THE POLITICS OF HEALING THE POLITICS OF HEALING Histories of Alternative Medicine in Twentieth- Century North America Robert D.Johnston Editor Routledge New York & London Published in 2004 by Routledge 29 West 35th Street New York, NY 10001 www.routledge-ny.com Published in Great Britain by Routledge 11 New Fetter Lane London EC4P 4EE www.routledge.co.uk Copyright © 2004 by Routledge Routledge is an imprint of the Taylor & Francis Group. This edition published in the Taylor & Francis e-Library, 2005. “To purchase your own copy of this or any of Taylor & Francis or Routledge’s collection of thousands of eBooks please go to www.eBookstore.tandf.co.uk.” All rights reserved. No part of this book may be reprinted or reproduced or utilized in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system without permission in writing from the publisher. Library of Congress Cataloging-in-Publication Data The politics of healing: histories of alternative medicine in twentieth-century North America/[edited by] Robert D.Johnston. p. cm. ISBN 0-415-93338-2 (Print Edition) (hardcover: alk. paper)—ISBN 0-415-93339-0 (Print Edition) (pbk.: alk. paper) 1. Alternative medicine—North America—History—20th century. 2. Alternative medicine—North America—Political aspects—20th century. I. Johnston, Robert D. R733.P65 2003 615.5'097'0904–dc21 2003011930 ISBN 0-203-50607-3 Master e-book ISBN ISBN 0-203-57521-0 (Adobe eReader Format) FOR ISAAC who, with his infectious laughter, has always provided the most wonderful healing CONTENTS Acknowledgments vii INTRODUCTION 1 The Politics of Healing Robert D.Johnston PRECURSORS: THE YEARS IN THE WILDERNESS NEGOTIATING DISSENT 9 Homeopathy and Anti-Vaccinationism at the Turn of the Twentieth Century Nadav Davidovitch MAKING FRIENDS FOR “PURE” HOMEOPATHY 27 Hahnemannians and the Twentieth-Century Preservation and Transformation of Homeopathy Anne Taylor Kirschmann REVISITING THE “GOLDEN AGE” OF REGULAR MEDICINE 41 The Politics of Alternative Cancer Care in Canada, 1900–1950 Barbara Clow SCIENCE AND THE SHADOW OF IDEOLOGY IN THE AMERICAN HEALTH 52 FOODS MOVEMENT, 1930S–1960S Michael Ackerman INTERSECTIONS: ALLOPATHIC MEDICINE MEETS ALTERNATIVE MEDICINE “VOODOO DEATH” 66 Fantasy, Excitement, and the Untenable Boundaries of Biomedical Science Otniel E.Dror WESTERN MEDICINE AND NAVAJO HEALING 77 Conflict and Compromise Wade Davies CONTESTING THE COLD WAR MEDICAL MONOPOLY SISTER KENNY GOES TO WASHINGTON 90 Polio, Populism, and Medical Politics in Postwar America Naomi Rogers vi THE LUNATIC FRINGE STRIKES BACK 110 Conservative Opposition to the Alaska Mental Health Bill of 1956 Michelle M.Nickerson “NOT A SO-CALLED DEMOCRACY” 124 Anti-Fluoridationists and the Fight over Drinking Water Gretchen Ann Reilly CONTEMPORARY PRACTICES/CONTEMPORARY LEGACIES ENGENDERING ALTERNATIVES Women’s 144 Health Care Choices and Feminist Medical Rebellions Amy Sue Bix INSIDE-OUT 171 Holism and History in Toronto’s Women’s Health Movements Georgina Feldberg A QUIET MOVEMENT 185 Orisha and the Healing of People, Spirit, History, and Community Velana Huntington THE POLITICS AND POETICS OF “MAGAZINE MEDICINE” 196 New Age Ayurveda in the Print Media Sita Reddy CAM CANCER THERAPIES IN TWENTIETH-CENTURY NORTH AMERICA 218 The Emergence and Growth of a Social Movement David J.Hess BEYOND THE CULTURE WARS 231 The Politics of Alternative Health Matthew SchneirovJonathan David Geczik CONCLUSIONS CONTEMPORARY ANTI-VACCINATION MOVEMENTS IN HISTORICAL 244 PERSPECTIVE Robert D.Johnston FROM CULTISM TO CAM 272 Alternative Medicine in the Twentieth Century James C.Whorton Contributors 290 Notes 293 Index 364 ACKNOWLEDGMENTS I WOULD LIKE TO THANK, above all, my family for being willing to take a trip of personal as well as intellectual adventure through some of the worlds of alternative medicine. Thank you, Isaac, Sandy, and my dearest Anne! Karen Wolny and Brendan O’Malley were critical to shepherding this project at Routledge, while Jaclyn Bergeron has made sure that the book stayed on track even when it seemed that it might derail. Matt Guglielmi, Bethany Moreton, Jay Nelson, and Amy Nickel provided terrific research and logistical support for the volume. My former colleagues in the History of Medicine section at the Yale Medical School provided me with considerable courage and intellectual inspiration to continue with this project, and I want to thank, in particular, Sue Lederer, Naomi Rogers, and John Warner. Also, Nadav Davidovitch has been my mentor in many of these matters, whether in a seminar room in New Haven or on a motorbike in the streets of Tel Aviv. The authors deserve great credit, not just for their excellent contributions to the volume but for their good cheer amid many uncertainties. And for helping find the authors, I very much appreciate the efforts especially of Norman Gevitz and Charles Rosenberg. Finally, my foremost thanks go to Greg Field. We conceived of this book together, and he deserves credit for many of the ideas here. In the end, the pull of family, as well as the politics of healing, drew him away from this project. But his thoughtfulness and intelligence are reflected throughout. INTRODUCTION The Politics of Healing Robert D.Johnston OVER THE PAST DECADE, alternative medical therapies have played an increasingly prominent role in American health care. In the nation’s grocery stores, homeopathic treatments and over-the- counter herbal remedies crowd aisles that were once largely devoted to analgesics, sore throat lozenges, and fruit-flavored, animal-shaped children’s vitamins. Eager to fill their beds and their coffers, hospitals advertise—even celebrate—the inclusion of nontraditional medical practices. Medical schools, too, embrace this development with curricular reforms aimed at teaching prospective physicians about alternative forms of healing. With attention turning toward a range of mind-body and holistic treatments, health care in the United States seems more full of variety than has been the case since the establishment of modern medical authority in the early 1900s. Indeed, the emergence in the medical lexicon of a well-recognized acronym, CAM (for “complementary and alternative medicine”), is suggestive of how these alternatives are becoming a visible, and increasingly significant, current within the medical mainstream. At first glance, it would appear that the burgeoning interest in alternative healing has appeared almost phoenix-like, at the tail end of a century that started with the near-extinction of such alternatives. Decades had passed, it seemed, since the mainstream medical practitioners drove out the “irregulars,” tarnishing the alternatives as—at best—based on unsound science and—at worst —fraudulent quackery. The standard narrative of the rise of allopathic medical care in the United States suggests that the Progressive era was the crucial period, during which physicians successfully established their institutional and therapeutic authority. For example, in his epic and influential award-winning account, The Social Transformation of American Medicine (1982), Paul Starr described the period from the 1890s to the 1920s as a time when M.D.’s were able to sway most Americans to their cause, thereby gaining the hegemonic control necessary for the establishment of a state- sponsored monopoly of health care in the United States. Lacking both institutional power and scientific legitimacy, nonorthodox therapies retreated to the margins. Few people sought out alternatives because people came to rely on the medical model, trusting their physicians’ claims to a regime of expert knowledge, and becoming skeptical—if not outright disdainful—of different voices. In this grand narrative, the central issues confronting American medicine by the late twentieth century were administrative in scope: in particular, whether doctors would be able to maintain their professional autonomy against incursions by corporate cost accountants. The therapeutic authority of the mainstream apparently remained unchallenged, indeed monolithic. As Starr himself puts it, by the end of the 1920s “[p]hysicians finally had medical practice pretty much to themselves.”1 Yet the apparent renaissance of alternative therapies in recent years should instead lead us to consider that the central assumptions of this narrative are inadequate. No longer can we simply 2 ROBERT D.JOHNSTON assume a decades-long belief in the epistemological legitimacy of the medical model, to the exclusion of therapeutic alternatives. Nor can we take for granted the marginality of non- orthodox treatments as if their continued existence was for so many years merely a story of vestigial curiosities, oddities to be pulled off the shelf and gawked at much like an exhibit from an early natural history museum. These tenets now fail us, and our task no longer is to account for the recent explosions of interest in CAM, but rather to explain unexpected continuities. Instead, only a more complex rendering of American medical history in the twentieth century can shake off the ahistorical surprise that accompanies so many accounts of alternative medicine’s “comeback.”2 The Politics of Healing has two main goals. First, this collection seeks to document a number of the ways that practitioners and laypeople conceptualized and practiced alternative medicine throughout the twentieth century, including during the midcentury so-called golden age of regular medicine. Examination of a range of therapies and medical ideologies—from homeopathy through irregular treatments for polio to anti-vaccinationism— can demonstrate how alternative healing remained vital over the decades of supposed disestablishment. This range suggests as well how older treatments changed and new systems developed, challenging the notion that the entire regime of alternatives was frozen in social and intellectual disrepute. The second primary purpose of the volume is to emphasize that the survival of alternative medicine was not merely a matter of individual choice or professional competition, but at its heart was also a matter of politics. These essays therefore represent a purposeful step beyond the traditional boundaries within the historical profession that have separated the study of medicine and the study of the political realm. To be sure, part of this story is a simple matter of interest- group rivalry, with mainstream medicine using the powers of state licensure to legitimate its practice and criminalize irregulars. We need, though, to greatly expand our conception of the political in medical matters. As many of the articles in The Politics of Healing show, alternative therapeutic regimes often forged integral connections to oppositional political cultures. The history of homeopathy, for example, is inextricably linked to the fate of feminism. Anti- fluoridationism has intimate ties to anti-communism, but also to the movement for consumer rights. The ferment of black nationalism nurtured Afrocentric healing methods. And we cannot separate those who have opposed orthodox medicine over the past two decades either from radical social movements spawned by the New Left or from conservative movements inspired by the growth of evangelical Christianity. When ordinary people take to the streets or to the halls of Congress, they take their bodies—and complex accompanying reflections on healing—with them.3 Some rough and basic numbers that place the last decade in historical context should be enough to establish the chronological fluidity of twentieth-century alternative medicine. The work of Harvard Medical School researcher David Eisenberg and his associates has become commonplace both in the popular media and in the scholarly literature. An initial study in the New England Journal of Medicine jolted the medical profession to attention by reporting that a full one-third of adult Americans used at least one alternative therapy in 1990. Eisenberg and his colleagues found that “the estimated number of visits made in 1990 to providers of unconventional therapy was greater than the number of total visits to primary care medical doctors nationwide, and the amount spent out of pocket on unconventional therapy was comparable to the amount spent out of pocket by Americans for all hospitalizations.” A follow-up study was even more dramatic, providing evidence of a substantial increase in the number of Americans using alternative healing methods and visiting non-allopathic practitioners between 1990 and 1997. By the latter date, an
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