Table Of Content

CONTENTS Acknowledgments Introduction Part I—Tactics and Tools Part II—Strategy The Five Steps to Social Media Success Social Media Experts The ROI of Social Media International Perspective Chapter To-Do Lists Part I: Tactics and Tools Chapter 1: What Is Social Media? Ask Your Audience So What Is It? Why Social Media? Word of Mouth at the Speed of Light Other Customers 15 Social Media Categories Credits Chapter 2: Say Hello to Social Networking What’s in it for you? Back to the Beginning What You Need to Know Social Network Examples What’s in it for the User? What’s in it for Businesses? Common Terms Profile Facebook Interface Privacy Settings Child Safety Twitter Common Terms Understanding the Tool Other Location-Based Social Media Common Terms Foursquare To-Do List Conclusion Downloads Credits Chapter 3: It’s Not Your Father’s E-Mail What’s in it for You? Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Notes Chapter 4: The World of Web Pages What’s in it for You? Back to the Beginning What you Need to Know Techniques and Tactics To-Do List Conclusion Downloads Credits Notes Chapter 5: The Internet Forum What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 6: The Ubiquitous Blog What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Note Chapter 7: The Wisdom of the Wiki What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Chapter 8: A Picture Is Worth a Thousand Words (Photo Sharing) What’s in it for You? Back to the Beginning What you Need to Know Techniques and Tactics To-Do List Conclusion Credits Chapter 9: Talking about the Podcast (Audio Create) What’s in it for You? Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Note Chapter 10: Got Audio? (Audio Sharing) What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 11: Watch Out for Vlogs (Video Create) What’s in it for You? Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Chapter 12: Got Video? (Video Sharing) What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Note Chapter 13: Thumbs Up for Microblogging What’s in it for You? Back to the Beginning What you Need to Know The Microsphere Is Not All Good On the Lighter Side of Microblogging To-Do List Conclusion Downloads Credits Notes Chapter 14: Live from Anywhere—It’s Livecasting What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 15: Virtual Worlds—Real Impact What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 16: Gaming the System: Virtual Gaming What’s in it for You? What you Need to Know Back to the Beginning To-Do List Conclusion Downloads Credits Note Chapter 17: RSS—Really Simple Syndication Made Simple What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 18: Spotlight on Search (Search Engine Optimization) What’s in it for You Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Note Chapter 19: Marketing Yourself (Search Engine Marketing) What’s in it for You? Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Chapter 20: The Formidable Fourth Screen (Mobile) What’s in it for You? What you Need to Know To-Do List Conclusion Downloads Credits Note Chapter 21: Let the Conversation Begin (Interpersonal) What’s in it for You? What you Need to Know Sharing Applications To-Do List Conclusion Downloads Credits Part II: Strategy: The Five Steps to Social Media Success Chapter 22: Analyze Your Existing Media Identifying Your Existing Media Who Are You? Conclusion Credits Chapter 23: The Social Media Trinity Trinity Number One—Blogs Understand the Terms Trinity Number Two—Microblogging (Twitter) Trinity Number Three—Social Networks Conclusion Credits Chapter 24: Integrate Strategies Integrate Your Existing Strategy into the Trinity Selecting the Best of Both Develop Clear Individual Goals (Conversions) Quality Content, Not Quality Production Integrate Existing Conventional and New Digital Conclusion Credits Chapter 25: Identify Resources Management Buy-In Reputation Management Successful Campaigns Identify Resources In-House Out-House Conclusion Credits Chapter 26: Implement and Measurement Implementing Your Strategy, Metrics, and Analytics Determine Your Measurement Tools Know Your Competition Analyze Each Marketing Channel Managing Your Expectations Putting the Pedal to the Metal! Conclusion Credits Index

Description:
The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with p
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success PDF

683 Pages·2012·15.23 MB·English
by  Lon Safko
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CONTENTS Acknowledgments Introduction Part I—Tactics and Tools Part II—Strategy The Five Steps to Social Media Success Social Media Experts The ROI of Social Media International Perspective Chapter To-Do Lists Part I: Tactics and Tools Chapter 1: What Is Social Media? Ask Your Audience So What Is It? Why Social Media? Word of Mouth at the Speed of Light Other Customers 15 Social Media Categories Credits Chapter 2: Say Hello to Social Networking What’s in it for you? Back to the Beginning What You Need to Know Social Network Examples What’s in it for the User? What’s in it for Businesses? Common Terms Profile Facebook Interface Privacy Settings Child Safety Twitter Common Terms Understanding the Tool Other Location-Based Social Media Common Terms Foursquare To-Do List Conclusion Downloads Credits Chapter 3: It’s Not Your Father’s E-Mail What’s in it for You? Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Notes Chapter 4: The World of Web Pages What’s in it for You? Back to the Beginning What you Need to Know Techniques and Tactics To-Do List Conclusion Downloads Credits Notes Chapter 5: The Internet Forum What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 6: The Ubiquitous Blog What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Note Chapter 7: The Wisdom of the Wiki What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Chapter 8: A Picture Is Worth a Thousand Words (Photo Sharing) What’s in it for You? Back to the Beginning What you Need to Know Techniques and Tactics To-Do List Conclusion Credits Chapter 9: Talking about the Podcast (Audio Create) What’s in it for You? Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Note Chapter 10: Got Audio? (Audio Sharing) What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 11: Watch Out for Vlogs (Video Create) What’s in it for You? Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Chapter 12: Got Video? (Video Sharing) What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Note Chapter 13: Thumbs Up for Microblogging What’s in it for You? Back to the Beginning What you Need to Know The Microsphere Is Not All Good On the Lighter Side of Microblogging To-Do List Conclusion Downloads Credits Notes Chapter 14: Live from Anywhere—It’s Livecasting What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 15: Virtual Worlds—Real Impact What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 16: Gaming the System: Virtual Gaming What’s in it for You? What you Need to Know Back to the Beginning To-Do List Conclusion Downloads Credits Note Chapter 17: RSS—Really Simple Syndication Made Simple What’s in it for You? Back to the Beginning What you Need to Know To-Do List Conclusion Downloads Credits Notes Chapter 18: Spotlight on Search (Search Engine Optimization) What’s in it for You Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Note Chapter 19: Marketing Yourself (Search Engine Marketing) What’s in it for You? Back to the Beginning What you Need to Know Tips, Techniques, and Tactics To-Do List Conclusion Downloads Credits Chapter 20: The Formidable Fourth Screen (Mobile) What’s in it for You? What you Need to Know To-Do List Conclusion Downloads Credits Note Chapter 21: Let the Conversation Begin (Interpersonal) What’s in it for You? What you Need to Know Sharing Applications To-Do List Conclusion Downloads Credits Part II: Strategy: The Five Steps to Social Media Success Chapter 22: Analyze Your Existing Media Identifying Your Existing Media Who Are You? Conclusion Credits Chapter 23: The Social Media Trinity Trinity Number One—Blogs Understand the Terms Trinity Number Two—Microblogging (Twitter) Trinity Number Three—Social Networks Conclusion Credits Chapter 24: Integrate Strategies Integrate Your Existing Strategy into the Trinity Selecting the Best of Both Develop Clear Individual Goals (Conversions) Quality Content, Not Quality Production Integrate Existing Conventional and New Digital Conclusion Credits Chapter 25: Identify Resources Management Buy-In Reputation Management Successful Campaigns Identify Resources In-House Out-House Conclusion Credits Chapter 26: Implement and Measurement Implementing Your Strategy, Metrics, and Analytics Determine Your Measurement Tools Know Your Competition Analyze Each Marketing Channel Managing Your Expectations Putting the Pedal to the Metal! Conclusion Credits Index

Description:
The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with p
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