The Social Factor: Innovate, Ignite, and Win Through Mass Collaboration and Social Networking

313 Pages·2009·10.208 MB·English

by  Azua, Maria

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Web 2.0 and Social
Networking for the
Enterprise
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Web 2.0 and Social
Networking for the
Enterprise
Guidelines and Examples for Implementation and
Management Within Your Organization
Joey Bernal
IBM Press
Pearson plc
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Library of Congress Cataloging-in-Publication Data
Bernal, Joey.
Web 2.0 and social networking for the enterprise : guidelines and examples for
implementation and management within your organization / Joey Bernal.
p. cm.
Includes bibliographical references and index.
ISBN 978-0-13-700489-8 (pbk. : alk. paper) 1. Web 2.0. 2. Online social net-
works. 3. Business—Data processing. I. Title.
TK5105.88817.B47 2009
0 6.7’54—dc20
2009029324
All rights reserved. This publication is protected by copyright, and permission must
be obtained from the publisher prior to any prohibited reproduction, storage in a
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photocopying, recording, or likewise. For information regarding permissions, write to:
Pearson Education, Inc.
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ISBN-13: 978-0-13-700489-8
ISBN-10: 0-13-700489-3
Text printed in the United States on recycled paper at R.R. Donnelley in
Crawfordsville, Indiana.
First printing October 2009