The Power Presenter: Technique, Style, and Strategy from America's Top Speaking Coach

275 Pages·2009·2.7 MB·English

by  Jerry Weissman

(continued from front flap)
WEISSMAN Special Chapter: What Every Speaker Can Learn from Barack Obama $24.95 USA/$26.95 CAN
You’ll follow a seven-step plan for crafting “Jerry Weissman is one of the world’s experts in teaching people to overcome their
your content into a compelling story. You’ll nerves, and his secret starts with something very natural—the comfort we feel when T
having a conversation with one other person.”
learn how to conquer your fear of public h
—Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die
speaking and present with force and convic- TThhee
e
“Jerry’s coaching added tremendous clarity to our IPO presentations. Not only
tion, naturally. You’ll also learn how to speak
should IPO-bound CEOs read this book, but everyone who gives important
with your body language, create empathy with presentations.” P PPoowweerr Capture
your audience, and integrate your graphics —Reed Hastings, founder and CEO, Netflix
o
your audiences
design and animation with your delivery.
“Jerry is a coach like no other. If you need to give an important presentation, buy
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this book. Now. The only thing at stake is your income, your influence, and the
For anyone who has to stand up and deliver, with a
success of your cause.”
e
The Power Presenter is a master resource —Scott Cook, founder and Chairman of the Executive Committee, Intuit
r powerful delivery style
filled with proven techniques, practical tools,
“This book will help you bring out your natural charisma. It’s like a bottle of turbo-
insightful wisdom, and illustrative, inspiring
charged personality. Take a swig, and you’ll kick butt.” P
examples. —Guy Kawasaki, cofounder of Alltop.com, author of Reality Check PP
r resentation coach Jerry Weissman has
“I watched with my own eyes as Jerry created billions in stock market value by e PPrreesseenntteerr
spent twenty years teaching CEOs and
JERRY WEISSMAN is teaching CEOs his speaking styles and strategies. Now it’s all in a 250-page book.
s other executives how to deliver suc-
How cool is that?”
America’s leading corporate
—Andy Kessler, bestselling author of Wall Street Meat and Running Money e cessful, profitable IPO road shows. His cli-
presentations coach with a
ents credit Jerry’s presentation coaching with
“Jerry Weissman explains in clear terms how to stand up, be heard, and truly master n
client list that includes top
how to reach people with influence.” helping their companies earn higher stock
t
executives at Yahoo!, Cisco
— Simon Witts, Corporate Vice President, Enterprise and Partner Group, prices and higher IPO valuations. Weissman’s
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Systems, Microsoft, Intel, Netflix, and many Microsoft Corporation
strategies have worked for dozens of big-
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others. He has coached more than 500 IPO
“Jerry has the uncanny ability to take the art of communicating and make it feel name business leaders, including founding
road show presentations that have raised hun- like science. The Power Presenter is a prescriptive road map to communications confi- Yahoo! CEO Tim Koogle, Intuit founder
dreds of billions of dollars in the stock mar- dence and excellence.”
Scott Cook, and Netflix founder and CEO
ket. He is the founder of Power Presentations, —Ron Ricci, Vice President, Corporate Positioning, Cisco Systems A Tech Technique, Style, and Strategy Reed Hastings.
Ltd., and has helped another 500 firms m n
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include In the Line of Fire and Presenting to op le egy that executive teams from more than
Win, named as one of eight “must-read” books SPECIAL FREE OFFER Sp , an 1,000 companies have used to raise financ-
by Fortune magazine. For more information, PWairntniceipr aptoes tien da w weeeekklyly. dwrwawwi.npgo wfoerr latd f.rceoem e/vtpapluation of your presentation style via video upload. eak d S America’s Top Speaking Coach ing, sell products, propose partnerships, or
please visit www.powerltd.com. in tra seek approval for projects. Packed with case
READ THE BOOK, EXPERIENCE THE WORKSHOP g C te studies of famous power presenters—from
g
Jacket Image: © Getty Images You can take the techniques you learn in this book to the next level. Sign up for a live workshop at: oa y Martin Luther King, Jr. to John F. Kennedy,
Author Photograph: Jon Bromberg www.powerltd.com/workshop ch fro
m from Ronald Reagan to Barack Obama—this
book shows you how to deliver a winning
J E R R Y W E I S S M A N
speech or presentation that will engage your
audience from beginning to end.
Author of Presenting to Win
(continued on back flap)
Weissmann_FM_1 12/03/2008 4
FM_Endorsement_1 12/03/2008 1
Praise for The Power Presenter
‘‘Jerryisacoachlikenoother.Ifyouneedtogiveanimportantpresentation,
buythisbook. Now.The only thing atstake isyour income, your influence,
and the success of your cause.’’
—Scott Cook
founder & chairman of the Executive Committee, Intuit, Inc.
‘‘JerryWeissman’sgeniusisgettingsuccessfulleaderslikemetorealizeweare
imbeciles when it comes to effective communication that is not email. In
particular,Jerrybroadensone’sperspectiveonhowtousethevisualwell,how
tofocusontheaudience’sperspectiveandonhowtokeepthenarrativestrong
and compelling. I benefited from Jerry’s work way back in 1995 for my first
IPO,andthenwentbackagainin2002formysecondIPO–inbothcaseshis
teaching added tremendous clarity to our investor presentations. Not only
shouldIPO-boundCEOsreadthisbook,buteveryonewhodoespresentations
should absorb its messages.’’
—Reed Hastings
founder, chairman, and CEO, Netflix, Inc.
‘‘Ifyou’veeverhadbutterflieswhenstandingbeforeanaudience,thisbookis
for you. Jerry Weissman is one of the world’s experts in teaching people to
overcometheirnerves,andhissecretstartswithsomethingverynatural—the
comfort we feel when having a conversation with one other person.’’
—Chip Heath
co-author, Made to Stick: Why Some Ideas Survive and Others Die
‘‘Thisbookwillhelpyoubringoutyournaturalcharisma.It’slikeabottleof
turbo-charged personality. Take a swig, and you’ll kick butt.’’
—Guy Kawasaki
co-founder of Alltop.com, Author of Reality Check
‘‘I watched with my own eyes as Jerry Weissman created billions in stock
marketvaluebyteachingCEOshisspeakingstylesandstrategies.Nowit’sall
in a 250 page book—how cool is that?’’
—Andy Kessler
Bestselling author of Wall Street Meat and Running Money
‘‘Asanexecutivecommunicationcoach,JerryWeissmanhastaughtmeand
many others that great communication skills are not hereditary, but can be
learned. Jerry’s series of books makes his profound ideas accessible to every
FM_Endorsement_1 12/03/2008 2
reader. This book, The Power Presenter, is an excellent exposition into what
makes a great communicator, and how to become one, starting from the
inside.Usingtheverypersuasiontechniquesitteaches,thisbookappliesplain
language,funexamples,andconvincingdemonstrationstoleadthereaderto
absorbandinternalizetheconcepts,andgaintheskillsandconfidencetotruly
become a power presenter.’’
—Kai-fu Lee
vice president, Google Inc.; president, Greater China
‘‘The Power Presenter captures the essence of Jerry’s in-person training,
including his approach, real world examples and story-telling strategies. It’s
amustreadforanyonewho needs tocloseadeal,marketaproductordrive
consensus.’’
—Mike Nash
corporate vice president, Windows Product Management,
Microsoft Corporation
‘‘Jerry’s insightful coaching helped us to launch a major new chip design
successfully. His new book, The Power Presenter, makes the invaluable
techniques he showed us at Intel available to everyone.’’
—David Perlmutter
executive vice president; general manager, Mobility
Group, Intel Corporation
‘‘Jerryhastheuncannyabilitytotaketheartofcommunicatingandmakeit
feel like science-The Power Presenter is a prescriptive roadmap to communi-
cations confidence and excellence.’’
—Ron Ricci
vice president, Corporate Positioning, Cisco Systems
‘‘Customers determine business success, audiences determine presentation
success. Capture your audiences with The Power Presenter.’’
—Patricia Seybold
authorofOutsideInnovation,TheCustomerRevolution,and
Customers.com
Weissmann_FM_1 12/05/2008 3
THE
POWER
PRESENTER
Weissmann_FM_1 12/03/2008 4
Weissmann_FM_1 12/05/2008 5
THE
POWER
PRESENTER
Technique, Style, and
Strategy from America’s
Top Speaking Coach
JERRY WEISSMAN
John Wiley & Sons, Inc.
Weissmann_FM_1 12/03/2008 6
Copyright#2009byPowerPresentationsLtd.Allrightsreserved.
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andtheMentalMethodofPresentingareservicemarksorregisteredservicemarksofPower
Presentations,Ltd.,#1988–2009.
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LibraryofCongressCataloging-in-PublicationData:
Weissman,Jerry.
Thepowerpresenter:technique,style,andstrategyfromAmerica’stopspeakingcoach/Jerry
Weissman.
p.cm.
Includesindex.
ISBN978-0-470-37648-5(cloth)
1. Publicspeaking.I. Title.
PN4129.15.W452009
808.501—dc22
2008032244
PrintedintheUnitedStatesofAmerica.
10 9 8 7 6 5 4 3 2 1
Weissmann_FM_1 12/03/2008 7
For Benji Rosen
A launch from Houston to the moon—and the stars
Weissmann_FM_1 12/03/2008 8