The Portable MBA, Fifth Edition

381 Pages·2010·5.4 MB·English

by  Kenneth M. Eades

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The
Portable
MBA
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The
Portable
MBA
F I F T H E D I T I O N
Edited by
Kenneth M. Eades
Lynn A. Isabella
Timothy M. Laseter
Peter L. Rodriguez
Paul J. Simko
Ian Skurnik
John Wiley & Sons, Inc.
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Thisbookisprintedonacid-freepaper.(cid:2)∞
Copyright(cid:2)C 2010byKennethM.Eades,LynnA.Isabella,TimothyM.Laseter,PeterL.Rodriguez,PaulJ.Simko,
andIanSkurnik.Allrightsreserved.
PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.
PublishedsimultaneouslyinCanada.
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LibraryofCongressCataloging-in-PublicationData:
TheportableMBA/KennethM.Eades,LynnA.Isabella,TimothyM.Laseter,
PeterL.Rodriguez,PaulJ.Simko,andIanSkurnik.—5thed.
p. cm.
ISBN978-0-470-48129-5(cloth)
1. Management. 2. Marketing. 3. Accounting. 4. Personnelmanagement.
I.Eades,KennethM.
HD31.C6134 2010
658—dc22 2009049299
PrintedintheUnitedStatesofAmerica.
10 9 8 7 6 5 4 3 2 1
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Contents
ListofDownloadableMaterials vii
Preface ix
AbouttheAuthors xv
Introduction:TheMBADegreeExperience 1
1 AccountingPrinciples 8
2 ThePrinciplesofEconomics 28
3 IntroductiontoBusinessEthics 47
4 MarketingManagement 63
5 FinancialManagement 83
6 OperationsManagement 111
7 ManagingPeople 134
8 SupplyChainManagement 156
9 Strategy—DefiningandDevelopingCompetitiveAdvantage 169
10 FinancialAnalysisandFirmValuation 187
11 ConsumerBehavior 216
12 NewProductCreation 227
13 Entrepreneurship 243
14 EmergingMarketsandDevelopment 259
15 EnterpriseRiskManagement 277
16 LeadingfromtheMiddle 301
17 ManagingTeams 314
18 StartingYourNewCareerwithanMBA 332
Index 339
v
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List of Downloadable Materials
Onlineandinthisbook:
DownloadableExhibits1.1–1.4:PepsiCoFinancialStatementsandFinancialRatios
Downloadable Exhibit 5.3: Estimate of the Value-Added of Replacing a Standard
MachinewithanUpgradedMachine
DownloadableExhibit5.4:HypotheticalExampleofValueCreation
DownloadableExhibit5.5:HypotheticalExampleofValueDestruction
Downloadable Exhibit 5.7: Illustration of Value Creation and Destruction: Market-
to-Book Ratios as the Reinvestment Proportion and Return on Capital Spread
Vary
Downloadable Exhibit 5.8: Illustration of Value Creation and Destruction: Market-
to-BookRatiosastheLifeoftheProjectandItsReturnonCapitalSpreadVary
DownloadableExhibits5.9and5.10:NetPresentValueCalculationofaBond’sCash
FlowsfromtheStandpointoftheIssuer
DownloadableExhibit10.1:PercentageChangeIncomeStatements
DownloadableExhibit10.2:Common-SizeVerticalIncomeStatements
DownloadableExhibit10.3:PercentageChangeBalanceSheets
DownloadableExhibit10.4:Common-SizeVerticalBalanceSheets
DownloadableExhibit10.5:PercentageChangeStatementsofCashFlow
DownloadableExhibit10.6:SummaryofOtherKeyFinancialRatios
DownloadableExhibits10.8–10.12:ForecastsandFirmValuationEstimation
vii
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