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The Original Science of Self-Improvement and Success that Has Changed the lives of 30 Mil ion People MAXWELL MALTZ, M.D.F.1.C.S. EDITED AND lJPDA11:D BY DAN S. KENNEDY AND l1iE PSYCI·tO-CYBHRNEllCS POUNDATION, INC. The Original Science of Self-Improvement and Success that Has Changed the Lives of 30 Million People "Psycho-Cybernetics changed my destiny. From a small farm house nearly 2 miles from a major road in Chucketauck, Virginia, to a successful career as an author, consultant, lec turer to organizations like NASA, Disney, AT&T ... Dr. Maltz's suggestions gave me the confidence to bring out my talents and go for my dreams." -LEE MILTEER, author, Success Is An Inside Job "I was flunking out of college when 1 first read Psycho Cybernetics, and it literally turned my life around." -MARSHALL REDDICK, PH.D. The late DR. MAXWELL MALTZ received his doctorate in medicine from the College of Physicians and Surgeons of Columbia University. After post-graduate work in plastic surgery in Europe, Dr. Maltz headed several departments of reparative surgery in New York hospitals. He was a prominent international lecturer on the physical and psychological aspects of plastic surgery, and published two books on these subjects: New Faces, New Futures and Dr. Pygmalion. The orig inal ideas that formed the basis of Psycho-Cybernetics grew out of ideas he developed in his very successful private practice in New York, where he treated patients from all over the world, including many celebrities. DAN s. KENNEDY is a marketing consultant, popular pro fessional speaker, and author of nine books. He is the CEO of the Psycho-Cybernetics Foundation and author of The New Psycho-Cybernetics audio program. Contents Introduction Xl CHAPTER ONE The Self-Image: Your Key to Living Without Limits ....................... 1 CHAPTER Two How to Awaken the Automatic Success Mechanism Within You ................................ 25 CHAPTER THREE Imagination-The Ignition Key to Your Automatic Success Mechanism .......................... 43 CHAPTER FOUR How to De-Hypnotize Yourself from False Beliefs .................................... 69 CHAPTER FIVE How to Succeed with the Power of Rational Thinking .................................. 82 CHAPTER SIX How to Relax and Let Your Automatic Success Mechanism Work for You ....................... 101 v vi Contents CHAPTER SEVEN You Can Acquire the Habit of Happiness .................. 117 CHAPTER EIGHT Ingredients of the "Success-type" Personality and How to Acquire Them ............................ 134 CHAPTER NINE How to Avoid Accidentally Activating Your Automatic Failure Mechanism ..................... 155 CHAPTER TEN How to Remove Emotional Scars and Give Yourself an Emotional Face Lift ........................ 180 CHAPTER ELEVEN: How to Unlock Your Real Personality. .................... 203 CHAPTER TWELVE: Do-It-Yourself Tranquilizers that Bring Peace of Mind ........ 224 CHAPTER T HI RTEEN : How to Tum a Crisis into a Creative Opportunity ........... 243 CHAPTER FOURTEEN: How to Get and Keep "That Winning Feeling" ............. 261 Contents vii CHAPTER FIFTEEN: More Years of Life and More Life in Your Years ............. 280 CHAPTER SIXTEEN: True Stories of Lives Changed Using Psycho-Cybernetics The Case of the Least-Likely-to-Succeed Stockbroker .... 297 The Case of the Professor's "F" ...................... 299 The Case of the Alcoholic's Daughter ................. 300 The Case of the Rodeo Cowboys .................... 301 The Case of the Woman Who Could Not Walk ......... 303 "Vocabulary ........................................... 307 Recommended Reading .................................. 309 Additional Resources .................................... 311 About the Authors ..................................... 313 The Artist's Gift ...................................... 315 Index .............................................. 317 Acknowledgments The Psycho-Cybernetics Foundation's founding board members: WIlliam Brooks Matt Oeschsli Jeff Paul Jeff Herman, The Foundation's hard-working literary agent, Eugene Brissie and Ellen Schneid Coleman at Prentice Hall Press, who have been consistently and enthusiastically supportive of the "renaissance" of Dr. Maltz's works. lntroduction "7;: .1 year 2000 was the 40th anniversary of the ~:blication of Dr. Maltz's original Psych 0- Cybernetics. The book has sold over 30 million copies in all of its dif ferent editions worldwide, inspired a number of audio cassette programs for individuals as well as complete training programs cre ated for corporations, sales organizations, even sports teams. In the 2000 Olympics, for example, the coach of the U.S. equestrian team used Psycho-Cybernetics techniques, as she has with other teams for many years. In many ways, Psycho-Cybernetics is the original science of self improvement. I make that statement for three principal reasons: First, Dr. Maltz was the first researcher and author to under stand and explain how the self-image (a term he popularized for cer tain processes within the subconscious mind) has complete control over an individual's ability to achieve (or fail to achieve) any goal. Second, everything written, said, recorded or taught about self improvement since Maltz wrote has derived from his work. Try and find any book on success or self-improvement written since 1960, right through to yesterday, that does not include a discussion of self image and the techniques for improving and managing it-notably including visualization, mental rehearsal, and relaxation-and you'll realize how crucial the work of Maltz still is. The relatively young "science" of sports psychology, relied on heavily by professional golfers, sports franchises, coaches, and Olympians, owes an enormous debt, occasionally acknowledged, to Psycho-Cybernetics. Third, unlike philosophical musings about success, Psycho Cybernetics is, in fact, scientific: It provides practical things to do (not just think about), that yield quantifiable results. What is unique about Psycho-Cybernetics is that it offers techniques that help make what ever was once difficult easy. In short, whether you set out to lose weight and keep it off, lower your golf score, double your income in selling, become a confi dent public speaker, write the great American novel, or achieve any other imaginable goal, in order to succeed, you will use Psycho Cybernetics techniques, either directly from Dr. Maltz or some other