The Routledge Companion to Visual Organization PDF
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The Routledge Companion to Visual Organization The visual constitutes an increasingly signifi cant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations and communication; reconfi gur- ing basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and organizational behaviour. Emma Bell is Professor of Management and Organisation Studies at Keele University, UK. Samantha Warren is Professor in Management at the University of Essex, UK. Jonathan Schroeder is the William A. Kern Professor of Communications at Rochester Institute of Technology, USA. Routledge Companions in Business, Management and Accounting Routledge Companions in Business, Management and Accounting are similar to what some publishers call ‘handbooks’, i.e. prestige reference works providing an overview of a whole subject area or sub-discipline, and which survey the state of the discipline including emerging and cutting-edge areas. These books provide a comprehensive, up-to-date, defi nitive work of reference, which can be cited as an authoritative source on the subject. One of the key aspects of the Routledge Companions in Business, Management and Accounting series is their international scope and relevance. Edited by an array of well-regarded scholars, these volumes also benefi t from teams of contributors that refl ect an international range of perspectives. Individually, Routledge Companions in Business, Management and Accounting provide an impactful one-stop-shop resource for each theme covered, while, collectively, they rep- resent a comprehensive learning and research resource for researchers and postgraduates and practitioners. Published titles in this series include: The Routledge Companion to Fair Value and Financial Reporting Edited by Peter Walton The Routledge Companion to Nonprofi t Marketing Edited by Adrian Sargeant and Walter Wymer Jr The Routledge Companion to Accounting History Edited by John Richard Edwards and Stephen P. Walker The Routledge Companion to Creativity Edited by Tudor Rickards, Mark A. Runco and Susan Moger The Routledge Companion to Strategic Human Resource Management Edited by John Storey, Patrick M. 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Kazeroony and Guy Ellis The Routledge Companion to Accounting Communication Edited by Lisa Jack, Jane Davison and Russell Craig The Routledge Companion to Visual Organization Edited by Emma Bell, Samantha Warren and Jonathan Schroeder This page intentionally left blank The Routledge Companion to Visual Organization Edited by Emma Bell, Samantha Warren and Jonathan Schroeder O Routledge Taylor & Francis Group LONDON AND NEW YORK First published 2014 by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN and by Routledge 711 Third Avenue, New York, NY 10017 Routledge is an imprint of the Taylor & Francis Group, an informa business © 2014 Emma Bell, Samantha Warren and Jonathan Schroeder The right of the editors to be identified as the authors of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice : Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloging-in-Publication Data The Routledge companion to visual organization / edited by Emma Bell, Samantha Warren and Jonathan Schroeder. pages cm.—(Routledge companions in business, management and accounting) Includes bibliographical references and index. 1. Organizational change—Research. 2. Social media. 3. Management—Technological innovations. I. Bell, Emma, 1968- II. Title: Companion to visual organization. HD58.8.R6936 2013 658.4’06—dc23 2013003477 ISBN: 978-0-415-78367-5 (hbk) ISBN: 978-0-203-72561-0 (ebk) Typeset in Bembo by Cenveo Publisher Services Contents List of fi gures x List of tables xii List of contributors xiii Acknowledgements xx Introduction: The visual organization 1 Emma Bell, Samantha Warren and Jonathan Schroeder PART I Thinking visually about organization 17 1. B etween the visible and the invisible in organizations 19 Wendelin Küpers 2. T he visual organization: Barthesian perspectives 33 Jane Davison 3. T he method of juxtaposition: Unfolding the visual turn in organization studies 46 Bent M. Sørensen 4. T he limits of visualization: Ocularcentrism and organization 64 Donncha Kavanagh PART II Strategies of visual organization 77 5. C onstructing the visual consumer 79 Lisa Peñaloza and Alex Thompson vii Contents 6. C ultural production and consumption of images in the marketplace 96 Laurie A. Meamber 7. P ortraiture and the construction of ‘charismatic leadership’ 116 Beatriz Acevedo 8. T he signs and semiotics of advertising 130 Norah Campbell 9. A rt, artist, and aesthetics for organizational visual strategy 146 Pierre Guillet de Monthoux PART III Visual methodologies and methods 163 10. M ethodological ways of seeing and knowing 165 Dvora Yanow 11. N avigating the scattered and fragmented: Visual rhetoric, visual studies, and visual communication 188 Kelly Norris Martin 12. U sing videoethnography to study entrepreneurship 202 Jean Clarke 13. E thnographic videography and fi lmmaking for consumer research 214 Ekant Veer 14. D rawing as a method of organizational analysis 227 David R. Stiles 15. V isual sociology and work organization: An historical approach 243 Tim Strangleman PART IV Visual identities and practices 259 16. A rts-based interventions and organizational development: It’s what you don’t see 261 Ariane Berthoin Antal, Steven S. Taylor and Donna Ladkin viii Contents 17. T owards an understanding of corporate web identity 273 Carole Elliott and Sarah Robinson 18. V isual workplace identities: Objects, emotion and resistance 289 Harriet Shortt, Jan Betts and Samantha Warren 19. M anaging operations and teams visually 306 Nicola Bateman and Sarah Lethbridge 20. S ocial media and organizations 322 Pauline Leonard 21. S imulated realities (Or, why boxers and Artifi cial Intelligence scientists do mostly the same thing) 335 Steve G. Hoffman PART V Visual representations of organization 351 22. T he organization of vision within professions 353 Alexander Styhre 23. V isual authenticity and organizational sustainability 365 Emma Bell and McArthur 24. ( Seeing) organizing in popular culture: Discipline and method 379 Martin Parker Index 391 ix
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