The Perfect Pill : 10 Steps to Build a Strong Healthcare Brand PDF
2020·4.9412 MB·other
Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
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Nominated for BBLF CK Prahalad Best Business Book Award 2021
Watch the “Perfect Pill Series’ to understand how build and sustain a healthcare brand!
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.
This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams
Watch the “Perfect Pill Series’ to understand how build and sustain a healthcare brand!
“How can I build my brand when it is just a me-too?” is the quintessential question asked by every healthcare marketing professional in India. With over a hundred brands of the same kind and plethora of patented yet very similar molecules, brand building and creating a competitive advantage is challenging in the Indian Healthcare Industry.
This book propagates a robust, ten-step, healthcare brand-building model that helps you create the much-needed differentiation that results in unique customer value. The steps suggested in book help in creating an ultimate win-win situation for patients, doctors, and sales and marketing teams
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Most books are stored in the elastic cloud where traffic is expensive. For this reason, we have a limit on daily download.
