Half-title Page: i Title Page: iii Copyright Page: iv Contents Page: v 1 Introduction Page: 1 2 The Meme Hypothesis Page: 6 Genetic Evolution Page: 6 Natural Selection Page: 6 Genetics Page: 7 Why Accept Gene Theory? Page: 8 The Meme Hypothesis Page: 9 The Gene-Meme Analogy Page: 11 Why Accept the Meme Hypothesis? Page: 12 Sociobiology Page: 14 Towards an Adequate Theory of Cultural Evolution Page: 16 3 Cultural DNA Page: 18 Information and Its Effects Page: 19 Representational Content: The DNA of Culture Page: 20 Representational Content–a Technical Interlude Page: 21 Simple Indicator Theory Page: 21 The Disjunctive Problem Page: 23 The Philosophers’ Frog Page: 24 Ben’s Lucky Mistake Page: 25 Types of Property Page: 26 Different Sorts of Representation Page: 28 Nonassociative Learning: Representations as “Switches” Page: 28 Internal Properties Page: 29 Internal Properties and Lucky Mistakes Page: 30 Indeterminate Content? Page: 31 Associative Learning Page: 33 The Story So Far Page: 34 Representational Content: The DNA of Culture Page: 35 Conclusions Page: 37 4 The Replication of Complex Culture Page: 39 How Is Cultural Information Copied? Page: 39 The Replication of Complexity Page: 41 Genetic Replication Page: 43 Memetic Replication Page: 43 Memes Versus Genes Page: 46 Conclusions Page: 47 5 Variation Page: 48 Innovation and Genes Page: 48 Innovation and Memes: Mutation Page: 50 Memetic Innovation as a Mental Process Page: 51 Innovation and Memes: Recombination Page: 52 Memes and Their Alleles Page: 54 Too Much Variation? Page: 56 Conclusions Page: 56 6 Selection Page: 57 Factors in Memetic Selection Page: 58 The Memetic Environment Page: 59 The Physical Environment Page: 61 The Genetic Environment Page: 61 Human Psychology Page: 62 Memetic Content Page: 64 Relative Fitness Page: 65 Conclusions Page: 67 7 The Story So Far Page: 68 Selection Page: 68 Replication Page: 69 Variation Page: 70 Memes and the Mind Page: 70 8 The Human Mind: Meme Complex with a Virus? Page: 72 Richard Dawkins Page: 72 Good Memes Versus Mental Viruses Page: 73 Science: Meme or Virus? Page: 74 Parasites Versus “Bad” Replicators Page: 75 Viruses: A Biological Detail Page: 76 Daniel Dennett Page: 77 Confusion Number One: Where Do Memes Come From? Page: 78 Vocabulary Page: 78 Confusion Number Two: Vehicles Versus Phenotypic Effects Page: 79 Confusio Number Three: Representatio Versus That Which Is Represented Page: 80 Dawkins and Dennett Page: 82 Memes and the Mind Page: 83 Where Are Memes? Page: 84 The Extended Phenotype: Genes Page: 85 The Extended Phenotype: Dennett Page: 86 The Mind: Product of Genes or Memes? Page: 87 The Extended Phenotype: Memes Page: 88 The Result Page: 89 9 The Meme’s Eye View Page: 92 Copy-the-Product Versus Copy-the-Instructions Page: 92 Not Copying the Product Page: 93 Memes and Their Effects Page: 95 Memetic “Drive” Page: 95 Meme Fountains Page: 96 Religion as an Example of Memetic Drive Page: 97 Problems for Memetic Drive Page: 98 Imitation Page: 100 What Is “Imitation”? Page: 101 Does Culture Replicate At All? Page: 102 Dan Sperber Page: 102 Sperber’s Test for Replication Page: 104 Dawkins’s Test for Replication Page: 104 Sperber Versus Dawkins Page: 105 Back to Sperber Page: 106 Sperber’s Test: A Problem for Memes? Page: 107 Robert Boyd and Peter J. Richerson Page: 108 Replication Versus Inference Page: 109 Replication Versus “Averaging” Page: 110 Conclusions Page: 112 Imitation: A Recap Page: 112 Memes and the Mind Page: 115 10 Early Cultural Evolution Page: 116 The Emergence of Genes Page: 116 Culture’s “Primeval Soup” Page: 118 Behavioural Patterns Page: 121 An Example Page: 123 Innate Prerequisites for Primitive Replicators Page: 124 What Is Special About Memes? Page: 128 Innate Prerequisites for Concepts Page: 130 Brain Size Page: 130 Comparing Representations Page: 132 Meta-Representation Today Page: 133 Which Replicators Count as Memes? Page: 135 Imitation Again Page: 135 Different Levels of Imitation Page: 136 Memes and Moder Human Culture Page: 139 The Beginnings of Memetic Evolution Page: 139 Conclusions Page: 141 11 Memetic DNA Page: 142 Words Page: 142 Memes as Words? Page: 143 There’s More to Language Than Words Page: 144 Words and Their Meanings Page: 144 How Powerful Are Words? Page: 145 Memes as Words–or Language? Page: 146 Language: A Representational System Page: 147 Representational Systems Page: 147 Back to Genes Page: 148 Memetic RSs Page: 149 Different RSs Page: 150 Meta-Representation Again Page: 152 The Significance of Non-Linguistic RSs Page: 152 Comparing RSs Page: 153 Robert Aunger Page: 154 Particulate Memes Page: 157 What Does Common Sense Dictate? Page: 158 Information and Actions Page: 159 Translation Versus Transformation Page: 160 Chomsky’s Language Acquisition Device Page: 161 The Uniformity of Language Page: 162 Nonuniform Nonlinguistic RSs Page: 162 The Meta-Representation Device Page: 163 Conclusions Page: 167 12 Memes and the Mind Page: 168 Beliefs as Memes? Page: 169 The Mind as a Muscle Page: 170 The Parable of the Sower Page: 171 Directed Evolution? Page: 173 Engineering Design Methods Page: 174 “Design Evolution” Page: 176 Evolution and Design Reconciled Page: 181 Different Points of View Page: 182 Conclusion Page: 183 13 Science, Religion and Society: What Can Memes Tell Us? Page: 185 Science Page: 185 Religion Page: 189 Contradictions from Genetics Page: 194 Suicide Page: 195 Contraception Page: 196 14 Conclusions Page: 197 The Meme Hypothesis Page: 197 Replication: A Process of Assembly Page: 198 Particulate Memes Page: 198 Representational Content: Memetic DNA Page: 199 One DNA; Many RSs Page: 201 Where Are Memes? Page: 201 Human Minds and Culture Page: 202 Variation and Selection Page: 204 The Selfish Meme: A Critical Reassessment Page: 205 Acknowledgements Page: 209 Notes Page: 211 Chapter 1 Introduction Page: 211 Chapter 2 The Meme Hypothesis Page: 211 Chapter 3 Cultural DNA Page: 211 Chapter 4 The Replication of Complex Culture Page: 212 Chapter 5 Variation Page: 212 Chapter 6 Selection Page: 212 Chapter 8 The Human Mind: Meme Complex with a Virus? Page: 212 Chapter 9 The Meme’s Eye View Page: 213 Chapter 10 Early Cultural Evolution Page: 214 Chapter 11 Memetic DNA Page: 215 Chapter 12 Memes and the Mind Page: 215 Chapter 13 Science, Religion and Society: What Can Memes Tell Us? Page: 216 Chapter 14 Conclusions Page: 216 Bibliography Page: 217 Index Page: 225
Description: