The Strategic Drucker: Growth Strategies and Marketing Insights from the Works of Peter Drucker

324 Pages·2009·3.35 MB·English

by  Robert W. Swaim

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THE STRATEGIC DRUCKER
Growth Strategies and
Marketing Insights from
The Works of Peter Drucker
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THE STRATEGIC DRUCKER
Growth Strategies and
Marketing Insights from
The Works of Peter Drucker
Robert W. Swaim
Student, Colleague and Friend of
Peter F. Drucker for 30 Years
Jossey-Bass
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Copyright © 2010 John Wiley & Sons (Asia) Pte. Ltd. All rights reserved.
This edition is published in 2010 by John Wiley & Sons (Asia) Pte. Ltd., 2 Clementi
Loop, #02-01, Singapore 129809 on behalf of Jossey-Bass, A Wiley Imprint.
989 Market Street, San Francisco, CA 94103-1741–www.josseybass.com
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Library of Congress Cataloging-in-Publication Data
ISBN: 978-0-470-82406-1
Typeset in 11/13 point, NewBaskerville by Macmillan
Printed in Singapore by Saik Wah Press Pte. Ltd.
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Working together to bring Drucker’s teachings to China.
Claremont, California 2001
Robert W. Swaim & Peter F. Drucker
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Contents
Acknowledgments ix
Preface: Peter F. Drucker (1909–2005) xi
Chapter 1 Drucker on Managing Growth 1
Chapter 2 Strategy and the Purpose of a Business 13
Chapter 3 Dissecting the Interview and
Drucker on Marketing 33
Chapter 4 The Five Deadly Business Sins 69
Chapter 5 Innovation and Entrepreneurship 83
Chapter 6 Getting Rid of Yesterday 109
Chapter 7 External Growth Strategies 121
Chapter 8 Family Business Management 145
Chapter 9 Drucker and the Next Society 171
Chapter 10 Planning and Managing
Organizational Change 185
vii
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viii Contents
Chapter 11 Strategic Planning: The
Entrepreneurial Skill 225
Chapter 12 Strategic Decision Making 237
Appendix A Strategic Management Application
Tools 271
Bibliography 293
Index 299
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