Table Of Content

The Pharmaceutical Studies Reader Blackwell Readers in Anthropology This series fulfils the increasing need for texts that do the work of synthesizing the literature while challenging more traditional or subdisciplinary approaches to anthropology. Each volume offers seminal readings on a chosen theme and provides the finest, most thought‐provoking recent works in the given thematic area. Many of these volumes bring together for the first time a body of literature on a certain topic. The series thus both pres- ents definitive collections and investigates the very ways in which anthropological inquiry has evolved and is evolving. 1 The Anthropology of Globalization: A Reader, Second Edition Edited by Jonathan Xavier Inda and Renato Rosaldo 2 The Anthropology of Media: A Reader Edited by Kelly Askew and Richard R. Wilk 3 Genocide: An Anthropological Reader Edited by Alexander Laban Hinton 4 The Anthropology of Space and Place: Locating Culture Edited by Setha Low and Denise Lawrence‐Zúñiga 5 Violence in War and Peace: An Anthology Edited by Nancy Scheper‐Hughes and Philippe Bourgois 6 Same‐Sex Cultures and Sexualities: An Anthropological Reader Edited by Jennifer Robertson 7 Social Movements: An Anthropological Reader Edited by June Nash 8 The Cultural Politics of Food and Eating: A Reader Edited by James L. Watson and Melissa L. Caldwell 9 The Anthropology of the State: A Reader Edited by Aradhana Sharma and Akhil Gupta 10 Human Rights: An Anthropological Reader Edited by Mark Goodale 11 The Pharmaceutical Studies Reader Edited by Sergio Sismondo and Jeremy A. Greene The Pharmaceutical Studies Reader Edited by Sergio Sismondo and Jeremy A. Greene This edition first published 2015 © 2015 John Wiley & Sons, Inc. Registered Office John Wiley & Sons, Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, UK Editorial Offices 350 Main Street, Malden, MA 02148‐5020, USA 9600 Garsington Road, Oxford, OX4 2DQ, UK The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, UK For details of our global editorial offices, for customer services, and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com/wiley‐blackwell. The right of Edited by Sergio Sismondo and Jeremy A. Greene to be identified as the authors of the editorial material in this work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher. Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. Limit of Liability/Disclaimer of Warranty: While the publisher and authors have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. It is sold on the understanding that the publisher is not engaged in rendering professional services and neither the publisher nor the author shall be liable for damages arising herefrom. If professional advice or other expert assistance is required, the services of a competent professional should be sought. Library of Congress Cataloging‐in‐Publication data The pharmaceutical studies reader / edited by Sergio Sismondo and Jeremy A. Greene. p. ; cm. Includes bibliographical references and index. ISBN 978-1-118-48883-6 (cloth) – ISBN 978-1-118-49015-0 (pbk.) I. Sismondo, Sergio, editor. II. Greene, Jeremy A., 1974– , editor. [DNLM: 1. Drug Industry. 2. Intellectual Property. 3. Pharmaceutical Preparations. 4. Translational Medical Research. QV 736.1] RA401.A3 338.4′76151–dc23 2014048334 A catalogue record for this book is available from the British Library. Cover image: © David Lougheed Set in 9.5/12pt Sabon by SPi Publisher Services, Pondicherry, India 1 2015 Contents Acknowledgements vii 1 Introduction 1 Jeremy A. Greene and Sergio Sismondo Part I Pharmaceutical Lives 17 2 The Pharmaceuticalisation of Society? A Framework for Analysis 19 Simon J. Williams, Paul Martin and Jonathan Gabe 3 Pharmaceutical Witnessing: Drugs for Life in an Era of Direct‐to‐Consumer Advertising 33 Joseph Dumit Part II New Drugs, Diseases, and Identities 49 4 Releasing the Flood Waters: Diuril and the Reshaping of Hypertension 51 Jeremy A. Greene 5 Dep®ession and Consum♀tion: Psychopharmaceuticals, Branding, and New Identity Practices 70 Nathan Greenslit 6 BiDil: Medicating the Intersection of Race and Heart Failure 87 Anne Pollock 7 Manufacturing Desire: The Commodification of Female Sexual Dysfunction 106 Jennifer R. Fishman Part III Drugs and the Circulation of Medical Knowledge 121 8 Following the Script: How Drug Reps Make Friends and Influence Doctors 123 Adriane Fugh‐Berman and Shahram Ahari vi Contents 9 Getting to Yes: Corporate Power and the Creation of a Psychopharmaceutical Blockbuster 133 Kalman Applbaum 10 Pushing Knowledge in the Drug Industry: Ghost‐Managed Science 150 Sergio Sismondo 11 Transcultural Medicine: A Multi‐Sited Ethnography on the Scientific‐Industrial Networking of Korean Medicine 165 Jongyoung Kim Part IV Political and Moral Economies of Pharmaceutical Research 179 12 Uncommon Trajectories: Steroid Hormones, Mexican Peasants, and the Search for a Wild Yam 181 Gabriela Soto Laveaga 13 “Ready‐to‐Recruit” or “Ready‐to‐Consent” Populations? Informed Consent and the Limits of Subject Autonomy 195 Jill A. Fisher 14 Clinical Trials Offshored: On Private Sector Science and Public Health 208 Adriana Petryna 15 The Experimental Machinery of Global Clinical Trials: Case Studies from India 222 Kaushik Sunder Rajan Part V Intellectual Property in Local and Global Markets 235 16 Intellectual Property and Public Health: Copying of HIV/AIDS Drugs by Brazilian Public and Private Pharmaceutical Laboratories 237 Maurice Cassier and Marilena Correa 17 Global Pharmaceutical Markets and Corporate Citizenship: The Case of Novartis’ Anti‐Cancer Drug Glivec 247 Stefan Ecks 18 Generic Medicines and the Question of the Similar 261 Cori Hayden Index 268 Acknowledgements We would like to thank Jason Millar and Khadija Coxon for their excellent work helping us to edit the chapters here. Jason contributed to giving many chapters shapes appropriate for many of the varied potential uses of this volume. Khadija’s sharp eye and rigorous reading ensured the continuity and integrity of each chapter. Khadija was also responsible for producing an index that helps to unify the volume. We would like to thank all of the authors of articles in this volume for doing such fine work and making a contribution to pharmaceutical studies. But we also would like to par- ticularly thank Maurice Cassier, Marilena Correa, Joe Dumit, Nate Greenslit, Cori Hayden, and Anne Pollock for their efforts to help us secure permissions to reprint their articles. Wiley‐Blackwell’s Editor Rosalie Robertson first saw the value of this volume and gave us tremendous encouragement to put it together. We really appreciate Elizabeth Swayze support of Rosalie’s initiative. Ben Thatcher’s work on the logistics of gaining and paying for permissions was crucial to our being able to reprint a number of the best articles in the field. Sergio Sismondo’s contributions to this volume were supported by a generous grant from the Social Sciences and Humanities Research Council of Canada (410‐2010‐1033). Jeremy Greene’s efforts on this volume were supported in part by a Science, Technology & Society Scholars Award from the National Science Foundation (NSF 1126132).