The Presentation Workout: The 10 tried-and-tested steps that will build your presenting skills PDF
Preview The Presentation Workout: The 10 tried-and-tested steps that will build your presenting skills
idx.indd 161 23/07/15 7:42 am Praise for The Presentation Workout ‘Absolutely perfect – full of hints and tips for every type of presentation; especially useful for those with little or no experience and a great refresher for anyone wanting to polish their skills and make their presentations even more memorable.’ Louise Bateman, Human Resources Director, Royal Masonic Benevolent Institution ‘Presenting effectively has become a fundamental ”must have” for most senior executives and Kate Atkin brilliantly captures the tips, tools, strategies and techniques of how to become an accomplished presenter. A great read and it’s a book that I will be continually referring to!’ Andrew Richards, Group Managing Director, Linden Homes ‘Novices and practicing presenters alike will find a range of hints and tips here to build on existing skills whatever the purpose or the medium for their key messages. Easy to read and dip into as a lasting reference tool.’ Lee Mortimer, Training Quality Manager, Capita Learning Services A01_ATKI6690_01_SE_FM.indd 1 28/06/15 6:26 am A01_ATKI6690_01_SE_FM.indd 2 28/06/15 6:26 am The Presentation Workout A01_ATKI6690_01_SE_FM.indd 3 28/06/15 6:26 am A01_ATKI6690_01_SE_FM.indd 4 28/06/15 6:26 am The Presentation Workout The 10 tried-and-tested steps that will build your presenting skills Kate Atkin A01_ATKI6690_01_SE_FM.indd 5 28/06/15 6:26 am Pearson Education Limited Edinburgh Gate Harlow CM20 2JE United Kingdom Tel: +44 (0)1279 623623 Web: www.pearson.com/uk First published 2015 (print and electronic) © Pearson Education Limited 2015 (print and electronic) The right of Kate Atkin to be identified as author of this work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988. Pearson Education is not responsible for the content of third-party internet sites. The screenshots in this book are reprinted by permission of Microsoft Corporation. ISBN: 978-1-292-07669-0 (print) 978-1-292-07671-3 (PDF) 978-1-292-07672-0 (ePub) 978-1-292-07670-6 (eText) British Library Cataloguing-in-Publication Data A catalogue record for the print edition is available from the British Library Library of Congress Cataloging-in-Publication Data Atkin, Kate. The presentation workout : the 10 tried-and-tested steps that will build your presenting skills / Kate Atkin. pages cm Includes bibliographical references. ISBN 978-1-292-07669-0 1. Business presentations. 2. Communication in management. I. Title. HF5718.22.A865 2015 658.4’52–dc23 2015019869 The print publication is protected by copyright. Prior to any prohibited r eproduction, storage in a retrieval system, distribution or transmission in any form or by any means, electronic, mechanical, recording or otherwise, permission should be obtained from the publisher or, where applicable, a licence permitting restricted copying in the United Kingdom should be obtained from the Copyright Licensing Agency Ltd, Saffron House, 6-10 Kirby Street, London EC1N 8TS. The ePublication is protected by copyright and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased, or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author’s and the publisher’s rights and those responsible may be liable in law accordingly. All trademarks used herein are the property of their respective owners. The use of any trademark in this text does not vest in the author or publisher any trademark ownership rights in such trademarks, nor does the use of such trademarks imply any affiliation with or endorsement of this book by such owners. 10 9 8 7 6 5 4 3 2 1 19 18 17 16 15 Cover design by Two Associates Print edition typeset in 10/13 Scene Std by 71 Print edition printed in Great Britain by Henry Ling Ltd, at the Dorset Press, Dorchester, Dorset NOTE THAT ANY PAGE CROSS REFERENCES REFER TO THE PRINT EDITION A01_ATKI6690_01_SE_FM.indd 6 28/06/15 6:26 am Contents About the author xi Author’s acknowledgements xii Publisher’s acknowledgements xiii Introduction xv Self-assessment questionnaire xix PART 1 10 steps to present with style 1 Step 1 What is the purpose of your presentation? 3 Decide whether a presentation is the best way to get your message across. Identify the purpose of your presentation; whether it is tell, sell, impel or entertain. Recognise your desired results and consider whether an alternative to a presentation could get your message across more effectively. Step 2 Understand your audience and connect with them 13 Examine your audience; who are they, what are they looking for, why should they listen to you? Generate rapport and create empathy with your audience, both before your presentation and during. Step 3 Structure your presentation and craft your words 23 Begin designing and writing your presentation. Add structure to your message. Discover the ‘power of three’, use repetition wisely and create verbal signposts. A01_ATKI6690_01_SE_FM.indd 7 28/06/15 6:26 am Contents Step 4 Get the opening right 37 Learn how to open your presentation with power. Discover the use of INTRO and alternative ways to start your talk. Ask yourself ‘so what?’ to ensure you give the most value. Step 5 Get your audience involved 50 Involving your audience is crucial to ensure you don’t give a boring presentation. Learn a variety of ways you can do this. Deploy the use of stories, metaphors and humour to make your message memorable. Step 6 Use of visual aids, body language and dress codes 58 Be congruent with your message and use yourself as a visual aid. Learn how to craft compelling gestures to emphasis your key points and some dos and don’ts for body language. Create effective slide presentations, though they are not the be-all and end-all of your presentation! Step 7 Improve the clarity of your presentation 77 Create a clear message to get your point across with ease by adopting the ‘less is more’ approach. Uncover the power of the pause and rate of speech. Use your credibility, demonstrate empathy and provide a logical argument through ethos, pathos and logos. Step 8 How to handle questions 86 Decide when to take questions and how to use your chairperson effectively (if you have one). Discover how to handle difficult questions and interruptions. Step 9 How to deliver your presentation with confidence 95 Identify ways to create an inner confidence and portray an outer confidence. Recognise and handle your nerves effectively and find out what to do if you make a mistake. viii A01_ATKI6690_01_SE_FM.indd 8 28/06/15 6:26 am Contents Step 10 Close powerfully and review your presentation 104 Go out with a bang not a whimper! The close of your presentation is just as important as the opening. Discover how to design a powerful close for your presentation. PART 2 10 presenting skills in action 113 Skill 1 Presenting to sell a product 115 Skill 2 Presenting a concept or idea 119 Skill 3 Presenting to motivate and inspire 122 Skill 4 Presenting change 126 Skill 5 Presenting a team brief 130 Skill 6 Presenting a new project 135 Skill 7 Presenting at a meeting 138 Skill 8 Presenting on a conference call or webinar 141 Skill 9 Presenting data 145 Skill 10 Presenting in 5 minutes 148 PART 3 10 common presenting challenges 151 Challenge 1 How do I prepare with no time to prepare? 153 Challenge 2 How do I fit it all in, with little time available? 155 ix A01_ATKI6690_01_SE_FM.indd 9 28/06/15 6:26 am
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