The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

237 Pages·2014·7.43 MB·English

by  Ekaterina Walter

Make Your Mark in the World with
the Five Success Principles of the
World-Changing Social Media Site
Wall Street
Journal
Bestseller!
“If you want more out of work than just a job, if you have the burning desire to
build something of lasting value, then this is your guide.”
—DAVID MEERMAN SCOTT, bestselling author of The New Rules of Marketing and PR
AVAILABLE IN PRINT AND EBOOK
PRAISE FOR
The Power of Visual Storytelling
“ Smart marketers know that visual storytelling is “ If a picture is worth a thousand words, The
the essential new skill in everything marketing Power of Visual Storytelling is worth a million.”
and social. This book is not only a complete
— SCOTT MONTY, Manager, Global Digital and
overview of the breakout trend but, most Multimedia Communications, Ford Motor Company
importantly, the key to doing it right, a total
Right Hook!” “ Ekaterina and Jessica not only live visual market-
— GARY VAYNERCHUK, New York Times ing, they help define it. If you’re in marketing or
bestselling author of Crush It! and Jab, Jab, Jab, in any form of customer engagement, this book
Right Hook
is for you.”
— BRIAN SOLIS, visual storyteller and author of
“ A valuable guide to understanding how to
What’s the Future of Business: Changing the Way
develop powerful marketing programs using the Businesses Create Experiences
art of visual storytelling.”
— GUY KAWASAKI, author of APE: Author, “ A visually stunning, intelligent, and practical
Publisher, Entrepreneur and former chief evangelist book, The Power of Visual Storytelling is the
of Apple
guidebook for innovative marketing in the digital
era. This book has it all!”
“ The Power of Visual Storytelling is the new mar-
— CHIP CONLEY, founder of Joie de Vivre
keting bible! Filled with proven examples and
Hospitality and author of Peak
practical how-tos, this book is the road map to
engaging customers like never before.”
“ Learn from experts Walter and Gioglio how
— NANCY BHAGAT, Vice President, Global to harness the emotional power of pictures.
Marketing Strategy and Campaigns, Intel
Tapping years of hands-on experience, the
authors marry a deep knowledge of tools and
“ Social media trailblazers Walter and Gioglio take
best practices with a framework to create a
us on a ride into the hottest new marketing
coherent strategy road map. You’ll want to
trend, visual storytelling. A must-read for the
keep this book close by as you engage on the
C-suite, savvy marketers, and anyone looking to
social web!”
succeed in the social era.”
— CHARLENE LI, New York Times bestselling
— JEFFREY HAYZLETT, primetime television host author of Open Leadership and founder of
of Bloomberg TV and bestselling author Altimeter Group
“ Ekaterina Walter and Jessica Gioglio are insight- “ Visual storytelling is essential in today’s crowded
ful, horizon thinkers who have an incredible world, and this book is a vital read to under-
ability to identify emerging trends, technologies, stand it. I give it two giant orange thumbs up!”
and platforms and then translate them into
— DAVE KERPEN, New York Times bestselling
practical application, which makes The Power of author of Likeable Social Media and Likeable
Leadership
Storytelling an invaluable combination of strate-
gic know-how and tactical how-to.”
“ Brands are missing the point when it comes to
— CHRISTINE CEA, Senior Director, Marketing
Communications, Unilever marketing in this day and age . . . and that’s the
entire point of this great book. The best brands
are using text, images, audio, and video to tell
“ Walter and Gioglio have nailed it. With every-
their own, unique stories. The Power of Visual
thing from ‘why’ to ‘how,’ this new book will
Storytelling is the perfect place for your brand to
quickly become a marketer’s new best friend!
get started.”
Visual storytelling has unimaginable potential for
businesses, and this book offers the tips, tools, — MITCH JOEL, President, Twist Image, and author
of CTRL ALT Delete and Six Pixels of Separation
and advice for putting it to use.”
— ROD BROOKS, CMO, PEMCO Insurance
“ The Power of Visual Storytelling is invaluable for
all marketers as brands become their own con-
“ A visual representation is much easier to under-
tent creators, and even, dare I say, publishers. I
stand (and remember) than pages of text or
recommend it to any media, brand, and market-
columns of numbers. Ekaterina and Jessica show
ing strategist. It’s certainly required reading for
the art and science of visual storytelling and how
my marketing team.”
to make these critical components part of any
— CHRISTINE OSEKOSKI, Publisher, Fast Company
successful new marketing plan.”
— DAVID MEERMAN SCOTT, bestselling author
of The New Rules of Marketing & PR “ This book is ‘picture perfect’ for brand-builders
looking to exploit the full and increasingly
important power of visual storytelling.”
“ This book is timely, provocative, beauti-
ful, more than a little frightening, and 100 — PETE BLACKSHAW, Global Head of Design
& Social Media, Nestlé, and author of Satisfied
percent required reading for all marketers.
Customers Tell Three Friends, Angry Customers
Online business success is largely driven by Tell 3000
pictures, not words. This is the playbook for
visual marketing in today’s ‘right now’ world.
Highly recommended.”
— JAY BAER, New York Times bestselling author
of Youtility
THE POWER OF
VISUAL
STORYTELLING
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THE POWER OF
VISUAL
STORYTELLING
How to Use Visuals, Videos, and
Social Media to Market Your Brand
EKATERINA WALTER
JESSICA GIOGLIO
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Copyright © 2014 by Ekaterina Walter and Jessica Gioglio. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may
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ISBN: 978-0-07-182400-2
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To all of the marketers who are embracing the
art of visual storytelling and who see every day
as an opportunity for adventure and innovation.
You have redefined how we facilitate meaningful
relationships with our customers, and you inspire us
to push the limits of what’s possible every day.
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