The Scrivener

88 Pages·2016·9.61 MB·English

Spring 2016 Volume 25 Number 1
Published Quarterly by The Society of Notaries Public of British Columbia
Tammy Morin Nakashima
President of The Society of Notaries Public of BC INSIDE: Your Brand: Business and Personal
Publications Mail Agreement: 40010827

MAKE A NAME FOR YOURSELF
Personal Branding and Self-Promotion
for Quiet Leaders 27
Lesley Taylor
PUBLISHED BY THE SOCIETY OF NOTARIES PUBLIC OF BC
A Brand with a Strong Core Identity
Flexible Enough to Reflect Diversity 28
Steve Blacklock
Protecting Your Brand
with Trademark Registration 31
m
hy.co Tanya Reitzel
hotograp BChrauncdk iSnag lma Ronegulatory Body 32
p
man The Future of ABCLS: New Commissions 33
d
wil DO THEY LOVE YOU?
w.
ww Getting to the Essence of Customer Loyalty 34
COVER STORY Rhonda Latreille
Innovative Therapy Brands Eldercare 36
Meet President Lori McLeod
Tammy Morin Nakashima 39 DOGS IN THE WORKPLACE
Why It’s a Good Thing 38
ORIGINAL RECIPE V. Victoria Shroff
Broiled Halibut 43
FEATURES
Your Brand: Business and Personal
THE PRESIDENT OF THE SOCIETY
Branding for the Business Professional 6 The Scrivener: What’s in a Name? 5
Tammy Morin Nakashima
Services a BC Notary Can Provide 17, 63
THE CEO/SECRETARY OF THE SOCIETY
Business to Business 23, 26, 61
What’s in a Brand? 7
Wayne Braid Master of Arts in Applied Legal Studies at SFU
ALS 630 44
KEYNOTE
David J. Bilinsky
Branding is an Art Form 8
Val Wilson ALS 630
A Student’s Perspective 45
Branded 10
Beverly Carter
Nigel Atkin
Scott Simpson, Winner
Amp Up Your Brand Reputation 12
The President’s Award of Excellence 2015 46
Andrea Potter
Editor’s 47
Be Yourself and Success Will Follow 14
Filip de Sagher WHERE ARE THEY NOW?
Ian Macnaughton: A Very Fulfilling Life! 48
Creating Your Personal Brand 15
Bailey Jung
BC NOTARY VIGNETTES
Morrie Baillie 16
Tony MacAulay 17
Amy Badesha 18
Armita Mossalanejad, PhD 19
Chelsea Kramer 20
Building Better Communities, one grant at a time
D’Arcy Frankland 21
Kristy Martin and James Farley 22 The Board of Governors 51
David Watts 23
SPOTLIGHT ON GOOD WORKS
Gurpreet Minhas 24 Patricia Byrne:
Jackie Tait 25 New Leader of The People’s Law School 52
The Society of Notaries Public of British Columbia Volume 25 Number 1 Spring 2016
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When Reading the PDF Online
click on an article or page number
THE MiX
Published by
The Society of Notaries Public
Family Care Planning 54
Laurie Salvador of British Columbia
Do You Need a Seniors’ Advocate? 56
Barb Kirby
BC Assessment At a Glance 58 Editor-in-Chief Val Wilson
Legal Editors Wayne Braid, Ken Sherk
LETTERS 60
Administration Amber Rooke
ABCLS
Congratulations! 61 Courier Lightspeed Courier & Logistics
Photographer Gary Wildman
The LTSA at a Glance 62
The LTSA: Past, Present, and Future 64
The Scrivener
With Godfrey Archbold, Connie Fair, and Wayne Braid
email: [email protected]
The New Civil Resolution Tribunal 69
Richard Rogers website: www.notaries.bc.ca/scrivener
TRAVEL
“Love Life” In Ecuador 70 The Society of Notaries Public of BC
Marylee Stephenson
604 681-4516
SENIORS
UPCOMING EDUCATION ON AGING
To send photographs
The John K. Friesen Conference in May 2016 73
to The Scrivener, please see
Martha Jane Lewis and Hilde Deprez
the Editor's column on page 47.
ELDER LAW
Highlights of the 2015 Canadian Elder Law Conference 74
All rights reserved. Contents may not be
Krista James
reprinted or reproduced without written
TAXES
permission from the publisher.
Pay Up or Else! 76
Andréa Agnoloni This journal is a forum for discussion,
not a medium of official pronouncement.
WILLS AND ESTATES
The Society does not, in any sense, endorse
A Personal Representative’s Duties to an Estate 78
or accept responsibility for opinions
Trevor Todd
expressed by contributors.
TECHNOLOGY
Spectacular Spring Tech/Auto 81
Akash Sablok
Where in the World Has The Scrivener Been? 85, 86
Hola, Cuba! 85
El Fedewich
EVENTS AND HONOURS CANADA POST: PUBLICATIONS MAIL
PEOPLE 86
AGREEMENT No. 40010827
Postage Paid at Vancouver, BC
The Scrivener: What’s in a Name?
RETURN UNDELIVERABLE CANADIAN
“A professional penman, a copyist, a scribe . . . a Notary.” Thus the Oxford ADDRESSES TO CIRCULATION DEPT.
English Dictionary describes a Scrivener, the craftsman charged with ensuring
THE SOCIETY OF NOTARIES
that the written affairs of others flow smoothly, seamlessly, and accurately. Where
PUBLIC OF BC
a Scrivener must record the files accurately, it’s the Notary whose Seal is bond.
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We chose The Scrivener as the name of our magazine to celebrate the Notary’s
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role in drafting, communicating, authenticating, and getting the facts straight.
VANCOUVER, BC V6C 2T6
We strive to publish articles about points of law and the Notary profession for the
education and enjoyment of our members, our allied professionals in business, and [email protected]
the public in British Columbia.
Volume 25 Number 1 Spring 2016 The Scrivener | www.notaries.bc.ca/scrivener
TABLE OF CONTENTS 5
THE PRESIDENT
OF THE SOCIETY
Tammy Morin Nakashima
Branding
for the Business Professional
Branding isn’t just a company capture the identity in a brand. They
I soon learned that to may wish to create a mission statement
slogan and a marketing
my clientele and the local and a written office policy to summarize
pitch. the framework, along with a business
business community,
logo.
It captures the essence of what my name was my brand.
There are consultants in the
the proprietor purports to be . . . what
marketplace who can serve as the
he or she values and esteems.
perfect resource to assist you with your brand and identity.
For example, do you have a preferred area of practice? The commitment of living up to your brand is important.
Is there a niche market for those services? • T hat includes ensuring your staff members are trained
to know and safeguard the principles of the business
Do you prefer to work with a specific genre of clients?
and their own contribution to the brand.
Do you offer services in different languages?
• I t means reviewing and evaluating whether the goals
Will you be known as a professional whose office is open
and values are being achieved.
on Saturdays?
I have received accolades from clients as well as
The entrepreneur needs to determine the following.
criticism and I have appreciated hearing both. Although
• What services the business will offer. an unpleasant experience, receiving and evaluating negative
feedback allows for course correction, if needed.
• How will it deliver those services
As a legal professional, my personal experience
• To whom
of branding included a name change. It was a monumental
• When
undertaking.
• Where
Let me explain. Historically, BC Notaries were required
• T he factors that are relevant to the future to use their personal names as part of the registered
of the business appellation of their incorporation or proprietorship. Thus,
the Notary’s personal name was the world’s introduction
Essentially, once the owner or partners understand the
to his or her brand.
framework they want to establish for the company, they can
When I re-married, I changed my name. My follow-
through included changing my business name and the
stationery, office signage, advertising, bank accounts,
cheques, and so on.
I soon learned that to my clientele and the local
business community, my name was my brand. Eight years
later, business is still issued to me under my previous name!
Take the time to think about who you are.
nergyy What do you sell?
e
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ph Present it.
ck
©iSto Let your brand be known. s
The Society of Notaries Public of British Columbia Volume 25 Number 1 Spring 2016
6 TABLE OF CONTENTS
THE CEO/SECRETARY
OF THE SOCIETY
Wayne Braid
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What’s in a Brand? hy.co
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We are all aware to purchase that product for our use
As professionals, we all and for our family.
of brands: Apple and
want to build our brand, Do the people in the Notary profession
Microsoft, Coke and
to encourage our customers in BC have a brand?
Pepsi, Ford and Chevy, Audi
to return to us… Do they need a brand?
and BMW, Air Canada and
WestJet, for example.
Whatever your favourite brands
are, you can bet the companies
We associate brands with goods
that produce the goods under their
and services that we purchase for our trademarked logo have spent a lot Does the public recognize
homes and for our particular lifestyles. of money, time, and R&D on getting a professional’s brand?
Some brands promote their price; you there. They have studied the
Does a Realtor have a brand?
others promote the value and quality market and worked hard to produce
How about a mortgage broker
in their brand. a good product at a reasonable price
or a financial Institution?
or an affordable price.
The fast-food industry is a very
As you read through these next
good example. Promoting their unique Generating brand loyalty takes a
pages, one common theme shines
brand is a quintessential component great deal of effort. Once a particular
through. Each of us has a brand, a
in the fierce battle for market share product gets you, it wants to keep you
distinct message we portray to the
among their competitors. and continue to sell to you over and
consumer and the purchasers of our
over again.
We see a similar rivalry in the retail
services.
market, in furniture and electronics. Do you always purchase the same
What’s your favourite brand of TV? ketchup or the same brand of canned As our theme writers indicate,
Samsung, Sony, Panasonic? What’s corn or soup at the market? Most of us many contributing factors help create
your favourite brand of computer? do. We gain confidence in a product our brands, including our personality,
Apple’s Mac, Lenovo, Dell? that satisfies us and we continue the appearance of our office, our
integrity and credibility, the way we
deliver our services, and the manner
in which we conduct ourselves—in
our office and when we are interacting
in the community.
As professionals, we all want
to build our brand, to encourage
our customers to return to us and
ensure that we—and our products
us
cus-foc arenldat isoenrsvhicipes w—itmh athinetmai.n a great
o
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oto.c customers know our goal is to produce
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©iSto for them! s
Volume 25 Number 1 Spring 2016 The Scrivener | www.notaries.bc.ca/scrivener
TABLE OF CONTENTS 7
KEYNOTE
Val Wilson
Editor-in-Chief
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Branding is an Art Form hotogra
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Brands are all around us. • Always late or always early • Where’s the Beef?
They imprint themselves • Puts 5 sugars in his coffee • Don’t Leave Home without It!
• Laughs long and loud • I’ve Fallen and I Can’t Get Up!
on our consciousness.
• Bikes everywhere • Got Milk?
Consider . . .
• Reads voraciously • What Happens in Vegas . . .
• Mr. T’s gold chains • Chews gum all the time • Fly the Friendly Skies
• Michael Jackson’s single glove • Hums From Wal-Mart’s greeters to Jack
Benny’s classic deadpan stare and
• Taylor Swift’s signature red lips • Wears only black clothing
Arnold’s accent, the art of of branding
• Ellen Degeneres’s sneakers Towns Brand Themselves, Too.
is fun and the possibilities are endless.
• Katharine Hepburn’s • D awson Creek, BC, is
We like the familiarity we feel with
tailored trousers known as the “Mile 0 City.”
brand recognition. It can make product
It’s at the southern end
• C hristian Louboutin’s very selection faster and save us time.
of the Alaska Highway.
expensive red-soled pumps We learn that specific products
• D uncan on Vancouver Island
You Can Hear Some Branding. and services will satisfy many of our
boasts the World’s Largest Hockey
expectations in the areas of reliability,
• C haro’s flamboyant stage presence Stick & Puck—40 times life-
consistency, convenience, warranty,
+ her audible brand: Cuchi Cuchi size and weighing 62,000 lbs.
taste, expertise, comfort, quality,
• Ed McMahon’s It was originally commissioned by price, affordability, safety (regulated/
Heeeeeeerre’s Johnny! Canada’s Federal Government for inspected), quantity, value, prestige,
the Canadian Pavilion at Expo ‘86.
• Martha Stewart’s lifestyle, innovation, and so on.
It’s a Good Thing. People We tend to trust established brands.
• Clint Eastwood’s Make My Day The employees of a company can
and Do I Feel Lucky? be a great marketing asset for a
brand if they blog favourably about
• Mohammed’Ali’s I’m The Greatest!
the business and its ethics and
• TV themes like Hawaii 5-0 performance. Today, a brand can be
Thank you to our many writers
incredibly supported—or attacked—
• Catchy advertising jingles for expressing your various views.
via Social Media.
We appreciate you very much! s
Personal Traits
Successful Slogans
A personal trait can become a brand
Can Enhance a Brand.
. . . something that springs to mind Why We Say “BC Notaries”
• The Breakfast of Champions
when you think of or describe an
A BC Notary Public can provide
individual. • Good to the Last Drop
significantly more legal services than
Notaries in other provinces, Quebec
Make-A-Will Week, a co-effort by the BC Government and BC Notaries,
excepted. Please see pages 17 and 63
was held Sunday, April 10, to Saturday, April 16.
for a list of the ways a BC Notary can
BC Notaries can assist you to create or update your Will 52 weeks a year! assist you.
The Society of Notaries Public of British Columbia Volume 25 Number 1 Spring 2016
8 TABLE OF CONTENTS
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YOUR BRAND:
BUSINESS
AND PERSONAL
Nigel Atkin
Branded
©iStockphoto.com/Rawpixel
We’re all branded. that’s a very human trait in both the
All of us know people settler and the colonized alike.
The challenge is
branded by loss, by All of us know people branded
to rebrand ourselves
by loss, by mental illness, by conflict,
mental illness, by conflict,
in a way that supports our occupation, depravity, economic
occupation, depravity,
collapse, and war.
respective and more authentic
economic collapse, and war.
Brands Beyond Our Own Design
being, to our best well-being.
Those and other things brand us
indelibly beyond our own design.
It is also in our interests to We are branded in many ways,
The brands that were not of our
help others overcome stereotypical often unknowingly.
own making are harder to make less
castings that have, up to now, branded
It was American writer F. Scott
obvious to others’ minds.
them, held them back, thwarting the
Fitzgerald who wrote in one of his
potential of the wider collective—even notebooks that “men take on the Take our accents, for instance, the
human progress. attributes of women they’ve loved,” accoutrements of cultures and beliefs,
We are self-branded often by our meaning many of us become a traditions we carry with us like profiled
own design—the way we dress, the behavioural museum of our best public banners, the designations of our
way we keep our hair, whether we have relationships, carrying forth tangible wealth or poverty, our skin colour.
a beard, the visibility of tattoos and mannerisms, turns of phrases, Those things also brand us.
piercings, by our language, attitudes, and expressions in our daily and
The Angel of History
beliefs, and behaviours, by our sometimes unconscious social
attitudes and demeanor toward others. compilation. We reflect the influences Rebranding is more difficult for a
of others and are thus branded by society than it is for an individual, but
We brand ourselves with
the people and the times we have individuals can effect societal change.
education and other credentials
experienced in our lives.
of professionalism, by memberships, At the 2013 International
by the products and ideas we At the beginning of Sherman Symposium of the Pacific Arts
consume, by the kind of car or bike Alexie’s 1999 book, Indian Killer, the Association at UBC’s Museum
or other form of transportation we pre-eminent Native American poet, of Anthropology, a Polynesian woman
choose. We fall into marketing’s goals novelist, and filmmaker provides a introduced aspects of overcoming a
when we adopt name brands to visibly wise introductory quote by Chinese- legacy of colonialism in her islands with
promote their wares, celebrating a American poet Alex Kuo: “We are the following quote from the German
perceived and purchased status. what/We have lost.” To the observant, Jewish philosopher Walter Benjamin.
The Society of Notaries Public of British Columbia Volume 25 Number 1 Spring 2016
10 TABLE OF CONTENTS