The Role of Language in the Climate Change Debate This volume takes a distinctive look at the climate change debate, already widely studied across a number of disciplines, by exploring the myriad lin- guistic and discursive perspectives and approaches at play in the climate change debate as represented in a variety of genres. The book focuses on key linguistic themes, including linguistic polyphony, lexical choices, meta- phors, narration, and framing, and uses examples from diverse forms of media, including scientific documents, policy reports, op-eds, and blogs, to shed light on how information and knowledge on climate change can be rep- resented, disseminated, and interpreted and, in turn, how they can inform further discussion and debate. Featuring contributions from a global team of researchers and drawing on a broad array of linguistic approaches, this collection offers an extensive overview of the role of language in the climate change debate for graduate students, researchers, and scholars in applied linguistics, environmental communication, discourse analysis, political sci- ence, climatology, and media studies. Kjersti Fløttum is professor of French linguistics at the Department of for- eign languages, University of Bergen. Her research fields are text and genre theory and discourse analysis, with a special focus on linguistic polyphony in scientific, political, and climate change discourse as well as on narrative structures in climate change discourse. Fløttum has headed several cross- disciplinary projects (KIAP, EURLING, LINGCLIM). She is coauthor of the books ScaPoLine (2004) and Academic Voices (2006) and editor of Speaking to Europe (2013). She has published in international journals such as Journal of Pragmatics, Journal of Language and Politics, Language & Communication, Text & Talk, Climatic Change, Global Environmental Change, Nature Climate Change and in Oxford Research Encyclopedias. Together with Anwar Saab, “1001Films,” Fløttum is co-producer of the documentary film “Talking about climate,” available at https://vimeo.com/ 178449717. Routledge Research in Language and Communication 1 The Role of Language in the Climate Change Debate Edited by Kjersti Fløttum The Role of Language in the Climate Change Debate Edited by Kjersti Fløttum First published 2017 by Routledge 711 Third Avenue, New York, NY 10017 and by Routledge 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN Routledge is an imprint of the Taylor & Francis Group, an informa business © 2017 Taylor & Francis The right of the editor to be identified as the author of the editorial material, and of the authors for their individual chapters, has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. Library of Congress Cataloging-in-Publication Data A catalog record for this book has been requested. ISBN: 978-1-138-20959-6 (hbk) ISBN: 978-1-315-45693-5 (ebk) Typeset in Sabon by Apex CoVantage, LLC Contents List of Tables and Figures vii Foreword ix MIKE HULME Acknowledgements xiii List of Contributors xv 1 Language and Climate Change 1 KJERSTI FLØTTUM Frames and Narratives 11 2 Verbal and Visual Framing Activity in Climate Change Discourse: A Multimodal Analysis of Media Representations of the IPCC’s 5th Assessment Report 13 TRINE DAHL 3 Competing Climate Change Narratives: An Analysis of Leader Statements during COP21 in Paris 31 ØYVIND GJERSTAD 4 Stories about Climate Change: The Influence of Language on Norwegian Public Opinion 49 MICHAEL D. JONES, KJERSTI FLØTTUM, AND ØYVIND GJERSTAD Metaphors 69 5 Metaphors in Online Editorials and Op-Eds about Climate Change, 2006–2013: A Study of Germany, the United Kingdom, and the United States 71 DIMITRINKA ATANASOVA AND NELYA KOTEYKO vi Contents 6 Conceptual Metaphors Associated with Climate Change in Corporate Reports in the Fossil Fuels Market: Two Perspectives from the United States and Australia 90 OLEKSANDR KAPRANOV Language of Climate Action 111 7 Willingness of Action 113 KJERSTI FLØTTUM 8 The Paris COP21 Agreement—Obligations for 195 Countries 130 KJERSTI FLØTTUM AND HELGE DRANGE New Methods to Study the Language of Climate Change 149 9 Data-Driven Approaches to Climate Change Discourse, Illustrated through Case Studies of Blogs and International Climate Negotiation 151 ANDREW SALWAY Biographical Notes on Contributors 171 Index 175 Tables and Figures Tables 2.1 Main Frame Exploited, Headlines 24 2.2 Main Theme, Visuals (Pictures Only) 25 2.3 Main News Values, Headlines and Pictures 25 3.1 Propositions by the Four Leaders 41 4.1 Pretreatment Variables, Sample Descriptive Statistics 54 4.2 Narrative Elements within the Cultural Narrative Treatments 56 4.3 Posttreatment Dependent Variables, Descriptive Statistics, by Narrative Treatment 58 4.4 The Individualist Cultural Narrative and Character Affect 59 4.5 The Egalitarian Cultural Narrative and Character Affect 59 4.6 The Individualist Narrative: Character Affect, Text Veracity, Risk, and Willingness to Regulate GHGs 61 4.7 The Egalitarian Narrative: Character Affect, Text Veracity, Risk, and Willingness to Regulate GHGs 62 5.1 Metaphor Keywords, by Domain 75 5.2 Frequency of Metaphor Use, by Newspaper 76 6.1 Conceptual Metaphors in Corporate Reports and Disclosures by BHP from January 1, 2015, until July 1, 2016 99 6.2 Conceptual Metaphors in Corporate Reports and Disclosures by ExxonMobil from January 1, 2015, until July 1, 2016 100 8.1 Frequency of Modal Auxiliary Verbs 137 8.2 Frequency of Verbs Co-occurring with Modal Auxiliary 138 9.1 Three of the Patterns Derived from Manual Inspection of Word Clusters and Sorted Concordances by Fløttum et al. (2014) 160 viii Tables and Figures Figures 3.1 Common Narrative Structure 35 9.1 Part of a Sorted Concordance for the Word “future,” Which Reveals the Pattern “a WORD future”; Similar to That Used by Fløttum et al. (2014) 159 9.2 Ten of the Top-Level H-groups That Were Induced Automatically from the NTAP Corpus by Salway and Touileb (2014) 162 9.3 The Top Ten H-groups by RRF for the Climate Change Blog Chimalaya, Generated by Touileb and Salway (2014) 164 9.4 Seven of the H-groups Automatically Induced from Earth Negotiations Bulletin Texts by Salway, Touileb, and Tvinnereim (2014) 166 Foreword In March 2015, the BBC screened a 90-minute TV documentary titled “Climate Change by Numbers.” The program aimed to improve public understanding of climate change by focusing on “just three key numbers that clarify all the important questions about climate change.” The three numbers were 0.85 (the degrees Celsius of warming the planet has under- gone since 1880), 95 (the percent confidence climate scientists have that at least half this warming is human caused), and 1,000,000,000,000 (tons of carbon it is estimated humans can burn to avoid “dangerous climate change”). Climate change in just three numbers? There is of course the long- standing convention that holds that climate can be defined statistically, as the aggregation and average of (usually) 30 years of standardized meteo- rological measurements in a place. If one allows for ten weather variables, measured twice daily over 30 years, then the climate of a location would then be described by 219,000 numbers. But that is before one recalculates these numbers over a different period of time to determine how the climate of that place has changed between two periods. So, 438,000 numbers. And that is just the climate of one location on a planet with many different cli- mates in different places. My own early fascination with climate and its changes was triggered by just this love of numbers and the many ways of manipulating them. As a boy I would pore over the daily weather statistics in the local newspaper, and then later, as a university geography student, I would gather together his- torical weather data from UK meteorological stations to calculate trends in UK winter climate. It was this that placed me on a course of study that was to lead to my career as an academic geographer and professor of climate. And it is through enumerating the physical processes of the Earth system and how these processes can be represented by mathematical equations and solved in computer models that the scientific knowledge assessed by the Intergovernmental Panel on Climate Change (IPCC) has come into being. These IPCC knowledge assessments have informed and been interpreted by government officials and negotiators at successive meetings of the parties to