THE PUMPKIN PLAN 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd ii 22//2211//1122 1122::1122 AAMM 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd iiii 22//2211//1122 1122::1122 AAMM THE PUMPKIN PLAN A Simple Strategy to Grow a Remarkable Business in any Field MIKE MICHALOWICZ PORTFOLIO / PENGUIN 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd iiiiii 22//2211//1122 1122::1122 AAMM [COPYRIGHT TK] 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd iivv 22//2211//1122 1122::1122 AAMM To Carly Simon. You probably Think This book is about you. Don’t you? Don’t you? 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd vv 22//2211//1122 1122::1122 AAMM 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd vvii 22//2211//1122 1122::1122 AAMM C O N T E N T S INTRODUCTION 1 CHAPTER ONE A Half- Ton Pumpkin Is About to Save Your Life 7 CHAPTER TWO A Slow, Miserable Death 25 CHAPTER THREE The Seed 39 CHAPTER FOUR Assess the Vine 57 CHAPTER FIVE How We Do Things Down on the Farm 81 CHAPTER SIX The Tourniquet Technique 95 CHAPTER SEVEN Play Favorites and Break Rules 111 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd vviiii 22//2211//1122 1122::1122 AAMM CONTENTS CHAPTER EIGHT The Wish List 131 CHAPTER NINE Let Them Lead 151 CHAPTER TEN Big, Fat and Healthy 169 CHAPTER ELEVEN The Airline Safety Card Method 185 CHAPTER TWELVE Kill the Curve 203 CHAPTER THIRTEEN Next Season 213 CHAPTER FOURTEEN How to Pumpkin Plan Your Business— Your Story 219 ACKNOWLEDGMENTS 221 INDEX 223 viii 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd vviiiiii 22//2211//1122 1122::1122 AAMM THE PUMPKIN PLAN 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd iixx 22//2211//1122 1122::1122 AAMM 99778811559911884444888844__PPuummppkkiinnPPllaann__FFMM__ppii--xx..iinndddd xx 22//2211//1122 1122::1122 AAMM
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