the soundtrack red bull x-alps 2013

118 Pages·2014·58.91 MB·English

I S S U E T H R E E · B R E A K I N G N E W G R O U N D · W W W . Z O O O M . A T
Always expect the
extraordinary communication insights by
unexpected at events!
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Every day behind the lens
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…that make up our big passion! Here are the
objects behind our special cover shoot, the
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16 great content. to code, your knowledge runs in the Austrian Alps or a
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Web Development
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the corral. Despite their stamping good thing. Behind a desk or handy. Your loyalty to a
hooves, Taurians are patient, on the front lines, you make project means the job gets
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16 great content. to code, your knowledge runs in the Austrian Alps or a
mountain of e-mails from
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Best Job at zooom: adventurers everywhere.
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Best Job at zooom:
Best Job at zooom:
Web Development
02 19 Adventure Editor
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the corral. Despite their stamping good thing. Behind a desk or handy. Your loyalty to a
hooves, Taurians are patient, on the front lines, you make project means the job gets
practical, and efficient. events happen. done on time every time.
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means clients and colleagues build balanced design, organization, purposeful and
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listen to the lion’s roar. whether it’s on paper or systematic, you keep every-
on the screen. one’s working hours in line.
Best Job at zooom:
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Designer Personnel Manager
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sting, even if it’s controlled with a means you work and Handy for tack-sharp pictures
mouse. But your best weapon is an socialize well with others of incredible athletes or the
07 13
intense focus that keeps you going – that’s why your every hottest new product. Time on
after the lights are out. brand’s favorite Facebook the road comes easy your
17
friend. wandering soul.
Best Job at zooom:
01
Art Director Best Job at zooom: Best Job at zooom:
Social Media Photographer
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I S S U E T H R E E · B R E A K I N G N E W G R O U N D · W W W . Z O O O M . A T
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hooves, Taurians are patient, on the front lines, you make project means the job gets
…that make up our big passion! Here are the
practical, and efficient. events happen. done on time every time.
objects behind our special cover shoot, the
everyday tools of our trade, the little things we Best Job at zooom: Best Job at zooom: Best Job at zooom:
Account Manager Event Manager Production Manager
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16 BROUGHT TO YOU BY: great content. to code, your knowledge runs in the Austrian Alps or a

mountain of e-mails from
zooom productions GmbH as deep as the ocean.
Felderstrasse 12 Best Job at zooom: adventurers everywhere.
5330 Fuschl am See Content Provider
Best Job at zooom:
Austria
Best Job at zooom:
tel [phone] Web Development
0022 19 [email protected] Adventure Editor

0099
zooom productions inc. E M
1733 Abbot Kinney Blvd I N C
Venice, CA 90291 G A E
USA U RU N C
phone: [phone] R
12 [email protected] A S AY 2 1 - JUN I N E 21 - JUL
-C-H--I EF MECHANICS: T - M AY 20 M E 20 JU Y 22
Niki Grill, Ulrich Grill 1
2

US RINGMASTER: EDITORIRAL
Rainer Plank P
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22 CREATIVE CAPTTAAUINRS:U S: NEVER STOP MOGEMVINI: ING CANCER:
0055 Tomas Vrba, Sybille
You don’t just take the bull by Sometimes you can be two Just because you have claws
Maier-Ginther, Thomas Purwitzer
the horns – you lead him into people at once – and that’s a doesn’t mean you’re not
PROJECT SERGtEhAeN Tc: orral. Despite their stamping good thing. Behind a desk or handy. Your loyalty to a
Max Korrak
hooves, Taurians are patient, on the front lines, you make project means the job gets

GRAPHIC GODSp: ractical, and efficient. It is an indisputable fact: an object in motion Es ist wissenschaftlich eevrwenietsse nh, adpaspse enin. Objekt in done on time every time.
Derek Ballard, Christian Mimler, tends to stay in motion.  Bewegung auch in Bewegung bleibt.
Andrea Schernthaner,
Best Job at zooom: Best Job at zooom: Best Job at zooom:
Alexandra Teufl, Holger Väth
Account Manager zooom productions is definitely an object zooom productions ist Eeivne nsotl cMheasn Oabgjeekrt in Bewe- Production Manager
WORDSMITHS: in motion. We’re on the planet to make an gung. Wir sind auf diesem Planeten, um Visionen
Tarquin Cooper, Susanne Holzer,
impact. We are do-ers, by nature – so let’s nach vorne zu treiben. Wir sind dafür geschaffen, B
Kingsley Luu, Matthew Rycroft,
Josh Sampiero, Lisa Schnürch get out and do. It starts with an idea – an die Dinge in Bewegung zu bringen – also gehen wir’s I R
0088 15 LE idea becomes a plan. A plan becomes a reality. an und stellen etwas auf die RBeine! Alles beginnt L
LOST IN TRANSLATION: O That’s the difference between creativity and mit einer Idee, aus der sicIh dann eiGn Plan entwick- A
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21 ACCOUNT ACES: J G For zoYooomu’,r e sao mnea tuprraolj ebcotsr n alreea dienrc.redible UG P Your calibrated scales of You’re a goat, but you rarely
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0044 Markus Wechselberger
Red Bull Xl-isAtlepns, tor etcheen tl iozno’os ormo ar.projects Bull Illume Image Quest und der Jubiläums-Ausgabe whether it’s on paper or systematic, you keep every-
CONTRIBUTING GRAPHIC GURUS: touched a record-breaking 600 million people von Red Bull X-Alps erreichten allein im letzten on the screen. one’s working hours in line.
Bill Kamphausen, Adam Lang
combined.  Best Job at zooom: Jahr zwei zooom-Projekte gemeinsam eine rekord-

PHOTOGRAPHY PROS: Boss verdächtige Anzahl von 600 Millionen Kontakten. Best Job at zooom: Best Job at zooom:
Markus Berger, Leo Rosas, Marc Schwarz It’s also been a year of creation – including Designer Personnel Manager

using our decades of imaging experience to Ganz nebenbei war das letzte Jahr auch eine Zeit
EVENT EXPERTS: P
Sandra Viertauer, Christian Werner launch the COOPH (CooperatRive Pof Photogra- für neue Projekte. Basierend auf unserer jahrelan- A R
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SCORPIO: VIRGO: SAGITARIUS:
IT INSPECTOR only limit is what we can dream of together.  Beispiele dafür, wie wir das anstellen können. Das
Your paintbrush packs a powerful Your inquisitive nature S Focus – that’s your skill.
Markus Schaber ist aber noch lange nicht alles, was möglich ist –
sting, even if it’s controlled with a means you work and Handy for tack-sharp pictures
Be a creator – and have us help you create!  diese Ideen sind erst der Anfang!
FACILITY GODDmEoSSu: se. But your best weapon is an socialize well with others of incredible athletes or the
0077 13 Maria Stingl
intense focus that keeps you going – that’s why your every hottest new product. Time on

17 after the lights are out. brand’s favorite Facebook the road comes easy your
friend. wandering soul.

Best Job at zooom:
0011 Art Director Best Job at zooom: osas Best Job at zooom:
In (near) perpetual Ulrich Grill R
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overview
CONTENTS
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52 28

editorial red bull event cars
1 NEVER STOP MOVING 58 HOW TO ADD SOME
VROOM TO YOUR BRAND
who is zooom
4 WE ARE ZOOOM
zooom photo services
62 DISCOVER A WORLD
we have moved
6 ABBOT KINNEY BEHIND THE LENS

meet the team offshore odysseys
8 PEOPLE AT ZOOOM 74 SAILING THE

WAVES OF SUCCESS
92 our favorite stuff
10 PRODUCTS IN
hirter bier
THE SPOTLIGHT 76 TRADITIONAL & YOUNG

cover photo shoot pearl izumi
12 WHAT’S BEHIND 78 OUTSTANDING GEAR FOR
THE MGZN OUTSTANDING ATHLETES

earn your spot at x games sportslab
14 RED BULL PHENOM 80 WHAT ATHLETES
REALLY NEED
cooph
18 COOPERATIVE OF
braun clean-shaven
PHOTOGRAPHY 82 INTRODUCING NEW FACES
82

red bull x-alps braun argentina
20 A YEAR OF RECORDS 84 REJUVENATING
BUENOS AIRES
suunto
28 DIVING DEEPER
frencys
WITH SUUNTO 86 A STRONG BRAND FOR
TOUGH CONDITIONS
broncolor
30 NEW PATHS TOWARDS
trek
ENLIGHTENMENT 88 PIMP YOUR RIDE

dotz kings of sideways leica
32 A VIDEO PROJECT 90 CLOTHES THAT CLICK
76 BEYOND THE ORDINARY
media kits
92 GET THE COMPLETE
peak to creek
36 THE ULTIMATE ACTION PACKAGE
SPORTS DOWNHILL RELAY
st. gilgen int. school
96 NEVER TOO COOL
redbull.com/adventure
38 WE LIVE ADVENTURE FOR SCHOOL

jakob schmidlechner battle of the year - the movie
42 FUSCHL’S LOCAL HERO 98 ZOOOM GOES
HOLLYWOOD
luex
44 GET YOUR SPOT IN
zooom t-shirts
THE VACATION LINEUP 100 WEAR YOUR STYLE

red bull illume kunsthilfe salzburg
46 MAKING A CONTEST 102 YOUNG TALENTS
SHINE BRIGHTER IN THE SPOTLIGHT
THAN EVER
client quotes
104 LETTERS TO THE EDITOR
red bull athlete shoot
52 HEROES IN
project panorama
THE SPOTLIGHT 106 FRIENDS & CLIENTS

ubimet the zooom blog
56 MAKING WEATHER 108 THE ZOOOM PAPARAZZI
DATA SHINE
14 read, listen, watch
110 HIGHLY RECOMMENDED
www.zooom.at 003
002-content-TP03.indd 3 06.12.13 15:10
who is zooom
WE ARE ZOOOM
CONSULT US FOR
EXTRAORDINARY
AND WE’RE HERE We’ve been around the block. That means we’ve got the expertise,
know-how and passion to turn the spotlight on your brand.
TO ROCK YOUR BRAND!
So no matter if you need some eye-catching graphic design, intrigu-
ing imaging solution, state-of-the-art website or a comprehensive
At zooom productions we cherish visions beyond the ordinary. As a full brand strategy, you can be sure that we’ll do everything it takes
service advertising and communication agency specializing in sports and and go where no one has gone before to get your products and
lifestyle marketing, we know what it takes to give your brand center stage! services the attention they deserve!
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360° Service Websites & Apps Content Providing & PR
Strategy & Campaigns Photography & Film Media Planning & Collaborations
Graphic Design Events Social Media
zooom productions bedeutet: alles außer gewöhnlich. Als Full-Service Egal, ob du also auf der Suche nach coolem Grafikdesign, einer außer-
Werbe- und Kommunikationsagentur mit einem Fokus auf Sport- und Life- gewöhnlichen Imaging-Lösung, top-aktuellen Website oder einer aus-
style-Marketing wissen wir, was es braucht, um deine Marke effektvoll auf geklügelten Markenstrategie bist – bei uns kannst du dir sicher sein, dass
die große Bühne zu bringen! Mit unserer langjährigen Erfahrung haben wir wir das Unmögliche möglich machen und über die Grenzen des Bekannten
sowohl die Expertise als auch das nötige Know-how und die Leidenschaft, hinausgehen, um deinen Produkten und Services jene Aufmerksamkeit zu
um deine Marke ins Rampenlicht zu rücken. verschaffen, die sie verdienen!
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www.zooom.at 005
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abbot kinney
1733 ABBOT KINNEY
WELCOME TO OUR
zooom also keeps growing overseas and with
NEW US OFFICE!
our old office in L.A. bursting at the seams,
we had to find a new home for our US team
– and we found a really cool one! From our
former home base on Ocean Ave, we recently
moved to Venice Beach’s Abbot Kinney Blvd.
It’s not called the “coolest block in America”
for nothing! With lots of unique art galleries,
cool shops and fine restaurants just around the
corner, our new office is located in a neighbor-
hood that’s got a great vibe.
As there are other media companies in our
building as well, we’re sitting right in the mid-
dle of one big creative hub – so if you happen
to be in the Abbot Kinney hood, drop by to
soak up the productive atmosphere, take a look
around our new digs – or just have a nice chat
or quick coffee!
zooom wächst auch jenseits des großen Teichs
und nachdem unser bisheriges Office in L.A. be-
reits aus allen Nähten platzte, mussten wir ein
neues Zuhause für unser US-Team suchen – und
haben dabei ein ganz besonderes gefunden! Von
unserer alten Homebase in der Ocean Ave sind
wir in Venice Beach an den Abbot Kinney Blvd
übersiedelt – eine Gegend, die nicht umsonst als
„The Coolest Block in America“ bekannt ist! Mit
vielen außergewöhnlichen Kunstgalerien, tren-
digen Shops und tollen Restaurants vor unserer
Haustür befindet sich unser neues Office inmit-
ten eines Viertels, das geradezu vor pulsierender
Energie strotzt.
Nachdem es im selben Gebäude auch noch andere
Medien-Unternehmen gibt, sitzen wir quasi mit-
ten in einer einzigen großen Kreativschmiede.
Wenn du also mal in der Nähe des Abbot Kinney
Blvd bist, dann besuch uns doch, saug die pro-
duktive Atmosphäre auf, schau dich in unseren
neuen Räumlichkeiten um – oder komm einfach
SNEAK PEEK: auf einen kurzen Plausch oder eine Tasse Kaffee
herein!
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