The Secrets to Charisma and Personal Magnetism Learn a Hidden Energy Tradition to Become Magnetically Attractive and Vitally Alive by Bruno Martins http://www.CharismaSchool.com Copyright © Bruno Martins 2016 All rights reserved. No part of this book may be reproduced, copied, stored, or transmitted in any form or by any means – graphic, electronic, or mechanical, including photocopying, recording, or information storage and retrieval systems – without the prior written permission of the author, except where permitted by law. Table of Contents Introduction Chapter 1 - What is Charisma? Chapter 2 – The 12 Charismatic Attributes Social Attributes Personal Attributes Energetic Attributes Chapter 3 – The Discovery of the Secret of Charisma The Roots of this Knowledge The New Thought movement The True Purpose of Charisma School Chapter 4 - The Power of Thoughts and Mental Currents Chapter 5 – The Four Pillars of Charisma The need for a modern structure of Personal Magnetism and Charisma Enter the Four Pillars of Charisma Chapter 6 – Developing Unshakable Inner Power Inner Power Dischargers Excessive Consumerism Religion The lack of character and values currently present in our society Illusionary sources of Inner Power Wealth and Status Body Worldly Achievements The True Source of Inner Power Chapter 7 – Use Your Will for Flawless Mind Control What is Will? What kind of work can you do for Inner Power and Will training? Chapter 8 - The Energetic Basis of Charisma The general concept of Energy Tension Energy or Magnetic Energy Sexual Energy Chapter 9 - How to Project Personal Magnetism for Fun and Profit The Qualities of Personal Magnetism Chapter 10 – The Magnetic Gaze That Attracts Anyone Anytime Benefits of the Magnetic Gaze How does it work? Conclusion Further Training Appendix: Methods and Techniques of Charisma School Bibliography Introduction As you talk and communicate with others, you may feel an invisible energy running through your interactions. You feel it when you interact with negative friends and become negative afterward. You feel it when you interact with happy and enthusiastic friends and absorb their motivation. It’s like their emotions are contagious. Yet, this is much more than a psychological phenomenon; it’s an often ignored exchange of energies that takes place in each communication. It can be influenced and controlled. This is not a straightforward scientific fact. Indeed this energy is ignored, or even denied, by the vast majority of the population, yet for a minority of successful people, it’s firmly established as a reality and something used to their own advantage. The beauty of it is that you don’t need to believe it in order to benefit from it. All you need is to understand the principles, practice the exercises, and you´ll be able to reap the benefits whether you believe it or not. Using this energy to forward your own influence is called Personal Magnetism, or Charisma, and it was studied by many authors in the early XX century and late 1800´s. Edmund Shaftesbury, a popular personal magnetism author, defines personal magnetism as “an art by which a person is enabled to control those within reach of his voice, eye or touch” (Shaftesbury, 1888). On the same note, William Walker Atkinson (using his pseudonym of Theron Q. Dumont), defined it as: “the strong, peculiar, but little understood power, force or influence, exerted by certain individuals, in varying degrees, by the means of which other persons are attracted to, controlled by, dominated, or influenced by the individual possessing the power; a form of mental influence exerted by certain individuals over those with whom they come in contact with.” (Dumont, 1913). By reading this book you can attain a better understanding of how to create and generate this personal magnetism and charisma. In the first part of this book you can understand its definition, what it is exactly, its attributes and how it works. In the second part of the book you are introduced to the Four Pillars of Charisma: what you need to have in order to develop it. The disbelief in the possibility of acquiring charisma and personal magnetism has prevented many of us from considering it a subject worthy of study, development and training. Nonetheless, there are many popular men and women who possess this gift with a highly developed degree of intuitive understanding. Their multi leveled success proves this as a real gift. It has been surprising to discover throughout the interviews and analysis we have done with over 200 charismatic men and women, that every single one of them acknowledged their spark and influence was acquired and not something they were born with. They mentioned how they had to work for it and, in many cases, how hard it was. It seemed that there wasn´t a roadmap to get there. Each of them developed their magnetism in their own unique ways based on personal strengths and weaknesses. Nonetheless there seems to be a set of teachings that consistently created charismatic and magnetic men. These were not easily accessible and were found buried between layers of useless information and dis- information. Hence, a working method was created to fit our everyday modern lives and needs. This is not a practice book, nor a full training. It’s not the right medium for it. The development of personal magnetism is very hard to accomplish without a qualified teacher guiding you along and correcting the problems that inevitably show up. The goal of this book is to introduce you to a way of developing charisma, to allow you to glimpse the possibility of actually transforming yourself into a magnetic man or woman capable of influencing those around you. Chapter 1 - What is Charisma? Charisma, as a personal quality, is often surrounded by a certain aura of mystery. It’s hard to define, since, unlike other traits, it doesn’t have a concrete form neither specific behavioral definitions. We can define what honesty is. Truthfulness, sincerity, frankness, integrity, among other characteristics. An honest person is honorable in his/her principles, intentions and actions; he/she is upright and fair. But how can you define charisma and a charismatic person? If we ask 100 psychologists, academics or sociologists, the definition would always be different. It’ll also depend on the background of the person giving it. A psychologist will, most likely, give a different definition than a sociologist. To keep things clear, in this book, we’re not going to discuss charisma in the sociological way which focuses mostly on the charismatic authority concept. We’re not even discussing charisma using psychological constructs which focus mostly on the behavior of a charismatic person. This book´s goal is to define and think about charisma in a way that can be useful for you and me; the everyday man or woman who wants to improve his/her life. Here are four definitions of charisma from different dictionaries: “A spiritual power or personal quality that gives an individual influence or authority over large numbers of people.” “A rare personal quality attributed to leaders who arouse fervent popular devotion and enthusiasm.” “A personal attractiveness or interestingness that enables you to influence others.” “Extraordinary power and appeal of personality; natural ability to inspire a large following.” A power, a personal quality or a natural ability; this is the definition of charisma taken from the dictionary. You can recognize those who have it, but you can’t say exactly what it is. You can only state that it’s a rare personal quality or appeal of personality. Maybe some will deny the “spiritual quality” or “extraordinary power” because they don’t believe in it. That’s their belief. The fact no one can deny is the existence of an unexplained quality which, in certain people, is viewed as attractive. Often times it is better to define something by saying what it’s not. Especially with such an elusive concept as charisma, it’s particularly important to clear some misunderstandings surrounding it. a) It’s not a physical or genetic trait Some authors defend charisma as a physical or genetic trait, like the height or eye color, physical attractiveness, in the sense that we need to be born with it. We disagree. We consider charisma a personal quality or even a spiritual quality, and as such, it can be developed. If we think about it: a thief can become honest, and an honest man can become a thief. There are also many cases of people who were never spiritual before, yet they developed their own spiritual qualities later in life, through practices of spiritual disciplines like Yoga, Tai-Chi and similar doctrines. We place charisma in this category. Since it’s a personal quality and a spiritual quality, it can be developed with the right intention, the right effort and the right tools. b) It doesn’t exist by itself Another fact about charisma is that it doesn’t exist by itself. Unlike physical traits, charisma only manifests itself in the presence of others. In other words, although it’s something inherent to us, we can’t tell if we have it when we’re isolated. We need to stay grounded in society, because only within the interactions of our daily life can we see if we’re being successful or not. A common question among Charisma School students, once they notice the energetic nature of our methods and they start getting their first successes, is: “Should I spend more time doing exercises at home?” The answer is always the same: some exercises at home are always necessary, but above all, everything must be tested and practiced in your daily life, in the interactions with your coworkers, friends, family and strangers. Charisma or Personal Magnetism manifests through interactions with others and must always be developed within these interactions. c) It’s not an external trait In most charisma development books and training programs you are able to read countless advice on how to improve your body language, to have an open posture, to be clear in your speech and similar such information. This kind of advice is, of course, important to follow. No one can deny the fact that smiling more, being clear in your speech, and having a good body language influences your empathy with others around you. Yet, does it really generate this “spiritual quality” or “extraordinary power” we define as charisma? Hardly. Why is that? Simply put, because it only focus on the external aspects of charisma. But, as we’ve seen from our definition, charisma is something that you radiate from the inside out. Not the other way around. That’s why the normal charisma training programs you find in typical corporate environments only train the superficial aspect and never the underlying cause. In Charisma School, we tend to use the term “charisma” related to “Personal Magnetism”; exactly the way those few dictionary definitions mentioned. This perfectly describes our framework. We believe it’s a personal quality, a spiritual quality, a personal attractiveness that attracts others to you and not a specific set of behaviors you must adopt.