The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

236 Pages·2014·2.218 MB·English

by  Ben Simpfendorfer (auth.)

The Rise
of T he
New e asT
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The Rise
of T he
New e asT
Business strategies for
success in a World of
increasing complexity
Ben simpfendorfer
the rise of the new east
Copyright © Ben Simpfendorfer, 2014.
Softcover reprint of the hardcover 1st edition 2014 978-1-137-37005-1
All rights reserved.
First published in 2014 by
PALGRAVE MACMILLAN®
in the U.S.—a division of St. Martin’s Press LLC,
175 Fifth Avenue, New York, NY 10010.
Where this book is distributed in the UK, Europe and the rest of the world,
this is by Palgrave Macmillan, a division of Macmillan Publishers Limited,
registered in England, company number 785998, of Houndmills,
Basingstoke, Hampshire RG21 6XS.
Palgrave Macmillan is the global academic imprint of the above companies
and has companies and representatives throughout the world.
Palgrave® and Macmillan® are registered trademarks in the United States,
the United Kingdom, Europe and other countries.
ISBN 978-1-349-47517-9 ISBN 978-1-137-37006-8 (eBook)
DOI 10.1057/9781137370068
Library of Congress Cataloging-in-Publication Data:
Simpfendorfer, Ben.
The rise of the new East : business strategies for success in a world of
increasing complexity / Ben Simpfendorfer.
pages cm

1. East Asia—Commerce. 2. South Asia—Commerce. 3. East Asia—
Foreign economic relations. 4. South Asia—Foreign economic relations.
5. East Asia—Economic conditions—21st century. 6. South Asia—Economic
conditions—21st century. I. Title.
HF3820.5.Z5S56 2014
330.95—dc23 2014014605
A catalogue record of the book is available from the British Library.
Design by Newgen Knowledge Works (P) Ltd., Chennai, India.
First edition: June 2014
10 9 8 7 6 5 4 3 2 1
To Julia, Alex, and Lucas

CoNTeNTs
Acknowledgments ix
Introduction 1
1. The Rise of the East’s Middle Class: Selling to the
Region’s New Consumers 7
2. The End of “Made in China”?: Major Changes Ahead for
Manufacturing 29
3. Tapping into the Muslim Market: Why a Halal Strategy
Is Critical for Growth 51
4. Bollywood Stars and Indonesian Punk Rock: A Flourishing
Local Entertainment Industry 73
5. China Goes Global, Again: A New Phase for Chinese
Outbound Investment 97
6. Small Trucks and Big Planes: Transport and Logistics in
the New East 119
7. The East’s Uncertain Urban Future: Targeting the
Region’s Fast-growing Cities 143
8. A Water and Energy Nexus: The Need for Sustainable
Growth 167
9. Conclusion 189
Notes 215
Index 225
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aCkNowledgmeNTs
Many thanks to all those interviewed for the book or
who assisted in its creation: Alwi Aidid, Colin Airdrie,
Tayseer al Khayat, Amira al Misry, Mohammed Al Sudairi,
Anson Bailey, Roger Ball, Teresa Barger, Tanaaz Bhatia, Jonathan
Bonsey, Sundar Burra, Rob Cain, Nandini Chopra, Daniel de Blocq
van Scheltinga, David Eldon, Michael Every, Matthew Flynn, Terry
Foecke, Michael Friedlander, David Fullbrook, Rami Ghandour, Yusuf
Hatia, Helmuth Hennig, Craig Hope-Johnstone, Julia Hung, Wenna
Hung, Shilpa Jamkhandikar, Hartono Jap, Ivy Ji, Man Jit Singh, Datuk
Hamzah Kassim, Parag Khanna, Roger King, Simon Kitchen, Payal
Kothari, Alex Lee, Cherry Leong, Diajeng Lestari, Lewis Leung,
David Li, Jason Lo, Ringo Mak, Alice Martell, Kenneth Mays, Noha
Medhat, Sara Menguc, Tom Miles, Gideon Milstein, Sarah Monks,
Daniel Morler, Tony Munroe, Zarina Nalla, Frank Newman, Tony
Ngai, Soren Nikolajsen, Neale O’Connor, Tamsine O’Riordan, Glen
Plumbridge, Wasant Pothipimpanon, Wendi Putranto, Christophe
Roussel, Omar Shaikh, Tariq Shaikh, Josef Sheikh, Tony Shi, Ralph
Simpfendorfer, Angkana Songvejkasem, Paul Speltz, Salman Tariq,
Jehil Thakkar, Richard Thomas, Gautam Verma, Aseena Viccajee,
Thibault Villet, Widi Widiana, Simon Williams, Cindy Wong, Michael
Wykoff, Achmed Zaky, Edge Zarrella, James Zhang, Raymond Zhou,
and Ernst Zimmermann.