The Secret Language of Business: How to Read Anyone in 3 Seconds or Less

258 Pages·2008·3.14 MB·English

by  Kevin Hogan

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THE SECRET
LANGUAGE
OF BUSINESS
How to Read Anyone
in 3 Seconds or Less
KEVIN HOGAN
John Wiley & Sons, Inc.
v
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ii
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Praise for TheSecretLanguageofBusiness
“Ifyouwanttocommunicatemorepowerfully,influencewithgreaterimpact,
and lead more effectively, you will want to read this book. Packed with
research and real-worldapplication, The Secret Language of Business will help
you in far more than business. Use it, and the information in this book can
changeyourlife.”
—KevinEikenberry,authorofRemarkableLeadership:Unleashing
YourLeadershipPotentialOneSkillataTime
“A revealing tour through the fine points of the ‘nonconscious’ mind, and
howlittledetailsmakeallthedifference!Thisbookisanauthoritativeshortcut
tousingpowerfulnonverbalcommunicationskillstoreadothers,and,tosend
intentionalanddeeplyeffectivemessagestogettheresultsyouwant.”
—DavidGarfinkel,authorofAdvertisingHeadlinesThatMakeYouRich
“Ninety-threepercentofyoureffectivenessisdeterminedbyyournonverbal
cues.KevinHogandivulgeswhatyou’reunconsciouslycommunicatingand
decodes what others are revealing about themselves. Read this book before
youaskforaraise.Hidethisbookfromyourvendors.TheSecretLanguageof
Businesswillgiveyouanunfairbusinessadvantageasclients’innerthoughts
becometransparent.”
—BenMack,best-sellingauthorofThinkTwoProductsAheadand
formerSeniorVicePresident,BBDO
“This is a book that is needed by everyone who communicates (okay, that
is everyone!). Kevin Hogan manages to give a comprehensive overview of
nonverbalcommunicationwhilegivingdepth,advancedskills,andsurprising
facts.Ican’twaittosharetheideasIlearnedwithmycoachingclients!”
—LarinaKase,PsyD,MBA,businesspsychologistandcoauthorofthe
NewYorkTimesbest-sellingbookTheConfidentSpeaker
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THE SECRET
LANGUAGE OF
BUSINESS
iii
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iv
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THE SECRET
LANGUAGE
OF BUSINESS
How to Read Anyone
in 3 Seconds or Less
KEVIN HOGAN
John Wiley & Sons, Inc.
v
fm JWPR052-Hogan December14,2007 4:18 CharCount=
Copyright(cid:1)C 2008byKevinHogan.Allrightsreserved.
PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.
PublishedsimultaneouslyinCanada.
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LibraryofCongressCataloging-in-PublicationData:
Hogan,Kevin.
Thesecretlanguageofbusiness:howtoreadanyonein3secondsorless/KevinHogan.
p. cm.
Includesbibliographicalreferences.
ISBN978-0-470-22289-8(cloth)
1.Bodylanguage. 2.Nonverbalcommunicationintheworkplace. I.Title.
BF637.N66H642008
153.6(cid:2)9—dc22
2007025169
PrintedintheUnitedStatesofAmerica.
10 9 8 7 6 5 4 3 2 1
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For
Mark, Jessica, and Katie
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