The Routledge Companion to Global Television

533 Pages·2020·7.503 MB·English

by  Shawn Shimpach

THE ROUTLEDGE COMPANION TO
GLOBAL TELEVISION
Featuring scholarly perspectives from around the globe and drawing on a legacy of television
studies, but with an eye toward the future, this authoritative collection examines both the thor-
oughly global nature of television and the multiple and varied experiences that constitute televi-
sion in the twenty-first century.
Companion chapters include original essays by some of the leading scholars of television studies
as well as emerging voices engaging television on six continents, offering readers a truly global
range of perspectives. The volume features multidisciplinary analyses that offer models and guides
for the study of global television, with approaches focused on the theories, audiences, content,
culture, and institutions of television. A wide array of examples and case studies engage the trans-
forming practices, technologies, systems, and texts constituting television around the world today,
providing readers with a contemporary and multi-faceted perspective.
In this volume, editor Shawn Shimpach has brought together an essential guide to understand-
ing television in the world today, how it works and what it means—perfect for students, scholars,
and anyone else interested in television, global media studies, and beyond.
Shawn Shimpach is Associate Professor in the Department of Communication at the University
of Massachusetts Amherst and Director of the Massachusetts Multicultural Film Festival. His
research interests include the cultural history of film, television, and media; the social and institu-
tional constructions of the media audience; genre theory and screen genres; and screen industries.
He is author of the book Television in Transition: The Life and Afterlife of the Narrative Action Hero.

THE ROUTLEDGE
COMPANION TO GLOBAL
TELEVISION
Edited by Shawn Shimpach
Firstpublished2020
byRoutledge
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LibraryofCongressCataloging-in-PublicationData
Names:Shimpach,Shawn,editor.
Title:TheRoutledgecompaniontoglobaltelevision/editedbyShawnShimpach.
Description:NewYork,NY:Routledge,2020.|Series:Routledgemediaandculturalstudiescompanions|
Includesbibliographicalreferencesandindex.
Identifiers:LCCN2019018452(print)|LCCN2019980257(ebook)|Subjects:LCSH:Televisionbroadcasting.|
Televisionprograms–Socialaspects.|Foreigntelevisionprograms–Socialaspects.
Classification:LCCPN1992.5.R682020(print)|LCCPN1992.5(ebook)|DDC791.45–dc23
LCrecordavailableathttps://lccn.loc.gov/2019018452
LCebookrecordavailableathttps://lccn.loc.gov/2019980257
ISBN:978-1-138-72434-1(hbk)
ISBN:978-1-315-19246-8(ebk)
TypesetinBembo
bySwales&Willis,Exeter,Devon,UK
CONTENTS
ListofFigures ix
ListofTables x
NotesonContributors xi
Acknowledgments xix
Introduction:GlobalTelevision 1
ShawnShimpach
PARTI
ObjectsandIdeas 15
1 WhatIsTelevision?AGuideforKnowingSubjects 17
JohnHartley
2 WhatWasTelevision?TheGlobalandtheLocal 30
TimothyHavens
3 ObjectlessTelevision 39
PurnimaMankekar
4 GlobalSocialMediaEntertainment 49
StuartCunninghamandDavidCraig
5 SymbolicEcologies:BetweenTechnologies,ScreensandSociety 60
JorgeA.González
6 TransnationalTelevisionCulture 74
LotharMikos
v
Contents
7 FuturePerfectTV—andTVStudies 84
TobyMiller
PARTII
Audiences 97
8 TheAffectiveAudience:BeyondtheActivevs.PassiveAudienceTheory
DebateinTelevisionStudies 99
ShantiKumar
9 TwoConceptsfromTelevisionAudienceResearchinTimesofDatafication
andDisinformation:LookingBacktoLookForward 111
JonathanCorpusOngandRanjanaDas
10 GlobalizingthePeoplemeteredAudience 121
JeromeBourdonandCécileMéadel
11 TransformingMarketsforChildren’sTelevisionIndustries 131
AnnaPotterandJeanetteSteemers
12 UnderstandingAudiences:TelevisionPublicsas“CulturalIndicators” 141
AndyRuddock
13 GrandDesignsandTheBlock:AudienceEngagementandModesof
ConsumptionthroughLifestyleRealityTVinAustralia 152
EstherMilneandAnetaPodkalicka
14 EngagingwithRealityTelevision 163
AnnetteHill
PARTIII
Information,Programs,andSpectacle 173
15 TransnationalMediation,TelenovelaandSeries 175
EstherHamburger
16 OutbackNoirandMegashiftsintheGlobalTVCrimeLandscape 190
SusanTurnbullandMarionMcCutcheon
17 GlobalSportTelevision:SeamlessFlowsandStickingPoints 203
DavidRowe
18 NeoliberalMulticulturalism,Outsourced 214
AshaNadkarni
vi
Contents
19 Roots:HereandThere,ThenandNow 224
OusmaneK.Power-Greene
20 TheMusicVideo’sCounter-PoeticsofRhythm:BlackCulturalProduction
inLemonade 233
AyannaDozier
21 ScreeningRight-WingPopulismin“NewTurkey”:Neo-Ottomanism,
HistoricalDramas,andtheCaseofPayitahtAbdulhamid 244
ErginBulutandNurçinİleri
22 TransnationalScreenNavigations:PriyankaChopra’sTelevisualMobilityin
Hollywood 256
PawanSingh
23 MediaSpectacleandDonaldTrump’sAmericanHorrorShow 270
DouglasKellner
PARTIV
CulturesandCommunities 283
24 TVCitizenship 285
GraemeTurner
25 TelevisualIdentities:TheCaseofFlemishTVDrama 294
AlexanderDhoest
26 TheFutureIsNow:EvolvingTechnology,ShiftingDemographics,and
DiverseTVContent 304
Ana-ChristinaRamónandDarnellHunt
27 LocalizingMediaContents:TechnologicalShifts,GlobalandSocial
Differences,andActivisminAudiovisualTranslation 320
FredericChaume
28 CuratingLife,StagingArt:ModernismsandtheArtPracticesofTelevision 332
NomusaMakhubu
29 IntheBigLeague:TelevisionandGaminginIndia 346
DivyaMcMillin
30 RefashioningChineseTelevisionthroughDigitalFun 359
RuoyunBai
vii
Contents
PARTV
Systems,Structures,andIndustries 371
31 UnderstandingMediaGlobalization:AGlobalValueChainAnalysis 373
JeanK.Chalaby
32 TheOtherKindofColdWarTV(NotSoDifferentAfterAll) 385
AnikoImre
33 ArabTelevisionIndustries:EnduringPlayersandEmergingAlternatives 401
JoeF.Khalil
34 StructuralChangesintheIbero-AmericanTVMarket:Concentrationand
ConvergenceagainstDiversity? 411
GuillermoMastriniandMaríaTrinidadGarcíaLeiva
35 AfricanTelevisionintheAgeofGlobalization,Digitization,andMedia
Convergence 421
LyombeEko
36 TVChina:ControlandExpansion 436
YingZhu
37 TacticsoftheIndustryagainsttheStrategiesoftheGovernment:
TheTransnationalizationofTurkey’sTelevisionIndustry 445
EceAlgan
38 SouthAfricanTelevisionMovesintotheGlobalAge 458
RuthTeer-Tomaselli
39 PirateUtopiaRevisited 469
MartinFredriksson
40 EvolvingPracticesofInformalDistributioninInternetTelevision 479
RamonLobato
41 OfftheLine:ExpandingCreativityintheProductionandDistributionofWeb
Series 488
AymarJeanChristian
Index 499
viii
FIGURES
5.1 SignforanexhibitionoftheKinetophone(ColimaCity,1913) 63
21.1 Abdulhamid,usingamagnifiertodetectthehandonSara’sshoulder,asMr.Herzl
declarestheGreaterIsraelinEpisode6 248
21.2 InEpisode4,Abdulhamidrevealsthe“newworldorder” 250
31.1 Managingtransnationalmediafirms:thelocal/globalmatrix 378
31.2 Contentaggregationbusinessmodels 380
31.3 Globalizingprocessesinthemediaindustries 383
40.1 AstoreinMiddlesbrough,UnitedKingdom,sellingfullyloadedKodiboxes 483
40.2 IPTVboxofferinglivechannelsfortheSouthAsiancommunity–nameremoved 484
ix