2nd edition
CORE CONCEPTS AND LIVE CASES
DUNCAN ANGWIN - STEPHEN CUMMINGS - CHRIS SMITH
John Wiley & Sons, Inc.
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This edition fi rst published 2011
© 2011 Duncan Angwin, Stephen Cummings, Chris Smith
Registered offi ce
John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ,
United Kingdom
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Library of Congress Cataloging-in-Publication Data
Angwin, Duncan, author.
The Strategy Pathfi nder : Core Concepts and Live Cases / Duncan Angwin, Stephen
Cummings, Chris Smith. —2
p. cm
Includes bibliographical references and index.
ISBN 978-0-470-68946-2 (pbk.)
1. Strategic planning. 2. Stragegic planning—Case studies. I. Cummings, Stephen David,
1967-, author. II. Smith, Chris, author. III. Title.
HD30.28.A5315 2011
658.4'012—dc22
2010045351
A catalogue record for this book is available from the British Library.
ISBN 978-0-470-68946-2 (paperback), ISBN 978-1-119-99017-8 (ebk),
ISBN 978-1-119-99588-3 (ebk), ISBN 978-1-119-99589-0 (ebk)
Set in 10/12.5pt Book Antique by MPS Limited, a Macmillan Company, Chennai, India
Printed in Great Britain by TJ International Ltd, Padstow, Cornwall, UK
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Contents
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The Strategy Pathfi nder Map vii
Pathways to Strategy xiii
About the Author’s xxvi
PART I THE STRATEGIC ENVIRONMENT
1. Macro-Shocks 3
2. Movers and Shakers 39
3. Industry Dynamics 73
PART II THE STRATEGIC ORGANIZATION
4. Corporate Strategy 107
5. Strategic Positioning 139
6. Corporate Identity 173
7. Organic Strategy 201
PART III STRATEGIC ADVANCES
8. Crossing Borders 231
9. Guiding Change 267
PART IV STRATEGIC FUTURES
10. Sustain Ability 303
11. Maverick Strategies 337
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s Integrative Cases 371
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n Using The Strategy Pathfi nder 2nd Edition
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n for Assessments and Examinations 383
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C Primary Chapter and Case Authors 389
Notes 395
References 409
Acknowledgements 415
Glossary of Core Strategic Management Concepts 417
Index 429
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The Strategy Pathfi nder n
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Map y P
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The Strategy Pathfi nder is arranged into 11 chapters or pathways, preceded by a
short introduction (or “instruction manual”). Each pathway focuses on a set of core
concepts followed by seven “live cases” that readers can use to test their ability to
use those concepts. A dashed line around a live case‘s title square indicates that it
focuses on a not-for-profi t (NFP) organization. Each pathway/chapter contains at
least one NFP case, thereby creating an NFP track through The Strategy Pathfi nder
for those who wish to focus on this path. In addition, readers may choose to
focus on a particular geographic area by consulting The Strategy Pathfi nder
World Map on page xi.
(cid:2)(cid:2)(cid:2)Introduction: Pathways to Strategy
Strategy matters → What is strategy? → Why The Strategy Pathfi nder is a different
kind of strategy textbook → How The Strategy Pathfi nder works
PART I: THE STRATEGIC ENVIRONMENT
1. Macro-Shocks
Open systems thinking → bounded rationality → Icarus paradox → scanning/
monitoring/forecasting/assessing → scenario thinking → PEST/ESTEMPLE
analysis → impact matrix → SWOT/TOWS analysis → strategic agility
French Flora South China
Steinway Nike Rover
Army Holland Africa Airways
2. Movers and Shakers
Corporate governance → chain of ownership → principles/agents → role of the
CEO and directors → stakeholder analysis → using management consultants →
government infl uences → power/interest matrix → lobbying
Disney Safeway Carlton TV Lafarge Brasilia NHS MGMT
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p
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r 3. Industry Dynamics
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h Margins → perfect and imperfect competition → industry life cycle → critical suc-
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P cess factors → industry structure → the fi ve forces of industry → the value net →
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g complementors and cooperation
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he Sportsware Carrefour McDonalds DELL Ranbaxy BMX RA Maroc I
T
PART II: THE STRATEGIC ORGANIZATION
4. Corporate Strategy
The M-form organization → corporate strategy → forms of diversifi cation → port-
folio management → growth-share (or BCG) matrix → parenting advantage →
sharing activities → transferring skills → centralization versus decentralization
Golden
Z GE easyGroup Telco Tata RA Maroc II
Promise
5. Strategic Positioning
Competitive advantage → positioning → cost advantage → differentiation advan-
tage → focus advantage → generic strategy matrix → strategy clock → advantage
categories → game theory → the value chain → strategic groups → resource-
based view → CASIS and VIRO analysis
Tele2 Mother’s World
Tesco Taytos IBB InBev
Russia Preference Cities
6. Corporate Identity
National culture and context → the Porter diamond → organization culture →
McKinsey’s 7-S framework → the cultural web → corporate identity, image and
personality → authenticity → vision, mission and values
John
Pokemon Pharmacia Mojo/MDA Hyundai NZ Police BBC & C5
Smith’s
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