P1:TIX/XYZ P2:ABC JWBT533-fm JWBT533-Hassett July27,2011 23:4 Printer:CourierWestford P1:TIX/XYZ P2:ABC JWBT533-fm JWBT533-Hassett July27,2011 23:4 Printer:CourierWestford The Risk Premium Factor i P1:TIX/XYZ P2:ABC JWBT533-fm JWBT533-Hassett July27,2011 23:4 Printer:CourierWestford Founded in 1807, John Wiley & Sons is the oldest independent publishing companyintheUnitedStates.WithofficesinNorthAmerica,Europe,Aus- tralia and Asia, Wiley is globally committed to developing and marketing print and electronic products and services for our customers’ professional andpersonalknowledgeandunderstanding. TheWileyFinanceseriescontainsbookswrittenspecificallyforfinance and investment professionals as well as sophisticated individual investors andtheirfinancialadvisors.Booktopicsrangefromportfoliomanagement to e-commerce, risk management, financial engineering, valuation and financialinstrumentanalysis,aswellasmuchmore. For a list of available titles, please visit our Web site at www. WileyFinance.com. ii P1:TIX/XYZ P2:ABC JWBT533-fm JWBT533-Hassett July27,2011 23:4 Printer:CourierWestford The Risk Premium Factor A New Model for Understanding the Volatile Forces that Drive Stock Prices STEPHEN D. HASSETT John Wiley & Sons, Inc. iii P1: TIX/XYZ P2: ABC JWBT533-fm JWBT533-Hassett July 27, 2011 23:4 Printer: Courier Westford Copyright (cid:2)c 2011 by Stephen D. Hassett. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. 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HG4551.H342011 332.63(cid:3)222—dc23 2011017550 PrintedintheUnitedStatesofAmerica 10 9 8 7 6 5 4 3 2 1 iv P1:TIX/XYZ P2:ABC JWBT533-fm JWBT533-Hassett July27,2011 23:4 Printer:CourierWestford To Anne, Sarah, and Charlotte Hassett v P1:TIX/XYZ P2:ABC JWBT533-fm JWBT533-Hassett July27,2011 23:4 Printer:CourierWestford vi P1:TIX/XYZ P2:ABC JWBT533-fm JWBT533-Hassett July27,2011 23:4 Printer:CourierWestford Contents ListofFigures xi ListofTables xiii Preface xv EvolutionofaTheory xvi Overview xvii HowThisBookIsStructured xxi AsYouBegin xxii Acknowledgments xxiii AbouttheAuthor xxv CHAPTER1 UnderstandingtheSimplicityofValuation 1 Rates,Compounding,andTimeValue 3 WhyTimeValueMattersfortheStockMarket 3 ValuingaPerpetuity 4 ConstantGrowthEquation:TheKeytoUnderstandingthe StockMarket 5 NottheFirsttoTryThis 6 WhyGrowthRateandCostofCapitalMatter 9 P/ERatioExpansionandContraction 10 CAPM,RiskPremium,andValuation 11 EquityRiskPremium 11 ImpactofRiskPremiumonValuation 13 ChapterRecap 14 vii P1:TIX/XYZ P2:ABC JWBT533-fm JWBT533-Hassett July27,2011 23:4 Printer:CourierWestford viii CONTENTS PARTONE ExploringtheRiskPremiumFactorValuationModel CHAPTER2 TheRiskPremiumFactorValuationModel 19 TheRPFModelIsSimple,butDoesItWork? 21 EstimatingtheRPF 24 PotentialCausesforShiftsintheRPF 27 PotentialWeaknessesinRPFTheoryandMethodology 28 AdjustedRisk-FreeRate 29 ComparisontotheFedModel 29 ChapterRecap 31 CHAPTER3 SolvingtheEquityPremiumPuzzle:TheLinktoLossAversion 33 LossAversion 34 LossAversionandCorporateDecisionMaking 34 AttemptstoSolvetheEquityPremiumPuzzle 35 ImpactofInflationonValue 39 BacktoLossAversion 39 OurReptilianBrain 40 ChapterRecap 42 CHAPTER4 TheRPFModelandMajorMarketEventsfrom1981to2009 43 EfficientMarketHypothesis 44 HowtheRPFValuationModelExplainsBlackMonday 45 2000“Dot-com”Bubble:RPFModelSuggestsSignificant BubblefortheS&P500 47 HowtheRPFValuationModelExplainsthe2008to2009 MeltdownandRecovery 49 MarketsMostlyEfficientandRational,butPronetoMistakes 52 ChapterRecap 53 PARTTWO ApplyingtheRiskPremiumFactorValuationModel CHAPTER5 ApplicationtoMarketValuation 57 BewareofInterestRates 58 Example:ApplicationtotheMarketinLateSeptember2009 59