THE PROFESSIONAL COUNSELOR AS ADMINISTRATOR Perspectives on Leadership and Management in Counseling Services Across Settings This page intentionally left blank THE PROFESSIONAL COUNSELOR AS ADMINISTRATOR Perspectives on Leadership and Management in Counseling Services Across Settings Edwin L. Herr, EdD Dennis E. Heitzmann, PhD Jack R. Rayman, PhD The Pennsylvania State University University Park, PA LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 2006 Mahwah, New Jersey London Copyright(cid:1)2006byLawrenceErlbaumAssociates,Inc. Allrightsreserved.Nopartofthisbookmaybereproducedin anyform,byphotostat,microform,retrievalsystem,oranyother means,withoutthepriorwrittenpermissionofthepublisher. LawrenceErlbaumAssociates,Inc.,Publishers 10IndustrialAvenue Mahwah,NewJersey07430 www.erlbaum.com CoverdesignbyKathrynHoughtalingLacey LibraryofCongressCataloging-in-PublicationData Herr,EdwinL. Theprofessionalconselorasadministrator:perspectivesonleadershipandmanagement ofcounselingservicesacrosssettings/EdwinL.Herr,DennisE.Heitzmann,JackR.Rayman. p. cm. Includesbibliographicalreferences(p.)andindex. ISBN0-8058-4957-2(alk.paper) ISBN0-8058-4958-0(pbk:alk.paper) 1.Counseling—Management. 2.Educationalcounseling—Management. I.Heitzmann, DennisE. II.Rayman,JackR. III.Title. BF637.C6H524 2006 361(cid:2).06(cid:2)0684—dc22 2005041407 CIP BookspublishedbyLawrenceErlbaumAssociatesareprintedonacid-freepaper, andtheirbindingsarechosenforstrengthanddurability. PrintedintheUnitedStatesofAmerica 10 9 8 7 6 5 4 3 2 1 For my grandsons, Myles Patrick Herr and Fletcher Edward Hess, their par- ents, Christopher and Sarah and Alicia and Terry, their Aunt Amber, and their grandmother, Pat. Thanks to all for your love, support, and patience while this book was unfolding. E.L.H. Mycontributiontothisvolumeisdedicatedtomywifeandpartner,Marcia, andourchildren,Colin,Bryan,andCarolyn—teacher,lawyer,manager,and psychologist-to-be, the composite of their requisite professional skills would portend all of the characteristics required of the complete administrator. Theirimportancetome,however,transcendsthat—theymakemereal.Sec- ondly,mysincereexpressionofappreciationtoLoriSchoch,officemanager, and the cadre of staff with whom I’ve had the pleasure to work for many years. Collectively, they provide the infrastructure from which all good di- recting emanates. D.E.H. Iwouldliketothankmyparents,RobertandHarrietteRayman,whotaught meaboutthedignityofworkandwho,asoctogenarians,continuetodemon- stratethevalueofastrongworkethicintheirdailylives.Iwouldalsoliketo thankmywife,Barbara,andmytwodaughters,JamieandMegan,whobe- lieved in me when I experienced self-doubt and who encouraged me to be- lieve that my thoughts and experiences might have relevance and value to others.Finally,Iwouldliketoacknowledgemylong-timestaffassistantand office manager, Teresa Keeler, who reminds me every day that you don’t have to be charismatic to be an effective leader and manager, but you do have to be organized. J.R.R. This page intentionally left blank Contents Preface xi 1 Leadership, Management, and Administration in Perspective 1 Context 1 TheCounselorasAdministrator 3 Leadership,Management,andAdministration 5 Manager,Leader,orBoth 7 ManagementandLeadershipasDistinctProcesses 9 PerspectivesonRolesinLeadershipandManagement inCounseling 11 AnEmpiricalStudyofLeadership 15 CharacteristicsofLeadershipinSummary 18 Summary 21 2 Fundamental Processes of Leadership, Management, and Administration 24 Context 24 Planning 27 OtherPlanningElements 34 StaffRecruitment,Retention,andDevelopment 44 SupervisionofStaff 50 TheUseofTechnologyandKnowledgeManagement 56 ProgramEvaluation 61 Summary 65 vii viii CONTENTS 3 The School Counselor as Program Administrator 66 Context 66 ImplicationsforLeadershipandManagementofthe SchoolCounselingProgram 71 Planning 72 StaffRecruitmentandRetention 82 ProgramEvaluation 96 Summary 102 4 Leadership and Management of University Counseling Centers 103 Context 103 TheRoleoftheDirector 106 TheAssociationforUniversityandCollegeCounseling CenterDirectors 107 RelationshiptotheUniversityAdministration 108 ContextualMapping—PlanninginPerspective 112 BudgetandFinancialConsiderations 114 OrganizationalStructureoftheCounselingCenter 117 StaffRecruitment,Retention,andProfessionalDevelopment 119 StaffMorale 120 Training/Supervision 121 UseofTechnology 122 DiversityIssues 122 AssessmentandEvaluation 123 ProgramAccreditation 124 DatabanksandSurveys 126 Summary 126 5 The Administration of University Career Services 128 Context 128 Planning 130 BudgetsandBudgeting 147 StaffRecruitment,Retention,andProfessionalDevelopment 152 UseofTechnology 156 InternalOrganizationofStaff/Professionals 159 OutreachtotheUniversityCommunity 166 DiversityIssues 169 EvaluationofPrograms 172 ProgramAccreditation 175 Marketing/PublicRelationsofServices 175 AdvocacyforPrograms 176 ParticularLeadership/ManagementIssues 177 Summary 180 CONTENTS ix 6 Chair, Department of Counselor Education, Counseling Psychology, or Both and More 181 Context 181 DepartmentHeadsasPersonsofManyRoles 183 TheDepartmentHeadasCollaborator 186 TheCounselingAdministratorasFuturist 188 Planning 189 Legislation 189 PositionPapersandCounselingModels 190 AccreditationStandards 192 NationalTrendsinCounselorPreparation 204 Facilities 206 Budgeting 209 CollaborationWithOtherFacultyintheUniversity 219 RecruitmentofFacultyandStaff 222 RetentionandProfessionalDevelopmentofFacultyandStaff 226 RecruitmentandRetentionofStudents 227 UseofTechnology 231 EvaluationofPrograms 233 Summary 236 7 Administration of Counseling in Government, Nonprofit, and Professional Organizations 238 Context 238 RolesofCounselingAdministratorsinNonprofitOrganizations 239 AuthorityandInfluenceonCounselingbyGovernmental andNonprofitOrganizations 242 SimilaritiesandDifferencesintheRolesofCounseling AdministratorsinNonclinicalSettings 244 SelectedStudiesofStateDirectorsofCounseling 247 Planning 253 PlanningIssuesinNonclinicalCounseling-RelatedSettings 255 IntellectualCapitalasaFunctionofNonclinicalSettings 258 Budgeting 259 Staffing 264 Recruitment,Retention,andSupervisionofProfessionalStaff 265 UseofTechnology 269 Summary 269 8 Leadership and Management of Counseling in the Community and Workplaces About Work 271 Context 271 CounselinginPublicEmploymentCenters 272 TheLocalCounselingAdministratorasPlanner 274
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