The SAGE Handbook of the Digital Media Economy PDF
Preview The SAGE Handbook of the Digital Media Economy
The SAGE Handbook of The Digital Media Economy THE SAGE HANDBOOK OF THE DIGITAL MEDIA ECONOMY Debates about the digital media economy are at the heart of media and communication studies. An increasingly digitalised and datafied media environment has implications for every aspect of the field, from ownership and production, to distribution and consumption. The SAGE Handbook of the Digital Media Economy offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries. It provides a state-of-the-art overview of the major areas of debate, and conceptual and methodological frameworks, through chapters written by leading scholars from a range of disciplinary perspectives. PART 1: Key Concepts PART 2: Methodological Approaches PART 3: Media Industries of the Digital Economy PART 4: Geographies of the Digital Economy PART 5: Law, Governance and Policy The SAGE Handbook of The Digital Media Economy Edited by Terry Flew Jennifer Holt and Julian Thomas SAGE Publications Ltd Introduction & editorial arrangement © Terry Flew, 1 Oliver’s Yard Jennifer Holt and Julian Thomas, 2023 55 City Road Chapter 1 © Terry Flew, 2023 London EC1Y 1SP Chapter 2 © David B. Nieborg, Thomas Poell & José van Dijck, 2023 SAGE Publications Inc. Chapter 3 © Sandra Braman, 2023 2455 Teller Road Chapter 4 © Philip M. Napoli, 2023 Thousand Oaks, California 91320 Chapter 5 © Julian Thomas & Samuel Kininmonth, 2023 Chapter 6 © Leung Wing-Fai, 2023 SAGE Publications India Pvt Ltd Chapter 7 © Gregory Steirer, 2023 B 1/I 1 Mohan Cooperative Industrial Area Chapter 8 © Jolynna Sinanan, Heather A. Horst & Mathura Road Romitesh Kant, 2023 New Delhi 110 044 Chapter 9 © Bill Kirkpatrick, 2023 Chapter 10 © Oliver Eklund, 2023 SAGE Publications Asia-Pacific Pte Ltd Chapter 11 © Denise Mann, 2023 3 Church Street Chapter 12 © Alenda Y. Chang & Jeff Watson, 2023 #10-04 Samsung Hub Chapter 13 © Jeremy Wade Morris, 2023 Singapore 049483 Chapter 14 © Caroline Fisher & Sora Park, 2023 Chapter 15 © Xiang Ren, 2023 Chapter 16 © Bruce Mutsvairo & Last Moyo, 2023 Editor: Michael Ainsley Chapter 17 © Haiqing Yu, 2023 Assistant editor: Cassandra Seibel Chapter 18 © Vibodh Parthasarathi & Preeti Raghunath, 2023 Production editor: Zoheb Khan Chapter 19 © Hilde Van den Bulck, 2023 Copyeditor: David Hemsley Chapter 20 © Joe F. Khalil, 2023 Proofreader: Derek Markham Chapter 21 © Cheryll Ruth Soriano & Indexer: Avril Ehrlich Jason Vincent Cabañes, 2023 Marketing manager: Ruslana Khatagova Chapter 22 © Robert G. Picard, 2023 Cover design: Ginkhan Siam Chapter 23 © Dwayne Winseck & Keldon Bester, 2023 Typeset by Knowledgeworks Global Ltd. Chapter 24 © Darshana Jayemanne, Angela Daly & Printed in the UK David McMenemy, 2023 Chapter 25 © James Meese, 2023 Chapter 26 © Terry Flew, 2023 Chapter 27 © Seamus Simpson, 2023 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers. Library of Congress Control Number: 2022940366 British Library Cataloguing in Publication data A catalogue record for this book is available from the British Library ISBN 978-1-5264-9799-4 At SAGE we take sustainability seriously. Most of our products are printed in the UK using FSC papers and boards. When we print overseas we ensure sustainable papers are used as measured by the PREPS grading system. We undertake an annual audit to monitor our sustainability. Contents About the Editors viii About the Contributors ix Acknowledgements xviii Introduction: Positioning the Digital Media Economy xix PART I KEY CONCEPTS 1 1. Global Internet Governance in a Post-Global Age 3 Terry Flew 2. Platforms and Platformization 29 David B. Nieborg, Thomas Poell & José van Dijck 3. Meta: A Short Meditation on “Media Economics” 50 Sandra Braman 4. Audiences/Users/Publics 63 Philip M. Napoli 5. The Automated Media Economy 82 Julian Thomas & Samuel Kininmonth PART II METHODOLOGICAL APPROACHES 103 6. Labour and Work in the Digital Media Economy: Emerging Debates and Future Directions 105 Leung Wing-Fai 7. “What Is Your Business Model?”: A Critical Genealogy of the Business Model as Concept and Methodology 124 Gregory Steirer 8. Infrastructuring in the Global South: Ethnographic Perspectives on Tourism, Media and Development 145 Jolynna Sinanan, Heather A. Horst & Romitesh Kant 9. Digital Media Economy Through a Disability Lens 170 Bill Kirkpatrick vi THE SAGE HANDBOOK OF THE DIGITAL MEDIA ECONOMY PART III MEDIA INDUSTRIES OF THE DIGITAL ECONOMY 195 10. Streaming Platforms and the Frontiers of Digital Distribution: ‘Unique Content Regions’ on Netflix, Amazon Prime Video, and Disney+ 197 Oliver Eklund 11. Stranger Things Have Happened: Netflix Pivots to Embedded Commodification 223 Denise Mann 12. Steam Clouds and Game Streams: Unboxing the “Future” of Gaming 240 Alenda Y. Chang & Jeff Watson 13. Live at the App: The Economics, Platforms, and Technologies of Livestreamed Music 260 Jeremy Wade Morris 14. Economic and Existential Challenges Facing Journalism 280 Caroline Fisher & Sora Park 15. Understanding the Digital Publishing Economy: From eBook Disruption to Platform Ecosystem 301 Xiang Ren PART IV GEOGRAPHIES OF THE DIGITAL ECONOMY 323 16. Going Beyond the Digital Divide Debate: Critical Reflections on the African Digital Media–Economy Matrix 325 Bruce Mutsvairo & Last Moyo 17. Chinese Platform Economy Sans Frontières: Case Studies from Australia 342 Haiqing Yu 18. Expanding Horizons of Media Bazaars: Topography of the DME in India 361 Vibodh Parthasarathi & Preeti Raghunath 19. Public Service Media in the Digital Economy: A View from the EU 385 Hilde Van den Bulck Contents vii 20. Beyond Revolutions, Digital Media Economy in the Middle East: Continuing Legacies and Emerging Disjunctures 405 Joe F. Khalil 21. Solidaristic Formations among Cloud Workers in the Platform Economy: Entrepreneurial Logics with Resistant Identities 426 Cheryll Ruth Soriano & Jason Vincent A. Cabañes PART V LAW, GOVERNANCE AND POLICY 447 22. Competition, Monopoly, and Antitrust Issues 449 Robert G. Picard 23. Regulation for a More Democratic Internet: Lessons from Antitrust and Communications Regulation in the 19th and 20th Centuries 470 Dwayne Winseck & Keldon Bester 24. Global Playgrounds: Young People, Digital Citizenship and Loot Boxes 503 Darshana Jayemanne, Angela Daly & David McMenemy 25. From Protocols to Platforms: The Changing Face of Online Piracy 524 James Meese 26. Policy Futures for Digital Platforms 543 Terry Flew 27. Global Internet Governance and the Digital Media Economy 569 Seamus Simpson Index 589 About the Editors Terry Flew is Professor of Digital Communication and Culture at the University of Sydney. His books include The Creative Industries, Culture and Policy (SAGE, 2012), Global Creative Industries (Polity, 2013), Media Economics (Palgrave, 2015), Understanding Global Media (Palgrave, 2018) and Regulating Platforms (Polity, 2021). He was President of the International Communications Association (ICA) from 2019 to 2020 and is currently an Executive Board member of the ICA. He was elected an ICA Fellow in 2019. He is a Fellow of the Australian Academy of the Humanities (FAHA), elected in 2019. He has held visiting professor roles at City University, London and George Washington University, and is currently a Distinguished Professor with the Communications University of China, and an Honorary Professor at the University of Nottingham Ningbo China. Jennifer Holt is Associate Professor of Film and Media Studies at the University of California, Santa Barbara and a Fellow with the Center for Democracy & Technology in Washington, DC. She is the author of Empires of Entertainment (Rutgers, 2011) and Cloud Policy (MIT Press, forthcoming), and co-editor of Distribution Revolution (University of California Press, 2014), Connected Viewing: Selling, Streaming & Sharing Media in the Digital Age (Routledge, 2013) and Media Industries: History, Theory, Method (Blackwell, 2009). She is a co-founder of the Media Industries Journal and a member of the journal’s editorial collective. Julian Thomas is Director of the ARC Centre of Excellence for Automated Decision-Making and Society, and a Distinguished Professor in the School of Media and Communication at RMIT University. His latest book is Wi-Fi (Polity, 2021; with Ellie Rennie and Rowan Wilken). Other publications include Measuring the Digital Divide: The Australian Digital Inclusion Index (Telstra, 2016–2021), Internet on the Outstation: The Digital Divide and Remote Aboriginal Communities (INC, 2016) and The Informal Media Economy (Polity, 2015). Thomas was elected to the Australian Academy of the Humanities in 2017. About the Contributors Keldon Bester is a co-founder of the Canadian Anti-Monopoly Project (CAMP), a Fellow at the Centre for International Governance Innovation (CIGI) and an independent consultant and researcher working on issues of competition and monopoly power in Canada. Keldon has worked as a Special Advisor at the Competition Bureau, and as a Fellow at the Open Markets Institute. Sandra Braman does research on informational power, the information economy, and what developments in both mean for transformations in the nature of governance. Her publications include the books Change of State: Information, Policy, and Power and the edited volumes Communication Researchers and Policy-Making, The Emergent Global Information Policy Regime, Biotechnologies and Communication: The Meta-Technologies of Information, and Globalization, Communication, and Transnational Civil Society in addition to over 100 journal articles and book chapters. Her research has been supported by the US National Science Foundation, the Rockefeller Foundation and the Ford Foundation. She edits the Information Policy Book Series for The MIT Press, is a Life Fellow of the International Communication Association, and is currently the John Paul Abbott Professor of Liberal Arts and Professor of Communication at Texas A&M University. Jason Vincent Cabañes, PhD is Professor of Communication and Research Fellow at De La Salle University in the Philippines. He holds a PhD from the University of Leeds in the UK. He researches primarily on the mediation of cross-cultural intimacies and solidarities, but also on digital labour in the global South. He is co-editor of the book Mobile Media and Social Intimacies in Asia: Reconfiguring Local Ties and Enacting Global Relationships, published by Springer in 2020. His other works appear in journals such as Social Media + Society and the International Journal of Communication as well as in other edited collections. In 2021, he was recognised by the National Academy of Science and Technology of the Philippines as one of the country’s Outstanding Young Scientists. Alenda Y. Chang is an Associate Professor of Film and Media Studies at the University of California, Santa Barbara. Chang’s work has appeared in numer- ous journals, including Interdisciplinary Studies in Literature and Environment, Qui Parle, electronic book review, Feminist Media Histories and Resilience.
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