The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising PDF
Preview The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising
THE REAL MADMEN Copyright © 2011, Elwin Street Productions Conceived and produced by Elwin Street Productions 144 Liverpool Road London N1 1LA www.elwinstreet.com First published in the United States in 2011 by Running Press Book Publishers, A Member of the Perseus Books Group. All rights reserved under the Pan-American and International Copyright Conventions. This book may not be reproduced in whole or in part, in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system now known or hereafter invented, without written permission from the publisher. Books published by Running Press are available at special discounts for bulk purchases in the United States by corporations, institutions, and other organizations. For more information, please contact the Special Markets Department at the Perseus Books Group, 2300 Chestnut Street, Suite 200, Philadelphia, PA 19103, or call (800) 810-4145, ext. 5000, or e-mail [email protected]. ISBN 978-0-7624-4243-0 Library of Congress Control Number: 2011926064 9 8 7 6 5 4 3 2 1 Digit on the right indicates the number of this printing Running Press Book Publishers 2300 Chestnut Street Philadelphia, PA 19103-4371 Visit us on the web! www.runningpress.com PICTURE CREDITS Reproduction of images authorized by: Advertising Archives: pp. 98 (bottom right), 99 (bottom) Alamy: front flap, 123 Amil Gargano: pp. 133, 137, 139 Avis Rent-a-car: p. 128 Bayer HealthCare LLC: p. 189 Bimbo Bakeries USA, Inc: p. 67 Chivas Brothers: p. 127 Corbis Images: pp. 171, 201 Coyne & Blanchard, Inc., DBA Communication Arts: pp. 174–175 DDB Worldwide Communication Group Inc.: pp. 59, 67, 81 Duke University, North Carolina: p. 27 El Al Israel Airlines: p. 81 George Lois: pp. 105, 111, 112, 113, 115, 119, 168, 169 Getty Images: pp. 4, 15, 31, 49, 53, 69, 75, 83, 101, 145, 193 iStockphoto: p. 11 Jon Williamson: p. 19 Judith Wald: p. 157 Kathryn Krone: p. 89 Lyndon Baines Johnson Library, Texas: p. 163 McCann Erickson: p. 183 McDermott Library, The University of Texas: pp. 205, 206 Ogilvy & Mather: pp. 35 (left), 38, 39 (top right and bottom left), 42, 43, 45 PLR IP Holdings, LLC: pp. 78, 79 Talon International: pp. 152, 153 The Hertz Corporation: pp. 142, 143 The Procter & Gamble Company: p. 197 Viyella: p. 39 (top left) Volkswagen Zubehör: pp. 94, 95, 98 (top and bottom left), 99 (top) Volvo Car Corporation: p. 136. Wisconsin Historical Society: p. 35 (right) Young & Rubicam: p. 179 Figures featured on the endpapers include: Front—Bill Bernbach, Gene Case, DDB, Amil Gargano, Helmut Krone, Jeff Metzner, PKL, Jack Tinker, Judith Wald, Bob Wilvers, Young & Rubicam, and Bernie Zlotnick. Back—21 Club, Carl Ally, Jerry Della Femina, Carl Fischer, Gilbert Advertising, George Lois Ron Rosenfeld, and Young & Rubicam. With thanks to the following for supplying endpaper images: Carl Fischer, Amil Gargano, Kathryn Krone, Bob Kuperman, George Lois, McCann Erickson, Judith Wald, and Bernie Zlotnick, 21 Club, DDB Worldwide Communication Group Inc., El Al Israel Airlines, Carl Fischer, Richard Gilbert, George Lois, Judith Wald, Bernie Zlotnick. THE REAL MADMEN THE RENEGADES OF MADISON AVENUE AND THE GOLDEN AGE OF ADVERTISING ANDREW CRACKNELL FOREWORD BY SIR JOHN HEGARTY Contents FOREWORD BY SIR JOHN HEGARTY HOW TRUE IS MAD MEN? BY FRED DANZIG Prologue The Story So Far A Growing Respect The Unlikely Hero Lighting the Touchpaper Thinking Small The Word Spreads Avis v Hertz Changing Times Thinking Big Women of the Avenue Epilogue BIBLIOGRAPHY ACKNOWLEDGEMENTS AND CREDITS INDEX
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